County profile · Indiana
Porter County, IN market data
Population, household spending and competition for 56 business types in Porter County, each scored against other counties.
- Population, 2025
- 176,049
- +1.6% since 2020
- Households
- 68,639
- Median household income
- $87,972
- +23.6% vs. 2015–2019, before inflation
- Median home value
- $281,500
- Jobs located here
- 65,198
- Highest market score
- 83
- Chiropractors, #36 of 1,490 scored counties
A site report maps the competitors on map listings around any address in Porter County by name and distance, and the households and spending within reach. Or open the report at the center of Porter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 176,049 people live in Porter County, in 68,639 households. Population estimates put the population change in Porter County from 2020 to 2025 at +1.6%, slower than the U.S. (+3.1%). The median household income in Porter County is $87,972 a year, 9% above the U.S. median of $80,734. That rose 23.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Porter County spend the most on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and the least on child care and other personal services (80).
The highest Groundwork market scores in Porter County are for chiropractors (83), convenience stores (81) and grocery and convenience stores (81). Porter County ranks #36 of 1,490 scored counties for chiropractors.
Porter County is part of the Chicago-Naperville-Elgin metro area. For its number of households, Porter County has the most map listings, relative to the U.S., for HVAC and plumbing companies (56% above the U.S. rate) and the fewest for clothing and shoe stores (55% below the U.S. rate).
All 56 business types in Porter County
Highest Groundwork market score first. Each score compares Porter County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Chiropractors | 83 | #36 of 1,490 | 25 | 3.6 | $4.1M | 173 | 10 |
| Convenience stores | 81 | #143 of 2,261 | 40 | 5.8 | $10.8M | 138 | 7 |
| Grocery and convenience stores | 81 | #157 of 2,402 | 85 | 12.4 | $5.1M | 150 | 28 |
| Grocery stores | 80 | #182 of 2,070 | 25 | 3.6 | $17.3M | 187 | 21 |
| Clothing and shoe stores | 79 | #169 of 2,087 | 50 | 7.3 | $2.9M | 228 | 21 |
| Barbershops | 75 | #136 of 1,356 | 23 | 3.4 | $3.2M | 168 | Under 3 |
| Clothing, shoes and laundry | 75 | #234 of 2,210 | 82 | 11.9 | $1.8M | 201 | 28 |
| Nail salons | 74 | #105 of 1,328 | 30 | 4.4 | $2.4M | 145 | 7 |
| Primary care and pediatrics | 69 | #271 of 1,656 | 33 | 4.8 | $3.1M | 176 | 94 |
| Tire shops | 69 | #302 of 1,530 | 22 | 3.2 | $3.5M | 141 | 12 |
| Auto repair shops | 69 | #369 of 2,378 | 128 | 18.6 | $607K | 136 | 68 |
| Electricians | 67 | #217 of 1,160 | 16 | 2.3 | $12.4M | 103 | 31 |
| Collision repair and body shops | 67 | #272 of 1,327 | 18 | 2.6 | $4.3M | 140 | 20 |
| Gyms | 67 | #289 of 1,792 | 47 | 6.8 | $1.5M | 114 | 19 |
| Coffee shops and cafes | 67 | #375 of 2,063 | 51 | 7.4 | $5.7M | 153 | 38 |
| Gas stations | 67 | #478 of 2,358 | 58 | 8.5 | $3.3M | 140 | 64 |
| Optometrists and eye care | 66 | #280 of 1,302 | 29 | 4.2 | $3.6M | 114 | 12 |
| Auto repair and car care | 66 | #497 of 2,401 | 224 | 32.6 | $347K | 129 | 103 |
| Property management | 65 | #194 of 910 | 9 | 1.3 | Index only | 203 | 23 |
| Veterinarians | 63 | #431 of 1,485 | 24 | 3.5 | $2.6M | 97 | 18 |
| Laundromats | 62 | #234 of 785 | 7 | 1.0 | $20.7M | 166 | 7 |
| Martial arts and dance studios | 62 | #331 of 1,334 | 30 | 4.4 | $2.3M | 115 | 18 |
| Sit-down restaurants | 62 | #651 of 2,405 | 317 | 46.2 | $909K | 137 | 133 |
| Restaurants and cafes | 62 | #670 of 2,405 | 609 | 88.7 | $473K | 128 | 308 |
| Dry cleaners | 60 | #162 of 507 | 7 | 1.0 | $20.7M | 132 | Under 3 |
| Pet grooming and boarding | 60 | #477 of 1,461 | 25 | 3.6 | $2.5M | 99 | 16 |
| Child care and preschools | 60 | #557 of 1,611 | 39 | 5.7 | $818K | 82 | 23 |
| Pizza | 60 | #644 of 2,090 | 56 | 8.2 | $5.1M | 101 | 135 |
| Fast food and sandwich shops | 60 | #742 of 2,222 | 89 | 13.0 | $3.2M | 106 | 135 |
| Car washes and detailing | 59 | #482 of 1,451 | 28 | 4.1 | $2.8M | 110 | 14 |
| Gyms, studios and classes | 59 | #635 of 2,088 | 94 | 13.7 | $740K | 112 | 37 |
| Hair salons | 59 | #721 of 2,339 | 132 | 19.2 | $552K | 128 | 52 |
| Funeral homes | 57 | #533 of 1,472 | 14 | 2.0 | $696K | 103 | 10 |
| Yoga, Pilates and fitness studios | 56 | #268 of 777 | 17 | 2.5 | $4.1M | 101 | 19 |
| Physical therapy | 56 | #563 of 1,422 | 44 | 6.4 | $2.4M | 98 | 27 |
| Bakeries and dessert shops | 55 | #747 of 1,889 | 65 | 9.5 | $4.4M | 107 | 43 |
