County profile · Indiana
Clay County, IN market data
How Clay County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 26,410
- −0.1% since 2020
- Households
- 10,549
- Median household income
- $70,010
- +25.8% vs. 2015–2019, before inflation
- Median home value
- $153,000
- Jobs located here
- 7,738
- Highest market score
- 74
- Dentists and orthodontists, #178 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Clay County by name and distance, and the households and spending within reach. Or open the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Clay County has an estimated 26,410 people and 10,549 households. Population estimates put the population change in Clay County from 2020 to 2025 at −0.1%, against +3.1% for the U.S. Median household income in Clay County is $70,010, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.8%, before inflation.
Relative to the U.S., household spending in Clay County runs highest on vehicle maintenance and repairs (an index of 119, where 100 is the U.S. average) and lowest on child care and other personal services (64).
Of the business types scored in Clay County, dentists and orthodontists (74), grocery and convenience stores (74) and gyms and studios (68) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #178 of 1,886 scored counties.
Clay County is part of the Terre Haute metro area. Against the U.S., map listings per household run highest for gas stations (92% above the U.S. rate) and lowest for real estate businesses (68% below the U.S. rate).
All 56 business types in Clay County
Highest Groundwork market score first. Each score compares Clay County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 74 | #178 of 1,886 | 8 | 7.6 | $1.8M | 183 | 4 |
| Grocery and convenience stores | 74 | #305 of 2,402 | 11 | 10.4 | $5.6M | 166 | 4 |
| Gyms, studios and classes | 68 | #296 of 2,088 | 8 | 7.6 | $1.1M | 163 | Under 3 |
| Clothing and shoe stores | 67 | #452 of 2,087 | 7 | 6.6 | $2.8M | 223 | Under 3 |
| Real estate | 66 | #334 of 2,229 | 13 | 12.3 | Index only | 254 | 4 |
| Coffee shops and cafes | 66 | #405 of 2,063 | 8 | 7.6 | $4.9M | 132 | 3 |
| Clothing, shoes and laundry | 65 | #515 of 2,210 | 11 | 10.4 | $1.8M | 205 | Under 3 |
| Real estate agents and brokers | 61 | #510 of 2,176 | 12 | 11.4 | Index only | 218 | 4 |
| Auto repair and car care | 60 | #756 of 2,401 | 45 | 42.7 | $268K | 100 | 12 |
| Auto repair shops | 59 | #772 of 2,378 | 25 | 23.7 | $483K | 109 | 10 |
| Fast food and sandwich shops | 59 | #785 of 2,222 | 12 | 11.4 | $3.3M | 107 | 17 |
| Doctors, dentists and clinics | 58 | #824 of 2,394 | 57 | 54.0 | $253K | 166 | 26 |
| Primary care and pediatrics | 57 | #621 of 1,656 | 8 | 7.6 | $1.8M | 101 | 10 |
| Salons, barbers and spas | 57 | #785 of 2,385 | 35 | 33.2 | $286K | 134 | Under 3 |
| Car washes and detailing | 56 | #571 of 1,451 | 5 | 4.7 | $2.4M | 96 | Under 3 |
| Restaurants and cafes | 56 | #916 of 2,405 | 90 | 85.3 | $434K | 117 | 41 |
| Sit-down restaurants | 55 | #931 of 2,405 | 41 | 38.9 | $953K | 144 | 21 |
| Lawn, cleaning and pest control | 54 | #710 of 1,771 | 7 | 6.6 | $1.8M | 106 | 9 |
| Hair salons | 54 | #964 of 2,339 | 21 | 19.9 | $477K | 111 | Under 3 |
| Pet businesses | 51 | #1,040 of 2,200 | 11 | 10.4 | $768K | 87 | Under 3 |
| Landscaping and lawn care | 50 | #701 of 1,493 | 5 | 4.7 | $2.5M | 85 | 6 |
| Tire shops | 50 | #785 of 1,530 | 6 | 5.7 | $2M | 80 | Under 3 |
| Chiropractors | 49 | #757 of 1,490 | 6 | 5.7 | $2.4M | 100 | 4 |
| Bakeries and dessert shops | 46 | #1,098 of 1,889 | 13 | 12.3 | $3M | 73 | 3 |
| Spas and skin care | 45 | #1,058 of 1,769 | 10 | 9.5 | $1M | 114 | Under 3 |
| Pizza | 44 | #1,284 of 2,090 | 12 | 11.4 | $3.3M | 64 | 17 |
| Home repair trades | 37 | #1,622 of 2,057 | 15 | 14.2 | $1.8M | 75 | 16 |
| Insurance agencies | 33 | #1,718 of 2,272 | 17 | 16.1 | $1.1M | 88 | 10 |
| HVAC and plumbing | 27 | #1,554 of 1,707 | 10 | 9.5 | $2.7M | 58 | 10 |
| Gas stations | 27 | #2,050 of 2,358 | 22 | 20.9 | $1.4M | 59 | 21 |
| Roofing and gutters | 26 | #1,053 of 1,177 | 5 | 4.7 | $5.5M | 65 | 3 |
| Child care and preschools | 25 | #1,417 of 1,611 | 8 | 7.6 | $489K | 49 | 7 |
| Pet grooming and boarding | 24 | #1,309 of 1,461 | 7 | 6.6 | $1.2M | 47 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 3.8 | $400K | 59 | 4 |
