Metro area profile · Indiana
Indianapolis-Carmel-Greenwood, IN metro area market data
How the Indianapolis-Carmel-Greenwood metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 2,205,695
- +5.4% since 2020
- Households
- 842,765
- Median household income
- $79,852
- Median home value
- $265,900
- Jobs located here
- 1,145,198
- Highest market score
- 86
- Convenience stores, #4 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Indianapolis-Carmel-Greenwood metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Indianapolis-Carmel-Greenwood metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Indianapolis-Carmel-Greenwood metro area has an estimated 2,205,695 people and 842,765 households. Between 2020 and 2025, the population of the Indianapolis-Carmel-Greenwood metro area grew 5.4%, faster than the U.S. (+3.1%). Median household income in the Indianapolis-Carmel-Greenwood metro area is $79,852, in line with the U.S. median of $80,734.
Relative to the U.S., household spending in the Indianapolis-Carmel-Greenwood metro area runs highest on medical and dental services (an index of 115, where 100 is the U.S. average) and lowest on child care and other personal services (79).
Of the business types scored in the Indianapolis-Carmel-Greenwood metro area, convenience stores (86), grocery and convenience stores (85) and chiropractors (79) have the highest Groundwork market scores. For convenience stores, that ranks #4 of 387 scored metro areas.
The Indianapolis-Carmel-Greenwood metro area takes in 11 counties: Marion County, Hamilton County, Hendricks County, Johnson County and 7 more. Against the U.S., map listings per household run highest for roofing and gutter companies (44% above the U.S. rate) and lowest for convenience stores (45% below the U.S. rate).
All 56 business types in the Indianapolis-Carmel-Greenwood metro area
Highest Groundwork market score first. Each score compares the Indianapolis-Carmel-Greenwood metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Convenience stores | 86 | #4 of 387 | 372 | 4.4 | $14.1M | 179 | 73 |
| Grocery and convenience stores | 85 | #8 of 387 | 1,015 | 12.0 | $5.2M | 153 | 354 |
| Chiropractors | 79 | #9 of 386 | 351 | 4.2 | $3.6M | 149 | 205 |
| Auto repair and car care | 79 | #16 of 387 | 2,827 | 33.5 | $318K | 119 | 1,083 |
| Coffee shops and cafes | 77 | #20 of 387 | 703 | 8.3 | $4.9M | 133 | 414 |
| Auto repair shops | 77 | #24 of 387 | 1,667 | 19.8 | $540K | 121 | 752 |
| Grocery stores | 77 | #26 of 387 | 418 | 5.0 | $12.5M | 135 | 281 |
| Laundromats | 77 | #27 of 364 | 84 | 1.0 | $20.9M | 167 | 49 |
| Urgent care and walk-in clinics | 76 | #13 of 197 | 36 | 0.4 | $34.8M | 142 | 65 |
| Car washes and detailing | 74 | #28 of 387 | 302 | 3.6 | $3M | 118 | 120 |
| Physical therapy | 74 | #35 of 386 | 380 | 4.5 | $3.3M | 137 | 319 |
| Collision repair and body shops | 74 | #35 of 381 | 213 | 2.5 | $4.2M | 137 | 198 |
| Bakeries and dessert shops | 73 | #25 of 387 | 687 | 8.2 | $5M | 122 | 457 |
| Clothing and shoe stores | 73 | #47 of 387 | 1,159 | 13.8 | $1.5M | 119 | 555 |
| Electricians | 72 | #37 of 383 | 184 | 2.2 | $13.1M | 109 | 419 |
| Clothing, shoes and laundry | 72 | #48 of 387 | 1,630 | 19.3 | $1.1M | 122 | 690 |
| Martial arts and dance studios | 71 | #30 of 387 | 311 | 3.7 | $2.7M | 134 | 223 |
| Nail salons | 71 | #36 of 387 | 491 | 5.8 | $1.8M | 107 | 72 |
| Doctors, dentists and clinics | 69 | #61 of 387 | 7,420 | 88.0 | $169K | 111 | 2,804 |
| Restaurants and cafes | 69 | #68 of 387 | 8,233 | 97.7 | $421K | 113 | 3,842 |
| Tire shops | 69 | #76 of 386 | 319 | 3.8 | $2.8M | 113 | 117 |
| Home inspectors | 68 | #34 of 243 | 36 | 0.4 | Index only | 130 | 40 |
