County profile · Indiana
Boone County, IN market data
Population, household spending and competition for 56 business types in Boone County, each scored against other counties.
- Population, 2025
- 80,689
- +13.5% since 2020
- Households
- 28,738
- Median household income
- $111,250
- +33.9% vs. 2015–2019, before inflation
- Median home value
- $376,200
- Jobs located here
- 43,536
- Highest market score
- 96
- Grocery and convenience stores, #7 of 2,402 scored counties
A site report maps the competitors on map listings around any address in Boone County by name and distance, and the households and spending within reach. Or open the report at the center of Boone County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 80,689 people live in Boone County, in 28,738 households. Population estimates show Boone County grew 13.5% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Boone County is $111,250 a year, 38% above the U.S. median of $80,734. That rose 33.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Boone County spend the most on memberships, classes and admissions (an index of 140, where 100 is the U.S. average) and the least on vehicle insurance (90).
The highest Groundwork market scores in Boone County are for grocery and convenience stores (96), barbershops (95) and grocery stores (95). Boone County ranks #7 of 2,402 scored counties for grocery and convenience stores.
Boone County is part of the Indianapolis-Carmel-Greenwood metro area. For its number of households, Boone County has the most map listings, relative to the U.S., for landscaping and lawn care companies (2.5 times the U.S. rate) and the fewest for grocery stores (44% below the U.S. rate).
All 56 business types in Boone County
Highest Groundwork market score first. Each score compares Boone County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery and convenience stores | 96 | #7 of 2,402 | 39 | 13.6 | $5.1M | 150 | 8 |
| Barbershops | 95 | #2 of 1,356 | 9 | 3.1 | $3.9M | 209 | Under 3 |
| Grocery stores | 95 | #14 of 2,070 | 11 | 3.8 | $18.1M | 194 | 7 |
| Convenience stores | 94 | #11 of 2,261 | 18 | 6.3 | $11M | 140 | Under 3 |
| Martial arts and dance studios | 93 | #2 of 1,334 | 14 | 4.9 | $2.8M | 140 | Under 3 |
| Clothing and shoe stores | 86 | #67 of 2,087 | 35 | 12.2 | $2.1M | 161 | 8 |
| Chiropractors | 85 | #20 of 1,490 | 13 | 4.5 | $3.9M | 161 | 8 |
| Tire shops | 85 | #43 of 1,530 | 8 | 2.8 | $4.4M | 177 | 5 |
| Mortgage brokers and lenders | 84 | #12 of 887 | 6 | 2.1 | Index only | 206 | Under 3 |
| Gyms, studios and classes | 84 | #34 of 2,088 | 41 | 14.3 | $968K | 146 | 12 |
| Coffee shops and cafes | 82 | #83 of 2,063 | 24 | 8.4 | $5.9M | 160 | 15 |
| Clothing, shoes and laundry | 82 | #111 of 2,210 | 49 | 17.1 | $1.5M | 166 | 12 |
| Auto repair shops | 80 | #125 of 2,378 | 64 | 22.3 | $555K | 125 | 28 |
| Auto repair and car care | 80 | #130 of 2,401 | 105 | 36.5 | $338K | 126 | 41 |
| Optometrists and eye care | 79 | #67 of 1,302 | 11 | 3.8 | $4.6M | 145 | 6 |
| Spas and skin care | 79 | #75 of 1,769 | 21 | 7.3 | $1.7M | 193 | 7 |
| Home repair trades | 78 | #77 of 2,057 | 41 | 14.3 | $2.4M | 98 | 33 |
| Hair salons | 78 | #105 of 2,339 | 57 | 19.8 | $622K | 144 | 17 |
| Restaurants and cafes | 78 | #177 of 2,405 | 276 | 96.0 | $515K | 139 | 122 |
| Gyms | 76 | #117 of 1,792 | 19 | 6.6 | $2.1M | 160 | 12 |
| Sit-down restaurants | 76 | #226 of 2,405 | 150 | 52.2 | $948K | 143 | 55 |
| Nail salons | 75 | #93 of 1,328 | 18 | 6.3 | $2M | 118 | 5 |
| Roofing and gutters | 75 | #99 of 1,177 | 13 | 4.5 | $7.5M | 89 | Under 3 |
| Collision repair and body shops | 75 | #135 of 1,327 | 11 | 3.8 | $3.2M | 105 | 7 |
| Salons, barbers and spas | 74 | #189 of 2,385 | 105 | 36.5 | $337K | 159 | 30 |
| Bakeries and dessert shops | 74 | #192 of 1,889 | 27 | 9.4 | $5.3M | 127 | 18 |
| Child care and preschools | 73 | #202 of 1,611 | 17 | 5.9 | $1.1M | 107 | 17 |
| Physical therapy | 71 | #202 of 1,422 | 15 | 5.2 | $3.3M | 139 | 16 |
| Car washes and detailing | 71 | #215 of 1,451 | 13 | 4.5 | $2.7M | 108 | 6 |
| Primary care and pediatrics | 71 | #245 of 1,656 | 23 | 8.0 | $2.2M | 122 | 43 |
| Fast food and sandwich shops | 71 | #342 of 2,222 | 48 | 16.7 | $3M | 97 | 52 |
| Yoga, Pilates and fitness studios | 68 | #118 of 777 | 8 | 2.8 | $5M | 122 | 12 |
| Gas stations | 68 | #470 of 2,358 | 40 | 13.9 | $2.1M | 89 | 27 |
| Pizza | 67 | #429 of 2,090 | 36 | 12.5 | $3.9M | 78 | 52 |
| HVAC and plumbing | 66 | #316 of 1,707 | 25 | 8.7 | $3.9M | 82 | 24 |
| Pet grooming and boarding | 66 | #338 of 1,461 | 16 | 5.6 | $2M | 78 | 7 |
| Doctors, dentists and clinics | 64 | #595 of 2,394 | 227 | 79.0 | $221K | 145 | 103 |
| Funeral homes | 60 | #493 of 1,472 | 8 | 2.8 | $476K | 70 | 3 |
| Veterinarians | 56 | #594 of 1,485 | 16 | 5.6 | $2M | 72 | 14 |
