County profile · Indiana
Madison County, IN market data
Population, household spending and competition for 56 business types in Madison County, each scored against other counties.
- Population, 2025
- 135,088
- +3.8% since 2020
- Households
- 53,429
- Median household income
- $63,037
- +27.3% vs. 2015–2019, before inflation
- Median home value
- $161,300
- Jobs located here
- 39,528
- Highest market score
- 84
- Chiropractors, #22 of 1,490 scored counties
A site report maps the competitors on map listings around any address in Madison County by name and distance, and the households and spending within reach. Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 135,088 people live in Madison County, in 53,429 households. Population estimates put the population change in Madison County from 2020 to 2025 at +3.8%, faster than the U.S. (+3.1%). The median household income in Madison County is $63,037 a year, 22% below the U.S. median of $80,734. That rose 27.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Madison County spend the most on vehicle maintenance and repairs (an index of 108, where 100 is the U.S. average) and the least on child care and other personal services (57).
The highest Groundwork market scores in Madison County are for chiropractors (84), clothing and shoe stores (80) and spas and skin care studios (77). Madison County ranks #22 of 1,490 scored counties for chiropractors.
Madison County is part of the Indianapolis-Carmel-Greenwood metro area. For its number of households, Madison County has the most map listings, relative to the U.S., for funeral homes (95% above the U.S. rate) and the fewest for clothing and shoe stores (65% below the U.S. rate).
All 56 business types in Madison County
Highest Groundwork market score first. Each score compares Madison County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Chiropractors | 84 | #22 of 1,490 | 9 | 1.7 | $7.6M | 319 | 7 |
| Clothing and shoe stores | 80 | #153 of 2,087 | 30 | 5.6 | $3.2M | 249 | 9 |
| Spas and skin care | 77 | #98 of 1,769 | 27 | 5.1 | $1.8M | 202 | 5 |
| Physical therapy | 76 | #111 of 1,422 | 12 | 2.2 | $5.7M | 239 | 17 |
| Clothing, shoes and laundry | 76 | #211 of 2,210 | 53 | 9.9 | $1.8M | 204 | 12 |
| Convenience stores | 76 | #275 of 2,261 | 31 | 5.8 | $9.8M | 124 | 4 |
| Martial arts and dance studios | 74 | #90 of 1,334 | 12 | 2.2 | $3.2M | 160 | 8 |
| Grocery and convenience stores | 74 | #316 of 2,402 | 72 | 13.5 | $4.2M | 124 | 22 |
| Bakeries and dessert shops | 73 | #200 of 1,889 | 28 | 5.2 | $6.6M | 159 | 17 |
| Gyms | 71 | #207 of 1,792 | 25 | 4.7 | $1.5M | 119 | 10 |
| Gyms, studios and classes | 71 | #222 of 2,088 | 39 | 7.3 | $991K | 150 | 18 |
| Tire shops | 69 | #316 of 1,530 | 22 | 4.1 | $2.5M | 100 | 6 |
| Electricians | 68 | #193 of 1,160 | 9 | 1.7 | $14.7M | 122 | 19 |
| Coffee shops and cafes | 67 | #384 of 2,063 | 39 | 7.3 | $4.7M | 128 | 17 |
| Salons, barbers and spas | 67 | #397 of 2,385 | 176 | 32.9 | $271K | 128 | 19 |
| Barbershops | 66 | #301 of 1,356 | 17 | 3.2 | $2.8M | 149 | Under 3 |
| Grocery stores | 66 | #508 of 2,070 | 27 | 5.1 | $11.2M | 121 | 18 |
| Mortgage brokers and lenders | 65 | #163 of 887 | 10 | 1.9 | Index only | 178 | 4 |
| Optometrists and eye care | 65 | #308 of 1,302 | 22 | 4.1 | $3.1M | 100 | 7 |
| Hair salons | 65 | #467 of 2,339 | 106 | 19.8 | $451K | 105 | 12 |
| Roofing and gutters | 63 | #306 of 1,177 | 14 | 2.6 | $9.4M | 112 | 6 |
| Primary care and pediatrics | 63 | #434 of 1,656 | 32 | 6.0 | $2.1M | 121 | 65 |
| Real estate agents and brokers | 62 | #475 of 2,176 | 66 | 12.4 | Index only | 193 | 21 |
| Restaurants and cafes | 62 | #680 of 2,405 | 421 | 78.8 | $439K | 118 | 192 |
| Collision repair and body shops | 59 | #456 of 1,327 | 17 | 3.2 | $3.2M | 105 | 15 |
| Sit-down restaurants | 58 | #819 of 2,405 | 228 | 42.7 | $811K | 122 | 89 |
| Nail salons | 55 | #539 of 1,328 | 25 | 4.7 | $1.9M | 114 | Under 3 |
| Car washes and detailing | 55 | #604 of 1,451 | 25 | 4.7 | $2.2M | 88 | 9 |
| Veterinarians | 55 | #605 of 1,485 | 15 | 2.8 | $2.7M | 97 | 16 |
| Real estate | 55 | #824 of 2,229 | 92 | 17.2 | Index only | 174 | 48 |
| Fast food and sandwich shops | 55 | #959 of 2,222 | 69 | 12.9 | $2.7M | 88 | 85 |
| Auto repair shops | 55 | #966 of 2,378 | 124 | 23.2 | $445K | 100 | 59 |
| Pest control | 54 | #299 of 699 | 7 | 1.3 | $8.6M | 84 | 3 |
| Auto repair and car care | 53 | #1,097 of 2,401 | 215 | 40.2 | $256K | 95 | 81 |
| Dentists and orthodontists | 52 | #876 of 1,886 | 63 | 11.8 | $1.1M | 111 | 43 |
| Home repair trades | 52 | #953 of 2,057 | 65 | 12.2 | $2M | 84 | 59 |
| Laundromats | 49 | #396 of 785 | 10 | 1.9 | $9.5M | 76 | 3 |
| Property management | 49 | #465 of 910 | 15 | 2.8 | Index only | 83 | 11 |
