County profile · Indiana
Pulaski County, IN market data
How Pulaski County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 12,463
- −0.4% since 2020
- Households
- 4,950
- Median household income
- $62,792
- +26.7% vs. 2015–2019, before inflation
- Median home value
- $156,400
- Jobs located here
- 4,950
- Highest market score
- 74
- Doctors, dentists and clinics, #230 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Pulaski County by name and distance, and the households and spending within reach. Or open the report at the center of Pulaski County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Pulaski County has an estimated 12,463 people and 4,950 households. Population estimates show Pulaski County declined 0.4% from 2020 to 2025, against +3.1% for the U.S. Median household income in Pulaski County is $62,792, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.7%, before inflation.
Relative to the U.S., household spending in Pulaski County runs highest on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and lowest on child care and other personal services (59).
Of the business types scored in Pulaski County, medical and dental practices (74); hair salons (60); and salons, barbers and spas (59) have the highest Groundwork market scores. For medical and dental practices, that ranks #230 of 2,394 scored counties.
Against the U.S., map listings per household run highest for auto repair and car care businesses (70% above the U.S. rate) and lowest for medical and dental practices (59% below the U.S. rate).
All 56 business types in Pulaski County
Highest Groundwork market score first. Each score compares Pulaski County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 74 | #230 of 2,394 | 17 | 34.3 | $381K | 250 | 4 |
| Hair salons | 60 | #662 of 2,339 | 5 | 10.1 | $897K | 208 | 3 |
| Salons, barbers and spas | 59 | #674 of 2,385 | 11 | 22.2 | $408K | 192 | 4 |
| Real estate | 53 | #893 of 2,229 | 5 | 10.1 | Index only | 299 | Under 3 |
| Fast food and sandwich shops | 53 | #1,025 of 2,222 | 6 | 12.1 | $2.9M | 95 | 7 |
| Auto repair shops | 49 | #1,260 of 2,378 | 18 | 36.4 | $317K | 71 | 3 |
| Primary care and pediatrics | 47 | #952 of 1,656 | 5 | 10.1 | $1.3M | 73 | 4 |
| Restaurants and cafes | 44 | #1,434 of 2,405 | 42 | 84.8 | $415K | 112 | 22 |
| Auto repair and car care | 44 | #1,490 of 2,401 | 30 | 60.6 | $190K | 71 | 6 |
| Convenience stores | 42 | #1,400 of 2,261 | 5 | 10.1 | $5.7M | 72 | Under 3 |
| Gyms, studios and classes | 42 | #1,424 of 2,088 | 6 | 12.1 | $615K | 93 | Under 3 |
| Sit-down restaurants | 39 | #1,662 of 2,405 | 22 | 44.4 | $792K | 119 | 13 |
| Pizza | 35 | #1,653 of 2,090 | 9 | 18.2 | $1.9M | 38 | 7 |
| Gas stations | 32 | #1,885 of 2,358 | 9 | 18.2 | $1.6M | 68 | 10 |
| Grocery and convenience stores | 31 | #1,924 of 2,402 | 14 | 28.3 | $2M | 60 | Under 3 |
| Gyms | 25 | #1,598 of 1,792 | 5 | 10.1 | $738K | 57 | Under 3 |
| Insurance agencies | 22 | #2,039 of 2,272 | 10 | 20.2 | $893K | 71 | 6 |
| Lawn, cleaning and pest control | 16 | #1,760 of 1,771 | 6 | 12.1 | $936K | 56 | 9 |
| Child care and preschools | 11 | #1,578 of 1,611 | 6 | 12.1 | $281K | 28 | Under 3 |
| Landscaping and lawn care | 10 | #1,489 of 1,493 | 5 | 10.1 | $1.1M | 38 | 9 |
| Grocery stores | Not scored | Not scored | 4 | 8.1 | $7.1M | 76 | Under 3 |
| Home repair trades | Not scored | Not scored | 4 | 8.1 | $3.1M | 127 | 3 |
| Pet businesses | Not scored | Not scored | 4 | 8.1 | $934K | 106 | Under 3 |
| Spas and skin care | Not scored | Not scored | 4 | 8.1 | $1.1M | 128 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 6.1 | $5.8M | 140 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 6.1 | $2.2M | 90 | Under 3 |
| Clothing, shoes and laundry | Not scored | Not scored | 3 | 6.1 | $3M | 337 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 3 | 6.1 | $5.8M | 157 | Under 3 |