| Pet businesses | 55 | #867 of 2,200 | 83 | 12.1 | $760K | 87 | 41 |
| Dentists and orthodontists | 52 | #862 of 1,886 | 85 | 12.4 | $1.2M | 124 | 68 |
| Salons, barbers and spas | 52 | #1,047 of 2,385 | 277 | 40.4 | $263K | 124 | 81 |
| Doctors, dentists and clinics | 51 | #1,141 of 2,394 | 556 | 81.0 | $186K | 122 | 211 |
| Roofing and gutters | 50 | #609 of 1,177 | 36 | 5.2 | $5.5M | 65 | 9 |
| Urgent care and walk-in clinics | 48 | #176 of 325 | 6 | 0.9 | $17.3M | 70 | Under 3 |
| Oil change and quick lube | 46 | #292 of 479 | 8 | 1.2 | $9.7M | 71 | 6 |
| House cleaning | 46 | #494 of 847 | 15 | 2.2 | $6M | 94 | 39 |
| Home inspectors | 45 | #241 of 415 | 5 | 0.7 | Index only | 77 | 4 |
| Home repair trades | 43 | #1,387 of 2,057 | 119 | 17.3 | $1.7M | 69 | 107 |
| Pet stores | 42 | #625 of 974 | 20 | 2.9 | $3.2M | 70 | 7 |
| Spas and skin care | 40 | #1,250 of 1,769 | 89 | 13.0 | $818K | 93 | 22 |
| Real estate agents and brokers | 40 | #1,602 of 2,176 | 197 | 28.7 | Index only | 95 | 54 |
| Mortgage brokers and lenders | 39 | #646 of 887 | 43 | 6.3 | Index only | 61 | 7 |
| Lawn, cleaning and pest control | 39 | #1,292 of 1,771 | 67 | 9.8 | $1.3M | 80 | 125 |
| Insurance agencies | 39 | #1,500 of 2,272 | 91 | 13.3 | $1.3M | 102 | 65 |
| HVAC and plumbing | 38 | #1,291 of 1,707 | 67 | 9.8 | $3M | 62 | 67 |
| Real estate | 37 | #1,804 of 2,229 | 254 | 37.0 | Index only | 92 | 106 |
| Landscaping and lawn care | 36 | #1,121 of 1,493 | 48 | 7.0 | $1.9M | 64 | 83 |
| Pest control | Not scored | Not scored | 4 | 0.6 | $22.5M | 220 | 3 |
Household spending in Porter County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $77.6M | $1,131 | 118 |
| Gasoline and other fuels | $193.4M | $2,818 | 109 |
| Food away from home | $288.3M | $4,200 | 103 |
| Groceries | $433.4M | $6,314 | 100 |
| Personal care products and services | $72.8M | $1,061 | 106 |
| Child care and other personal services | $31.9M | $465 | 80 |
| Memberships, classes and admissions | $69.6M | $1,014 | 103 |
| Medical and dental services | $103.5M | $1,508 | 117 |
| Pets | $63.1M | $919 | 101 |
| Clothing, shoes and related services | $145M | $2,112 | 103 |
| Vehicle insurance | $116.8M | $1,702 | 87 |
| Home repairs, maintenance and insurance | $198.5M | $2,892 | 96 |
| Lawn care, cleaning and other household services | $90.1M | $1,313 | 93 |
| Rent and homeowner costs | $1B | $14,792 | 89 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Porter County
- Population, 2025 estimate
- 176,049+1.6% since 2020
- Households
- 68,639
- Median age
- 41.5
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.9
- Land area
- 418 sq. mi.
- People per square mile
- 418
- Median household income
- $87,972+23.6% vs. 2015–2019, before inflation
- Average household income
- $110,512
- Median home value
- $281,500
- Jobs located here
- 65,198
- Daytime population
- 160,058Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Porter County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Porter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Porter County, IN growing?
Population estimates put Porter County at 176,049 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 68,639 households. Against the 2015–2019 survey, median household income rose 23.6%, before inflation.
How much do households in Porter County, IN spend?
Households in Porter County spend about $1B a year on rent and homeowner costs, $433.4M on groceries and $288.3M on food away from home. Relative to the U.S., household spending in Porter County runs highest on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and lowest on child care and other personal services (80).
Which business types have the highest market scores in Porter County, IN?
Of the business types scored in Porter County, chiropractors (83), convenience stores (81) and grocery and convenience stores (81) have the highest Groundwork market scores. For chiropractors, that ranks #36 of 1,490 scored counties.
How does Porter County, IN compare with the U.S.?
Median household income in Porter County is $87,972, 9% above the U.S. median of $80,734. The population rose 1.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $281,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for HVAC and plumbing companies (56% above the U.S. rate) and lowest for clothing and shoe stores (55% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Porter County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Porter County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Porter County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Porter County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.