Metro area profile · Illinois
Chicago-Naperville-Elgin, IL-IN metro area market data
Population, household spending and competition for 56 business types in the Chicago-Naperville-Elgin metro area, each scored against other metro areas.
- Population, 2025
- 9,434,123
- 0.0% since 2020
- Households
- 3,643,783
- Median household income
- $90,887
- Median home value
- $323,000
- Jobs located here
- 4,599,202
- Highest market score
- 74
- Veterinarians, #38 of 384 scored metro areas
A site report maps the competitors on map listings around any address in the Chicago-Naperville-Elgin metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Chicago-Naperville-Elgin metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 9,434,123 people live in the Chicago-Naperville-Elgin metro area, in 3,643,783 households. Population estimates show the Chicago-Naperville-Elgin metro area held about level from 2020 to 2025, against +3.1% for the U.S. The median household income in the Chicago-Naperville-Elgin metro area is $90,887 a year, 13% above the U.S. median of $80,734.
Set against the U.S., households in the Chicago-Naperville-Elgin metro area spend the most on medical and dental services (an index of 123, where 100 is the U.S. average) and the least on vehicle insurance (72).
The highest Groundwork market scores in the Chicago-Naperville-Elgin metro area are for veterinarians (74), convenience stores (72) and pest control companies (70). The Chicago-Naperville-Elgin metro area ranks #38 of 384 scored metro areas for veterinarians.
The Chicago-Naperville-Elgin metro area takes in 13 counties: Cook County, IL; DuPage County, IL; Lake County, IL; Will County, IL; and 9 more. For its number of households, the Chicago-Naperville-Elgin metro area has the most map listings, relative to the U.S., for urgent care and walk-in clinics (40% above the U.S. rate) and the fewest for convenience stores (44% below the U.S. rate).
All 56 business types in the Chicago-Naperville-Elgin metro area
Highest Groundwork market score first. Each score compares the Chicago-Naperville-Elgin metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Veterinarians | 74 | #38 of 384 | 950 | 2.6 | $3.7M | 137 | 738 |
| Convenience stores | 72 | #50 of 387 | 1,638 | 4.5 | $14.4M | 183 | 646 |
| Pest control | 70 | #41 of 345 | 327 | 0.9 | $15.4M | 150 | 243 |
| Pet businesses | 68 | #60 of 387 | 3,281 | 9.0 | $1.1M | 123 | 1,799 |
| Urgent care and walk-in clinics | 64 | #44 of 197 | 239 | 0.7 | $24.1M | 98 | 198 |
| Grocery and convenience stores | 62 | #111 of 387 | 5,121 | 14.1 | $4.6M | 136 | 2,719 |
| Tire shops | 62 | #118 of 386 | 1,080 | 3.0 | $3.2M | 129 | 404 |
| Electricians | 60 | #108 of 383 | 834 | 2.3 | $13.3M | 111 | 2,079 |
| Pet grooming and boarding | 59 | #121 of 386 | 1,239 | 3.4 | $2.9M | 113 | 755 |
| Gyms | 56 | #129 of 387 | 2,862 | 7.9 | $1.5M | 112 | 1,285 |
| Chiropractors | 56 | #148 of 386 | 2,023 | 5.6 | $2.8M | 119 | 1,221 |
| Car washes and detailing | 56 | #153 of 387 | 1,177 | 3.2 | $3M | 118 | 547 |
| Gyms, studios and classes | 55 | #132 of 387 | 5,632 | 15.5 | $741K | 112 | 2,488 |
| Pet stores | 55 | #154 of 382 | 707 | 1.9 | $5M | 111 | 306 |
| Martial arts and dance studios | 54 | #144 of 387 | 1,790 | 4.9 | $2.3M | 116 | 1,203 |
| Home repair trades | 54 | #162 of 387 | 4,799 | 13.2 | $2.3M | 95 | 5,889 |
| Lawn, cleaning and pest control | 53 | #167 of 387 | 2,725 | 7.5 | $1.8M | 110 | 6,306 |
| Fast food and sandwich shops | 53 | #177 of 387 | 4,994 | 13.7 | $3.2M | 106 | 8,179 |
| Pizza | 52 | #174 of 387 | 2,903 | 8.0 | $5.5M | 109 | 8,179 |
| Coffee shops and cafes | 52 | #178 of 387 | 3,999 | 11.0 | $4M | 109 | 2,197 |
