Metro area profile · Kentucky
Louisville/Jefferson County, KY-IN metro area market data
How the Louisville/Jefferson County metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 1,402,509
- +2.9% since 2020
- Households
- 558,306
- Median household income
- $73,863
- Median home value
- $248,700
- Jobs located here
- 702,791
- Highest market score
- 76
- Pest control, #16 of 345 scored metro areas
A site report maps the competitors on map listings around any address in the Louisville/Jefferson County metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Louisville/Jefferson County metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Louisville/Jefferson County metro area has an estimated 1,402,509 people and 558,306 households. Population estimates show the Louisville/Jefferson County metro area grew 2.9% from 2020 to 2025, in step with the U.S. (+3.1%). Median household income in the Louisville/Jefferson County metro area is $73,863, 9% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Louisville/Jefferson County metro area runs highest on vehicle insurance (an index of 115, where 100 is the U.S. average) and lowest on child care and other personal services (77).
Of the business types scored in the Louisville/Jefferson County metro area, pest control companies (76); house cleaning businesses (67); and lawn care, cleaning and pest control companies (67) have the highest Groundwork market scores. For pest control companies, that ranks #16 of 345 scored metro areas.
The Louisville/Jefferson County metro area takes in 12 counties: Jefferson County, KY; Clark County, IN; Bullitt County, KY; Floyd County, IN; and 8 more. Against the U.S., map listings per household run highest for urgent care and walk-in clinics (60% above the U.S. rate) and lowest for pest control companies (36% below the U.S. rate).
All 56 business types in the Louisville/Jefferson County metro area
Highest Groundwork market score first. Each score compares the Louisville/Jefferson County metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pest control | 76 | #16 of 345 | 52 | 0.9 | $15.3M | 150 | 50 |
| House cleaning | 67 | #62 of 375 | 100 | 1.8 | $8M | 125 | 289 |
| Lawn, cleaning and pest control | 67 | #81 of 387 | 458 | 8.2 | $1.7M | 104 | 810 |
| Coffee shops and cafes | 66 | #71 of 387 | 469 | 8.4 | $4.5M | 122 | 233 |
| Grocery and convenience stores | 65 | #93 of 387 | 891 | 16.0 | $3.8M | 111 | 275 |
| Convenience stores | 65 | #94 of 387 | 379 | 6.8 | $8.9M | 113 | 83 |
| Gas stations | 65 | #101 of 387 | 522 | 9.3 | $3M | 125 | 434 |
| Bakeries and dessert shops | 64 | #81 of 387 | 443 | 7.9 | $4.8M | 115 | 263 |
| Pet grooming and boarding | 63 | #97 of 386 | 186 | 3.3 | $2.7M | 105 | 103 |
| Pet stores | 63 | #100 of 382 | 96 | 1.7 | $5.2M | 114 | 41 |
| Dry cleaners | 62 | #72 of 272 | 49 | 0.9 | $21.7M | 138 | 40 |
| Landscaping and lawn care | 61 | #128 of 385 | 306 | 5.5 | $2.6M | 89 | 471 |
| Electricians | 60 | #112 of 383 | 136 | 2.4 | $11.7M | 97 | 291 |
| Restaurants and cafes | 60 | #130 of 387 | 5,482 | 98.2 | $386K | 104 | 2,233 |
| Pet businesses | 59 | #122 of 387 | 547 | 9.8 | $905K | 103 | 316 |
| HVAC and plumbing | 59 | #122 of 387 | 326 | 5.8 | $4.9M | 102 | 449 |
| Laundromats | 57 | #128 of 364 | 67 | 1.2 | $15.8M | 127 | 37 |
| Home repair trades | 57 | #135 of 387 | 711 | 12.7 | $2.2M | 92 | 845 |
| Collision repair and body shops | 57 | #154 of 381 | 147 | 2.6 | $3.5M | 114 | 120 |
| Spas and skin care | 56 | #134 of 387 | 465 | 8.3 | $1.1M | 125 | 117 |
| Nail salons | 56 | #142 of 387 | 288 | 5.2 | $1.8M | 106 | 56 |
| Auto repair shops | 56 | #150 of 387 | 1,104 | 19.8 | $466K | 105 | 504 |
