Metro area profile · Indiana
Elkhart-Goshen, IN metro area market data
Population, household spending and competition for 56 business types in the Elkhart-Goshen metro area, each scored against other metro areas.
- Population, 2025
- 208,774
- +0.9% since 2020
- Households
- 72,309
- Median household income
- $68,561
- +20.2% vs. 2015–2019, before inflation
- Median home value
- $210,400
- Jobs located here
- 133,676
- Highest market score
- 72
- Physical therapy, #44 of 386 scored metro areas
A site report maps the competitors on map listings around any address in the Elkhart-Goshen metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Elkhart-Goshen metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 208,774 people live in the Elkhart-Goshen metro area, in 72,309 households. Between 2020 and 2025, the population of the Elkhart-Goshen metro area grew 0.9%, slower than the U.S. (+3.1%). The median household income in the Elkhart-Goshen metro area is $68,561 a year, 15% below the U.S. median of $80,734. That rose 20.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Elkhart-Goshen metro area spend the most on vehicle maintenance and repairs (an index of 109, where 100 is the U.S. average) and the least on child care and other personal services (63).
The highest Groundwork market scores in the Elkhart-Goshen metro area are for physical therapy clinics (72), medical and dental practices (71) and optometrists and eye clinics (70). The Elkhart-Goshen metro area ranks #44 of 386 scored metro areas for physical therapy clinics.
The Elkhart-Goshen metro area is made up of one county, Elkhart County. For its number of households, the Elkhart-Goshen metro area has the most map listings, relative to the U.S., for gas stations (82% above the U.S. rate) and the fewest for nail salons (52% below the U.S. rate).
All 56 business types in the Elkhart-Goshen metro area
Highest Groundwork market score first. Each score compares the Elkhart-Goshen metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Physical therapy | 72 | #44 of 386 | 31 | 4.3 | $3.2M | 131 | 15 |
| Doctors, dentists and clinics | 71 | #50 of 387 | 505 | 69.8 | $194K | 127 | 184 |
| Optometrists and eye care | 70 | #42 of 386 | 21 | 2.9 | $4.7M | 149 | 10 |
| Clothing and shoe stores | 68 | #70 of 387 | 77 | 10.6 | $1.8M | 138 | 34 |
| Nail salons | 67 | #54 of 387 | 21 | 2.9 | $3.3M | 195 | Under 3 |
| Yoga, Pilates and fitness studios | 66 | #48 of 347 | 8 | 1.1 | $7.3M | 179 | 16 |
| Primary care and pediatrics | 66 | #82 of 387 | 45 | 6.2 | $2.2M | 122 | 67 |
| Clothing, shoes and laundry | 64 | #100 of 387 | 124 | 17.1 | $1.1M | 124 | 45 |
| Dry cleaners | 63 | #63 of 272 | 5 | 0.7 | $27.1M | 173 | 5 |
| Dentists and orthodontists | 63 | #98 of 387 | 76 | 10.5 | $1.3M | 131 | 58 |
| Salons, barbers and spas | 61 | #74 of 387 | 258 | 35.7 | $265K | 124 | 64 |
| Pest control | 60 | #107 of 345 | 6 | 0.8 | $14.2M | 139 | 5 |
| Gyms, studios and classes | 57 | #118 of 387 | 80 | 11.1 | $728K | 110 | 34 |
| Spas and skin care | 57 | #118 of 387 | 58 | 8.0 | $1.2M | 134 | 15 |
| Property management | 55 | #136 of 374 | 14 | 1.9 | Index only | 126 | 19 |
| Gyms | 55 | #143 of 387 | 47 | 6.5 | $1.2M | 95 | 16 |
| Oil change and quick lube | 54 | #136 of 290 | 7 | 1.0 | $10.8M | 78 | 4 |
| Real estate | 52 | #160 of 387 | 177 | 24.5 | Index only | 128 | 84 |
