Small-town market profile · Indiana
Connersville, IN area market data
How the Connersville area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 23,533
- +0.7% since 2020
- Households
- 9,422
- Median household income
- $59,321
- +28.5% vs. 2015–2019, before inflation
- Median home value
- $130,700
- Jobs located here
- 5,957
- Highest market score
- 73
- Primary care and pediatrics, #61 of 458 scored small-town markets
A site report maps the competitors on map listings around any address in the Connersville area by name and distance, and the households and spending within reach. Or open the report at the center of the Connersville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Connersville area has an estimated 23,533 people and 9,422 households. Population estimates show the Connersville area grew 0.7% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in the Connersville area is $59,321, 27% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.5%, before inflation.
Relative to the U.S., household spending in the Connersville area runs highest on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and lowest on child care and other personal services (53).
Of the business types scored in the Connersville area, primary care and pediatric clinics (73), home repair companies (71) and dentists and orthodontists (71) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #61 of 458 scored small-town markets.
The Connersville area is made up of one county, Fayette County. Against the U.S., map listings per household run highest for gas stations (56% above the U.S. rate) and lowest for real estate businesses (64% below the U.S. rate).
All 56 business types in the Connersville area
Highest Groundwork market score first. Each score compares the Connersville area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 73 | #61 of 458 | 5 | 5.3 | $2.3M | 130 | 3 |
| Home repair trades | 71 | #42 of 526 | 5 | 5.3 | $4.5M | 183 | 4 |
| Dentists and orthodontists | 71 | #68 of 526 | 6 | 6.4 | $1.9M | 196 | 5 |
| Auto repair and car care | 71 | #74 of 538 | 35 | 37.1 | $286K | 107 | 11 |
| Grocery and convenience stores | 70 | #75 of 538 | 14 | 14.9 | $3.7M | 110 | 4 |
| Clothing, shoes and laundry | 70 | #92 of 536 | 9 | 9.6 | $1.8M | 205 | Under 3 |
| Sit-down restaurants | 68 | #84 of 538 | 30 | 31.8 | $1M | 158 | 15 |
| Auto repair shops | 67 | #95 of 538 | 20 | 21.2 | $501K | 113 | 9 |
| Salons, barbers and spas | 66 | #83 of 538 | 30 | 31.8 | $271K | 127 | 3 |
| Clothing and shoe stores | 66 | #126 of 536 | 7 | 7.4 | $2.3M | 183 | Under 3 |
| Pet businesses | 65 | #91 of 527 | 5 | 5.3 | $1.4M | 154 | Under 3 |
| Restaurants and cafes | 64 | #130 of 538 | 53 | 56.3 | $593K | 160 | 40 |
| Bakeries and dessert shops | 63 | #109 of 507 | 5 | 5.3 | $6.3M | 152 | 4 |
| Doctors, dentists and clinics | 53 | #250 of 538 | 84 | 89.2 | $138K | 91 | 14 |
| Real estate | 52 | #237 of 536 | 13 | 13.8 | Index only | 211 | Under 3 |
| Gas stations | 51 | #267 of 536 | 16 | 17.0 | $1.6M | 68 | 10 |
| Gyms, studios and classes | 51 | #270 of 535 | 10 | 10.6 | $634K | 96 | Under 3 |
| Real estate agents and brokers | 50 | #254 of 533 | 11 | 11.7 | Index only | 198 | Under 3 |
| Convenience stores | 49 | #291 of 529 | 9 | 9.6 | $5.8M | 74 | Under 3 |
| Fast food and sandwich shops | 45 | #319 of 537 | 11 | 11.7 | $2.9M | 94 | 21 |
| Lawn, cleaning and pest control | 41 | #312 of 481 | 8 | 8.5 | $1.3M | 76 | 7 |
| Gyms | 40 | #357 of 506 | 7 | 7.4 | $906K | 70 | Under 3 |
| Hair salons | 40 | #383 of 538 | 22 | 23.3 | $370K | 86 | Under 3 |
| Optometrists and eye care | 36 | #310 of 400 | 5 | 5.3 | $2.3M | 74 | 3 |
| Insurance agencies | 35 | #404 of 537 | 18 | 19.1 | $879K | 70 | 8 |
| Pizza | 29 | #462 of 520 | 11 | 11.7 | $2.9M | 56 | 21 |
| Child care and preschools | 23 | #412 of 454 | 6 | 6.4 | $486K | 48 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 4.2 | $2.5M | 81 | 4 |
| Grocery stores | Not scored | Not scored | 4 | 4.2 | $13.1M | 141 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 4.2 | $2.6M | 87 | 3 |
| Spas and skin care | Not scored | Not scored | 4 | 4.2 | $2M | 232 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 3.2 | $3.9M | 161 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 3.2 | $470K | 69 | 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 3.2 | $7.4M | 156 | 4 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 3.2 | $2.1M | 105 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 3.2 | $2.7M | 162 | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 2.1 | $5.1M | Too few | 4 |
| Pest control | Not scored | Not scored | 2 | 2.1 | $5.1M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 2.1 | $5.8M | Too few | 3 |
