Metro area profile · Indiana
Evansville, IN metro area market data
Population, household spending and competition for 56 business types in the Evansville metro area, each scored against other metro areas.
- Population, 2025
- 273,786
- +1.6% since 2020
- Households
- 113,966
- Median household income
- $68,232
- Median home value
- $204,000
- Jobs located here
- 134,954
- Highest market score
- 73
- Laundromats, #44 of 364 scored metro areas
A site report maps the competitors on map listings around any address in the Evansville metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Evansville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 273,786 people live in the Evansville metro area, in 113,966 households. Population estimates show the Evansville metro area grew 1.6% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in the Evansville metro area is $68,232 a year, 15% below the U.S. median of $80,734.
Set against the U.S., households in the Evansville metro area spend the most on vehicle maintenance and repairs (an index of 109, where 100 is the U.S. average) and the least on child care and other personal services (65).
The highest Groundwork market scores in the Evansville metro area are for laundromats (73), dentists and orthodontists (70) and grocery and convenience stores (69). The Evansville metro area ranks #44 of 364 scored metro areas for laundromats.
The Evansville metro area takes in 3 counties: Vanderburgh County, Warrick County and Posey County. For its number of households, the Evansville metro area has the most map listings, relative to the U.S., for pizza places (69% above the U.S. rate) and the fewest for mortgage brokers and lenders (49% below the U.S. rate).
All 56 business types in the Evansville metro area
Highest Groundwork market score first. Each score compares the Evansville metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Laundromats | 73 | #44 of 364 | 10 | 0.9 | $21.6M | 173 | 4 |
| Dentists and orthodontists | 70 | #56 of 387 | 114 | 10.0 | $1.4M | 139 | 87 |
| Grocery and convenience stores | 69 | #62 of 387 | 163 | 14.3 | $4.1M | 122 | 43 |
| Tire shops | 69 | #73 of 386 | 36 | 3.2 | $3.3M | 131 | 13 |
| Coffee shops and cafes | 66 | #67 of 387 | 82 | 7.2 | $5.2M | 140 | 53 |
| Convenience stores | 66 | #85 of 387 | 78 | 6.8 | $8.6M | 109 | 4 |
| Chiropractors | 65 | #79 of 386 | 46 | 4.0 | $3.4M | 141 | 31 |
| Grocery stores | 62 | #101 of 387 | 56 | 4.9 | $12M | 129 | 39 |
| Auto repair shops | 61 | #105 of 387 | 238 | 20.9 | $498K | 112 | 107 |
| Physical therapy | 61 | #108 of 386 | 45 | 3.9 | $3.5M | 144 | 50 |
| Auto repair and car care | 61 | #119 of 387 | 427 | 37.5 | $277K | 103 | 145 |
| Dry cleaners | 60 | #88 of 272 | 10 | 0.9 | $21.6M | 138 | 8 |
| Nail salons | 60 | #97 of 387 | 51 | 4.5 | $2.1M | 127 | 12 |
| Martial arts and dance studios | 58 | #107 of 387 | 35 | 3.1 | $2.7M | 134 | 30 |
| Mortgage brokers and lenders | 57 | #119 of 373 | 25 | 2.2 | Index only | 159 | 10 |
| Property management | 56 | #125 of 374 | 21 | 1.8 | Index only | 133 | 35 |
| Gyms, studios and classes | 56 | #128 of 387 | 123 | 10.8 | $767K | 116 | 65 |
| Yoga, Pilates and fitness studios | 55 | #121 of 347 | 17 | 1.5 | $5.5M | 137 | 35 |
| Oil change and quick lube | 54 | #137 of 290 | 11 | 1.0 | $10.8M | 78 | 7 |
| Restaurants and cafes | 54 | #159 of 387 | 1,047 | 91.9 | $405K | 109 | 496 |
| Gyms | 53 | #158 of 387 | 71 | 6.2 | $1.3M | 102 | 35 |
| Urgent care and walk-in clinics | 52 | #91 of 197 | 5 | 0.4 | $31.1M | 127 | 14 |
| Sit-down restaurants | 50 | #190 of 387 | 592 | 51.9 | $716K | 108 | 196 |
| Real estate | 49 | #186 of 387 | 274 | 24.0 | Index only | 131 | 183 |
| Hair salons | 49 | #189 of 387 | 236 | 20.7 | $460K | 107 | 69 |
| Barbershops | 49 | #199 of 387 | 58 | 5.1 | $1.9M | 99 | 6 |
| Salons, barbers and spas | 49 | #202 of 387 | 467 | 41.0 | $232K | 109 | 127 |
| Bakeries and dessert shops | 49 | #202 of 387 | 103 | 9.0 | $4.1M | 99 | 58 |
| Clothing, shoes and laundry | 49 | #208 of 387 | 229 | 20.1 | $944K | 107 | 103 |
| Car washes and detailing | 48 | #215 of 387 | 55 | 4.8 | $2.2M | 86 | 18 |
| Clothing and shoe stores | 47 | #221 of 387 | 166 | 14.6 | $1.3M | 103 | 91 |
| Electricians | 45 | #228 of 383 | 26 | 2.3 | $11.5M | 96 | 69 |
| Real estate agents and brokers | 44 | #241 of 387 | 221 | 19.4 | Index only | 129 | 107 |
| Veterinarians | 42 | #245 of 384 | 41 | 3.6 | $2.2M | 82 | 27 |
| Gas stations | 41 | #256 of 387 | 120 | 10.5 | $2.5M | 105 | 122 |
| Spas and skin care | 40 | #279 of 387 | 114 | 10.0 | $952K | 109 | 35 |
| Fast food and sandwich shops | 39 | #262 of 387 | 159 | 14.0 | $2.7M | 87 | 242 |
| Home inspectors | 38 | #174 of 243 | 7 | 0.6 | Index only | 84 | 7 |
| Doctors, dentists and clinics | 38 | #291 of 387 | 1,135 | 99.6 | $137K | 90 | 470 |
| Collision repair and body shops | 37 | #280 of 381 | 41 | 3.6 | $2.9M | 94 | 37 |
| HVAC and plumbing | 35 | #313 of 387 | 84 | 7.4 | $3.6M | 75 | 89 |
