Market rankings · Indiana
Gyms in Indiana
Markets across Indiana ranked by the Groundwork market score for gyms, with competitor counts and household spending for each.
- Listings
- 1,702
- 511 chain locations (30%)
- Official establishments
- 739
- All fitness and recreational sports centers · +7.3% since 2019
- Household spending a year
- $2.3B
- On memberships, classes and admissions
- Listings per 10k households
- 6.3
- 17% below the U.S.
- Spending per listing
- $1.4M
- 6% above the U.S.
- Rank among states
- #13 of 51
- Market score 60 · Upper middle
A site report maps the gyms on map listings around any address in Indiana by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 1,702 gyms in Indiana. 511 of them (30%) are chain locations, against 28% across the U.S. That comes to 6.3 for every 10,000 households, 17% below the U.S. rate of 7.6.
Household spending on memberships, classes and admissions in Indiana comes to about $2.3B a year: $864 per household, 12% below the U.S. average. Spread across 1,702 gyms, that is $1.4M per gym, 6% above the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
In 2023, official counts showed 739 businesses with payroll in Indiana classed as fitness and recreational sports centers, up 7.3% from 2019. That is one for every 3,675 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 109 SBA-backed loans worth $43.4M have gone to businesses classed as fitness and recreational sports centers in Indiana.
Among the 50 states and DC, Indiana ranks #13 for gyms, with a Groundwork market score of 60 (upper middle). Of the 15 scored metro areas in or partly in Indiana, the Indianapolis-Carmel-Greenwood metro area scores highest (64). Of the 25 scored small-town markets in or partly in Indiana, the Greencastle area scores highest (86).
Every market in Indiana for gyms
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Indiana, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Indianapolis-Carmel-Greenwood, IN | 64 | 596 | 7.1 | $1.4M | +5.4% | #70 of 387 |
| 2Fort Wayne, IN | 63 | 106 | 5.8 | $1.4M | +3.9% | #76 of 387 |
| 3South Bend-Mishawaka, IN-MI | 61 | 75 | 5.8 | $1.4M | +0.1% | #92 of 387 |
| Cincinnati, OH-KY-IN | 61 | 637 | 7.0 | $1.4M | +2.7% | #93 of 387 |
| Chicago-Naperville-Elgin, IL-IN | 56 | 2,862 | 7.9 | $1.5M | 0.0% | #129 of 387 |
| 4Michigan City-La Porte, IN | 55 | 23 | 5.3 | $1.5M | −0.9% | #135 of 387 |
| 5Elkhart-Goshen, IN | 55 | 47 | 6.5 | $1.2M | +0.9% | #143 of 387 |
| 6Lafayette-West Lafayette, IN | 55 | 59 | 6.5 | $1.2M | +2.1% | #145 of 387 |
| 7Evansville, IN | 53 | 71 | 6.2 | $1.3M | +1.6% | #158 of 387 |
| 8Columbus, IN | 51 | 25 | 7.5 | $1.3M | +4.3% | #180 of 387 |
| 9Muncie, IN | 47 | 22 | 4.8 | $1.4M | +1.2% | #221 of 387 |
| 10Bloomington, IN | 47 | 44 | 6.5 | $1.3M | +2.0% | #223 of 387 |
| Louisville/Jefferson County, KY-IN | 47 | 390 | 7.0 | $1.1M | +2.9% | #228 of 387 |
| 11Terre Haute, IN | 40 | 44 | 6.5 | $1.1M | +0.3% | #282 of 387 |
| 12Kokomo, IN | 33 | 30 | 8.4 | $873K | +0.4% | #334 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greencastle, IN | 86 | 5 | 3.5 | $2.4M | +3.2% | #8 of 506 |
| 2Angola, IN | 73 | 7 | 5.0 | $1.7M | +1.0% | #31 of 506 |
| 3Kendallville, IN | 71 | 10 | 5.5 | $1.4M | +1.0% | #44 of 506 |
| 4Seymour, IN | 71 | 12 | 6.6 | $1.2M | +1.9% | #46 of 506 |
| 5Washington, IN | 70 | 6 | 5.1 | $1.5M | +2.5% | #49 of 506 |