| Property management | Not scored | Not scored | 2 | 2.1 | Index only | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 2.1 | $3.4M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 1.1 | $8.1M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.1 | $10M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.1 | $22.3M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.1 | $16.3M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.1 | $10M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 1.1 | $6.8M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.1 | $6.8M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.1 | $22.3M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 1 | 1.1 | $10M | Too few | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Connersville area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10M | $1,064 | 111 |
| Gasoline and other fuels | $26M | $2,760 | 106 |
| Food away from home | $31.4M | $3,335 | 82 |
| Groceries | $52.3M | $5,555 | 88 |
| Personal care products and services | $8.1M | $863 | 86 |
| Child care and other personal services | $2.9M | $309 | 53 |
| Memberships, classes and admissions | $6.3M | $673 | 68 |
| Medical and dental services | $11.6M | $1,230 | 96 |
| Pets | $6.8M | $717 | 79 |
| Clothing, shoes and related services | $16.3M | $1,726 | 84 |
| Vehicle insurance | $15.8M | $1,679 | 86 |
| Home repairs, maintenance and insurance | $22.3M | $2,363 | 78 |
| Lawn care, cleaning and other household services | $10.2M | $1,086 | 77 |
| Rent and homeowner costs | $118.7M | $12,603 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Connersville area
- Population, 2025 estimate
- 23,533+0.7% since 2020
- Households
- 9,422
- Median age
- 43.6
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 215 sq. mi.
- People per square mile
- 109
- Median household income
- $59,321+28.5% vs. 2015–2019, before inflation
- Average household income
- $74,303
- Median home value
- $130,700
- Jobs located here
- 5,957
- Daytime population
- 18,647Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Connersville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Connersville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Connersville area 1
- Fayette County, IN23,334 people
Other markets based in Indiana 12
- Indianapolis-Carmel-Greenwood, IN metro area2,130,055 people
- Fort Wayne, IN metro area455,416 people
- South Bend-Mishawaka, IN-MI metro area324,560 people
- Evansville, IN metro area270,494 people
- Lafayette-West Lafayette, IN metro area226,805 people
- Elkhart-Goshen, IN metro area207,132 people
- Terre Haute, IN metro area168,719 people
- Bloomington, IN metro area162,569 people
- Muncie, IN metro area112,280 people
- Michigan City-La Porte, IN metro area111,917 people
- Kokomo, IN metro area83,752 people
- Columbus, IN metro area83,536 people
Questions
How fast is the Connersville, IN area growing?
Population estimates put the Connersville area at 23,533 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 9,422 households. Median household income rose 28.5% from the 2015–2019 survey, before inflation.
How much do households in the Connersville, IN area spend?
Households in the Connersville area spend about $118.7M a year on rent and homeowner costs, $52.3M on groceries and $31.4M on food away from home. Set against the U.S., households in the Connersville area spend the most on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and the least on child care and other personal services (53).
Which business types have the highest market scores in the Connersville, IN area?
The highest Groundwork market scores in the Connersville area are for primary care and pediatric clinics (73), home repair companies (71) and dentists and orthodontists (71). The Connersville area ranks #61 of 458 scored small-town markets for primary care and pediatric clinics.
How does the Connersville, IN area compare with the U.S.?
The median household income in the Connersville area is $59,321 a year, 27% below the U.S. median of $80,734. The population rose 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $130,700, against $332,700 for the U.S. For its number of households, the Connersville area has the most map listings, relative to the U.S., for gas stations (56% above the U.S. rate) and the fewest for real estate businesses (64% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 27 of the 56 business types have a score in the Connersville area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Connersville area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Indiana · Every U.S. market · How we measure
Screening a site or an acquisition in the Connersville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Connersville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.