County profile · Indiana
Wayne County, IN market data
How Wayne County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 66,169
- −0.5% since 2020
- Households
- 26,975
- Median household income
- $55,692
- +19.7% vs. 2015–2019, before inflation
- Median home value
- $140,200
- Jobs located here
- 29,039
- Highest market score
- 70
- Collision repair and body shops, #203 of 1,327 scored counties
A site report maps the competitors on map listings around any address in Wayne County by name and distance, and the households and spending within reach. Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Wayne County has an estimated 66,169 people and 26,975 households. Population estimates put the population change in Wayne County from 2020 to 2025 at −0.5%, against +3.1% for the U.S. Median household income in Wayne County is $55,692, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.7%, before inflation.
Relative to the U.S., household spending in Wayne County runs highest on vehicle maintenance and repairs (an index of 105, where 100 is the U.S. average) and lowest on child care and other personal services (54).
Of the business types scored in Wayne County, collision repair and body shops (70), physical therapy clinics (69) and tire shops (64) have the highest Groundwork market scores. For collision repair and body shops, that ranks #203 of 1,327 scored counties.
Wayne County is part of the Richmond area. Against the U.S., map listings per household run highest for funeral homes (2.1 times the U.S. rate) and lowest for gyms (46% below the U.S. rate).
All 56 business types in Wayne County
Highest Groundwork market score first. Each score compares Wayne County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Collision repair and body shops | 70 | #203 of 1,327 | 5 | 1.9 | $5.4M | 176 | 5 |
| Physical therapy | 69 | #235 of 1,422 | 8 | 3.0 | $4.2M | 174 | 6 |
| Tire shops | 64 | #412 of 1,530 | 7 | 2.6 | $3.9M | 155 | 4 |
| Gyms | 63 | #416 of 1,792 | 11 | 4.1 | $1.7M | 129 | 5 |
| Barbershops | 60 | #439 of 1,356 | 5 | 1.9 | $4.6M | 245 | Under 3 |
| Chiropractors | 59 | #471 of 1,490 | 10 | 3.7 | $3.3M | 140 | 7 |
| Coffee shops and cafes | 58 | #681 of 2,063 | 18 | 6.7 | $5M | 134 | 8 |
| Hair salons | 57 | #830 of 2,339 | 49 | 18.2 | $471K | 109 | 4 |
| Salons, barbers and spas | 56 | #847 of 2,385 | 89 | 33.0 | $259K | 122 | 6 |
| Roofing and gutters | 55 | #464 of 1,177 | 6 | 2.2 | $10.6M | 126 | 3 |
| Veterinarians | 55 | #602 of 1,485 | 7 | 2.6 | $2.7M | 101 | 5 |
| Gyms, studios and classes | 55 | #797 of 2,088 | 25 | 9.3 | $739K | 112 | 8 |
| Convenience stores | 54 | #965 of 2,261 | 14 | 5.2 | $10.6M | 134 | 8 |
| Auto repair shops | 54 | #994 of 2,378 | 51 | 18.9 | $531K | 120 | 28 |
| Grocery and convenience stores | 54 | #1,008 of 2,402 | 38 | 14.1 | $3.9M | 115 | 16 |
| Nail salons | 52 | #611 of 1,328 | 9 | 3.3 | $2.6M | 153 | Under 3 |
| Bakeries and dessert shops | 51 | #891 of 1,889 | 20 | 7.4 | $4.5M | 108 | 8 |
| Grocery stores | 51 | #976 of 2,070 | 16 | 5.9 | $9.3M | 100 | 8 |
| HVAC and plumbing | 50 | #851 of 1,707 | 14 | 5.2 | $4.6M | 96 | 13 |
| Pet businesses | 49 | #1,154 of 2,200 | 29 | 10.8 | $662K | 75 | 5 |
| Landscaping and lawn care | 47 | #785 of 1,493 | 11 | 4.1 | $2.7M | 91 | 16 |
| Martial arts and dance studios | 46 | #792 of 1,334 | 11 | 4.1 | $1.7M | 83 | 3 |
| Auto repair and car care | 46 | #1,375 of 2,401 | 102 | 37.8 | $266K | 99 | 40 |
| Clothing and shoe stores | 43 | #1,287 of 2,087 | 33 | 12.2 | $1.4M | 111 | 15 |
| Clothing, shoes and laundry | 43 | #1,374 of 2,210 | 47 | 17.4 | $990K | 112 | 15 |
| Child care and preschools | 40 | #1,113 of 1,611 | 14 | 5.2 | $609K | 61 | 6 |
| Funeral homes | 39 | #1,002 of 1,472 | 12 | 4.4 | $356K | 52 | 7 |
| Primary care and pediatrics | 39 | #1,173 of 1,656 | 20 | 7.4 | $1.7M | 94 | 47 |
| Dentists and orthodontists | 39 | #1,317 of 1,886 | 32 | 11.9 | $1M | 106 | 22 |
| Optometrists and eye care | 38 | #942 of 1,302 | 12 | 4.4 | $2.8M | 89 | 6 |
| Home repair trades | 38 | #1,569 of 2,057 | 32 | 11.9 | $2M | 82 | 32 |
| Property management | 37 | #667 of 910 | 8 | 3.0 | Index only | 76 | 6 |
| Lawn, cleaning and pest control | 37 | #1,343 of 1,771 | 20 | 7.4 | $1.5M | 87 | 32 |
| Restaurants and cafes | 36 | #1,766 of 2,405 | 241 | 89.3 | $370K | 100 | 116 |
| Sit-down restaurants | 34 | #1,867 of 2,405 | 129 | 47.8 | $691K | 104 | 54 |
| Real estate agents and brokers | 34 | #1,888 of 2,176 | 50 | 18.5 | Index only | 124 | 17 |
| Mortgage brokers and lenders | 33 | #736 of 887 | 7 | 2.6 | Index only | 124 | Under 3 |