| Martial arts and dance studios | 52 | #163 of 387 | 25 | 3.5 | $2.3M | 115 | 18 |
| Veterinarians | 51 | #188 of 384 | 21 | 2.9 | $2.7M | 100 | 17 |
| HVAC and plumbing | 51 | #189 of 387 | 39 | 5.4 | $4.8M | 101 | 50 |
| Real estate agents and brokers | 50 | #178 of 387 | 135 | 18.7 | Index only | 133 | 48 |
| Hair salons | 50 | #179 of 387 | 146 | 20.2 | $468K | 109 | 42 |
| Funeral homes | 49 | #180 of 377 | 15 | 2.1 | $709K | 104 | 10 |
| Convenience stores | 49 | #208 of 387 | 57 | 7.9 | $7.4M | 94 | 12 |
| Sit-down restaurants | 48 | #205 of 387 | 353 | 48.8 | $753K | 113 | 135 |
| Insurance agencies | 47 | #202 of 387 | 87 | 12.0 | $1.3M | 107 | 58 |
| Restaurants and cafes | 47 | #206 of 387 | 659 | 91.1 | $403K | 109 | 334 |
| Coffee shops and cafes | 47 | #214 of 387 | 67 | 9.3 | $4M | 107 | 37 |
| Barbershops | 47 | #218 of 387 | 30 | 4.1 | $2.3M | 121 | 5 |
| Chiropractors | 44 | #227 of 386 | 38 | 5.3 | $2.6M | 108 | 29 |
| Child care and preschools | 41 | #259 of 387 | 33 | 4.6 | $800K | 80 | 30 |
| Grocery and convenience stores | 39 | #269 of 387 | 136 | 18.8 | $3.1M | 92 | 47 |
| House cleaning | 39 | #274 of 375 | 12 | 1.7 | $7.1M | 111 | 49 |
| Urgent care and walk-in clinics | 38 | #151 of 197 | 8 | 1.1 | $12.2M | 50 | 5 |
| Home repair trades | 38 | #288 of 387 | 93 | 12.9 | $2M | 83 | 109 |
| Fast food and sandwich shops | 37 | #275 of 387 | 98 | 13.6 | $2.7M | 89 | 158 |
| Electricians | 37 | #295 of 383 | 22 | 3.0 | $8.5M | 71 | 35 |
| Pet businesses | 36 | #298 of 387 | 84 | 11.6 | $683K | 78 | 37 |
| Bakeries and dessert shops | 35 | #309 of 387 | 71 | 9.8 | $3.7M | 90 | 48 |
| Tire shops | 32 | #304 of 386 | 39 | 5.4 | $1.9M | 77 | 17 |
| Pet stores | 32 | #322 of 382 | 19 | 2.6 | $3M | 67 | 5 |
| Grocery stores | 30 | #322 of 387 | 48 | 6.6 | $8.8M | 95 | 35 |
| Pet grooming and boarding | 30 | #330 of 386 | 33 | 4.6 | $1.7M | 68 | 15 |
| Mortgage brokers and lenders | 29 | #354 of 373 | 26 | 3.6 | Index only | 96 | Under 3 |
| Pizza | 28 | #347 of 387 | 70 | 9.7 | $3.8M | 75 | 158 |
| Car washes and detailing | 27 | #353 of 387 | 49 | 6.8 | $1.5M | 61 | 15 |
| Laundromats | 26 | #328 of 364 | 16 | 2.2 | $8.5M | 68 | 6 |
| Lawn, cleaning and pest control | 26 | #353 of 387 | 64 | 8.9 | $1.3M | 79 | 143 |
| Collision repair and body shops | 25 | #342 of 381 | 30 | 4.1 | $2.5M | 82 | 47 |
| Auto repair shops | 23 | #361 of 387 | 226 | 31.3 | $334K | 75 | 147 |
| Gas stations | 21 | #364 of 387 | 143 | 19.8 | $1.3M | 56 | 84 |
| Auto repair and car care | 21 | #365 of 387 | 423 | 58.5 | $178K | 66 | 188 |
| Roofing and gutters | 21 | #370 of 381 | 32 | 4.4 | $5.9M | 69 | 24 |
| Landscaping and lawn care | 18 | #374 of 385 | 46 | 6.4 | $1.9M | 63 | 89 |
| Home inspectors | Not scored | Not scored | 2 | 0.3 | Index only | Too few | 5 |
Household spending in the Elkhart-Goshen metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $75.5M | $1,044 | 109 |
| Gasoline and other fuels | $192.7M | $2,664 | 103 |
| Food away from home | $265.8M | $3,676 | 90 |
| Groceries | $424.1M | $5,866 | 93 |
| Personal care products and services | $68.3M | $944 | 94 |
| Child care and other personal services | $26.4M | $365 | 63 |
| Memberships, classes and admissions | $58.2M | $806 | 82 |
| Medical and dental services | $97.8M | $1,353 | 105 |
| Pets | $57.4M | $793 | 87 |
| Clothing, shoes and related services | $135.3M | $1,871 | 91 |
| Vehicle insurance | $117.2M | $1,621 | 83 |