| Gyms, studios and classes | 68 | #46 of 387 | 1,079 | 12.8 | $778K | 118 | 510 |
| Pet businesses | 66 | #78 of 387 | 864 | 10.3 | $877K | 100 | 452 |
| Pet stores | 65 | #86 of 382 | 153 | 1.8 | $5M | 109 | 65 |
| Primary care and pediatrics | 65 | #89 of 387 | 675 | 8.0 | $1.9M | 104 | 1,194 |
| Gyms | 64 | #70 of 387 | 596 | 7.1 | $1.4M | 108 | 287 |
| Barbershops | 63 | #92 of 387 | 443 | 5.3 | $2M | 105 | 47 |
| Dentists and orthodontists | 63 | #104 of 387 | 1,124 | 13.3 | $1.1M | 113 | 824 |
| Salons, barbers and spas | 62 | #70 of 387 | 3,920 | 46.5 | $224K | 105 | 845 |
| Sit-down restaurants | 62 | #103 of 387 | 4,643 | 55.1 | $746K | 112 | 1,613 |
| Veterinarians | 62 | #105 of 384 | 291 | 3.5 | $2.6M | 96 | 214 |
| Yoga, Pilates and fitness studios | 61 | #75 of 347 | 172 | 2.0 | $4.9M | 120 | 287 |
| Optometrists and eye care | 61 | #100 of 386 | 361 | 4.3 | $3.5M | 111 | 197 |
| Pet grooming and boarding | 61 | #114 of 386 | 318 | 3.8 | $2.4M | 94 | 173 |
| Spas and skin care | 60 | #96 of 387 | 902 | 10.7 | $973K | 111 | 198 |
| Hair salons | 60 | #104 of 387 | 1,989 | 23.6 | $441K | 103 | 508 |
| Pest control | 59 | #115 of 345 | 107 | 1.3 | $10.2M | 100 | 84 |
| Oil change and quick lube | 58 | #108 of 290 | 77 | 0.9 | $11.7M | 85 | 72 |
| HVAC and plumbing | 58 | #131 of 387 | 606 | 7.2 | $4M | 84 | 598 |
| Fast food and sandwich shops | 58 | #152 of 387 | 1,219 | 14.5 | $2.8M | 93 | 1,779 |
| Home repair trades | 56 | #148 of 387 | 1,230 | 14.6 | $2M | 81 | 1,200 |
| Dry cleaners | 52 | #142 of 272 | 116 | 1.4 | $15.1M | 97 | 86 |
| Gas stations | 52 | #183 of 387 | 983 | 11.7 | $2.3M | 96 | 702 |
| Pizza | 49 | #206 of 387 | 834 | 9.9 | $4.2M | 82 | 1,779 |
| House cleaning | 48 | #205 of 375 | 185 | 2.2 | $5.9M | 92 | 515 |
| Property management | 48 | #207 of 374 | 254 | 3.0 | Index only | 87 | 406 |
| Lawn, cleaning and pest control | 47 | #198 of 387 | 796 | 9.4 | $1.4M | 82 | 1,397 |
| Landscaping and lawn care | 47 | #206 of 385 | 504 | 6.0 | $2.2M | 74 | 798 |
| Funeral homes | 44 | #216 of 377 | 174 | 2.1 | $588K | 87 | 103 |
| Mortgage brokers and lenders | 44 | #231 of 373 | 345 | 4.1 | Index only | 91 | 167 |
| Roofing and gutters | 44 | #243 of 381 | 440 | 5.2 | $5.5M | 65 | 183 |
| Real estate | 41 | #273 of 387 | 3,060 | 36.3 | Index only | 93 | 2,123 |
| Child care and preschools | 40 | #270 of 387 | 581 | 6.9 | $665K | 66 | 520 |
| Real estate agents and brokers | 40 | #282 of 387 | 2,425 | 28.8 | Index only | 93 | 1,308 |
| Insurance agencies | 29 | #317 of 387 | 1,498 | 17.8 | $903K | 72 | 994 |
Household spending in the Indianapolis-Carmel-Greenwood metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $900.2M | $1,068 | 112 |
| Gasoline and other fuels | $2.2B | $2,658 | 102 |
| Food away from home | $3.5B | $4,111 | 101 |
| Groceries | $5.2B | $6,224 | 98 |
| Personal care products and services | $878.1M | $1,042 | 104 |
| Child care and other personal services | $386.3M | $458 | 79 |
| Memberships, classes and admissions | $839.8M | $997 | 101 |
| Medical and dental services | $1.3B | $1,486 | 115 |
| Pets | $757.4M | $899 | 99 |
| Clothing, shoes and related services | $1.8B | $2,083 | 101 |
| Vehicle insurance | $1.4B | $1,606 | 82 |
| Home repairs, maintenance and insurance | $2.4B | $2,864 | 95 |
| Lawn care, cleaning and other household services | $1.1B | $1,295 | 92 |
| Rent and homeowner costs | $12.3B | $14,616 | 88 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Indianapolis-Carmel-Greenwood metro area
- Population, 2025 estimate
- 2,205,695+5.4% since 2020
- Households
- 842,765
- Median age
- 38.2
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 4,086 sq. mi.