| Grocery stores | 56 | #154 of 387 | 340 | 6.1 | $9.9M | 106 | 192 |
| Martial arts and dance studios | 55 | #138 of 387 | 215 | 3.9 | $2M | 98 | 103 |
| Sit-down restaurants | 55 | #145 of 387 | 2,979 | 53.4 | $711K | 107 | 920 |
| Auto repair and car care | 55 | #165 of 387 | 1,940 | 34.7 | $265K | 99 | 729 |
| Chiropractors | 52 | #173 of 386 | 245 | 4.4 | $2.7M | 112 | 157 |
| Clothing, shoes and laundry | 52 | #192 of 387 | 1,160 | 20.8 | $915K | 104 | 468 |
| Clothing and shoe stores | 52 | #196 of 387 | 849 | 15.2 | $1.3M | 98 | 391 |
| Tire shops | 52 | #198 of 386 | 213 | 3.8 | $2.4M | 97 | 78 |
| Property management | 51 | #175 of 374 | 154 | 2.8 | Index only | 97 | 231 |
| Fast food and sandwich shops | 51 | #190 of 387 | 807 | 14.5 | $2.6M | 86 | 1,062 |
| Gyms, studios and classes | 50 | #191 of 387 | 712 | 12.8 | $600K | 91 | 250 |
| Salons, barbers and spas | 50 | #195 of 387 | 2,289 | 41.0 | $223K | 105 | 518 |
| Pizza | 50 | #197 of 387 | 471 | 8.4 | $4.5M | 88 | 1,062 |
| Yoga, Pilates and fitness studios | 48 | #185 of 347 | 107 | 1.9 | $4M | 98 | 147 |
| Hair salons | 48 | #202 of 387 | 1,182 | 21.2 | $432K | 100 | 312 |
| Car washes and detailing | 48 | #217 of 387 | 242 | 4.3 | $2.1M | 84 | 77 |
| Optometrists and eye care | 48 | #224 of 386 | 229 | 4.1 | $2.9M | 91 | 74 |
| Insurance agencies | 47 | #203 of 387 | 940 | 16.8 | $1.3M | 106 | 676 |
| Barbershops | 47 | #226 of 387 | 315 | 5.6 | $1.6M | 86 | 25 |
| Gyms | 47 | #228 of 387 | 390 | 7.0 | $1.1M | 84 | 147 |
| Home inspectors | 46 | #147 of 243 | 41 | 0.7 | Index only | 77 | 33 |
| Veterinarians | 46 | #224 of 384 | 204 | 3.7 | $2.4M | 89 | 172 |
| Child care and preschools | 46 | #228 of 387 | 306 | 5.5 | $820K | 82 | 305 |
| Roofing and gutters | 46 | #228 of 381 | 249 | 4.5 | $6.4M | 75 | 105 |
| Real estate agents and brokers | 41 | #267 of 387 | 1,528 | 27.4 | Index only | 100 | 695 |
| Real estate | 41 | #272 of 387 | 1,994 | 35.7 | Index only | 96 | 1,191 |
| Oil change and quick lube | 38 | #209 of 290 | 51 | 0.9 | $10.1M | 73 | 55 |
| Funeral homes | 38 | #261 of 377 | 130 | 2.3 | $562K | 83 | 76 |
| Physical therapy | 38 | #282 of 386 | 303 | 5.4 | $2.2M | 90 | 255 |
| Dentists and orthodontists | 35 | #314 of 387 | 749 | 13.4 | $874K | 89 | 502 |
| Mortgage brokers and lenders | 34 | #326 of 373 | 271 | 4.9 | Index only | 79 | 115 |
| Primary care and pediatrics | 30 | #330 of 387 | 553 | 9.9 | $1.2M | 66 | 1,027 |
| Urgent care and walk-in clinics | 29 | #171 of 197 | 43 | 0.8 | $15.2M | 62 | 64 |
| Doctors, dentists and clinics | 28 | #353 of 387 | 7,114 | 127.4 | $92K | 60 | 2,079 |
Household spending in the Louisville/Jefferson County metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $514.8M | $922 | 96 |
| Gasoline and other fuels | $1.6B | $2,796 | 108 |
| Food away from home | $2.1B | $3,794 | 93 |
| Groceries | $3.4B | $6,022 | 95 |
| Personal care products and services | $510.3M | $914 | 91 |
| Child care and other personal services | $250.8M | $449 | 77 |
| Memberships, classes and admissions | $427M | $765 | 78 |
| Medical and dental services | $654.8M | $1,173 | 91 |
| Pets | $495M | $887 | 97 |
| Clothing, shoes and related services | $1.1B | $1,902 | 93 |
| Vehicle insurance | $1.3B | $2,245 | 115 |
| Home repairs, maintenance and insurance | $1.6B | $2,847 | 94 |
| Lawn care, cleaning and other household services | $798.2M | $1,430 | 101 |
| Rent and homeowner costs | $8.3B | $14,905 | 89 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Louisville/Jefferson County metro area
- Population, 2025 estimate
- 1,402,509+2.9% since 2020
- Households
- 558,306
- Median age
- 40.2
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.8
- Land area
- 3,961 sq. mi.