| 6New Castle, IN | 70 | 9 | 4.8 | $1.4M | +0.5% | #52 of 506 |
| 7Greensburg, IN | 68 | 5 | 4.7 | $1.8M | +0.4% | #57 of 506 |
| 8Warsaw, IN | 67 | 17 | 5.3 | $1.6M | +0.9% | #66 of 506 |
| 9Richmond, IN | 66 | 11 | 4.1 | $1.7M | −0.5% | #75 of 506 |
| 10Auburn, IN | 66 | 11 | 6.4 | $1.2M | +2.9% | #80 of 506 |
| 11Marion, IN | 65 | 12 | 4.5 | $1.4M | 0.0% | #90 of 506 |
| 12Logansport, IN | 63 | 6 | 4.0 | $1.6M | +0.1% | #110 of 506 |
| 13Jasper, IN | 63 | 10 | 5.7 | $1.6M | +0.9% | #111 of 506 |
| 14Frankfort, IN | 62 | 7 | 5.6 | $1.3M | +0.4% | #125 of 506 |
| 15Plymouth, IN | 60 | 11 | 6.2 | $1.3M | +1.2% | #145 of 506 |
| 16Monticello, IN | 60 | 7 | 6.8 | $1.1M | +2.0% | #152 of 506 |
| 17Peru, IN | 58 | 5 | 3.8 | $1.9M | −3.9% | #166 of 506 |
| 18Huntington, IN | 58 | 7 | 4.5 | $1.6M | +1.6% | #168 of 506 |
| 19Decatur, IN | 55 | 8 | 6.5 | $1.2M | +2.2% | #199 of 506 |
| 20Wabash, IN | 54 | 8 | 6.3 | $1.2M | −0.7% | #220 of 506 |
| 21Vincennes, IN | 54 | 10 | 6.6 | $1.1M | −1.7% | #221 of 506 |
| 22Madison, IN | 53 | 9 | 7.0 | $1.1M | +0.6% | #228 of 506 |
| 23Crawfordsville, IN | 49 | 15 | 9.6 | $833K | +2.7% | #274 of 506 |
| 24Bedford, IN | 45 | 16 | 8.4 | $890K | +1.2% | #311 of 506 |
| 25Connersville, IN | 40 | 7 | 7.4 | $906K | +0.7% | #357 of 506 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hancock County, IN | 92 | 19 | 5.7 | $1.9M | +13.5% | #6 of 1,792 |
| 2Dearborn County, IN | 81 | 7 | 3.5 | $2.6M | +1.7% | #52 of 1,792 |
| 3Putnam County, IN | 79 | 5 | 3.5 | $2.4M | +3.2% | #75 of 1,792 |
| 4Boone County, IN | 76 | 19 | 6.6 | $2.1M | +13.5% | #117 of 1,792 |
| 5Franklin County, IN | 76 | 5 | 5.4 | $1.7M | +2.2% | #121 of 1,792 |
| 6Johnson County, IN | 76 | 48 | 7.7 | $1.4M | +7.4% | #128 of 1,792 |
| 7Warrick County, IN | 73 | 12 | 4.8 | $2.2M | +4.4% | #157 of 1,792 |
| 8Morgan County, IN | 72 | 17 | 6.0 | $1.6M | +4.4% | #185 of 1,792 |
| 9Hendricks County, IN | 71 | 49 | 7.3 | $1.6M | +10.2% | #206 of 1,792 |
| 10Madison County, IN | 71 | 25 | 4.7 | $1.5M | +3.8% | #207 of 1,792 |
| 11Steuben County, IN | 70 | 7 | 5.0 | $1.7M | +1.0% | #227 of 1,792 |
| 12Posey County, IN | 69 | 5 | 4.7 | $1.9M | −0.8% | #239 of 1,792 |
| 13Floyd County, IN | 68 | 20 | 6.3 | $1.5M | +2.0% | #270 of 1,792 |
| 14Porter County, IN | 67 | 47 | 6.8 | $1.5M | +1.6% | #289 of 1,792 |
| 15Daviess County, IN | 66 | 6 | 5.1 | $1.5M | +2.5% | #314 of 1,792 |
| 16Allen County, IN | 66 | 88 | 5.6 | $1.5M | +4.2% | #315 of 1,792 |
| 17Decatur County, IN | 65 | 5 | 4.7 | $1.8M | +0.4% | #347 of 1,792 |
| 18Hamilton County, IN | 65 | 141 | 10.3 | $1.4M | +10.9% | #361 of 1,792 |
| 19Henry County, IN | 64 | 9 | 4.8 | $1.4M | +0.5% | #393 of 1,792 |
| 20Shelby County, IN | 64 | 11 | 6.0 | $1.4M | +1.8% | #397 of 1,792 |
| 21Wayne County, IN | 63 | 11 | 4.1 | $1.7M | −0.5% | #416 of 1,792 |
| 22Kosciusko County, IN | 63 | 17 | 5.3 | $1.6M | +0.9% | #418 of 1,792 |
| 23Jackson County, IN | 63 | 12 | 6.6 | $1.2M | +1.9% | #433 of 1,792 |
| 24Clark County, IN | 63 | 40 | 7.8 | $1.1M | +7.5% | #442 of 1,792 |
| 25DeKalb County, IN | 62 | 11 | 6.4 | $1.2M | +2.9% | #462 of 1,792 |
Show all 92 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Noble County, IN | 60 | 10 | 5.5 | $1.4M | +1.0% | #518 of 1,792 |
| 27Grant County, IN | 60 | 12 | 4.5 | $1.4M | 0.0% | #521 of 1,792 |
