County profile · Indiana
Tippecanoe County, IN market data
How Tippecanoe County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 190,456
- +2.2% since 2020
- Households
- 75,808
- Median household income
- $60,636
- +14.1% vs. 2015–2019, before inflation
- Median home value
- $239,300
- Jobs located here
- 96,546
- Highest market score
- 77
- Chiropractors, #94 of 1,490 scored counties
A site report maps the competitors on map listings around any address in Tippecanoe County by name and distance, and the households and spending within reach. Or open the report at the center of Tippecanoe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Tippecanoe County has an estimated 190,456 people and 75,808 households. Population estimates put the population change in Tippecanoe County from 2020 to 2025 at +2.2%, slower than the U.S. (+3.1%). Median household income in Tippecanoe County is $60,636, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 14.1%, before inflation.
Relative to the U.S., household spending in Tippecanoe County runs highest on vehicle maintenance and repairs (an index of 102, where 100 is the U.S. average) and lowest on child care and other personal services (62).
Of the business types scored in Tippecanoe County, chiropractors (77), grocery stores (70) and tire shops (69) have the highest Groundwork market scores. For chiropractors, that ranks #94 of 1,490 scored counties.
Tippecanoe County is part of the Lafayette-West Lafayette metro area. Against the U.S., map listings per household run highest for property management companies (33% above the U.S. rate) and lowest for grocery stores (50% below the U.S. rate).
All 56 business types in Tippecanoe County
Highest Groundwork market score first. Each score compares Tippecanoe County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Chiropractors | 77 | #94 of 1,490 | 22 | 2.9 | $4.5M | 188 | 15 |
| Grocery stores | 70 | #400 of 2,070 | 26 | 3.4 | $16.6M | 178 | 25 |
| Tire shops | 69 | #304 of 1,530 | 22 | 2.9 | $3.4M | 135 | 10 |
| Martial arts and dance studios | 68 | #205 of 1,334 | 24 | 3.2 | $2.4M | 121 | 11 |
| Pet stores | 66 | #219 of 974 | 8 | 1.1 | $7.2M | 159 | 5 |
| Grocery and convenience stores | 66 | #549 of 2,402 | 84 | 11.1 | $5.1M | 151 | 48 |
| Auto repair and car care | 64 | #578 of 2,401 | 237 | 31.3 | $314K | 117 | 96 |
| Gas stations | 64 | #590 of 2,358 | 64 | 8.4 | $3M | 125 | 61 |
| Nail salons | 63 | #331 of 1,328 | 33 | 4.4 | $2.1M | 124 | 8 |
| Primary care and pediatrics | 63 | #417 of 1,656 | 32 | 4.2 | $3.1M | 174 | 117 |
| Yoga, Pilates and fitness studios | 62 | #181 of 777 | 10 | 1.3 | $5.9M | 145 | 18 |
| Auto repair shops | 62 | #665 of 2,378 | 150 | 19.8 | $496K | 112 | 62 |
| Convenience stores | 62 | #669 of 2,261 | 43 | 5.7 | $10M | 127 | 23 |
| Physical therapy | 60 | #440 of 1,422 | 34 | 4.5 | $2.9M | 121 | 28 |
| Collision repair and body shops | 60 | #442 of 1,327 | 26 | 3.4 | $2.9M | 93 | 13 |
| Funeral homes | 59 | #502 of 1,472 | 12 | 1.6 | $671K | 99 | 5 |
| Veterinarians | 59 | #509 of 1,485 | 20 | 2.6 | $2.9M | 106 | 19 |
| Pet businesses | 57 | #761 of 2,200 | 59 | 7.8 | $977K | 111 | 43 |
| Car washes and detailing | 55 | #600 of 1,451 | 32 | 4.2 | $2.3M | 92 | 11 |
| Dentists and orthodontists | 55 | #754 of 1,886 | 76 | 10.0 | $1.3M | 133 | 62 |
| Gyms, studios and classes | 55 | #816 of 2,088 | 89 | 11.7 | $659K | 100 | 29 |
| Mortgage brokers and lenders | 53 | #374 of 887 | 17 | 2.2 | Index only | 150 | 10 |
| Optometrists and eye care | 53 | #612 of 1,302 | 32 | 4.2 | $3.1M | 99 | 15 |
| Gyms | 53 | #814 of 1,792 | 55 | 7.3 | $1.1M | 82 | 18 |
| House cleaning | 52 | #367 of 847 | 13 | 1.7 | $6.6M | 104 | 30 |
| Pet grooming and boarding | 52 | #673 of 1,461 | 21 | 2.8 | $2.7M | 108 | 19 |
| Hair salons | 52 | #1,069 of 2,339 | 146 | 19.3 | $469K | 109 | 42 |
| Doctors, dentists and clinics | 50 | #1,173 of 2,394 | 465 | 61.3 | $213K | 140 | 247 |
| Electricians | 49 | #622 of 1,160 | 22 | 2.9 | $8.6M | 71 | 25 |
| Landscaping and lawn care | 49 | #728 of 1,493 | 36 | 4.7 | $2.4M | 82 | 55 |
| Lawn, cleaning and pest control | 49 | #897 of 1,771 | 53 | 7.0 | $1.6M | 97 | 89 |
| Oil change and quick lube | 48 | #264 of 479 | 5 | 0.7 | $14.9M | 108 | 9 |
| HVAC and plumbing | 48 | #928 of 1,707 | 47 | 6.2 | $4M | 84 | 52 |
| Barbershops | 47 | #766 of 1,356 | 25 | 3.3 | $2.7M | 145 | 15 |
| Spas and skin care | 47 | #987 of 1,769 | 62 | 8.2 | $1.1M | 126 | 20 |
| Clothing, shoes and laundry | 47 | #1,240 of 2,210 | 138 | 18.2 | $1M | 114 | 61 |
| Sit-down restaurants | 46 | #1,362 of 2,405 | 380 | 50.1 | $703K | 106 | 138 |
