Market rankings · Indiana
Spas and skin care studios in Indiana
Every metro area, small-town market and county in Indiana, ranked by the Groundwork market score for spas and skin care studios, with competitor counts and household spending for each.
- Listings
- 2,407
- 288 chain locations (12%)
- Official establishments
- 550
- +20.1% since 2019
- Household spending a year
- $2.6B
- On personal care products and services
- Listings per 10k households
- 8.9
- 23% below the U.S.
- Spending per listing
- $1.1M
- 25% above the U.S.
- Rank among states
- #15 of 51
- Market score 58 · Upper middle
A site report maps the spas and skin care studios on map listings around any address in Indiana by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Indiana has 2,407 spas and skin care studios on map listings as of September 2026. 288 of them (12%) are chain locations, against 10% across the U.S. That is 8.9 per 10,000 households, 23% below the U.S. rate of 11.5.
At $971 per household (3% below the U.S. average), households in Indiana spend about $2.6B a year on personal care products and services. That is about $1.1M of household spending for each studio on map listings, 25% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
The official count of businesses with payroll classed as other personal care services in Indiana was 550 in 2023, up 20.1% from 2019. That is one for every 4,938 households, against one for every 4,055 across the U.S. Across the U.S., the count rose 29.8% over the same years. Since fiscal 2022, 51 SBA-backed loans worth $13.2M have gone to businesses classed as other personal care services in Indiana.
Among the 50 states and DC, Indiana ranks #15 for spas and skin care studios, with a Groundwork market score of 58 (upper middle). Of the 15 scored metro areas in or partly in Indiana, the Cincinnati metro area scores highest (75). Of the 24 scored small-town markets in or partly in Indiana, the Greencastle area scores highest (86).
Every market in Indiana for spas and skin care studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Indiana, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Cincinnati, OH-KY-IN | 75 | 701 | 7.7 | $1.3M | +2.7% | #17 of 387 |
| 1Columbus, IN | 72 | 29 | 8.7 | $1.2M | +4.3% | #29 of 387 |
| 2Bloomington, IN | 62 | 49 | 7.2 | $1.3M | +2.0% | #75 of 387 |
| 3Indianapolis-Carmel-Greenwood, IN | 60 | 902 | 10.7 | $973K | +5.4% | #96 of 387 |
| 4Fort Wayne, IN | 59 | 151 | 8.3 | $1.2M | +3.9% | #104 of 387 |
| 5Michigan City-La Porte, IN | 58 | 32 | 7.3 | $1.3M | −0.9% | #110 of 387 |
| 6Elkhart-Goshen, IN | 57 | 58 | 8.0 | $1.2M | +0.9% | #118 of 387 |
| 7South Bend-Mishawaka, IN-MI | 56 | 92 | 7.2 | $1.3M | +0.1% | #130 of 387 |
| 8Lafayette-West Lafayette, IN | 56 | 68 | 7.5 | $1.2M | +2.1% | #131 of 387 |
| Louisville/Jefferson County, KY-IN | 56 | 465 | 8.3 | $1.1M | +2.9% | #134 of 387 |
| Chicago-Naperville-Elgin, IL-IN | 48 | 4,158 | 11.4 | $973K | 0.0% | #206 of 387 |
| 9Muncie, IN | 41 | 41 | 8.9 | $956K | +1.2% | #270 of 387 |
| 10Evansville, IN | 40 | 114 | 10.0 | $952K | +1.6% | #279 of 387 |
| 11Kokomo, IN | 39 | 37 | 10.4 | $868K | +0.4% | #296 of 387 |
| 12Terre Haute, IN | 19 | 83 | 12.3 | $700K | +0.3% | #383 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greencastle, IN | 86 | 6 | 4.2 | $2.3M | +3.2% | #7 of 504 |
| 2Plymouth, IN | 80 | 7 | 3.9 | $2.4M | +1.2% | #13 of 504 |
