Yoga, Pilates and fitness studios in Indiana

Indiana has 385 yoga, Pilates and fitness studios on map listings as of September 2026. Of those, 76 are chain locations, or 20%, against 18% across the U.S. That is 1.4 per 10,000 households, 42% below the U.S. rate of 2.4.

At $864 per household (12% below the U.S. average), households in Indiana spend about $2.3B a year on memberships, classes and admissions. That works out to $6.1M per studio, 50% above the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.

Official counts show 739 businesses with payroll classed as fitness and recreational sports centers in Indiana in 2023, up 7.3% from 2019. That is one for every 3,675 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 109 SBA-backed loans worth $43.4M have gone to businesses classed as fitness and recreational sports centers in Indiana.

Among the 50 states and DC, Indiana ranks #2 for yoga, Pilates and fitness studios, with a Groundwork market score of 70 (upper middle). Of the 13 scored metro areas in or partly in Indiana, the Elkhart-Goshen metro area scores highest (66). Among 17 scored counties, Johnson County scores highest (81).