| 28St. Joseph County, IN | 60 | 64 | 6.0 | $1.4M | +0.1% | #524 of 1,792 |
| 29Lake County, IN | 60 | 124 | 6.4 | $1.4M | +1.1% | #525 of 1,792 |
| 30Jasper County, IN | 59 | 7 | 5.5 | $1.5M | +3.0% | #551 of 1,792 |
| 31Dubois County, IN | 58 | 10 | 5.7 | $1.6M | +0.9% | #594 of 1,792 |
| 32Jennings County, IN | 58 | 5 | 4.6 | $1.6M | +0.1% | #595 of 1,792 |
| 33Greene County, IN | 58 | 6 | 4.6 | $1.5M | +1.2% | #598 of 1,792 |
| 34Marion County, IN | 58 | 259 | 6.5 | $1.3M | +1.6% | #613 of 1,792 |
| 35Elkhart County, IN | 58 | 47 | 6.5 | $1.2M | +0.9% | #616 of 1,792 |
| 36LaPorte County, IN | 57 | 23 | 5.3 | $1.5M | −0.9% | #637 of 1,792 |
| 37Cass County, IN | 56 | 6 | 4.0 | $1.6M | +0.1% | #673 of 1,792 |
| 38Bartholomew County, IN | 56 | 25 | 7.5 | $1.3M | +4.3% | #687 of 1,792 |
| 39Miami County, IN | 54 | 5 | 3.8 | $1.9M | −3.9% | #747 of 1,792 |
| 40Marshall County, IN | 54 | 11 | 6.2 | $1.3M | +1.2% | #757 of 1,792 |
| 41Scott County, IN | 53 | 5 | 5.1 | $1.3M | +2.8% | #797 of 1,792 |
| 42Tippecanoe County, IN | 53 | 55 | 7.3 | $1.1M | +2.2% | #814 of 1,792 |
| 43Huntington County, IN | 52 | 7 | 4.5 | $1.6M | +1.6% | #825 of 1,792 |
| 44Clinton County, IN | 52 | 7 | 5.6 | $1.3M | +0.4% | #827 of 1,792 |
| 45Wells County, IN | 52 | 8 | 6.9 | $1.1M | +2.6% | #843 of 1,792 |
| 46Wabash County, IN | 51 | 8 | 6.3 | $1.2M | −0.7% | #875 of 1,792 |
| 47Delaware County, IN | 50 | 22 | 4.8 | $1.4M | +1.2% | #900 of 1,792 |
| 48Knox County, IN | 50 | 10 | 6.6 | $1.1M | −1.7% | #918 of 1,792 |
| 49Monroe County, IN | 50 | 44 | 7.4 | $1.1M | +1.9% | #919 of 1,792 |
| 50Adams County, IN | 49 | 8 | 6.5 | $1.2M | +2.2% | #954 of 1,792 |
| 51White County, IN | 49 | 7 | 6.8 | $1.1M | +2.0% | #958 of 1,792 |
| 52Gibson County, IN | 48 | 9 | 6.7 | $1.2M | +0.1% | #984 of 1,792 |
| 53Whitley County, IN | 47 | 10 | 7.1 | $1.2M | +2.1% | #1,023 of 1,792 |
| 54Vanderburgh County, IN | 43 | 54 | 6.9 | $1.1M | +0.9% | #1,159 of 1,792 |
| 55Jefferson County, IN | 42 | 9 | 7.0 | $1.1M | +0.6% | #1,190 of 1,792 |
| 56Howard County, IN | 40 | 30 | 8.4 | $873K | +0.4% | #1,246 of 1,792 |
| 57Montgomery County, IN | 40 | 15 | 9.6 | $833K | +2.7% | #1,249 of 1,792 |
| 58Lawrence County, IN | 36 | 16 | 8.4 | $890K | +1.2% | #1,353 of 1,792 |
| 59Vigo County, IN | 33 | 30 | 7.1 | $941K | +0.4% | #1,421 of 1,792 |
| 60Fayette County, IN | 32 | 7 | 7.4 | $906K | +0.7% | #1,446 of 1,792 |
| 61Tipton County, IN | 26 | 8 | 12.8 | $638K | −0.4% | #1,581 of 1,792 |
| 62Pulaski County, IN | 25 | 5 | 10.1 | $738K | −0.4% | #1,598 of 1,792 |
| 63Vermillion County, IN | 24 | 6 | 9.1 | $741K | +0.6% | #1,612 of 1,792 |
| LaGrange County, IN | Not scored | 3 | 2.3 | $4M | +1.9% | |
| Harrison County, IN | Not scored | 4 | 2.6 | $3.1M | +1.9% | |
| Ripley County, IN | Not scored | 4 | 3.5 | $2.3M | +1.6% | |
| Washington County, IN | Not scored | 3 | 2.7 | $2.6M | +0.5% | |
| Clay County, IN | Not scored | 4 | 3.8 | $2.2M | −0.1% | |
| Randolph County, IN | Not scored | 4 | 3.9 | $1.7M | +0.1% | |
| Starke County, IN | Not scored | 3 | 3.3 | $1.9M | +0.1% | |
| Owen County, IN | Not scored | 0 | 0.0 | n/a | +2.6% | |
| Sullivan County, IN | Not scored | 4 | 5.1 | $1.3M | +0.1% | |
| Carroll County, IN | Not scored | 2 | 2.5 | $3.1M | +1.6% | |
| Fulton County, IN | Not scored | 4 | 5.0 | $1.5M | −1.9% | |
