County profile · Indiana
Hamilton County, IN market data
Population, household spending and competition for 56 business types in Hamilton County, each scored against other counties.
- Population, 2025
- 387,036
- +10.9% since 2020
- Households
- 137,252
- Median household income
- $121,530
- +23.8% vs. 2015–2019, before inflation
- Median home value
- $405,500
- Jobs located here
- 177,508
- Highest market score
- 98
- Grocery and convenience stores, #1 of 2,402 scored counties
A site report maps the competitors on map listings around any address in Hamilton County by name and distance, and the households and spending within reach. Or open the report at the center of Hamilton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 387,036 people live in Hamilton County, in 137,252 households. Population estimates show Hamilton County grew 10.9% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Hamilton County is $121,530 a year, 51% above the U.S. median of $80,734. That rose 23.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Hamilton County spend the most on memberships, classes and admissions (an index of 149, where 100 is the U.S. average) and the least on vehicle insurance (89).
The highest Groundwork market scores in Hamilton County are for grocery and convenience stores (98), convenience stores (98) and grocery stores (96). Hamilton County ranks #1 of 2,402 scored counties for grocery and convenience stores.
Hamilton County is part of the Indianapolis-Carmel-Greenwood metro area. For its number of households, Hamilton County has the most map listings, relative to the U.S., for mortgage brokers and lenders (2.3 times the U.S. rate) and the fewest for convenience stores (59% below the U.S. rate).
All 56 business types in Hamilton County
Highest Groundwork market score first. Each score compares Hamilton County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery and convenience stores | 98 | #1 of 2,402 | 119 | 8.7 | $8.2M | 243 | 34 |
| Convenience stores | 98 | #1 of 2,261 | 45 | 3.3 | $21.7M | 276 | 3 |
| Grocery stores | 96 | #6 of 2,070 | 48 | 3.5 | $20.4M | 219 | 31 |
| Auto repair shops | 94 | #7 of 2,378 | 156 | 11.4 | $1.1M | 244 | 87 |
| Collision repair and body shops | 93 | #4 of 1,327 | 22 | 1.6 | $7.7M | 250 | 27 |
| Auto repair and car care | 92 | #11 of 2,401 | 312 | 22.7 | $544K | 202 | 147 |
| Electricians | 90 | #5 of 1,160 | 20 | 1.5 | $24.4M | 203 | 68 |
| Gas stations | 88 | #43 of 2,358 | 67 | 4.9 | $6M | 250 | 66 |
| HVAC and plumbing | 84 | #36 of 1,707 | 95 | 6.9 | $5.1M | 108 | 78 |
| Tire shops | 84 | #52 of 1,530 | 39 | 2.8 | $4.3M | 174 | 24 |
| Car washes and detailing | 82 | #50 of 1,451 | 50 | 3.6 | $3.4M | 135 | 23 |
| Pest control | 81 | #20 of 699 | 19 | 1.4 | $11.5M | 112 | 12 |
| Home repair trades | 78 | #76 of 2,057 | 197 | 14.4 | $2.5M | 102 | 173 |
| Funeral homes | 75 | #137 of 1,472 | 15 | 1.1 | $1.1M | 164 | 9 |
| Sit-down restaurants | 75 | #241 of 2,405 | 700 | 51.0 | $1M | 153 | 288 |
| Barbershops | 74 | #151 of 1,356 | 59 | 4.3 | $3M | 159 | 13 |
| Bakeries and dessert shops | 74 | #186 of 1,889 | 123 | 9.0 | $5.8M | 139 | 93 |
| Coffee shops and cafes | 74 | #209 of 2,063 | 133 | 9.7 | $5.3M | 144 | 89 |
| Restaurants and cafes | 74 | #261 of 2,405 | 1,269 | 92.5 | $560K | 151 | 699 |
| Clothing and shoe stores | 73 | #299 of 2,087 | 181 | 13.2 | $2M | 155 | 105 |
| Fast food and sandwich shops | 72 | #305 of 2,222 | 174 | 12.7 | $4.1M | 134 | 319 |
| Martial arts and dance studios | 71 | #147 of 1,334 | 72 | 5.2 | $2.8M | 139 | 76 |
| Pet grooming and boarding | 71 | #206 of 1,461 | 53 | 3.9 | $3M | 118 | 44 |
| Nail salons | 70 | #157 of 1,328 | 104 | 7.6 | $1.7M | 102 | 23 |
| Pet businesses | 70 | #281 of 2,200 | 167 | 12.2 | $950K | 108 | 117 |
| Clothing, shoes and laundry | 69 | #407 of 2,210 | 262 | 19.1 | $1.4M | 155 | 137 |
| Pet stores | 68 | #197 of 974 | 32 | 2.3 | $5M | 110 | 17 |
| Urgent care and walk-in clinics | 67 | #55 of 325 | 10 | 0.7 | $24.9M | 102 | 16 |
| Pizza | 67 | #413 of 2,090 | 135 | 9.8 | $5.3M | 104 | 319 |
| Oil change and quick lube | 65 | #114 of 479 | 15 | 1.1 | $11.3M | 82 | 12 |
| Physical therapy | 65 | #329 of 1,422 | 91 | 6.6 | $2.7M | 114 | 80 |
| Gyms | 65 | #361 of 1,792 | 141 | 10.3 | $1.4M | 110 | 99 |
| Veterinarians | 64 | #411 of 1,485 | 67 | 4.9 | $2.4M | 87 | 56 |
| Child care and preschools | 64 | #436 of 1,611 | 104 | 7.6 | $894K | 89 | 92 |
| Gyms, studios and classes | 63 | #492 of 2,088 | 270 | 19.7 | $746K | 113 | 175 |
| Property management | 62 | #262 of 910 | 42 | 3.1 | Index only | 102 | 69 |
| Roofing and gutters | 62 | #336 of 1,177 | 82 | 6.0 | $6M | 70 | 27 |
| Chiropractors | 60 | #466 of 1,490 | 112 | 8.2 | $2.2M | 93 | 73 |
| Hair salons | 60 | #688 of 2,339 | 368 | 26.8 | $480K | 112 | 161 |
