County profile · Indiana
Harrison County, IN market data
How Harrison County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 40,437
- +1.9% since 2020
- Households
- 15,497
- Median household income
- $74,475
- +29.1% vs. 2015–2019, before inflation
- Median home value
- $229,600
- Jobs located here
- 10,234
- Highest market score
- 81
- Primary care and pediatrics, #81 of 1,656 scored counties
A site report maps the competitors on map listings around any address in Harrison County by name and distance, and the households and spending within reach. Or open the report at the center of Harrison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Harrison County has an estimated 40,437 people and 15,497 households. Population estimates show Harrison County grew 1.9% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Harrison County is $74,475, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.1%, before inflation.
Relative to the U.S., household spending in Harrison County runs highest on vehicle maintenance and repairs (an index of 134, where 100 is the U.S. average) and lowest on child care and other personal services (62).
Of the business types scored in Harrison County, primary care and pediatric clinics (81), chiropractors (79) and auto repair shops (79) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #81 of 1,656 scored counties.
Harrison County is part of the Louisville/Jefferson County metro area. Against the U.S., map listings per household run highest for gas stations (30% above the U.S. rate) and lowest for real estate agents and brokers (62% below the U.S. rate).
All 56 business types in Harrison County
Highest Groundwork market score first. Each score compares Harrison County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 81 | #81 of 1,656 | 6 | 3.9 | $3.6M | 200 | 9 |
| Chiropractors | 79 | #68 of 1,490 | 5 | 3.2 | $4.3M | 178 | 3 |
| Auto repair shops | 79 | #132 of 2,378 | 30 | 19.4 | $662K | 149 | 13 |
| Sit-down restaurants | 78 | #159 of 2,405 | 52 | 33.6 | $1.1M | 168 | 15 |
| Restaurants and cafes | 77 | #194 of 2,405 | 101 | 65.2 | $575K | 155 | 42 |
| Spas and skin care | 75 | #116 of 1,769 | 7 | 4.5 | $2.1M | 242 | Under 3 |
| Auto repair and car care | 75 | #230 of 2,401 | 55 | 35.5 | $361K | 134 | 21 |
| Gyms, studios and classes | 74 | #148 of 2,088 | 10 | 6.5 | $1.2M | 186 | Under 3 |
| Coffee shops and cafes | 73 | #219 of 2,063 | 5 | 3.2 | $11.6M | 313 | 7 |
| Clothing and shoe stores | 73 | #280 of 2,087 | 10 | 6.5 | $2.9M | 229 | Under 3 |
| Clothing, shoes and laundry | 72 | #310 of 2,210 | 15 | 9.7 | $1.9M | 221 | Under 3 |
| Grocery and convenience stores | 72 | #394 of 2,402 | 27 | 17.4 | $3.4M | 101 | 4 |
| Physical therapy | 70 | #226 of 1,422 | 7 | 4.5 | $3.1M | 127 | 4 |
| Grocery stores | 70 | #414 of 2,070 | 9 | 5.8 | $10.2M | 110 | 3 |
| Salons, barbers and spas | 69 | #311 of 2,385 | 38 | 24.5 | $391K | 184 | 11 |
| Hair salons | 69 | #313 of 2,339 | 23 | 14.8 | $645K | 150 | 7 |
| Pet businesses | 69 | #326 of 2,200 | 15 | 9.7 | $832K | 95 | 4 |
| Gas stations | 69 | #439 of 2,358 | 22 | 14.2 | $2.3M | 98 | 15 |
| Fast food and sandwich shops | 68 | #446 of 2,222 | 18 | 11.6 | $3.2M | 106 | 19 |
| Car washes and detailing | 67 | #309 of 1,451 | 8 | 5.2 | $2.5M | 99 | Under 3 |
| Convenience stores | 67 | #522 of 2,261 | 11 | 7.1 | $8.4M | 106 | Under 3 |
| Bakeries and dessert shops | 66 | #365 of 1,889 | 10 | 6.5 | $5.8M | 140 | 7 |
| Pizza | 66 | #458 of 2,090 | 12 | 7.7 | $4.8M | 95 | 19 |
| Lawn, cleaning and pest control | 65 | #331 of 1,771 | 7 | 4.5 | $2.6M | 156 | 16 |
| Home repair trades | 61 | #514 of 2,057 | 12 | 7.7 | $3.4M | 138 | 25 |
| Landscaping and lawn care | 60 | #455 of 1,493 | 5 | 3.2 | $3.7M | 126 | 12 |
| Veterinarians | 57 | #561 of 1,485 | 5 | 3.2 | $2.5M | 92 | 4 |
| Dentists and orthodontists | 57 | #691 of 1,886 | 17 | 11.0 | $1.3M | 128 | 12 |
| Doctors, dentists and clinics | 57 | #892 of 2,394 | 111 | 71.6 | $192K | 126 | 32 |
| Real estate | 56 | #763 of 2,229 | 24 | 15.5 | Index only | 203 | 16 |
| Real estate agents and brokers | 55 | #775 of 2,176 | 18 | 11.6 | Index only | 215 | 13 |
| Child care and preschools | 48 | #882 of 1,611 | 9 | 5.8 | $616K | 62 | 4 |
| Insurance agencies | 45 | #1,298 of 2,272 | 27 | 17.4 | $1.2M | 92 | 13 |
| Roofing and gutters | 39 | #834 of 1,177 | 6 | 3.9 | $6.7M | 80 | Under 3 |
| Barbershops | Not scored | Not scored | 4 | 2.6 | $3.7M | 197 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 2.6 | $581K | 86 | Under 3 |
| Gyms | Not scored | Not scored | 4 | 2.6 | $3.1M | 237 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 4 | 2.6 | $10.1M | 212 | 14 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.6 | $3.1M | 153 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 2.6 | $3.7M | 222 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 2.6 | $5.3M | 170 | 4 |