| Home repair trades | 34 | #323 of 387 | 164 | 14.4 | $1.8M | 75 | 182 |
| Primary care and pediatrics | 33 | #314 of 387 | 113 | 9.9 | $1.4M | 77 | 255 |
| House cleaning | 32 | #322 of 375 | 27 | 2.4 | $5M | 79 | 64 |
| Optometrists and eye care | 32 | #323 of 386 | 58 | 5.1 | $2.7M | 86 | 33 |
| Roofing and gutters | 30 | #337 of 381 | 54 | 4.7 | $5.5M | 65 | 24 |
| Funeral homes | 29 | #316 of 377 | 30 | 2.6 | $529K | 78 | 21 |
| Child care and preschools | 29 | #333 of 387 | 62 | 5.4 | $697K | 70 | 66 |
| Pet stores | 29 | #334 of 382 | 24 | 2.1 | $3.8M | 84 | 12 |
| Landscaping and lawn care | 26 | #350 of 385 | 82 | 7.2 | $1.7M | 56 | 105 |
| Pizza | 26 | #353 of 387 | 154 | 13.5 | $2.8M | 54 | 242 |
| Pet businesses | 25 | #356 of 387 | 146 | 12.8 | $628K | 72 | 75 |
| Insurance agencies | 24 | #341 of 387 | 175 | 15.4 | $1M | 83 | 139 |
| Lawn, cleaning and pest control | 24 | #367 of 387 | 133 | 11.7 | $1M | 61 | 188 |
| Pest control | 20 | #336 of 345 | 24 | 2.1 | $5.6M | 55 | 19 |
| Pet grooming and boarding | 18 | #372 of 386 | 64 | 5.6 | $1.4M | 56 | 36 |
Household spending in the Evansville metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $118.5M | $1,040 | 109 |
| Gasoline and other fuels | $301.3M | $2,644 | 102 |
| Food away from home | $423.9M | $3,719 | 91 |
| Groceries | $671.2M | $5,889 | 93 |
| Personal care products and services | $108.5M | $952 | 95 |
| Child care and other personal services | $43.2M | $379 | 65 |
| Memberships, classes and admissions | $94.3M | $827 | 84 |
| Medical and dental services | $155.5M | $1,365 | 106 |
| Pets | $91.8M | $805 | 89 |
| Clothing, shoes and related services | $216.3M | $1,898 | 92 |
| Vehicle insurance | $182.8M | $1,604 | 82 |
| Home repairs, maintenance and insurance | $298.7M | $2,621 | 87 |
| Lawn care, cleaning and other household services | $135.6M | $1,190 | 84 |
| Rent and homeowner costs | $1.6B | $13,607 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Evansville metro area
- Population, 2025 estimate
- 273,786+1.6% since 2020
- Households
- 113,966
- Median age
- 40.6
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 1,027 sq. mi.
- People per square mile
- 263
- Median household income
- $68,232
- Average household income
- $93,981
- Median home value
- $204,000
- Jobs located here
- 134,954
- Daytime population
- 275,710Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Evansville metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Evansville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Evansville metro area 3
- Vanderburgh County, IN180,117 people
- Warrick County, IN65,261 people
- Posey County, IN25,116 people
Other markets based in Indiana 12
- Indianapolis-Carmel-Greenwood, IN metro area2,130,055 people
- Fort Wayne, IN metro area455,416 people
- South Bend-Mishawaka, IN-MI metro area324,560 people
- Lafayette-West Lafayette, IN metro area226,805 people
- Elkhart-Goshen, IN metro area207,132 people
- Terre Haute, IN metro area168,719 people
- Bloomington, IN metro area162,569 people
- Muncie, IN metro area112,280 people
- Michigan City-La Porte, IN metro area111,917 people
- Kokomo, IN metro area83,752 people
- Columbus, IN metro area83,536 people
- Warsaw, IN area80,442 people
Questions
How fast is the Evansville, IN metro area growing?
Population estimates put the Evansville metro area at 273,786 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 113,966 households.
How much do households in the Evansville, IN metro area spend?
Households in the Evansville metro area spend about $1.6B a year on rent and homeowner costs, $671.2M on groceries and $423.9M on food away from home. Relative to the U.S., household spending in the Evansville metro area runs highest on vehicle maintenance and repairs (an index of 109, where 100 is the U.S. average) and lowest on child care and other personal services (65).
Which business types have the highest market scores in the Evansville, IN metro area?
Of the business types scored in the Evansville metro area, laundromats (73), dentists and orthodontists (70) and grocery and convenience stores (69) have the highest Groundwork market scores. For laundromats, that ranks #44 of 364 scored metro areas.
How does the Evansville, IN metro area compare with the U.S.?
Median household income in the Evansville metro area is $68,232, 15% below the U.S. median of $80,734. The population rose 1.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $204,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pizza places (69% above the U.S. rate) and lowest for mortgage brokers and lenders (49% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Evansville metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Evansville metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Indiana · Every U.S. market · How we measure
Screening a site or an acquisition in the Evansville metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Evansville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.