| Landscaping and lawn care | 59 | #494 of 1,493 | 96 | 7.0 | $2.3M | 78 | 179 |
| House cleaning | 58 | #272 of 847 | 37 | 2.7 | $5.9M | 92 | 112 |
| Optometrists and eye care | 58 | #478 of 1,302 | 83 | 6.0 | $3M | 96 | 48 |
| Lawn, cleaning and pest control | 56 | #660 of 1,771 | 152 | 11.1 | $1.4M | 86 | 303 |
| Primary care and pediatrics | 55 | #694 of 1,656 | 155 | 11.3 | $1.6M | 90 | 350 |
| Yoga, Pilates and fitness studios | 53 | #333 of 777 | 57 | 4.2 | $3.5M | 87 | 99 |
| Home inspectors | 52 | #185 of 415 | 12 | 0.9 | Index only | 76 | 15 |
| Salons, barbers and spas | 51 | #1,125 of 2,385 | 797 | 58.1 | $222K | 104 | 259 |
| Dentists and orthodontists | 48 | #1,026 of 1,886 | 267 | 19.5 | $934K | 95 | 207 |
| Spas and skin care | 46 | #1,039 of 1,769 | 250 | 18.2 | $706K | 81 | 54 |
| Doctors, dentists and clinics | 46 | #1,390 of 2,394 | 1,793 | 130.6 | $139K | 91 | 774 |
| Dry cleaners | 44 | #317 of 507 | 35 | 2.6 | $10.2M | 65 | 28 |
| Real estate agents and brokers | 40 | #1,617 of 2,176 | 584 | 42.5 | Index only | 75 | 390 |
| Real estate | 40 | #1,645 of 2,229 | 772 | 56.2 | Index only | 71 | 604 |
| Mortgage brokers and lenders | 34 | #735 of 887 | 134 | 9.8 | Index only | 46 | 76 |
| Insurance agencies | 26 | #1,937 of 2,272 | 349 | 25.4 | $686K | 55 | 267 |
| Laundromats | Not scored | Not scored | 1 | 0.1 | $357.1M | Too few | 4 |
Household spending in Hamilton County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $169.6M | $1,236 | 129 |
| Gasoline and other fuels | $400.2M | $2,916 | 112 |
| Food away from home | $710.2M | $5,175 | 127 |
| Groceries | $978.7M | $7,130 | 113 |
| Personal care products and services | $176.6M | $1,287 | 128 |
| Child care and other personal services | $93M | $677 | 117 |
| Memberships, classes and admissions | $201.4M | $1,467 | 149 |
| Medical and dental services | $249.3M | $1,817 | 141 |
| Pets | $158.7M | $1,156 | 127 |
| Clothing, shoes and related services | $357.1M | $2,602 | 127 |
| Vehicle insurance | $239.4M | $1,744 | 89 |
| Home repairs, maintenance and insurance | $488M | $3,555 | 118 |
| Lawn care, cleaning and other household services | $218.4M | $1,591 | 113 |
| Rent and homeowner costs | $2.4B | $17,403 | 104 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Hamilton County
- Population, 2025 estimate
- 387,036+10.9% since 2020
- Households
- 137,252
- Median age
- 39.2
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.9
- Land area
- 394 sq. mi.
- People per square mile
- 926
- Median household income
- $121,530+23.8% vs. 2015–2019, before inflation
- Average household income
- $158,610
- Median home value
- $405,500
- Jobs located here
- 177,508
- Daytime population
- 354,187Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hamilton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Hamilton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Tipton County, IN15,346 people
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- Johnson County, IN166,315 people
- Clinton County, IN32,944 people
Questions
How fast is Hamilton County, IN growing?
Population estimates put Hamilton County at 387,036 people in 2025, up 10.9% since 2020, faster than the U.S. (+3.1%). It has 137,252 households. Against the 2015–2019 survey, median household income rose 23.8%, before inflation.
How much do households in Hamilton County, IN spend?
Households in Hamilton County spend about $2.4B a year on rent and homeowner costs, $978.7M on groceries and $710.2M on food away from home. Relative to the U.S., household spending in Hamilton County runs highest on memberships, classes and admissions (an index of 149, where 100 is the U.S. average) and lowest on vehicle insurance (89).
Which business types have the highest market scores in Hamilton County, IN?
Of the business types scored in Hamilton County, grocery and convenience stores (98), convenience stores (98) and grocery stores (96) have the highest Groundwork market scores. For grocery and convenience stores, that ranks #1 of 2,402 scored counties.
How does Hamilton County, IN compare with the U.S.?
Median household income in Hamilton County is $121,530, 51% above the U.S. median of $80,734. The population rose 10.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $405,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for mortgage brokers and lenders (2.3 times the U.S. rate) and lowest for convenience stores (59% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Hamilton County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hamilton County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Indiana · Every U.S. market · How we measure
Screening a site or an acquisition in Hamilton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hamilton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.