| Grocery stores | Not scored | Not scored | 4 | 3.8 | $15.5M | 167 | 3 |
| Gyms | Not scored | Not scored | 4 | 3.8 | $2.2M | 165 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 3.8 | $2.2M | 107 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 3.8 | $2.5M | 150 | Under 3 |
| Convenience stores | Not scored | Not scored | 3 | 2.8 | $20.7M | 262 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 2.8 | $6.6M | 53 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 2.8 | $4.8M | 153 | 3 |
| Veterinarians | Not scored | Not scored | 3 | 2.8 | $2.8M | 103 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 0.9 | $12.1M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.9 | $12.5M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.9 | $12.5M | Too few | 3 |
| Physical therapy | Not scored | Not scored | 1 | 0.9 | $14.4M | Too few | 5 |
| Barbershops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Clay County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12.1M | $1,144 | 119 |
| Gasoline and other fuels | $30.7M | $2,912 | 112 |
| Food away from home | $39.1M | $3,703 | 91 |
| Groceries | $62M | $5,880 | 93 |
| Personal care products and services | $10M | $949 | 94 |
| Child care and other personal services | $3.9M | $371 | 64 |
| Memberships, classes and admissions | $8.6M | $817 | 83 |
| Medical and dental services | $14.4M | $1,364 | 106 |
| Pets | $8.4M | $800 | 88 |
| Clothing, shoes and related services | $19.9M | $1,884 | 92 |
| Vehicle insurance | $18.7M | $1,772 | 91 |
| Home repairs, maintenance and insurance | $27.4M | $2,593 | 86 |
| Lawn care, cleaning and other household services | $12.5M | $1,183 | 84 |
| Rent and homeowner costs | $142.9M | $13,544 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Clay County
- Population, 2025 estimate
- 26,410−0.1% since 2020
- Households
- 10,549
- Median age
- 41.4
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.0
- Land area
- 358 sq. mi.
- People per square mile
- 74
- Median household income
- $70,010+25.8% vs. 2015–2019, before inflation
- Average household income
- $101,024
- Median home value
- $153,000
- Jobs located here
- 7,738
- Daytime population
- 24,011Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Clay County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Putnam County, IN37,280 people
- Owen County, IN21,604 people
- Parke County, IN16,406 people
- Vermillion County, IN15,421 people
- Sullivan County, IN20,780 people
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- Monroe County, IN140,965 people
Questions
How fast is Clay County, IN growing?
Population estimates put Clay County at 26,410 people in 2025, down 0.1% since 2020, against +3.1% for the U.S. It has 10,549 households. Median household income rose 25.8% from the 2015–2019 survey, before inflation.
How much do households in Clay County, IN spend?
Households in Clay County spend about $142.9M a year on rent and homeowner costs, $62M on groceries and $39.1M on food away from home. Set against the U.S., households in Clay County spend the most on vehicle maintenance and repairs (an index of 119, where 100 is the U.S. average) and the least on child care and other personal services (64).
Which business types have the highest market scores in Clay County, IN?
The highest Groundwork market scores in Clay County are for dentists and orthodontists (74), grocery and convenience stores (74) and gyms and studios (68). Clay County ranks #178 of 1,886 scored counties for dentists and orthodontists.
How does Clay County, IN compare with the U.S.?
The median household income in Clay County is $70,010 a year, 13% below the U.S. median of $80,734. The population fell 0.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $153,000, against $332,700 for the U.S. For its number of households, Clay County has the most map listings, relative to the U.S., for gas stations (92% above the U.S. rate) and the fewest for real estate businesses (68% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 33 of the 56 business types have a score in Clay County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Clay County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Clay County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.