| Jay County, IN | Not scored | 3 | 3.8 | $1.6M | −1.8% | |
| Spencer County, IN | Not scored | 1 | 1.2 | $6.3M | +1.2% | |
| Orange County, IN | Not scored | 3 | 3.8 | $1.9M | −0.1% | |
| Perry County, IN | Not scored | 4 | 5.2 | $1.3M | +1.2% | |
| Rush County, IN | Not scored | 4 | 5.9 | $1.2M | 0.0% | |
| Fountain County, IN | Not scored | 4 | 5.8 | $1.2M | +3.2% | |
| Parke County, IN | Not scored | 2 | 3.3 | $2.3M | +3.0% | |
| Brown County, IN | Not scored | 0 | 0.0 | n/a | +1.9% | |
| Newton County, IN | Not scored | 4 | 7.0 | $1M | +2.9% | |
| Pike County, IN | Not scored | 0 | 0.0 | n/a | −2.0% | |
| Blackford County, IN | Not scored | 2 | 3.9 | $1.7M | −3.1% | |
| Crawford County, IN | Not scored | 2 | 4.4 | $1.3M | −0.2% | |
| Switzerland County, IN | Not scored | 1 | 2.6 | $2.9M | +3.1% | |
| Martin County, IN | Not scored | 3 | 7.7 | $989K | +0.5% | |
| Benton County, IN | Not scored | 2 | 5.8 | $1.4M | +2.0% | |
| Warren County, IN | Not scored | 0 | 0.0 | n/a | +0.6% | |
| Union County, IN | Not scored | 2 | 6.8 | $1.2M | −3.1% | |
| Ohio County, IN | Not scored | 0 | 0.0 | n/a | +1.2% |
Markets with fewer than 5 gyms on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many gyms are in Indiana?
There are 1,702 gyms on map listings in Indiana as of September 2026. 511 of them (30%) are chain locations. The listings count gyms and fitness centers. Official counts show 739 businesses with payroll classed as fitness and recreational sports centers in 2023, up 7.3% from 2019. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
How much do households in Indiana spend on memberships, classes and admissions?
About $2.3B a year, or $864 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 1,702 gyms on map listings, it comes to $1.4M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 2,716,009 households in Indiana and national spending patterns by income.
How does Indiana compare with the U.S. for gyms?
Indiana has 6.3 gyms per 10,000 households, 17% below the U.S. rate of 7.6. Spending per gym is $1.4M, 6% above the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Indiana would have about 1,803, against 1,702 on map listings. There is one business with payroll in the industry for every 3,675 households, against one for every 3,109 across the U.S. The official count rose 7.3% from 2019 to 2023, against +5.8% for the U.S.
Which market in Indiana has the highest market score for gyms?
Among 15 scored metro areas in or partly in Indiana, the Indianapolis-Carmel-Greenwood metro area scores highest, at 64 (upper middle). Among 25 scored small-town markets in or partly in Indiana, the Greencastle area scores highest, at 86 (high). Among 63 scored counties in Indiana, Hancock County scores highest, at 92 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Indiana scores 60 for gyms (upper middle), #13 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Indiana. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Gyms in other states
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Top markets for gyms across the U.S. · All business types in Indiana
Related business types in Indiana
- Gyms, studios and classes3,057 listings
- Yoga, Pilates and fitness studios385 listings
- Martial arts and dance studios970 listings
Screening a site or an acquisition in Indiana?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.