| Pet businesses | 49 | #1,165 of 2,200 | 65 | 12.2 | $612K | 70 | 24 |
| Doctors, dentists and clinics | 49 | #1,248 of 2,394 | 425 | 79.5 | $162K | 106 | 139 |
| Pizza | 47 | #1,164 of 2,090 | 58 | 10.9 | $3.2M | 63 | 85 |
| House cleaning | 46 | #495 of 847 | 10 | 1.9 | $6M | 94 | 27 |
| Funeral homes | 46 | #822 of 1,472 | 22 | 4.1 | $351K | 52 | 10 |
| Pet grooming and boarding | 45 | #852 of 1,461 | 31 | 5.8 | $1.3M | 50 | 8 |
| HVAC and plumbing | 45 | #1,038 of 1,707 | 42 | 7.9 | $3.1M | 66 | 34 |
| Gas stations | 45 | #1,410 of 2,358 | 88 | 16.5 | $1.6M | 68 | 61 |
| Child care and preschools | 41 | #1,082 of 1,611 | 30 | 5.6 | $585K | 58 | 25 |
| Pet stores | 40 | #649 of 974 | 12 | 2.2 | $3.3M | 73 | Under 3 |
| Insurance agencies | 35 | #1,650 of 2,272 | 79 | 14.8 | $1.1M | 87 | 57 |
| Landscaping and lawn care | 34 | #1,174 of 1,493 | 30 | 5.6 | $2M | 68 | 64 |
| Lawn, cleaning and pest control | 33 | #1,474 of 1,771 | 47 | 8.8 | $1.3M | 76 | 94 |
| Dry cleaners | Not scored | Not scored | 4 | 0.7 | $23.7M | 152 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.6 | $18.4M | 134 | 5 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.4 | $19.3M | Too few | 10 |
| Home inspectors | Not scored | Not scored | 1 | 0.2 | Index only | Too few | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $68.8M | Too few | Under 3 |
Household spending in Madison County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $55.1M | $1,032 | 108 |
| Gasoline and other fuels | $142.5M | $2,666 | 103 |
| Food away from home | $184.8M | $3,459 | 85 |
| Groceries | $302.6M | $5,664 | 90 |
| Personal care products and services | $47.8M | $894 | 89 |
| Child care and other personal services | $17.6M | $328 | 57 |
| Memberships, classes and admissions | $38.7M | $724 | 74 |
| Medical and dental services | $68.8M | $1,288 | 100 |
| Pets | $39.8M | $744 | 82 |
| Clothing, shoes and related services | $95M | $1,778 | 87 |
| Vehicle insurance | $86.8M | $1,624 | 83 |
| Home repairs, maintenance and insurance | $132.3M | $2,475 | 82 |
| Lawn care, cleaning and other household services | $59.9M | $1,122 | 79 |
| Rent and homeowner costs | $693.1M | $12,973 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Madison County
- Population, 2025 estimate
- 135,088+3.8% since 2020
- Households
- 53,429
- Median age
- 41.6
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 452 sq. mi.
- People per square mile
- 292
- Median household income
- $63,037+27.3% vs. 2015–2019, before inflation
- Average household income
- $81,039
- Median home value
- $161,300
- Jobs located here
- 39,528
- Daytime population
- 114,511Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Madison County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Indiana 8
- Delaware County, IN112,280 people
- Hamilton County, IN365,056 people
- Henry County, IN48,970 people
- Hancock County, IN84,037 people
- Tipton County, IN15,346 people
- Grant County, IN66,295 people
- Blackford County, IN11,950 people
- Marion County, IN975,809 people
Questions
How fast is Madison County, IN growing?
Population estimates put Madison County at 135,088 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 53,429 households. Against the 2015–2019 survey, median household income rose 27.3%, before inflation.
How much do households in Madison County, IN spend?
Households in Madison County spend about $693.1M a year on rent and homeowner costs, $302.6M on groceries and $184.8M on food away from home. Relative to the U.S., household spending in Madison County runs highest on vehicle maintenance and repairs (an index of 108, where 100 is the U.S. average) and lowest on child care and other personal services (57).
Which business types have the highest market scores in Madison County, IN?
Of the business types scored in Madison County, chiropractors (84), clothing and shoe stores (80) and spas and skin care studios (77) have the highest Groundwork market scores. For chiropractors, that ranks #22 of 1,490 scored counties.
How does Madison County, IN compare with the U.S.?
Median household income in Madison County is $63,037, 22% below the U.S. median of $80,734. The population rose 3.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $161,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (95% above the U.S. rate) and lowest for clothing and shoe stores (65% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in Madison County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Madison County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Indiana · Every U.S. market · How we measure
Screening a site or an acquisition in Madison County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.