| Dentists and orthodontists | 56 | #737 of 1,886 | 48 | 16.7 | $1M | 106 | 30 |
| Pet businesses | 55 | #881 of 2,200 | 50 | 17.4 | $631K | 72 | 25 |
| Dry cleaners | 53 | #237 of 507 | 6 | 2.1 | $12M | 76 | 4 |
| Pet stores | 49 | #510 of 974 | 11 | 3.8 | $2.9M | 63 | 4 |
| Real estate | 49 | #1,149 of 2,229 | 96 | 33.4 | Index only | 116 | 76 |
| Lawn, cleaning and pest control | 47 | #985 of 1,771 | 40 | 13.9 | $1.1M | 65 | 57 |
| Real estate agents and brokers | 46 | #1,292 of 2,176 | 84 | 29.2 | Index only | 105 | 62 |
| Landscaping and lawn care | 42 | #953 of 1,493 | 35 | 12.2 | $1.3M | 43 | 43 |
| Insurance agencies | 39 | #1,505 of 2,272 | 45 | 15.7 | $1.1M | 90 | 38 |
| Electricians | Not scored | Not scored | 3 | 1.0 | $32.6M | 271 | 9 |
| Home inspectors | Not scored | Not scored | 3 | 1.0 | Index only | 61 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 1.0 | $14.7M | 229 | 10 |
| Laundromats | Not scored | Not scored | 3 | 1.0 | $23.9M | 191 | Under 3 |
| Property management | Not scored | Not scored | 3 | 1.0 | Index only | 289 | 9 |
| Pest control | Not scored | Not scored | 2 | 0.7 | $22M | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.7 | $25.1M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.3 | $35.5M | Too few | Under 3 |
Household spending in Boone County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $35.5M | $1,236 | 129 |
| Gasoline and other fuels | $84.5M | $2,939 | 113 |
| Food away from home | $142.2M | $4,947 | 122 |
| Groceries | $198.8M | $6,916 | 109 |
| Personal care products and services | $35.4M | $1,233 | 123 |
| Child care and other personal services | $18.2M | $635 | 109 |
| Memberships, classes and admissions | $39.7M | $1,381 | 140 |
| Medical and dental services | $50.1M | $1,744 | 135 |
| Pets | $31.6M | $1,098 | 121 |
| Clothing, shoes and related services | $71.8M | $2,498 | 122 |
| Vehicle insurance | $50.7M | $1,765 | 90 |
| Home repairs, maintenance and insurance | $97.7M | $3,400 | 113 |
| Lawn care, cleaning and other household services | $44M | $1,529 | 108 |
| Rent and homeowner costs | $482.5M | $16,789 | 101 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Boone County
- Population, 2025 estimate
- 80,689+13.5% since 2020
- Households
- 28,738
- Median age
- 39.6
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.0
- Land area
- 423 sq. mi.
- People per square mile
- 177
- Median household income
- $111,250+33.9% vs. 2015–2019, before inflation
- Average household income
- $154,426
- Median home value
- $376,200
- Jobs located here
- 43,536
- Daytime population
- 80,146Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Boone County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Boone County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Indiana 8
- Hendricks County, IN183,344 people
- Hamilton County, IN365,056 people
- Marion County, IN975,809 people
- Clinton County, IN32,944 people
- Tipton County, IN15,346 people
- Montgomery County, IN38,312 people
- Hancock County, IN84,037 people
- Morgan County, IN72,659 people
Questions
How fast is Boone County, IN growing?
Population estimates put Boone County at 80,689 people in 2025, up 13.5% since 2020, faster than the U.S. (+3.1%). It has 28,738 households. Against the 2015–2019 survey, median household income rose 33.9%, before inflation.
How much do households in Boone County, IN spend?
Households in Boone County spend about $482.5M a year on rent and homeowner costs, $198.8M on groceries and $142.2M on food away from home. Relative to the U.S., household spending in Boone County runs highest on memberships, classes and admissions (an index of 140, where 100 is the U.S. average) and lowest on vehicle insurance (90).
Which business types have the highest market scores in Boone County, IN?
Of the business types scored in Boone County, grocery and convenience stores (96), barbershops (95) and grocery stores (95) have the highest Groundwork market scores. For grocery and convenience stores, that ranks #7 of 2,402 scored counties.
How does Boone County, IN compare with the U.S.?
Median household income in Boone County is $111,250, 38% above the U.S. median of $80,734. The population rose 13.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $376,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (2.5 times the U.S. rate) and lowest for grocery stores (44% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in Boone County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Boone County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Indiana · Every U.S. market · How we measure
Screening a site or an acquisition in Boone County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Boone County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.