Metro area profile · Indiana
Michigan City-La Porte, IN metro area market data
How the Michigan City-La Porte metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 111,294
- −0.9% since 2020
- Households
- 43,633
- Median household income
- $71,055
- +32.4% vs. 2015–2019, before inflation
- Median home value
- $195,500
- Jobs located here
- 39,820
- Highest market score
- 74
- Tire shops, #34 of 386 scored metro areas
A site report maps the competitors on map listings around any address in the Michigan City-La Porte metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Michigan City-La Porte metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Michigan City-La Porte metro area has an estimated 111,294 people and 43,633 households. Population estimates put the population change in the Michigan City-La Porte metro area from 2020 to 2025 at −0.9%, against +3.1% for the U.S. Median household income in the Michigan City-La Porte metro area is $71,055, 12% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 32.4%, before inflation.
Relative to the U.S., household spending in the Michigan City-La Porte metro area runs highest on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and lowest on child care and other personal services (64).
Of the business types scored in the Michigan City-La Porte metro area, tire shops (74), chiropractors (73) and physical therapy clinics (71) have the highest Groundwork market scores. For tire shops, that ranks #34 of 386 scored metro areas.
The Michigan City-La Porte metro area is made up of one county, LaPorte County. Against the U.S., map listings per household run highest for funeral homes (62% above the U.S. rate) and lowest for chiropractors (44% below the U.S. rate).
All 56 business types in the Michigan City-La Porte metro area
Highest Groundwork market score first. Each score compares the Michigan City-La Porte metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Tire shops | 74 | #34 of 386 | 10 | 2.3 | $4.7M | 190 | 5 |
| Chiropractors | 73 | #33 of 386 | 13 | 3.0 | $4.6M | 191 | 8 |
| Physical therapy | 71 | #48 of 386 | 17 | 3.9 | $3.5M | 146 | 9 |
| Martial arts and dance studios | 69 | #42 of 387 | 12 | 2.8 | $2.9M | 146 | 3 |
| Gyms, studios and classes | 65 | #59 of 387 | 39 | 8.9 | $904K | 137 | 15 |
| Dentists and orthodontists | 65 | #84 of 387 | 45 | 10.3 | $1.3M | 134 | 32 |
| Salons, barbers and spas | 64 | #53 of 387 | 145 | 33.2 | $285K | 134 | 33 |
| Property management | 61 | #84 of 374 | 6 | 1.4 | Index only | 177 | 5 |
| Doctors, dentists and clinics | 61 | #106 of 387 | 308 | 70.6 | $193K | 127 | 134 |
| Grocery and convenience stores | 60 | #125 of 387 | 64 | 14.7 | $4M | 118 | 17 |
| Spas and skin care | 58 | #110 of 387 | 32 | 7.3 | $1.3M | 147 | 8 |
| Hair salons | 58 | #116 of 387 | 74 | 17.0 | $559K | 130 | 23 |
| Real estate | 55 | #129 of 387 | 101 | 23.1 | Index only | 135 | 33 |
| Gyms | 55 | #135 of 387 | 23 | 5.3 | $1.5M | 118 | 12 |
| Auto repair shops | 55 | #153 of 387 | 87 | 19.9 | $546K | 123 | 50 |
| Bakeries and dessert shops | 55 | #154 of 387 | 34 | 7.8 | $4.8M | 115 | 19 |
| Electricians | 55 | #155 of 383 | 9 | 2.1 | $12.6M | 105 | 15 |
| Coffee shops and cafes | 54 | #161 of 387 | 37 | 8.5 | $4.4M | 118 | 19 |
| Auto repair and car care | 54 | #170 of 387 | 159 | 36.4 | $299K | 111 | 66 |
| Primary care and pediatrics | 53 | #167 of 387 | 25 | 5.7 | $2.4M | 134 | 74 |
| Grocery stores | 53 | #180 of 387 | 22 | 5.0 | $11.7M | 125 | 15 |
| Optometrists and eye care | 51 | #186 of 386 | 14 | 3.2 | $4.2M | 136 | 11 |
| Pet grooming and boarding | 51 | #187 of 386 | 12 | 2.8 | $2.9M | 115 | 8 |
| Convenience stores | 51 | #190 of 387 | 26 | 6.0 | $9.9M | 125 | Under 3 |
| Insurance agencies | 50 | #184 of 387 | 53 | 12.1 | $1.4M | 110 | 30 |
| Real estate agents and brokers | 48 | #195 of 387 | 83 | 19.0 | Index only | 130 | 24 |
| Barbershops | 48 | #207 of 387 | 18 | 4.1 | $2.3M | 122 | Under 3 |
| Fast food and sandwich shops | 48 | #210 of 387 | 57 | 13.1 | $2.8M | 93 | 79 |
| Nail salons | 46 | #225 of 387 | 20 | 4.6 | $2.1M | 124 | Under 3 |
| Mortgage brokers and lenders | 45 | #219 of 373 | 8 | 1.8 | Index only | 189 | Under 3 |
| Car washes and detailing | 45 | #241 of 387 | 22 | 5.0 | $2.2M | 86 | 7 |
| Laundromats | 43 | #219 of 364 | 6 | 1.4 | $13.7M | 110 | Under 3 |
| Pet stores | 43 | #248 of 382 | 8 | 1.8 | $4.4M | 97 | 3 |
| Home repair trades | 41 | #263 of 387 | 53 | 12.1 | $2.1M | 88 | 60 |
| Restaurants and cafes | 39 | #263 of 387 | 438 | 100.4 | $369K | 99 | 190 |
| Pizza | 37 | #293 of 387 | 42 | 9.6 | $3.8M | 76 | 79 |
| Roofing and gutters | 35 | #303 of 381 | 14 | 3.2 | $8.1M | 96 | 10 |
| Pet businesses | 34 | #308 of 387 | 46 | 10.5 | $764K | 87 | 25 |
| Collision repair and body shops | 31 | #318 of 381 | 19 | 4.4 | $2.5M | 81 | 13 |
| House cleaning | 30 | #336 of 375 | 12 | 2.8 | $4.3M | 67 | 17 |
| HVAC and plumbing | 30 | #343 of 387 | 30 | 6.9 | $3.8M | 79 | 35 |
| Veterinarians | 29 | #328 of 384 | 15 | 3.4 | $2.3M | 86 | 14 |
| Sit-down restaurants | 29 | #349 of 387 | 246 | 56.4 | $657K | 99 | 90 |
| Lawn, cleaning and pest control | 26 | #357 of 387 | 42 | 9.6 | $1.2M | 73 | 67 |
