County profile · Indiana
Dubois County, IN market data
Population, household spending and competition for 56 business types in Dubois County, each scored against other counties.
- Population, 2025
- 44,016
- +0.9% since 2020
- Households
- 17,574
- Median household income
- $75,979
- +25.2% vs. 2015–2019, before inflation
- Median home value
- $230,100
- Jobs located here
- 28,351
- Highest market score
- 72
- Barbershops, #177 of 1,356 scored counties
A site report maps the competitors on map listings around any address in Dubois County by name and distance, and the households and spending within reach. Or open the report at the center of Dubois County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 44,016 people live in Dubois County, in 17,574 households. Population estimates put the population change in Dubois County from 2020 to 2025 at +0.9%, slower than the U.S. (+3.1%). The median household income in Dubois County is $75,979 a year, 6% below the U.S. median of $80,734. That rose 25.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Dubois County spend the most on vehicle maintenance and repairs (an index of 126, where 100 is the U.S. average) and the least on child care and other personal services (71).
The highest Groundwork market scores in Dubois County are for barbershops (72), convenience stores (71) and primary care and pediatric clinics (69). Dubois County ranks #177 of 1,356 scored counties for barbershops.
Dubois County is part of the Jasper area. For its number of households, Dubois County has the most map listings, relative to the U.S., for chiropractors (2.1 times the U.S. rate) and the fewest for gyms and studios (32% below the U.S. rate).
All 56 business types in Dubois County
Highest Groundwork market score first. Each score compares Dubois County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Barbershops | 72 | #177 of 1,356 | 5 | 2.8 | $3.5M | 186 | Under 3 |
| Convenience stores | 71 | #398 of 2,261 | 10 | 5.7 | $10.7M | 135 | Under 3 |
| Primary care and pediatrics | 69 | #283 of 1,656 | 10 | 5.7 | $2.5M | 140 | 16 |
| Martial arts and dance studios | 68 | #203 of 1,334 | 6 | 3.4 | $2.6M | 131 | Under 3 |
| Gyms, studios and classes | 67 | #339 of 2,088 | 18 | 10.2 | $881K | 133 | 7 |
| Coffee shops and cafes | 67 | #389 of 2,063 | 16 | 9.1 | $4.3M | 116 | 4 |
| Nail salons | 66 | #243 of 1,328 | 7 | 4.0 | $2.5M | 150 | Under 3 |
| Hair salons | 66 | #428 of 2,339 | 36 | 20.5 | $486K | 113 | 5 |
| Tire shops | 63 | #435 of 1,530 | 5 | 2.8 | $4.2M | 170 | 5 |
| Child care and preschools | 59 | #577 of 1,611 | 8 | 4.6 | $903K | 90 | 6 |
| Gyms | 58 | #594 of 1,792 | 10 | 5.7 | $1.6M | 122 | 7 |
| Salons, barbers and spas | 57 | #805 of 2,385 | 69 | 39.3 | $254K | 119 | 11 |
| Auto repair shops | 57 | #848 of 2,378 | 39 | 22.2 | $544K | 122 | 26 |
| Gas stations | 56 | #906 of 2,358 | 22 | 12.5 | $2.4M | 102 | 24 |
| Bakeries and dessert shops | 55 | #758 of 1,889 | 20 | 11.4 | $3.4M | 83 | 4 |
| Auto repair and car care | 55 | #960 of 2,401 | 68 | 38.7 | $312K | 116 | 38 |
| Grocery and convenience stores | 54 | #1,036 of 2,402 | 39 | 22.2 | $2.7M | 81 | 11 |
| Collision repair and body shops | 48 | #707 of 1,327 | 8 | 4.6 | $2.7M | 86 | 6 |
| Physical therapy | 46 | #826 of 1,422 | 13 | 7.4 | $1.9M | 80 | 7 |
| Car washes and detailing | 46 | #835 of 1,451 | 12 | 6.8 | $1.8M | 70 | Under 3 |
| Spas and skin care | 46 | #1,026 of 1,769 | 20 | 11.4 | $876K | 100 | 4 |
| Restaurants and cafes | 44 | #1,447 of 2,405 | 181 | 103.0 | $379K | 102 | 90 |
| Optometrists and eye care | 43 | #846 of 1,302 | 10 | 5.7 | $2.5M | 80 | 4 |
| Landscaping and lawn care | 43 | #912 of 1,493 | 9 | 5.1 | $2.4M | 83 | 18 |
| Real estate agents and brokers | 42 | #1,476 of 2,176 | 41 | 23.3 | Index only | 111 | 11 |
| Real estate | 41 | #1,568 of 2,229 | 49 | 27.9 | Index only | 117 | 21 |
| Sit-down restaurants | 41 | #1,585 of 2,405 | 101 | 57.5 | $680K | 102 | 44 |
| Doctors, dentists and clinics | 41 | #1,634 of 2,394 | 147 | 83.6 | $170K | 111 | 72 |
| Clothing, shoes and laundry | 40 | #1,517 of 2,210 | 43 | 24.5 | $809K | 92 | 17 |
| Roofing and gutters | 39 | #832 of 1,177 | 6 | 3.4 | $8M | 95 | 7 |
| Clothing and shoe stores | 39 | #1,439 of 2,087 | 32 | 18.2 | $1.1M | 86 | 17 |
| Dentists and orthodontists | 37 | #1,410 of 1,886 | 25 | 14.2 | $999K | 102 | 25 |
| Grocery stores | 37 | #1,455 of 2,070 | 16 | 9.1 | $6.7M | 72 | 11 |
| Fast food and sandwich shops | 36 | #1,644 of 2,222 | 31 | 17.6 | $2.2M | 73 | 40 |
| Pet businesses | 36 | #1,688 of 2,200 | 28 | 15.9 | $533K | 61 | 12 |
| Pet stores | 35 | #709 of 974 | 5 | 2.8 | $3M | 66 | Under 3 |
| Lawn, cleaning and pest control | 35 | #1,415 of 1,771 | 16 | 9.1 | $1.4M | 81 | 31 |