| Gas stations | 52 | #180 of 387 | 3,058 | 8.4 | $2.8M | 117 | 2,262 |
| Clothing and shoe stores | 52 | #193 of 387 | 6,084 | 16.7 | $1.3M | 106 | 2,902 |
| Roofing and gutters | 51 | #186 of 381 | 1,353 | 3.7 | $8.2M | 97 | 768 |
| Home inspectors | 50 | #126 of 243 | 237 | 0.7 | Index only | 90 | 190 |
| Landscaping and lawn care | 50 | #184 of 385 | 1,643 | 4.5 | $3.1M | 104 | 3,803 |
| Primary care and pediatrics | 50 | #200 of 387 | 3,011 | 8.3 | $1.9M | 107 | 6,369 |
| Optometrists and eye care | 50 | #201 of 386 | 1,838 | 5.0 | $3.1M | 100 | 650 |
| Oil change and quick lube | 49 | #156 of 290 | 269 | 0.7 | $13M | 94 | 255 |
| Spas and skin care | 48 | #206 of 387 | 4,158 | 11.4 | $973K | 111 | 967 |
| Barbershops | 48 | #208 of 387 | 2,051 | 5.6 | $2M | 105 | 271 |
| HVAC and plumbing | 48 | #209 of 387 | 2,612 | 7.2 | $4.3M | 89 | 3,042 |
| Auto repair and car care | 48 | #217 of 387 | 11,419 | 31.3 | $305K | 114 | 5,815 |
| Restaurants and cafes | 47 | #210 of 387 | 42,241 | 115.9 | $381K | 103 | 17,823 |
| Hair salons | 47 | #214 of 387 | 8,887 | 24.4 | $455K | 106 | 2,935 |
| Yoga, Pilates and fitness studios | 46 | #201 of 347 | 980 | 2.7 | $4.3M | 105 | 1,285 |
| Nail salons | 46 | #229 of 387 | 2,361 | 6.5 | $1.7M | 103 | 857 |
| House cleaning | 46 | #230 of 375 | 755 | 2.1 | $6.7M | 104 | 2,260 |
| Clothing, shoes and laundry | 46 | #232 of 387 | 9,001 | 24.7 | $907K | 103 | 3,837 |
| Salons, barbers and spas | 46 | #235 of 387 | 17,903 | 49.1 | $226K | 106 | 5,098 |
| Grocery stores | 45 | #230 of 387 | 2,240 | 6.1 | $10.5M | 113 | 2,073 |
| Laundromats | 44 | #212 of 364 | 614 | 1.7 | $13.3M | 106 | 388 |
| Bakeries and dessert shops | 44 | #251 of 387 | 4,064 | 11.2 | $4M | 96 | 2,561 |
| Funeral homes | 43 | #222 of 377 | 745 | 2.0 | $663K | 98 | 405 |
| Physical therapy | 43 | #239 of 386 | 2,560 | 7.0 | $2.3M | 94 | 2,101 |
| Sit-down restaurants | 43 | #245 of 387 | 23,922 | 65.7 | $673K | 101 | 7,371 |
| Child care and preschools | 43 | #246 of 387 | 2,035 | 5.6 | $953K | 95 | 2,588 |
| Property management | 42 | #251 of 374 | 1,028 | 2.8 | Index only | 98 | 1,801 |
| Auto repair shops | 42 | #265 of 387 | 7,235 | 19.9 | $482K | 108 | 4,362 |
| Dentists and orthodontists | 39 | #281 of 387 | 5,905 | 16.2 | $976K | 99 | 4,881 |
| Doctors, dentists and clinics | 38 | #293 of 387 | 42,531 | 116.7 | $135K | 89 | 15,420 |
| Collision repair and body shops | 37 | #278 of 381 | 1,102 | 3.0 | $3.2M | 103 | 1,046 |
| Real estate agents and brokers | 35 | #333 of 387 | 10,906 | 29.9 | Index only | 94 | 4,252 |
| Real estate | 34 | #345 of 387 | 14,032 | 38.5 | Index only | 92 | 7,979 |
| Dry cleaners | 32 | #225 of 272 | 632 | 1.7 | $12.9M | 82 | 547 |
| Mortgage brokers and lenders | 32 | #346 of 373 | 1,861 | 5.1 | Index only | 77 | 608 |
| Insurance agencies | 14 | #382 of 387 | 6,470 | 17.8 | $789K | 63 | 3,944 |
Household spending in the Chicago-Naperville-Elgin metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $3.5B | $956 | 100 |
| Gasoline and other fuels | $8.5B | $2,332 | 90 |
| Food away from home | $16.1B | $4,421 | 109 |
| Groceries | $23.6B | $6,464 | 102 |
| Personal care products and services | $4B | $1,110 | 111 |
| Child care and other personal services | $1.9B | $532 | 92 |
| Memberships, classes and admissions | $4.2B | $1,146 | 117 |
| Medical and dental services | $5.8B | $1,581 | 123 |
| Pets | $3.6B | $975 | 107 |
| Clothing, shoes and related services | $8.2B | $2,241 | 109 |
| Vehicle insurance | $5.1B | $1,400 | 72 |
| Home repairs, maintenance and insurance | $11.1B | $3,050 | 101 |
| Lawn care, cleaning and other household services | $5B | $1,379 | 98 |