| 3Auburn, IN | 78 | 10 | 5.8 | $1.6M | +2.9% | #16 of 504 |
| 4Kendallville, IN | 77 | 8 | 4.4 | $2.1M | +1.0% | #19 of 504 |
| 5Monticello, IN | 76 | 5 | 4.9 | $1.9M | +2.0% | #21 of 504 |
| 6Crawfordsville, IN | 74 | 10 | 6.4 | $1.5M | +2.7% | #32 of 504 |
| 7Warsaw, IN | 74 | 23 | 7.2 | $1.4M | +0.9% | #33 of 504 |
| 8Frankfort, IN | 72 | 6 | 4.8 | $1.9M | +0.4% | #45 of 504 |
| 9Bedford, IN | 69 | 10 | 5.2 | $1.7M | +1.2% | #67 of 504 |
| 10Logansport, IN | 67 | 5 | 3.3 | $2.6M | +0.1% | #77 of 504 |
| 11Wabash, IN | 60 | 8 | 6.3 | $1.5M | −0.7% | #144 of 504 |
| 12Decatur, IN | 59 | 8 | 6.5 | $1.4M | +2.2% | #152 of 504 |
| 13New Castle, IN | 59 | 12 | 6.4 | $1.4M | +0.5% | #153 of 504 |
| 14Greensburg, IN | 59 | 9 | 8.4 | $1.1M | +0.4% | #157 of 504 |
| 15Seymour, IN | 56 | 17 | 9.4 | $1M | +1.9% | #190 of 504 |
| 16Marion, IN | 55 | 15 | 5.6 | $1.5M | 0.0% | #196 of 504 |
| 17Huntington, IN | 52 | 12 | 7.8 | $1.2M | +1.6% | #223 of 504 |
| 18Peru, IN | 49 | 8 | 6.0 | $1.5M | −3.9% | #255 of 504 |
| 19Vincennes, IN | 49 | 10 | 6.6 | $1.4M | −1.7% | #256 of 504 |
| 20Jasper, IN | 46 | 20 | 11.4 | $876K | +0.9% | #300 of 504 |
| 21Washington, IN | 46 | 14 | 11.9 | $785K | +2.5% | #304 of 504 |
| 22Angola, IN | 40 | 15 | 10.7 | $905K | +1.0% | #368 of 504 |
| 23Madison, IN | 39 | 14 | 10.9 | $829K | +0.6% | #380 of 504 |
| 24Richmond, IN | 34 | 25 | 9.3 | $923K | −0.5% | #419 of 504 |
| Connersville, IN | Not scored | 4 | 4.2 | $2M | +0.7% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1LaGrange County, IN | 80 | 5 | 3.9 | $2.6M | +1.9% | #61 of 1,769 |
| 2Morgan County, IN | 80 | 20 | 7.1 | $1.4M | +4.4% | #65 of 1,769 |
| 3Putnam County, IN | 79 | 6 | 4.2 | $2.3M | +3.2% | #68 of 1,769 |
| 4Boone County, IN | 79 | 21 | 7.3 | $1.7M | +13.5% | #75 of 1,769 |
| 5Hancock County, IN | 79 | 25 | 7.5 | $1.5M | +13.5% | #80 of 1,769 |
| 6Madison County, IN | 77 | 27 | 5.1 | $1.8M | +3.8% | #98 of 1,769 |
| 7Harrison County, IN | 75 | 7 | 4.5 | $2.1M | +1.9% | #116 of 1,769 |
| 8Dearborn County, IN | 73 | 10 | 4.9 | $2M | +1.7% | #154 of 1,769 |
| 9Marshall County, IN | 72 | 7 | 3.9 | $2.4M | +1.2% | #167 of 1,769 |
| 10DeKalb County, IN | 72 | 10 | 5.8 | $1.6M | +2.9% | #172 of 1,769 |
| 11Clark County, IN | 71 | 34 | 6.6 | $1.5M | +7.5% | #194 of 1,769 |
| 12Gibson County, IN | 70 | 5 | 3.7 | $2.5M | +0.1% | #200 of 1,769 |
| 13Noble County, IN | 70 | 8 | 4.4 | $2.1M | +1.0% | #205 of 1,769 |
| 14White County, IN | 70 | 5 | 4.9 | $1.9M | +2.0% | #209 of 1,769 |
| 15Kosciusko County, IN | 70 | 23 | 7.2 | $1.4M | +0.9% | #227 of 1,769 |
| 16Shelby County, IN | 69 | 11 | 6.0 | $1.6M | +1.8% | #244 of 1,769 |
| 17Lawrence County, IN | 68 | 10 | 5.2 | $1.7M | +1.2% | #261 of 1,769 |
| 18Montgomery County, IN | 68 | 10 | 6.4 | $1.5M | +2.7% | #272 of 1,769 |
| 19Bartholomew County, IN | 68 | 29 | 8.7 | $1.2M | +4.3% | #280 of 1,769 |
| 20Clinton County, IN | 65 | 6 | 4.8 | $1.9M | +0.4% | #350 of 1,769 |
| 21Spencer County, IN | 65 | 5 | 6.2 | $1.5M | +1.2% | #359 of 1,769 |
| 22Hendricks County, IN | 64 | 63 | 9.4 | $1.2M | +10.2% | #396 of 1,769 |
| 23Floyd County, IN | 63 | 31 | 9.7 | $1.1M | +2.0% | #427 of 1,769 |
| 24Cass County, IN | 62 | 5 | 3.3 | $2.6M | +0.1% | #434 of 1,769 |
| 25Whitley County, IN | 60 | 9 | 6.4 | $1.5M | +2.1% | #514 of 1,769 |
Show all 92 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Warrick County, IN | 60 | 26 | 10.3 | $1.1M | +4.4% | #529 of 1,769 |
