County profile · Indiana
Fayette County, IN market data
How Fayette County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 23,533
- +0.7% since 2020
- Households
- 9,422
- Median household income
- $59,321
- +28.5% vs. 2015–2019, before inflation
- Median home value
- $130,700
- Jobs located here
- 5,957
- Highest market score
- 69
- Primary care and pediatrics, #285 of 1,656 scored counties
A site report maps the competitors on map listings around any address in Fayette County by name and distance, and the households and spending within reach. Or open the report at the center of Fayette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Fayette County has an estimated 23,533 people and 9,422 households. Between 2020 and 2025, the population of Fayette County grew 0.7%, slower than the U.S. (+3.1%). Median household income in Fayette County is $59,321, 27% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.5%, before inflation.
Relative to the U.S., household spending in Fayette County runs highest on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and lowest on child care and other personal services (53).
Of the business types scored in Fayette County, primary care and pediatric clinics (69), home repair companies (68) and dentists and orthodontists (68) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #285 of 1,656 scored counties.
Fayette County is part of the Connersville area. Against the U.S., map listings per household run highest for gas stations (56% above the U.S. rate) and lowest for real estate businesses (64% below the U.S. rate).
All 56 business types in Fayette County
Highest Groundwork market score first. Each score compares Fayette County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 69 | #285 of 1,656 | 5 | 5.3 | $2.3M | 130 | 3 |
| Home repair trades | 68 | #254 of 2,057 | 5 | 5.3 | $4.5M | 183 | 4 |
| Dentists and orthodontists | 68 | #306 of 1,886 | 6 | 6.4 | $1.9M | 196 | 5 |
| Grocery and convenience stores | 63 | #657 of 2,402 | 14 | 14.9 | $3.7M | 110 | 4 |
| Auto repair and car care | 61 | #707 of 2,401 | 35 | 37.1 | $286K | 107 | 11 |
| Bakeries and dessert shops | 60 | #532 of 1,889 | 5 | 5.3 | $6.3M | 152 | 4 |
| Pet businesses | 60 | #642 of 2,200 | 5 | 5.3 | $1.4M | 154 | Under 3 |
| Salons, barbers and spas | 60 | #654 of 2,385 | 30 | 31.8 | $271K | 127 | 3 |
| Clothing, shoes and laundry | 60 | #700 of 2,210 | 9 | 9.6 | $1.8M | 205 | Under 3 |
| Sit-down restaurants | 60 | #728 of 2,405 | 30 | 31.8 | $1M | 158 | 15 |
| Auto repair shops | 59 | #770 of 2,378 | 20 | 21.2 | $501K | 113 | 9 |
| Clothing and shoe stores | 58 | #734 of 2,087 | 7 | 7.4 | $2.3M | 183 | Under 3 |
| Restaurants and cafes | 57 | #854 of 2,405 | 53 | 56.3 | $593K | 160 | 40 |
| Real estate agents and brokers | 46 | #1,257 of 2,176 | 11 | 11.7 | Index only | 198 | Under 3 |
| Real estate | 46 | #1,260 of 2,229 | 13 | 13.8 | Index only | 211 | Under 3 |
| Doctors, dentists and clinics | 45 | #1,444 of 2,394 | 84 | 89.2 | $138K | 91 | 14 |
| Gyms, studios and classes | 43 | #1,378 of 2,088 | 10 | 10.6 | $634K | 96 | Under 3 |
| Convenience stores | 42 | #1,398 of 2,261 | 9 | 9.6 | $5.8M | 74 | Under 3 |
| Gas stations | 42 | #1,514 of 2,358 | 16 | 17.0 | $1.6M | 68 | 10 |
| Lawn, cleaning and pest control | 40 | #1,268 of 1,771 | 8 | 8.5 | $1.3M | 76 | 7 |
| Fast food and sandwich shops | 38 | #1,560 of 2,222 | 11 | 11.7 | $2.9M | 94 | 21 |
| Hair salons | 33 | #1,940 of 2,339 | 22 | 23.3 | $370K | 86 | Under 3 |
| Gyms | 32 | #1,446 of 1,792 | 7 | 7.4 | $906K | 70 | Under 3 |
| Insurance agencies | 30 | #1,817 of 2,272 | 18 | 19.1 | $879K | 70 | 8 |
| Optometrists and eye care | 29 | #1,099 of 1,302 | 5 | 5.3 | $2.3M | 74 | 3 |
| Pizza | 26 | #1,893 of 2,090 | 11 | 11.7 | $2.9M | 56 | 21 |
| Child care and preschools | 18 | #1,512 of 1,611 | 6 | 6.4 | $486K | 48 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 4.2 | $2.5M | 81 | 4 |
| Grocery stores | Not scored | Not scored | 4 | 4.2 | $13.1M | 141 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 4.2 | $2.6M | 87 | 3 |
| Spas and skin care | Not scored | Not scored | 4 | 4.2 | $2M | 232 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 3.2 | $3.9M | 161 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 3.2 | $470K | 69 | 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 3.2 | $7.4M | 156 | 4 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 3.2 | $2.1M | 105 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 3.2 | $2.7M | 162 | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 2.1 | $5.1M | Too few | 4 |