| Real estate agents and brokers | Not scored | Not scored | 3 | 6.1 | Index only | 396 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 4.0 | $2.9M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 2 | 4.0 | $3.2M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 4.0 | $382K | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 4.0 | $6.2M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 4.0 | $2.9M | Too few | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 1 | 2.0 | $8.9M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 2.0 | $5.7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 2.0 | $8.9M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 2.0 | $12.3M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 2.0 | $5.6M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 1 | 2.0 | $12.3M | Too few | 3 |
| Laundromats | Not scored | Not scored | 1 | 2.0 | $8.9M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 2.0 | $3.7M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 2.0 | Index only | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 2.0 | $4.5M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 2.0 | $6.5M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 2.0 | $3.7M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 2.0 | $6.5M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 2.0 | Index only | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 2.0 | $3.7M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Pulaski County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5.7M | $1,152 | 120 |
| Gasoline and other fuels | $14.7M | $2,961 | 114 |
| Food away from home | $17.4M | $3,518 | 86 |
| Groceries | $28.3M | $5,711 | 90 |
| Personal care products and services | $4.5M | $906 | 90 |
| Child care and other personal services | $1.7M | $341 | 59 |
| Memberships, classes and admissions | $3.7M | $746 | 76 |
| Medical and dental services | $6.5M | $1,310 | 102 |
| Pets | $3.7M | $755 | 83 |
| Clothing, shoes and related services | $8.9M | $1,801 | 88 |
| Vehicle insurance | $8.9M | $1,803 | 92 |
| Home repairs, maintenance and insurance | $12.3M | $2,491 | 83 |
| Lawn care, cleaning and other household services | $5.6M | $1,135 | 80 |
| Rent and homeowner costs | $64.8M | $13,085 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Pulaski County
- Population, 2025 estimate
- 12,463−0.4% since 2020
- Households
- 4,950
- Median age
- 43.7
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 434 sq. mi.
- People per square mile
- 29
- Median household income
- $62,792+26.7% vs. 2015–2019, before inflation
- Average household income
- $79,645
- Median home value
- $156,400
- Jobs located here
- 4,950
- Daytime population
- 11,318Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pulaski County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Pulaski County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Pulaski County, IN growing?
Population estimates put Pulaski County at 12,463 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 4,950 households. Median household income rose 26.7% from the 2015–2019 survey, before inflation.
How much do households in Pulaski County, IN spend?
Households in Pulaski County spend about $64.8M a year on rent and homeowner costs, $28.3M on groceries and $17.4M on food away from home. Set against the U.S., households in Pulaski County spend the most on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and the least on child care and other personal services (59).
Which business types have the highest market scores in Pulaski County, IN?
The highest Groundwork market scores in Pulaski County are for medical and dental practices (74); hair salons (60); and salons, barbers and spas (59). Pulaski County ranks #230 of 2,394 scored counties for medical and dental practices.
How does Pulaski County, IN compare with the U.S.?
The median household income in Pulaski County is $62,792 a year, 22% below the U.S. median of $80,734. The population fell 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $156,400, against $332,700 for the U.S. For its number of households, Pulaski County has the most map listings, relative to the U.S., for auto repair and car care businesses (70% above the U.S. rate) and the fewest for medical and dental practices (59% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 20 of the 56 business types have a score in Pulaski County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pulaski County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Pulaski County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pulaski County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.