Small-town market profile · Indiana
Vincennes, IN area market data
Population, household spending and competition for 56 business types in the Vincennes area, each scored against other small-town markets.
- Population, 2025
- 35,652
- −1.7% since 2020
- Households
- 15,169
- Median household income
- $61,237
- +29.3% vs. 2015–2019, before inflation
- Median home value
- $137,700
- Jobs located here
- 16,627
- Highest market score
- 70
- Chiropractors, #46 of 426 scored small-town markets
A site report maps the competitors on map listings around any address in the Vincennes area by name and distance, and the households and spending within reach. Or open the report at the center of the Vincennes area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 35,652 people live in the Vincennes area, in 15,169 households. Between 2020 and 2025, the population of the Vincennes area declined 1.7%, against +3.1% for the U.S. The median household income in the Vincennes area is $61,237 a year, 24% below the U.S. median of $80,734. That rose 29.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Vincennes area spend the most on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and the least on child care and other personal services (60).
The highest Groundwork market scores in the Vincennes area are for chiropractors (70), auto repair shops (65) and coffee shops and cafes (64). The Vincennes area ranks #46 of 426 scored small-town markets for chiropractors.
The Vincennes area is made up of one county, Knox County. For its number of households, the Vincennes area has the most map listings, relative to the U.S., for car washes and detailers (74% above the U.S. rate) and the fewest for real estate agents and brokers (61% below the U.S. rate).
All 56 business types in the Vincennes area
Highest Groundwork market score first. Each score compares the Vincennes area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Chiropractors | 70 | #46 of 426 | 5 | 3.3 | $3.9M | 162 | 3 |
| Auto repair shops | 65 | #108 of 538 | 30 | 19.8 | $532K | 120 | 13 |
| Coffee shops and cafes | 64 | #106 of 529 | 7 | 4.6 | $7.5M | 203 | Under 3 |
| Bakeries and dessert shops | 63 | #106 of 507 | 7 | 4.6 | $7.5M | 181 | Under 3 |
| Grocery and convenience stores | 63 | #146 of 538 | 28 | 18.5 | $3.1M | 90 | 5 |
| Auto repair and car care | 62 | #162 of 538 | 58 | 38.2 | $275K | 102 | 18 |
| Restaurants and cafes | 60 | #167 of 538 | 126 | 83.1 | $418K | 113 | 56 |
| Convenience stores | 59 | #192 of 529 | 12 | 7.9 | $7.1M | 91 | 3 |
| Salons, barbers and spas | 57 | #186 of 538 | 56 | 36.9 | $242K | 114 | 5 |
| Sit-down restaurants | 56 | #202 of 538 | 69 | 45.5 | $763K | 115 | 23 |
| Gyms | 54 | #221 of 506 | 10 | 6.6 | $1.1M | 87 | 3 |
| Home repair trades | 52 | #242 of 526 | 16 | 10.5 | $2.4M | 97 | 17 |
| Gyms, studios and classes | 52 | #257 of 535 | 19 | 12.5 | $597K | 90 | 3 |
| Real estate agents and brokers | 51 | #238 of 533 | 18 | 11.9 | Index only | 201 | 7 |
| Physical therapy | 49 | #212 of 400 | 8 | 5.3 | $2.4M | 101 | 5 |
| Spas and skin care | 49 | #256 of 504 | 10 | 6.6 | $1.4M | 155 | 3 |
| Real estate | 48 | #290 of 536 | 26 | 17.1 | Index only | 175 | 11 |
| Doctors, dentists and clinics | 46 | #310 of 538 | 104 | 68.6 | $187K | 122 | 43 |
| Pet businesses | 46 | #321 of 527 | 15 | 9.9 | $757K | 86 | 8 |
| Martial arts and dance studios | 45 | #223 of 378 | 6 | 4.0 | $1.9M | 94 | Under 3 |
| HVAC and plumbing | 45 | #286 of 476 | 10 | 6.6 | $3.8M | 79 | 9 |
| Gas stations | 43 | #340 of 536 | 21 | 13.8 | $2M | 82 | 20 |
| Hair salons | 43 | #345 of 538 | 33 | 21.8 | $411K | 96 | Under 3 |
| Dentists and orthodontists | 42 | #342 of 526 | 16 | 10.5 | $1.2M | 123 | 12 |
| Pet grooming and boarding | 40 | #265 of 387 | 7 | 4.6 | $1.6M | 64 | 3 |
| Nail salons | 40 | #266 of 387 | 8 | 5.3 | $1.7M | 102 | Under 3 |
| Primary care and pediatrics | 40 | #317 of 458 | 15 | 9.9 | $1.3M | 73 | 18 |
| Clothing, shoes and laundry | 40 | #360 of 536 | 33 | 21.8 | $826K | 94 | 12 |
| Optometrists and eye care | 39 | #291 of 400 | 7 | 4.6 | $2.8M | 88 | 5 |
| Clothing and shoe stores | 39 | #364 of 536 | 24 | 15.8 | $1.1M | 89 | 12 |
| Fast food and sandwich shops | 38 | #380 of 537 | 23 | 15.2 | $2.3M | 75 | 29 |
| Child care and preschools | 36 | #344 of 454 | 6 | 4.0 | $877K | 88 | 13 |