| Funeral homes | 25 | #337 of 377 | 15 | 3.4 | $448K | 66 | 10 |
| Clothing, shoes and laundry | 22 | #350 of 387 | 114 | 26.1 | $721K | 82 | 62 |
| Gas stations | 22 | #357 of 387 | 71 | 16.3 | $1.7M | 72 | 57 |
| Child care and preschools | 22 | #368 of 387 | 25 | 5.7 | $648K | 65 | 25 |
| Landscaping and lawn care | 21 | #365 of 385 | 26 | 6.0 | $2M | 68 | 46 |
| Clothing and shoe stores | 18 | #364 of 387 | 92 | 21.1 | $894K | 70 | 62 |
| Home inspectors | Not scored | Not scored | 4 | 0.9 | Index only | 56 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.9 | $11.9M | 86 | 3 |
| Pest control | Not scored | Not scored | 4 | 0.9 | $12.9M | 126 | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 0.9 | $8.8M | 217 | 12 |
| Dry cleaners | Not scored | Not scored | 2 | 0.5 | $41.1M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.5 | $29.7M | Too few | Under 3 |
Household spending in the Michigan City-La Porte metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $47.5M | $1,088 | 114 |
| Gasoline and other fuels | $121.3M | $2,779 | 107 |
| Food away from home | $161.5M | $3,702 | 91 |
| Groceries | $256.5M | $5,880 | 93 |
| Personal care products and services | $41.3M | $947 | 94 |
| Child care and other personal services | $16.2M | $371 | 64 |
| Memberships, classes and admissions | $35.2M | $808 | 82 |
| Medical and dental services | $59.5M | $1,364 | 106 |
| Pets | $35.2M | $806 | 89 |
| Clothing, shoes and related services | $82.2M | $1,885 | 92 |
| Vehicle insurance | $73.5M | $1,684 | 86 |
| Home repairs, maintenance and insurance | $113.2M | $2,595 | 86 |
| Lawn care, cleaning and other household services | $51.5M | $1,181 | 84 |
| Rent and homeowner costs | $590.5M | $13,533 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Michigan City-La Porte metro area
- Population, 2025 estimate
- 111,294−0.9% since 2020
- Households
- 43,633
- Median age
- 41.6
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 598 sq. mi.
- People per square mile
- 187
- Median household income
- $71,055+32.4% vs. 2015–2019, before inflation
- Average household income
- $89,682
- Median home value
- $195,500
- Jobs located here
- 39,820
- Daytime population
- 107,276Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Michigan City-La Porte metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Michigan City-La Porte metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Michigan City-La Porte metro area 1
- LaPorte County, IN111,917 people
Other markets based in Indiana 12
- Indianapolis-Carmel-Greenwood, IN metro area2,130,055 people
- Fort Wayne, IN metro area455,416 people
- South Bend-Mishawaka, IN-MI metro area324,560 people
- Evansville, IN metro area270,494 people
- Lafayette-West Lafayette, IN metro area226,805 people
- Elkhart-Goshen, IN metro area207,132 people
- Terre Haute, IN metro area168,719 people
- Bloomington, IN metro area162,569 people
- Muncie, IN metro area112,280 people
- Kokomo, IN metro area83,752 people
- Columbus, IN metro area83,536 people
- Warsaw, IN area80,442 people
Questions
How fast is the Michigan City-La Porte, IN metro area growing?
Population estimates put the Michigan City-La Porte metro area at 111,294 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 43,633 households. Median household income rose 32.4% from the 2015–2019 survey, before inflation.
How much do households in the Michigan City-La Porte, IN metro area spend?
Households in the Michigan City-La Porte metro area spend about $590.5M a year on rent and homeowner costs, $256.5M on groceries and $161.5M on food away from home. Set against the U.S., households in the Michigan City-La Porte metro area spend the most on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and the least on child care and other personal services (64).
Which business types have the highest market scores in the Michigan City-La Porte, IN metro area?
The highest Groundwork market scores in the Michigan City-La Porte metro area are for tire shops (74), chiropractors (73) and physical therapy clinics (71). The Michigan City-La Porte metro area ranks #34 of 386 scored metro areas for tire shops.
How does the Michigan City-La Porte, IN metro area compare with the U.S.?
The median household income in the Michigan City-La Porte metro area is $71,055 a year, 12% below the U.S. median of $80,734. The population fell 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $195,500, against $332,700 for the U.S. For its number of households, the Michigan City-La Porte metro area has the most map listings, relative to the U.S., for funeral homes (62% above the U.S. rate) and the fewest for chiropractors (44% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in the Michigan City-La Porte metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Michigan City-La Porte metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Indiana · Every U.S. market · How we measure
Screening a site or an acquisition in the Michigan City-La Porte metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Michigan City-La Porte metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.