| Salons, barbers and spas | 45 | #1,449 of 2,385 | 267 | 35.2 | $257K | 121 | 86 |
| Clothing and shoe stores | 44 | #1,257 of 2,087 | 111 | 14.6 | $1.2M | 98 | 55 |
| Home repair trades | 44 | #1,330 of 2,057 | 101 | 13.3 | $1.9M | 77 | 91 |
| Child care and preschools | 42 | #1,052 of 1,611 | 45 | 5.9 | $606K | 60 | 35 |
| Coffee shops and cafes | 42 | #1,310 of 2,063 | 75 | 9.9 | $3.6M | 96 | 49 |
| Fast food and sandwich shops | 42 | #1,438 of 2,222 | 101 | 13.3 | $2.6M | 87 | 165 |
| Restaurants and cafes | 42 | #1,527 of 2,405 | 715 | 94.3 | $374K | 101 | 355 |
| Bakeries and dessert shops | 40 | #1,286 of 1,889 | 66 | 8.7 | $4M | 98 | 57 |
| Pizza | 39 | #1,475 of 2,090 | 73 | 9.6 | $3.7M | 72 | 165 |
| Roofing and gutters | 38 | #857 of 1,177 | 32 | 4.2 | $5.9M | 70 | 14 |
| Insurance agencies | 34 | #1,688 of 2,272 | 110 | 14.5 | $1M | 84 | 66 |
| Real estate agents and brokers | 29 | #2,044 of 2,176 | 172 | 22.7 | Index only | 106 | 94 |
| Property management | 27 | #822 of 910 | 30 | 4.0 | Index only | 60 | 38 |
| Real estate | 27 | #2,143 of 2,229 | 226 | 29.8 | Index only | 101 | 165 |
| Home inspectors | 26 | #384 of 415 | 7 | 0.9 | Index only | 54 | 6 |
| Dry cleaners | Not scored | Not scored | 4 | 0.5 | $34.5M | 220 | 3 |
| Pest control | Not scored | Not scored | 4 | 0.5 | $21.6M | 211 | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 0.5 | $24.8M | 101 | 10 |
| Laundromats | Not scored | Not scored | 3 | 0.4 | $46M | 368 | 3 |
Household spending in Tippecanoe County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $74.4M | $982 | 102 |
| Gasoline and other fuels | $190.2M | $2,510 | 97 |
| Food away from home | $267.2M | $3,525 | 87 |
| Groceries | $430.4M | $5,677 | 90 |
| Personal care products and services | $68.5M | $904 | 90 |
| Child care and other personal services | $27.2M | $359 | 62 |
| Memberships, classes and admissions | $58.7M | $774 | 79 |
| Medical and dental services | $99.2M | $1,308 | 102 |
| Pets | $57.6M | $760 | 84 |
| Clothing, shoes and related services | $138.1M | $1,822 | 89 |
| Vehicle insurance | $115.3M | $1,521 | 78 |
| Home repairs, maintenance and insurance | $188.8M | $2,491 | 83 |
| Lawn care, cleaning and other household services | $86.2M | $1,138 | 80 |
| Rent and homeowner costs | $992.4M | $13,091 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Tippecanoe County
- Population, 2025 estimate
- 190,456+2.2% since 2020
- Households
- 75,808
- Median age
- 33.6
- Homes lived in by their owners
- 53%
- Vehicles per household
- 1.7
- Land area
- 499 sq. mi.
- People per square mile
- 379
- Median household income
- $60,636+14.1% vs. 2015–2019, before inflation
- Average household income
- $83,483
- Median home value
- $239,300
- Jobs located here
- 96,546
- Daytime population
- 205,195Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Tippecanoe County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Tippecanoe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Tippecanoe County, IN growing?
Population estimates put Tippecanoe County at 190,456 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 75,808 households. Median household income rose 14.1% from the 2015–2019 survey, before inflation.
How much do households in Tippecanoe County, IN spend?
Households in Tippecanoe County spend about $992.4M a year on rent and homeowner costs, $430.4M on groceries and $267.2M on food away from home. Set against the U.S., households in Tippecanoe County spend the most on vehicle maintenance and repairs (an index of 102, where 100 is the U.S. average) and the least on child care and other personal services (62).
Which business types have the highest market scores in Tippecanoe County, IN?
The highest Groundwork market scores in Tippecanoe County are for chiropractors (77), grocery stores (70) and tire shops (69). Tippecanoe County ranks #94 of 1,490 scored counties for chiropractors.
How does Tippecanoe County, IN compare with the U.S.?
The median household income in Tippecanoe County is $60,636 a year, 25% below the U.S. median of $80,734. The population rose 2.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $239,300, against $332,700 for the U.S. For its number of households, Tippecanoe County has the most map listings, relative to the U.S., for property management companies (33% above the U.S. rate) and the fewest for grocery stores (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in Tippecanoe County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Tippecanoe County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Tippecanoe County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Tippecanoe County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.