| Tire shops | Not scored | Not scored | 4 | 2.6 | $5M | 198 | 4 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.9 | Index only | 180 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 1.9 | $4.2M | 163 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 1.9 | $4.2M | 92 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 1.3 | $9.9M | Too few | 3 |
| Electricians | Not scored | Not scored | 2 | 1.3 | $20.2M | Too few | 11 |
| Property management | Not scored | Not scored | 2 | 1.3 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.3 | $6.2M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $29.1M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.6 | $18.4M | Too few | 4 |
| Laundromats | Not scored | Not scored | 1 | 0.6 | $29.1M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.6 | $19.9M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.6 | $18.4M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.6 | $21.4M | Too few | Under 3 |
Household spending in Harrison County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $19.9M | $1,281 | 134 |
| Gasoline and other fuels | $51.2M | $3,305 | 127 |
| Food away from home | $58M | $3,745 | 92 |
| Groceries | $92M | $5,938 | 94 |
| Personal care products and services | $14.8M | $958 | 95 |
| Child care and other personal services | $5.5M | $358 | 62 |
| Memberships, classes and admissions | $12.3M | $796 | 81 |
| Medical and dental services | $21.4M | $1,378 | 107 |
| Pets | $12.5M | $806 | 89 |
| Clothing, shoes and related services | $29.1M | $1,879 | 91 |
| Vehicle insurance | $31.2M | $2,014 | 103 |
| Home repairs, maintenance and insurance | $40.4M | $2,604 | 86 |
| Lawn care, cleaning and other household services | $18.4M | $1,186 | 84 |
| Rent and homeowner costs | $210.6M | $13,591 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Harrison County
- Population, 2025 estimate
- 40,437+1.9% since 2020
- Households
- 15,497
- Median age
- 43.0
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.3
- Land area
- 484 sq. mi.
- People per square mile
- 82
- Median household income
- $74,475+29.1% vs. 2015–2019, before inflation
- Average household income
- $89,405
- Median home value
- $229,600
- Jobs located here
- 10,234
- Daytime population
- 31,156Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Harrison County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Harrison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Indiana 8
- Floyd County, IN80,918 people
- Crawford County, IN10,499 people
- Clark County, IN124,354 people
- Washington County, IN28,212 people
- Orange County, IN19,767 people
- Perry County, IN19,270 people
- Scott County, IN24,526 people
- Dubois County, IN43,614 people
Questions
How fast is Harrison County, IN growing?
Population estimates put Harrison County at 40,437 people in 2025, up 1.9% since 2020, slower than the U.S. (+3.1%). It has 15,497 households. Median household income rose 29.1% from the 2015–2019 survey, before inflation.
How much do households in Harrison County, IN spend?
Households in Harrison County spend about $210.6M a year on rent and homeowner costs, $92M on groceries and $58M on food away from home. Set against the U.S., households in Harrison County spend the most on vehicle maintenance and repairs (an index of 134, where 100 is the U.S. average) and the least on child care and other personal services (62).
Which business types have the highest market scores in Harrison County, IN?
The highest Groundwork market scores in Harrison County are for primary care and pediatric clinics (81), chiropractors (79) and auto repair shops (79). Harrison County ranks #81 of 1,656 scored counties for primary care and pediatric clinics.
How does Harrison County, IN compare with the U.S.?
The median household income in Harrison County is $74,475 a year, 8% below the U.S. median of $80,734. The population rose 1.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $229,600, against $332,700 for the U.S. For its number of households, Harrison County has the most map listings, relative to the U.S., for gas stations (30% above the U.S. rate) and the fewest for real estate agents and brokers (62% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 34 of the 56 business types have a score in Harrison County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Harrison County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Indiana · Every U.S. market · How we measure
Screening a site or an acquisition in Harrison County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Harrison County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.