| Pizza | 35 | #1,636 of 2,090 | 23 | 13.1 | $3M | 59 | 40 |
| HVAC and plumbing | 32 | #1,452 of 1,707 | 15 | 8.5 | $3.2M | 67 | 20 |
| Electricians | 30 | #988 of 1,160 | 7 | 4.0 | $6.9M | 57 | 16 |
| Home repair trades | 30 | #1,840 of 2,057 | 28 | 15.9 | $1.7M | 71 | 43 |
| Chiropractors | 28 | #1,324 of 1,490 | 20 | 11.4 | $1.2M | 52 | 16 |
| Pet grooming and boarding | 26 | #1,268 of 1,461 | 12 | 6.8 | $1.2M | 49 | 7 |
| Insurance agencies | 21 | #2,058 of 2,272 | 37 | 21.1 | $875K | 70 | 28 |
| Funeral homes | Not scored | Not scored | 4 | 2.3 | $649K | 96 | 3 |
| House cleaning | Not scored | Not scored | 4 | 2.3 | $5.4M | 85 | 7 |
| Property management | Not scored | Not scored | 4 | 2.3 | Index only | 111 | 5 |
| Veterinarians | Not scored | Not scored | 4 | 2.3 | $3.7M | 137 | 5 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.7 | Index only | 212 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 1.7 | $7.3M | 71 | 6 |
| Laundromats | Not scored | Not scored | 2 | 1.1 | $17.4M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.1 | $10.6M | Too few | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.1 | $7.9M | Too few | 7 |
| Home inspectors | Not scored | Not scored | 1 | 0.6 | Index only | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in Dubois County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $21.2M | $1,207 | 126 |
| Gasoline and other fuels | $53.4M | $3,037 | 117 |
| Food away from home | $68.6M | $3,906 | 96 |
| Groceries | $106.6M | $6,066 | 96 |
| Personal care products and services | $17.5M | $997 | 99 |
| Child care and other personal services | $7.2M | $411 | 71 |
| Memberships, classes and admissions | $15.9M | $903 | 92 |
| Medical and dental services | $25M | $1,420 | 110 |
| Pets | $14.9M | $850 | 93 |
| Clothing, shoes and related services | $34.8M | $1,980 | 96 |
| Vehicle insurance | $32.4M | $1,842 | 94 |
| Home repairs, maintenance and insurance | $48M | $2,730 | 90 |
| Lawn care, cleaning and other household services | $21.8M | $1,239 | 88 |
| Rent and homeowner costs | $247.7M | $14,096 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Dubois County
- Population, 2025 estimate
- 44,016+0.9% since 2020
- Households
- 17,574
- Median age
- 41.2
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.1
- Land area
- 427 sq. mi.
- People per square mile
- 102
- Median household income
- $75,979+25.2% vs. 2015–2019, before inflation
- Average household income
- $93,905
- Median home value
- $230,100
- Jobs located here
- 28,351
- Daytime population
- 47,957Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Dubois County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Dubois County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Indiana 8
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- Martin County, IN9,830 people
- Spencer County, IN19,955 people
- Daviess County, IN33,658 people
- Perry County, IN19,270 people
- Orange County, IN19,767 people
- Crawford County, IN10,499 people
- Warrick County, IN65,261 people
Questions
How fast is Dubois County, IN growing?
Population estimates put Dubois County at 44,016 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 17,574 households. Against the 2015–2019 survey, median household income rose 25.2%, before inflation.
How much do households in Dubois County, IN spend?
Households in Dubois County spend about $247.7M a year on rent and homeowner costs, $106.6M on groceries and $68.6M on food away from home. Relative to the U.S., household spending in Dubois County runs highest on vehicle maintenance and repairs (an index of 126, where 100 is the U.S. average) and lowest on child care and other personal services (71).
Which business types have the highest market scores in Dubois County, IN?
Of the business types scored in Dubois County, barbershops (72), convenience stores (71) and primary care and pediatric clinics (69) have the highest Groundwork market scores. For barbershops, that ranks #177 of 1,356 scored counties.
How does Dubois County, IN compare with the U.S.?
Median household income in Dubois County is $75,979, 6% below the U.S. median of $80,734. The population rose 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $230,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for chiropractors (2.1 times the U.S. rate) and lowest for gyms and studios (32% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 44 of the 56 business types have a score in Dubois County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Dubois County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Dubois County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Dubois County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.