| Pet stores | 32 | #750 of 974 | 5 | 1.9 | $3.8M | 85 | Under 3 |
| Spas and skin care | 32 | #1,477 of 1,769 | 25 | 9.3 | $923K | 105 | Under 3 |
| Real estate | 32 | #2,001 of 2,229 | 67 | 24.8 | Index only | 117 | 28 |
| Insurance agencies | 30 | #1,797 of 2,272 | 34 | 12.6 | $1.3M | 100 | 27 |
| Fast food and sandwich shops | 30 | #1,843 of 2,222 | 42 | 15.6 | $2.1M | 70 | 51 |
| Pizza | 29 | #1,823 of 2,090 | 30 | 11.1 | $3M | 59 | 51 |
| Gas stations | 28 | #2,021 of 2,358 | 50 | 18.5 | $1.4M | 59 | 36 |
| Car washes and detailing | 26 | #1,289 of 1,451 | 18 | 6.7 | $1.5M | 60 | 6 |
| Doctors, dentists and clinics | 25 | #2,216 of 2,394 | 312 | 115.7 | $107K | 70 | 93 |
| Pest control | 24 | #645 of 699 | 6 | 2.2 | $4.9M | 48 | 3 |
| Electricians | 23 | #1,073 of 1,160 | 12 | 4.4 | $5.3M | 44 | 16 |
| Pet grooming and boarding | 23 | #1,315 of 1,461 | 13 | 4.8 | $1.5M | 58 | Under 3 |
| Laundromats | Not scored | Not scored | 4 | 1.5 | $11.6M | 93 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 1.1 | $9.7M | 152 | 13 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.1 | $9M | 66 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 1.1 | $6.2M | 152 | 5 |
| Home inspectors | Not scored | Not scored | 2 | 0.7 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.4 | $46.5M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $33.4M | Too few | 5 |
Household spending in Wayne County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $27.1M | $1,005 | 105 |
| Gasoline and other fuels | $70.1M | $2,600 | 100 |
| Food away from home | $89.2M | $3,307 | 81 |
| Groceries | $148.3M | $5,496 | 87 |
| Personal care products and services | $23.1M | $855 | 85 |
| Child care and other personal services | $8.5M | $316 | 54 |
| Memberships, classes and admissions | $18.5M | $685 | 70 |
| Medical and dental services | $33.4M | $1,240 | 96 |
| Pets | $19.2M | $712 | 78 |
| Clothing, shoes and related services | $46.5M | $1,725 | 84 |
| Vehicle insurance | $42.6M | $1,581 | 81 |
| Home repairs, maintenance and insurance | $63.9M | $2,367 | 78 |
| Lawn care, cleaning and other household services | $29.2M | $1,082 | 77 |
| Rent and homeowner costs | $338.8M | $12,561 | 75 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Wayne County
- Population, 2025 estimate
- 66,169−0.5% since 2020
- Households
- 26,975
- Median age
- 41.4
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.8
- Land area
- 402 sq. mi.
- People per square mile
- 165
- Median household income
- $55,692+19.7% vs. 2015–2019, before inflation
- Average household income
- $79,425
- Median home value
- $140,200
- Jobs located here
- 29,039
- Daytime population
- 66,064Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wayne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Henry County, IN48,970 people
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Questions
How fast is Wayne County, IN growing?
Population estimates put Wayne County at 66,169 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 26,975 households. Median household income rose 19.7% from the 2015–2019 survey, before inflation.
How much do households in Wayne County, IN spend?
Households in Wayne County spend about $338.8M a year on rent and homeowner costs, $148.3M on groceries and $89.2M on food away from home. Set against the U.S., households in Wayne County spend the most on vehicle maintenance and repairs (an index of 105, where 100 is the U.S. average) and the least on child care and other personal services (54).
Which business types have the highest market scores in Wayne County, IN?
The highest Groundwork market scores in Wayne County are for collision repair and body shops (70), physical therapy clinics (69) and tire shops (64). Wayne County ranks #203 of 1,327 scored counties for collision repair and body shops.
How does Wayne County, IN compare with the U.S.?
The median household income in Wayne County is $55,692 a year, 31% below the U.S. median of $80,734. The population fell 0.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $140,200, against $332,700 for the U.S. For its number of households, Wayne County has the most map listings, relative to the U.S., for funeral homes (2.1 times the U.S. rate) and the fewest for gyms (46% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in Wayne County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wayne County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Wayne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.