| 27Adams County, IN | 58 | 8 | 6.5 | $1.4M | +2.2% | #580 of 1,769 |
| 28Scott County, IN | 58 | 6 | 6.1 | $1.4M | +2.8% | #581 of 1,769 |
| 29LaPorte County, IN | 57 | 32 | 7.3 | $1.3M | −0.9% | #614 of 1,769 |
| 30Wabash County, IN | 56 | 8 | 6.3 | $1.5M | −0.7% | #647 of 1,769 |
| 31Greene County, IN | 56 | 8 | 6.1 | $1.4M | +1.2% | #648 of 1,769 |
| 32Johnson County, IN | 56 | 83 | 13.3 | $817K | +7.4% | #678 of 1,769 |
| 33Elkhart County, IN | 55 | 58 | 8.0 | $1.2M | +0.9% | #695 of 1,769 |
| 34Allen County, IN | 55 | 140 | 8.9 | $1.1M | +4.2% | #703 of 1,769 |
| 35Henry County, IN | 54 | 12 | 6.4 | $1.4M | +0.5% | #726 of 1,769 |
| 36Decatur County, IN | 54 | 9 | 8.4 | $1.1M | +0.4% | #732 of 1,769 |
| 37Monroe County, IN | 54 | 49 | 8.3 | $1.1M | +1.9% | #735 of 1,769 |
| 38Knox County, IN | 52 | 10 | 6.6 | $1.4M | −1.7% | #802 of 1,769 |
| 39Grant County, IN | 51 | 15 | 5.6 | $1.5M | 0.0% | #831 of 1,769 |
| 40Jennings County, IN | 51 | 8 | 7.3 | $1.2M | +0.1% | #838 of 1,769 |
| 41Jackson County, IN | 50 | 17 | 9.4 | $1M | +1.9% | #890 of 1,769 |
| 42St. Joseph County, IN | 49 | 84 | 7.8 | $1.2M | +0.1% | #910 of 1,769 |
| 43Huntington County, IN | 49 | 12 | 7.8 | $1.2M | +1.6% | #913 of 1,769 |
| 44Miami County, IN | 48 | 8 | 6.0 | $1.5M | −3.9% | #944 of 1,769 |
| 45Marion County, IN | 48 | 397 | 9.9 | $949K | +1.6% | #960 of 1,769 |
| 46Lake County, IN | 48 | 201 | 10.3 | $940K | +1.1% | #961 of 1,769 |
| 47Tippecanoe County, IN | 47 | 62 | 8.2 | $1.1M | +2.2% | #987 of 1,769 |
| 48Dubois County, IN | 46 | 20 | 11.4 | $876K | +0.9% | #1,026 of 1,769 |
| 49Hamilton County, IN | 46 | 250 | 18.2 | $706K | +10.9% | #1,039 of 1,769 |
| 50Clay County, IN | 45 | 10 | 9.5 | $1M | −0.1% | #1,058 of 1,769 |
| 51Delaware County, IN | 42 | 41 | 8.9 | $956K | +1.2% | #1,185 of 1,769 |
| 52Howard County, IN | 42 | 37 | 10.4 | $868K | +0.4% | #1,192 of 1,769 |
| 53Porter County, IN | 40 | 89 | 13.0 | $818K | +1.6% | #1,250 of 1,769 |
| 54Daviess County, IN | 40 | 14 | 11.9 | $785K | +2.5% | #1,251 of 1,769 |
| 55Steuben County, IN | 38 | 15 | 10.7 | $905K | +1.0% | #1,321 of 1,769 |
| 56Jefferson County, IN | 35 | 14 | 10.9 | $829K | +0.6% | #1,414 of 1,769 |
| 57Orange County, IN | 34 | 8 | 10.0 | $884K | −0.1% | #1,437 of 1,769 |
| 58Perry County, IN | 34 | 8 | 10.3 | $841K | +1.2% | #1,439 of 1,769 |
| 59Wayne County, IN | 32 | 25 | 9.3 | $923K | −0.5% | #1,477 of 1,769 |
| 60Vanderburgh County, IN | 30 | 84 | 10.7 | $841K | +0.9% | #1,524 of 1,769 |
| 61Randolph County, IN | 29 | 11 | 10.6 | $809K | +0.1% | #1,551 of 1,769 |
| 62Sullivan County, IN | 19 | 11 | 14.0 | $612K | +0.1% | #1,704 of 1,769 |
| 63Vigo County, IN | 18 | 58 | 13.7 | $615K | +0.4% | #1,713 of 1,769 |
| Jasper County, IN | Not scored | 3 | 2.4 | $4.1M | +3.0% | |
| Ripley County, IN | Not scored | 4 | 3.5 | $2.7M | +1.6% | |
| Wells County, IN | Not scored | 2 | 1.7 | $5.4M | +2.6% | |
| Washington County, IN | Not scored | 2 | 1.8 | $5M | +0.5% | |
| Posey County, IN | Not scored | 4 | 3.8 | $2.7M | −0.8% | |
| Starke County, IN | Not scored | 3 | 3.3 | $2.6M | +0.1% | |
| Fayette County, IN | Not scored | 4 | 4.2 | $2M | +0.7% | |
| Franklin County, IN | Not scored | 4 | 4.3 | $2.3M | +2.2% | |
| Owen County, IN | Not scored | 0 | 0.0 | n/a | +2.6% | |
| Carroll County, IN | Not scored | 2 | 2.5 | $3.7M | +1.6% | |
| Fulton County, IN | Not scored | 3 | 3.7 | $2.4M | −1.9% | |