| Rent and homeowner costs | $56.1B | $15,401 | 92 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Chicago-Naperville-Elgin metro area
- Population, 2025 estimate
- 9,434,1230.0% since 2020
- Households
- 3,643,783
- Median age
- 39.6
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.6
- Land area
- 6,923 sq. mi.
- People per square mile
- 1,354
- Median household income
- $90,887
- Average household income
- $125,950
- Median home value
- $323,000
- Jobs located here
- 4,599,202
- Daytime population
- 9,509,530Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Chicago-Naperville-Elgin metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Chicago-Naperville-Elgin metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Chicago-Naperville-Elgin metro area 13
- Cook County, IL5,182,090 people
- DuPage County, IL930,024 people
- Lake County, IL714,223 people
- Will County, IL701,462 people
- Kane County, IL517,255 people
- Lake County, IN500,379 people
- McHenry County, IL312,591 people
- Porter County, IN174,818 people
- Kendall County, IL137,675 people
- DeKalb County, IL100,703 people
- Grundy County, IL53,219 people
- Jasper County, IN33,234 people
- Newton County, IN13,922 people
Other markets based in Illinois 12
- Peoria, IL metro area365,202 people
- Rockford, IL metro area336,522 people
- Champaign-Urbana, IL metro area238,842 people
- Springfield, IL metro area207,042 people
- Bloomington, IL metro area171,556 people
- Kankakee, IL metro area106,635 people
- Decatur, IL metro area101,849 people
- Ottawa, IL area147,181 people
- Quincy, IL-MO area74,678 people
- Danville, IL area72,386 people
- Marion-Herrin, IL area66,876 people
- Sterling, IL area54,947 people
Questions
How fast is the Chicago-Naperville-Elgin, IL-IN metro area growing?
Population estimates put the Chicago-Naperville-Elgin metro area at 9,434,123 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 3,643,783 households.
How much do households in the Chicago-Naperville-Elgin, IL-IN metro area spend?
Households in the Chicago-Naperville-Elgin metro area spend about $56.1B a year on rent and homeowner costs, $23.6B on groceries and $16.1B on food away from home. Relative to the U.S., household spending in the Chicago-Naperville-Elgin metro area runs highest on medical and dental services (an index of 123, where 100 is the U.S. average) and lowest on vehicle insurance (72).
Which business types have the highest market scores in the Chicago-Naperville-Elgin, IL-IN metro area?
Of the business types scored in the Chicago-Naperville-Elgin metro area, veterinarians (74), convenience stores (72) and pest control companies (70) have the highest Groundwork market scores. For veterinarians, that ranks #38 of 384 scored metro areas.
How does the Chicago-Naperville-Elgin, IL-IN metro area compare with the U.S.?
Median household income in the Chicago-Naperville-Elgin metro area is $90,887, 13% above the U.S. median of $80,734. The population held level from 2020 to 2025, against +3.1% for the U.S. The median home value is $323,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for urgent care and walk-in clinics (40% above the U.S. rate) and lowest for convenience stores (44% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Chicago-Naperville-Elgin metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Chicago-Naperville-Elgin metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Chicago-Naperville-Elgin metro area?
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The button opens the report at the center of the Chicago-Naperville-Elgin metro area. Signed out, you see a blurred preview; on an account, each report is one action.
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