County profile · Indiana
Kosciusko County, IN market data
How Kosciusko County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 80,892
- +0.9% since 2020
- Households
- 31,934
- Median household income
- $75,317
- +22.7% vs. 2015–2019, before inflation
- Median home value
- $216,000
- Jobs located here
- 37,180
- Highest market score
- 83
- Physical therapy, #28 of 1,422 scored counties
A site report maps the competitors on map listings around any address in Kosciusko County by name and distance, and the households and spending within reach. Or open the report at the center of Kosciusko County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Kosciusko County has an estimated 80,892 people and 31,934 households. Between 2020 and 2025, the population of Kosciusko County grew 0.9%, slower than the U.S. (+3.1%). Median household income in Kosciusko County is $75,317, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.7%, before inflation.
Relative to the U.S., household spending in Kosciusko County runs highest on vehicle maintenance and repairs (an index of 116, where 100 is the U.S. average) and lowest on child care and other personal services (65).
Of the business types scored in Kosciusko County, physical therapy clinics (83), barbershops (74) and nail salons (71) have the highest Groundwork market scores. For physical therapy clinics, that ranks #28 of 1,422 scored counties.
Kosciusko County is part of the Warsaw area. Against the U.S., map listings per household run highest for landscaping and lawn care companies (2.4 times the U.S. rate) and lowest for dentists and orthodontists (38% below the U.S. rate).
All 56 business types in Kosciusko County
Highest Groundwork market score first. Each score compares Kosciusko County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Physical therapy | 83 | #28 of 1,422 | 5 | 1.6 | $8.9M | 369 | 5 |
| Barbershops | 74 | #142 of 1,356 | 6 | 1.9 | $5.2M | 275 | Under 3 |
| Nail salons | 71 | #130 of 1,328 | 9 | 2.8 | $3.5M | 207 | Under 3 |
| Dentists and orthodontists | 71 | #244 of 1,886 | 26 | 8.1 | $1.7M | 173 | 18 |
| Spas and skin care | 70 | #227 of 1,769 | 23 | 7.2 | $1.4M | 154 | 3 |
| Primary care and pediatrics | 70 | #268 of 1,656 | 21 | 6.6 | $2.1M | 118 | 17 |
| Convenience stores | 68 | #492 of 2,261 | 27 | 8.5 | $7.1M | 90 | 3 |
| Tire shops | 66 | #371 of 1,530 | 12 | 3.8 | $3M | 118 | 5 |
| Grocery stores | 66 | #514 of 2,070 | 18 | 5.6 | $10.6M | 114 | 10 |
| Martial arts and dance studios | 64 | #283 of 1,334 | 11 | 3.4 | $2.5M | 122 | 6 |
| Bakeries and dessert shops | 64 | #419 of 1,889 | 22 | 6.9 | $5.5M | 133 | 14 |
| Clothing, shoes and laundry | 64 | #569 of 2,210 | 49 | 15.3 | $1.3M | 142 | 11 |
| Optometrists and eye care | 63 | #334 of 1,302 | 8 | 2.5 | $5.5M | 177 | 8 |
| Car washes and detailing | 63 | #404 of 1,451 | 16 | 5.0 | $2.2M | 88 | 3 |
| Gyms | 63 | #418 of 1,792 | 17 | 5.3 | $1.6M | 122 | 9 |
| Gyms, studios and classes | 63 | #479 of 2,088 | 30 | 9.4 | $900K | 136 | 15 |
| Pet grooming and boarding | 62 | #423 of 1,461 | 11 | 3.4 | $2.4M | 94 | 5 |
| Clothing and shoe stores | 62 | #618 of 2,087 | 37 | 11.6 | $1.7M | 130 | 11 |
| Grocery and convenience stores | 62 | #733 of 2,402 | 68 | 21.3 | $2.8M | 83 | 13 |
| Collision repair and body shops | 61 | #402 of 1,327 | 8 | 2.5 | $4.4M | 144 | 11 |
| Salons, barbers and spas | 59 | #699 of 2,385 | 108 | 33.8 | $288K | 135 | 24 |
| Electricians | 58 | #394 of 1,160 | 6 | 1.9 | $14.2M | 118 | 18 |
| Doctors, dentists and clinics | 58 | #846 of 2,394 | 221 | 69.2 | $201K | 131 | 64 |
| Fast food and sandwich shops | 56 | #900 of 2,222 | 38 | 11.9 | $3.2M | 105 | 60 |
| Coffee shops and cafes | 55 | #818 of 2,063 | 31 | 9.7 | $3.9M | 106 | 14 |
| Restaurants and cafes | 54 | #1,004 of 2,405 | 289 | 90.5 | $420K | 113 | 137 |
| Auto repair shops | 54 | #1,005 of 2,378 | 73 | 22.9 | $486K | 109 | 39 |
| Gas stations | 52 | #1,076 of 2,358 | 43 | 13.5 | $2.1M | 88 | 34 |
| Auto repair and car care | 52 | #1,137 of 2,401 | 134 | 42.0 | $265K | 99 | 50 |
| Chiropractors | 51 | #695 of 1,490 | 17 | 5.3 | $2.6M | 109 | 16 |
| HVAC and plumbing | 51 | #827 of 1,707 | 21 | 6.6 | $4.1M | 85 | 22 |
| Pizza | 51 | #983 of 2,090 | 28 | 8.8 | $4.3M | 85 | 60 |
| Funeral homes | 50 | #702 of 1,472 | 10 | 3.1 | $454K | 67 | 4 |
| Hair salons | 50 | #1,173 of 2,339 | 68 | 21.3 | $457K | 106 | 20 |
| Sit-down restaurants | 47 | #1,312 of 2,405 | 169 | 52.9 | $718K | 108 | 63 |
| Mortgage brokers and lenders | 46 | #503 of 887 | 8 | 2.5 | Index only | 141 | Under 3 |
| Home repair trades | 46 | #1,233 of 2,057 | 40 | 12.5 | $2.1M | 88 | 49 |