| Jay County, IN | Not scored | 4 | 5.1 | $1.6M | −1.8% | |
| Rush County, IN | Not scored | 1 | 1.5 | $6M | 0.0% | |
| Fountain County, IN | Not scored | 4 | 5.8 | $1.5M | +3.2% | |
| Parke County, IN | Not scored | 1 | 1.6 | $5.6M | +3.0% | |
| Brown County, IN | Not scored | 4 | 5.9 | $1.7M | +1.9% | |
| Vermillion County, IN | Not scored | 4 | 6.1 | $1.4M | +0.6% | |
| Tipton County, IN | Not scored | 1 | 1.6 | $6.1M | −0.4% | |
| Newton County, IN | Not scored | 0 | 0.0 | n/a | +2.9% | |
| Pulaski County, IN | Not scored | 4 | 8.1 | $1.1M | −0.4% | |
| Pike County, IN | Not scored | 0 | 0.0 | n/a | −2.0% | |
| Blackford County, IN | Not scored | 3 | 5.8 | $1.4M | −3.1% | |
| Crawford County, IN | Not scored | 1 | 2.2 | $3.7M | −0.2% | |
| Switzerland County, IN | Not scored | 4 | 10.3 | $888K | +3.1% | |
| Martin County, IN | Not scored | 0 | 0.0 | n/a | +0.5% | |
| Benton County, IN | Not scored | 1 | 2.9 | $3.3M | +2.0% | |
| Warren County, IN | Not scored | 3 | 8.9 | $1.1M | +0.6% | |
| Union County, IN | Not scored | 1 | 3.4 | $2.8M | −3.1% | |
| Ohio County, IN | Not scored | 0 | 0.0 | n/a | +1.2% |
Markets with fewer than 5 spas and skin care studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many spas and skin care studios are in Indiana?
Map listings as of September 2026 show 2,407 spas and skin care studios in Indiana. 288 of them (12%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 550 businesses with payroll classed as other personal care services in 2023, up 20.1% from 2019.
How much do households in Indiana spend on personal care products and services?
About $2.6B a year, or $971 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 2,407 spas and skin care studios on map listings, it comes to $1.1M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 2,716,009 households in Indiana and national spending patterns by income.
How does Indiana compare with the U.S. for spas and skin care studios?
Indiana has 8.9 spas and skin care studios per 10,000 households, 23% below the U.S. rate of 11.5. Spending per studio is $1.1M, 25% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Indiana would have about 3,011, against 2,407 on map listings. There is one business with payroll in the industry for every 4,938 households, against one for every 4,055 across the U.S. The official count rose 20.1% from 2019 to 2023, against +29.8% for the U.S.
Which market in Indiana has the highest market score for spas and skin care studios?
Among 15 scored metro areas in or partly in Indiana, the Cincinnati metro area scores highest, at 75 (high). Among 24 scored small-town markets in or partly in Indiana, the Greencastle area scores highest, at 86 (high). Among 63 scored counties in Indiana, LaGrange County scores highest, at 80 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Indiana scores 58 for spas and skin care studios (upper middle), #15 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Indiana. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Spas and skin care in other states
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Top markets for spas and skin care studios across the U.S. · All business types in Indiana
Related business types in Indiana
- Salons, barbers and spas10,738 listings
- Hair salons5,732 listings
- Barbershops1,200 listings
- Nail salons1,222 listings
Screening a site or an acquisition in Indiana?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.