County profile · Indiana
Jefferson County, IN market data
Population, household spending and competition for 56 business types in Jefferson County, each scored against other counties.
- Population, 2025
- 33,279
- +0.6% since 2020
- Households
- 12,790
- Median household income
- $64,577
- +22.5% vs. 2015–2019, before inflation
- Median home value
- $194,600
- Jobs located here
- 12,163
- Highest market score
- 76
- Gas stations, #230 of 2,358 scored counties
A site report maps the competitors on map listings around any address in Jefferson County by name and distance, and the households and spending within reach. Or open the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 33,279 people live in Jefferson County, in 12,790 households. Population estimates put the population change in Jefferson County from 2020 to 2025 at +0.6%, slower than the U.S. (+3.1%). The median household income in Jefferson County is $64,577 a year, 20% below the U.S. median of $80,734. That rose 22.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Jefferson County spend the most on vehicle maintenance and repairs (an index of 123, where 100 is the U.S. average) and the least on child care and other personal services (58).
The highest Groundwork market scores in Jefferson County are for gas stations (76), tire shops (68) and auto repair and car care businesses (65). Jefferson County ranks #230 of 2,358 scored counties for gas stations.
Jefferson County is part of the Madison area. For its number of households, Jefferson County has the most map listings, relative to the U.S., for pizza places (56% above the U.S. rate) and the fewest for real estate agents and brokers (57% below the U.S. rate).
All 56 business types in Jefferson County
Highest Groundwork market score first. Each score compares Jefferson County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gas stations | 76 | #230 of 2,358 | 10 | 7.8 | $3.9M | 163 | 9 |
| Tire shops | 68 | #328 of 1,530 | 5 | 3.9 | $3M | 120 | Under 3 |
| Auto repair and car care | 65 | #540 of 2,401 | 51 | 39.9 | $295K | 110 | 16 |
| Chiropractors | 64 | #346 of 1,490 | 5 | 3.9 | $3.3M | 139 | Under 3 |
| Auto repair shops | 63 | #617 of 2,378 | 30 | 23.5 | $501K | 113 | 12 |
| Physical therapy | 59 | #466 of 1,422 | 5 | 3.9 | $3.3M | 139 | 5 |
| Grocery stores | 55 | #828 of 2,070 | 6 | 4.7 | $12.2M | 131 | 6 |
| Primary care and pediatrics | 54 | #713 of 1,656 | 9 | 7.0 | $1.9M | 104 | 15 |
| Home repair trades | 52 | #945 of 2,057 | 15 | 11.7 | $2.1M | 88 | 6 |
| HVAC and plumbing | 51 | #828 of 1,707 | 8 | 6.3 | $4M | 84 | 6 |
| Grocery and convenience stores | 51 | #1,177 of 2,402 | 29 | 22.7 | $2.5M | 74 | 6 |
| Convenience stores | 48 | #1,194 of 2,261 | 12 | 9.4 | $6.1M | 77 | Under 3 |
| Real estate agents and brokers | 46 | #1,263 of 2,176 | 17 | 13.3 | Index only | 181 | 10 |
| Real estate | 46 | #1,271 of 2,229 | 24 | 18.8 | Index only | 161 | 13 |
| Barbershops | 45 | #829 of 1,356 | 6 | 4.7 | $1.9M | 103 | Under 3 |
| Sit-down restaurants | 44 | #1,460 of 2,405 | 65 | 50.8 | $692K | 104 | 22 |
| Optometrists and eye care | 42 | #858 of 1,302 | 5 | 3.9 | $3.3M | 106 | 6 |
| Gyms | 42 | #1,190 of 1,792 | 9 | 7.0 | $1.1M | 82 | Under 3 |
| Coffee shops and cafes | 42 | #1,298 of 2,063 | 10 | 7.8 | $4.5M | 121 | 11 |
| Salons, barbers and spas | 42 | #1,631 of 2,385 | 54 | 42.2 | $215K | 101 | 10 |
| Landscaping and lawn care | 40 | #1,018 of 1,493 | 8 | 6.3 | $1.8M | 62 | 6 |
| Clothing, shoes and laundry | 40 | #1,515 of 2,210 | 28 | 21.9 | $821K | 93 | 9 |
| Gyms, studios and classes | 39 | #1,513 of 2,088 | 17 | 13.3 | $562K | 85 | Under 3 |
| Fast food and sandwich shops | 39 | #1,541 of 2,222 | 20 | 15.6 | $2.2M | 74 | 23 |
| Restaurants and cafes | 39 | #1,647 of 2,405 | 126 | 98.5 | $357K | 96 | 57 |
| Clothing and shoe stores | 37 | #1,507 of 2,087 | 22 | 17.2 | $1M | 82 | 9 |
| Lawn, cleaning and pest control | 36 | #1,394 of 1,771 | 14 | 10.9 | $1M | 62 | 9 |
| Pizza | 36 | #1,605 of 2,090 | 16 | 12.5 | $2.8M | 55 | 23 |
| Doctors, dentists and clinics | 36 | #1,864 of 2,394 | 127 | 99.3 | $131K | 86 | 38 |
| Martial arts and dance studios | 35 | #1,036 of 1,334 | 6 | 4.7 | $1.6M | 79 | Under 3 |
| Spas and skin care | 35 | #1,414 of 1,769 | 14 | 10.9 | $829K | 95 | Under 3 |
| Bakeries and dessert shops | 35 | #1,464 of 1,889 | 11 | 8.6 | $4.1M | 99 | 11 |
| Dentists and orthodontists | 34 | #1,517 of 1,886 | 19 | 14.9 | $877K | 89 | 12 |
| Pet businesses | 34 | #1,762 of 2,200 | 18 | 14.1 | $535K | 61 | 7 |
| Hair salons | 34 | #1,908 of 2,339 | 31 | 24.2 | $374K | 87 | 9 |