| Pest control | Not scored | Not scored | 2 | 2.1 | $5.1M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 2.1 | $5.8M | Too few | 3 |
| Property management | Not scored | Not scored | 2 | 2.1 | Index only | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 2.1 | $3.4M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 1.1 | $8.1M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.1 | $10M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.1 | $22.3M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.1 | $16.3M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.1 | $10M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 1.1 | $6.8M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.1 | $6.8M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.1 | $22.3M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 1 | 1.1 | $10M | Too few | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Fayette County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10M | $1,064 | 111 |
| Gasoline and other fuels | $26M | $2,760 | 106 |
| Food away from home | $31.4M | $3,335 | 82 |
| Groceries | $52.3M | $5,555 | 88 |
| Personal care products and services | $8.1M | $863 | 86 |
| Child care and other personal services | $2.9M | $309 | 53 |
| Memberships, classes and admissions | $6.3M | $673 | 68 |
| Medical and dental services | $11.6M | $1,230 | 96 |
| Pets | $6.8M | $717 | 79 |
| Clothing, shoes and related services | $16.3M | $1,726 | 84 |
| Vehicle insurance | $15.8M | $1,679 | 86 |
| Home repairs, maintenance and insurance | $22.3M | $2,363 | 78 |
| Lawn care, cleaning and other household services | $10.2M | $1,086 | 77 |
| Rent and homeowner costs | $118.7M | $12,603 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Fayette County
- Population, 2025 estimate
- 23,533+0.7% since 2020
- Households
- 9,422
- Median age
- 43.6
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 215 sq. mi.
- People per square mile
- 109
- Median household income
- $59,321+28.5% vs. 2015–2019, before inflation
- Average household income
- $74,303
- Median home value
- $130,700
- Jobs located here
- 5,957
- Daytime population
- 18,647Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Fayette County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Fayette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Indiana 8
- Union County, IN6,985 people
- Rush County, IN16,739 people
- Franklin County, IN23,020 people
- Wayne County, IN66,397 people
- Henry County, IN48,970 people
- Decatur County, IN26,422 people
- Ripley County, IN29,095 people
- Shelby County, IN45,265 people
Questions
How fast is Fayette County, IN growing?
Population estimates put Fayette County at 23,533 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 9,422 households. Median household income rose 28.5% from the 2015–2019 survey, before inflation.
How much do households in Fayette County, IN spend?
Households in Fayette County spend about $118.7M a year on rent and homeowner costs, $52.3M on groceries and $31.4M on food away from home. Set against the U.S., households in Fayette County spend the most on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and the least on child care and other personal services (53).
Which business types have the highest market scores in Fayette County, IN?
The highest Groundwork market scores in Fayette County are for primary care and pediatric clinics (69), home repair companies (68) and dentists and orthodontists (68). Fayette County ranks #285 of 1,656 scored counties for primary care and pediatric clinics.
How does Fayette County, IN compare with the U.S.?
The median household income in Fayette County is $59,321 a year, 27% below the U.S. median of $80,734. The population rose 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $130,700, against $332,700 for the U.S. For its number of households, Fayette County has the most map listings, relative to the U.S., for gas stations (56% above the U.S. rate) and the fewest for real estate businesses (64% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 27 of the 56 business types have a score in Fayette County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Fayette County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Fayette County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Fayette County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.