- People per square mile
- 347
- Median household income
- $73,863
- Average household income
- $99,561
- Median home value
- $248,700
- Jobs located here
- 702,791
- Daytime population
- 1,410,493Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Louisville/Jefferson County metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Louisville/Jefferson County metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Louisville/Jefferson County metro area 12
- Jefferson County, KY783,022 people
- Clark County, IN124,354 people
- Bullitt County, KY84,027 people
- Floyd County, IN80,918 people
- Oldham County, KY69,257 people
- Shelby County, KY49,096 people
- Nelson County, KY47,606 people
- Harrison County, IN39,859 people
- Meade County, KY30,158 people
- Washington County, IN28,212 people
- Spencer County, KY20,193 people
- Henry County, KY15,856 people
Other markets based in Kentucky 12
- Lexington-Fayette, KY metro area522,560 people
- Bowling Green, KY metro area186,959 people
- Elizabethtown, KY metro area127,049 people
- Owensboro, KY metro area112,762 people
- Paducah, KY-IL metro area102,748 people
- Corbin, KY area149,689 people
- Richmond-Berea, KY area125,967 people
- Pikeville, KY area91,951 people
- Frankfort, KY area76,195 people
- Somerset, KY area65,897 people
- Henderson, KY area57,122 people
- Danville, KY area55,445 people
Questions
How fast is the Louisville/Jefferson County, KY-IN metro area growing?
Population estimates put the Louisville/Jefferson County metro area at 1,402,509 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 558,306 households.
How much do households in the Louisville/Jefferson County, KY-IN metro area spend?
Households in the Louisville/Jefferson County metro area spend about $8.3B a year on rent and homeowner costs, $3.4B on groceries and $2.1B on food away from home. Set against the U.S., households in the Louisville/Jefferson County metro area spend the most on vehicle insurance (an index of 115, where 100 is the U.S. average) and the least on child care and other personal services (77).
Which business types have the highest market scores in the Louisville/Jefferson County, KY-IN metro area?
The highest Groundwork market scores in the Louisville/Jefferson County metro area are for pest control companies (76); house cleaning businesses (67); and lawn care, cleaning and pest control companies (67). The Louisville/Jefferson County metro area ranks #16 of 345 scored metro areas for pest control companies.
How does the Louisville/Jefferson County, KY-IN metro area compare with the U.S.?
The median household income in the Louisville/Jefferson County metro area is $73,863 a year, 9% below the U.S. median of $80,734. The population rose 2.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $248,700, against $332,700 for the U.S. For its number of households, the Louisville/Jefferson County metro area has the most map listings, relative to the U.S., for urgent care and walk-in clinics (60% above the U.S. rate) and the fewest for pest control companies (36% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Louisville/Jefferson County metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Louisville/Jefferson County metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Kentucky · Every U.S. market · How we measure
Screening a site or an acquisition in the Louisville/Jefferson County metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Louisville/Jefferson County metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.