| Home repairs, maintenance and insurance | $188.1M | $2,601 | 86 |
| Lawn care, cleaning and other household services | $85.2M | $1,178 | 83 |
| Rent and homeowner costs | $977.6M | $13,520 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Elkhart-Goshen metro area
- Population, 2025 estimate
- 208,774+0.9% since 2020
- Households
- 72,309
- Median age
- 36.7
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.8
- Land area
- 463 sq. mi.
- People per square mile
- 447
- Median household income
- $68,561+20.2% vs. 2015–2019, before inflation
- Average household income
- $89,471
- Median home value
- $210,400
- Jobs located here
- 133,676
- Daytime population
- 244,683Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Elkhart-Goshen metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Elkhart-Goshen metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Elkhart-Goshen metro area 1
- Elkhart County, IN207,132 people
Other markets based in Indiana 12
- Indianapolis-Carmel-Greenwood, IN metro area2,130,055 people
- Fort Wayne, IN metro area455,416 people
- South Bend-Mishawaka, IN-MI metro area324,560 people
- Evansville, IN metro area270,494 people
- Lafayette-West Lafayette, IN metro area226,805 people
- Terre Haute, IN metro area168,719 people
- Bloomington, IN metro area162,569 people
- Muncie, IN metro area112,280 people
- Michigan City-La Porte, IN metro area111,917 people
- Kokomo, IN metro area83,752 people
- Columbus, IN metro area83,536 people
- Warsaw, IN area80,442 people
Questions
How fast is the Elkhart-Goshen, IN metro area growing?
Population estimates put the Elkhart-Goshen metro area at 208,774 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 72,309 households. Against the 2015–2019 survey, median household income rose 20.2%, before inflation.
How much do households in the Elkhart-Goshen, IN metro area spend?
Households in the Elkhart-Goshen metro area spend about $977.6M a year on rent and homeowner costs, $424.1M on groceries and $265.8M on food away from home. Relative to the U.S., household spending in the Elkhart-Goshen metro area runs highest on vehicle maintenance and repairs (an index of 109, where 100 is the U.S. average) and lowest on child care and other personal services (63).
Which business types have the highest market scores in the Elkhart-Goshen, IN metro area?
Of the business types scored in the Elkhart-Goshen metro area, physical therapy clinics (72), medical and dental practices (71) and optometrists and eye clinics (70) have the highest Groundwork market scores. For physical therapy clinics, that ranks #44 of 386 scored metro areas.
How does the Elkhart-Goshen, IN metro area compare with the U.S.?
Median household income in the Elkhart-Goshen metro area is $68,561, 15% below the U.S. median of $80,734. The population rose 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $210,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (82% above the U.S. rate) and lowest for nail salons (52% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in the Elkhart-Goshen metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Elkhart-Goshen metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Indiana · Every U.S. market · How we measure
Screening a site or an acquisition in the Elkhart-Goshen metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Elkhart-Goshen metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.