- People per square mile
- 521
- Median household income
- $79,852
- Average household income
- $109,117
- Median home value
- $265,900
- Jobs located here
- 1,145,198
- Daytime population
- 2,228,376Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Indianapolis-Carmel-Greenwood metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Indianapolis-Carmel-Greenwood metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Indianapolis-Carmel-Greenwood metro area 11
- Marion County, IN975,809 people
- Hamilton County, IN365,056 people
- Hendricks County, IN183,344 people
- Johnson County, IN166,315 people
- Madison County, IN131,900 people
- Hancock County, IN84,037 people
- Boone County, IN74,718 people
- Morgan County, IN72,659 people
- Shelby County, IN45,265 people
- Brown County, IN15,606 people
- Tipton County, IN15,346 people
Other markets based in Indiana 12
- Fort Wayne, IN metro area455,416 people
- South Bend-Mishawaka, IN-MI metro area324,560 people
- Evansville, IN metro area270,494 people
- Lafayette-West Lafayette, IN metro area226,805 people
- Elkhart-Goshen, IN metro area207,132 people
- Terre Haute, IN metro area168,719 people
- Bloomington, IN metro area162,569 people
- Muncie, IN metro area112,280 people
- Michigan City-La Porte, IN metro area111,917 people
- Kokomo, IN metro area83,752 people
- Columbus, IN metro area83,536 people
- Warsaw, IN area80,442 people
Questions
How fast is the Indianapolis-Carmel-Greenwood, IN metro area growing?
Population estimates put the Indianapolis-Carmel-Greenwood metro area at 2,205,695 people in 2025, up 5.4% since 2020, faster than the U.S. (+3.1%). It has 842,765 households.
How much do households in the Indianapolis-Carmel-Greenwood, IN metro area spend?
Households in the Indianapolis-Carmel-Greenwood metro area spend about $12.3B a year on rent and homeowner costs, $5.2B on groceries and $3.5B on food away from home. Set against the U.S., households in the Indianapolis-Carmel-Greenwood metro area spend the most on medical and dental services (an index of 115, where 100 is the U.S. average) and the least on child care and other personal services (79).
Which business types have the highest market scores in the Indianapolis-Carmel-Greenwood, IN metro area?
The highest Groundwork market scores in the Indianapolis-Carmel-Greenwood metro area are for convenience stores (86), grocery and convenience stores (85) and chiropractors (79). The Indianapolis-Carmel-Greenwood metro area ranks #4 of 387 scored metro areas for convenience stores.
How does the Indianapolis-Carmel-Greenwood, IN metro area compare with the U.S.?
The median household income in the Indianapolis-Carmel-Greenwood metro area is $79,852 a year, in line with the U.S. median of $80,734. The population rose 5.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $265,900, against $332,700 for the U.S. For its number of households, the Indianapolis-Carmel-Greenwood metro area has the most map listings, relative to the U.S., for roofing and gutter companies (44% above the U.S. rate) and the fewest for convenience stores (45% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Indianapolis-Carmel-Greenwood metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Indianapolis-Carmel-Greenwood metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Indiana · Every U.S. market · How we measure
Screening a site or an acquisition in the Indianapolis-Carmel-Greenwood metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Indianapolis-Carmel-Greenwood metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.