| Insurance agencies | 33 | #1,710 of 2,272 | 20 | 15.6 | $1.2M | 94 | 15 |
| Veterinarians | 32 | #1,168 of 1,485 | 6 | 4.7 | $1.6M | 59 | 4 |
| Roofing and gutters | 30 | #990 of 1,177 | 5 | 3.9 | $6.4M | 76 | Under 3 |
| Pet grooming and boarding | 30 | #1,191 of 1,461 | 7 | 5.5 | $1.4M | 54 | 3 |
| Child care and preschools | 29 | #1,357 of 1,611 | 8 | 6.3 | $536K | 54 | 7 |
| Car washes and detailing | Not scored | Not scored | 4 | 3.1 | $3.8M | 149 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 3.1 | Index only | 108 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 2.3 | $5M | 162 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 2.3 | $4.8M | 76 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 2.3 | $4.8M | 47 | 3 |
| Property management | Not scored | Not scored | 3 | 2.3 | Index only | 101 | Under 3 |
| Electricians | Not scored | Not scored | 2 | 1.6 | $16M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 1.6 | $921K | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.6 | $11.5M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 1.6 | $5.8M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.6 | $4.8M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.6 | $8.3M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.6 | $4.8M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.8 | $15M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Jefferson County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15M | $1,175 | 123 |
| Gasoline and other fuels | $38.8M | $3,031 | 117 |
| Food away from home | $45M | $3,516 | 86 |
| Groceries | $73.1M | $5,717 | 90 |
| Personal care products and services | $11.6M | $907 | 90 |
| Child care and other personal services | $4.3M | $335 | 58 |
| Memberships, classes and admissions | $9.6M | $747 | 76 |
| Medical and dental services | $16.7M | $1,302 | 101 |
| Pets | $9.6M | $754 | 83 |
| Clothing, shoes and related services | $23M | $1,798 | 87 |
| Vehicle insurance | $23.7M | $1,849 | 95 |
| Home repairs, maintenance and insurance | $32.1M | $2,509 | 83 |
| Lawn care, cleaning and other household services | $14.5M | $1,135 | 80 |
| Rent and homeowner costs | $167.9M | $13,125 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Jefferson County
- Population, 2025 estimate
- 33,279+0.6% since 2020
- Households
- 12,790
- Median age
- 41.5
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 361 sq. mi.
- People per square mile
- 91
- Median household income
- $64,577+22.5% vs. 2015–2019, before inflation
- Average household income
- $82,160
- Median home value
- $194,600
- Jobs located here
- 12,163
- Daytime population
- 31,641Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Jefferson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Indiana 8
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- Jennings County, IN27,562 people
- Switzerland County, IN9,909 people
- Jackson County, IN46,660 people
- Ripley County, IN29,095 people
- Clark County, IN124,354 people
- Ohio County, IN5,999 people
- Washington County, IN28,212 people
Questions
How fast is Jefferson County, IN growing?
Population estimates put Jefferson County at 33,279 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 12,790 households. Against the 2015–2019 survey, median household income rose 22.5%, before inflation.
How much do households in Jefferson County, IN spend?
Households in Jefferson County spend about $167.9M a year on rent and homeowner costs, $73.1M on groceries and $45M on food away from home. Relative to the U.S., household spending in Jefferson County runs highest on vehicle maintenance and repairs (an index of 123, where 100 is the U.S. average) and lowest on child care and other personal services (58).
Which business types have the highest market scores in Jefferson County, IN?
Of the business types scored in Jefferson County, gas stations (76), tire shops (68) and auto repair and car care businesses (65) have the highest Groundwork market scores. For gas stations, that ranks #230 of 2,358 scored counties.
How does Jefferson County, IN compare with the U.S.?
Median household income in Jefferson County is $64,577, 20% below the U.S. median of $80,734. The population rose 0.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $194,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pizza places (56% above the U.S. rate) and lowest for real estate agents and brokers (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in Jefferson County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Jefferson County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Jefferson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.