| Pet businesses | 42 | #1,444 of 2,200 | 47 | 14.7 | $559K | 64 | 17 |
| Veterinarians | 38 | #1,014 of 1,485 | 14 | 4.4 | $1.9M | 69 | 12 |
| Child care and preschools | 38 | #1,156 of 1,611 | 26 | 8.1 | $466K | 46 | 13 |
| Real estate | 38 | #1,740 of 2,229 | 101 | 31.6 | Index only | 101 | 35 |
| Roofing and gutters | 35 | #906 of 1,177 | 13 | 4.1 | $6.5M | 77 | 9 |
| House cleaning | 34 | #695 of 847 | 9 | 2.8 | $4.3M | 67 | 14 |
| Real estate agents and brokers | 34 | #1,903 of 2,176 | 87 | 27.2 | Index only | 93 | 27 |
| Pet stores | 33 | #739 of 974 | 9 | 2.8 | $2.9M | 65 | Under 3 |
| Urgent care and walk-in clinics | 27 | #296 of 325 | 6 | 1.9 | $7.4M | 30 | Under 3 |
| Insurance agencies | 27 | #1,894 of 2,272 | 50 | 15.7 | $1.1M | 87 | 42 |
| Lawn, cleaning and pest control | 18 | #1,754 of 1,771 | 50 | 15.7 | $772K | 46 | 70 |
| Landscaping and lawn care | 17 | #1,467 of 1,493 | 37 | 11.6 | $1M | 36 | 52 |
| Pest control | Not scored | Not scored | 4 | 1.3 | $9.6M | 94 | 4 |
| Home inspectors | Not scored | Not scored | 3 | 0.9 | Index only | 56 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 0.9 | $20.4M | 163 | Under 3 |
| Property management | Not scored | Not scored | 3 | 0.9 | Index only | 265 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.6 | $30.7M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.6 | $17.7M | Too few | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.6 | $13.5M | Too few | 9 |
Household spending in Kosciusko County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $35.5M | $1,110 | 116 |
| Gasoline and other fuels | $90.2M | $2,824 | 109 |
| Food away from home | $121.4M | $3,802 | 93 |
| Groceries | $191.3M | $5,992 | 95 |
| Personal care products and services | $31.1M | $974 | 97 |
| Child care and other personal services | $12.1M | $379 | 65 |
| Memberships, classes and admissions | $27M | $845 | 86 |
| Medical and dental services | $44.3M | $1,388 | 108 |
| Pets | $26.3M | $823 | 91 |
| Clothing, shoes and related services | $61.3M | $1,920 | 93 |
| Vehicle insurance | $54.9M | $1,719 | 88 |
| Home repairs, maintenance and insurance | $85.1M | $2,665 | 88 |
| Lawn care, cleaning and other household services | $38.6M | $1,209 | 85 |
| Rent and homeowner costs | $441.5M | $13,826 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Kosciusko County
- Population, 2025 estimate
- 80,892+0.9% since 2020
- Households
- 31,934
- Median age
- 39.5
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.9
- Land area
- 531 sq. mi.
- People per square mile
- 151
- Median household income
- $75,317+22.7% vs. 2015–2019, before inflation
- Average household income
- $91,954
- Median home value
- $216,000
- Jobs located here
- 37,180
- Daytime population
- 80,254Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kosciusko County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Kosciusko County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Kosciusko County, IN growing?
Population estimates put Kosciusko County at 80,892 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 31,934 households. Median household income rose 22.7% from the 2015–2019 survey, before inflation.
How much do households in Kosciusko County, IN spend?
Households in Kosciusko County spend about $441.5M a year on rent and homeowner costs, $191.3M on groceries and $121.4M on food away from home. Set against the U.S., households in Kosciusko County spend the most on vehicle maintenance and repairs (an index of 116, where 100 is the U.S. average) and the least on child care and other personal services (65).
Which business types have the highest market scores in Kosciusko County, IN?
The highest Groundwork market scores in Kosciusko County are for physical therapy clinics (83), barbershops (74) and nail salons (71). Kosciusko County ranks #28 of 1,422 scored counties for physical therapy clinics.
How does Kosciusko County, IN compare with the U.S.?
The median household income in Kosciusko County is $75,317 a year, 7% below the U.S. median of $80,734. The population rose 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $216,000, against $332,700 for the U.S. For its number of households, Kosciusko County has the most map listings, relative to the U.S., for landscaping and lawn care companies (2.4 times the U.S. rate) and the fewest for dentists and orthodontists (38% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in Kosciusko County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kosciusko County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Kosciusko County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kosciusko County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.