| Lawn, cleaning and pest control | 36 | #374 of 481 | 12 | 7.9 | $1.4M | 85 | 16 |
| Pizza | 32 | #445 of 520 | 18 | 11.9 | $2.9M | 58 | 29 |
| Landscaping and lawn care | 28 | #357 of 399 | 8 | 5.3 | $2.1M | 73 | 16 |
| Car washes and detailing | 28 | #389 of 441 | 10 | 6.6 | $1.6M | 63 | 4 |
| Mortgage brokers and lenders | 26 | #165 of 177 | 5 | 3.3 | Index only | 101 | Under 3 |
| Insurance agencies | 24 | #474 of 537 | 31 | 20.4 | $800K | 64 | 14 |
| Collision repair and body shops | Not scored | Not scored | 4 | 2.6 | $4M | 129 | 3 |
| Electricians | Not scored | Not scored | 4 | 2.6 | $9.4M | 79 | 5 |
| Funeral homes | Not scored | Not scored | 4 | 2.6 | $556K | 82 | 3 |
| Grocery stores | Not scored | Not scored | 4 | 2.6 | $21.4M | 231 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 2.6 | $4M | 159 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 2.6 | $2.8M | 104 | 5 |
| Barbershops | Not scored | Not scored | 3 | 2.0 | $4.5M | 240 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 2.0 | $9.1M | 73 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 2.0 | $5.7M | 56 | Under 3 |
| Property management | Not scored | Not scored | 3 | 2.0 | Index only | 119 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 2.0 | $3.8M | 93 | 3 |
| Pet stores | Not scored | Not scored | 2 | 1.3 | $5.7M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.3 | $18.9M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $27.2M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.7 | $17.1M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.7 | $16M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Vincennes area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $16M | $1,052 | 110 |
| Gasoline and other fuels | $41M | $2,702 | 104 |
| Food away from home | $52.6M | $3,470 | 85 |
| Groceries | $85.8M | $5,655 | 89 |
| Personal care products and services | $13.6M | $895 | 89 |
| Child care and other personal services | $5.3M | $347 | 60 |
| Memberships, classes and admissions | $11.3M | $748 | 76 |
| Medical and dental services | $19.4M | $1,279 | 99 |
| Pets | $11.4M | $749 | 82 |
| Clothing, shoes and related services | $27.2M | $1,796 | 87 |
| Vehicle insurance | $24.8M | $1,636 | 84 |
| Home repairs, maintenance and insurance | $37.8M | $2,489 | 82 |
| Lawn care, cleaning and other household services | $17.1M | $1,125 | 80 |
| Rent and homeowner costs | $197.6M | $13,027 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Vincennes area
- Population, 2025 estimate
- 35,652−1.7% since 2020
- Households
- 15,169
- Median age
- 39.5
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 516 sq. mi.
- People per square mile
- 70
- Median household income
- $61,237+29.3% vs. 2015–2019, before inflation
- Average household income
- $81,721
- Median home value
- $137,700
- Jobs located here
- 16,627
- Daytime population
- 36,438Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Vincennes area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Vincennes area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Vincennes area 1
- Knox County, IN36,007 people
Other markets based in Indiana 12
- Indianapolis-Carmel-Greenwood, IN metro area2,130,055 people
- Fort Wayne, IN metro area455,416 people
- South Bend-Mishawaka, IN-MI metro area324,560 people
- Evansville, IN metro area270,494 people
- Lafayette-West Lafayette, IN metro area226,805 people
- Elkhart-Goshen, IN metro area207,132 people
- Terre Haute, IN metro area168,719 people
- Bloomington, IN metro area162,569 people
- Muncie, IN metro area112,280 people
- Michigan City-La Porte, IN metro area111,917 people
- Kokomo, IN metro area83,752 people
- Columbus, IN metro area83,536 people
Questions
How fast is the Vincennes, IN area growing?
Population estimates put the Vincennes area at 35,652 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 15,169 households. Against the 2015–2019 survey, median household income rose 29.3%, before inflation.
How much do households in the Vincennes, IN area spend?
Households in the Vincennes area spend about $197.6M a year on rent and homeowner costs, $85.8M on groceries and $52.6M on food away from home. Relative to the U.S., household spending in the Vincennes area runs highest on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and lowest on child care and other personal services (60).
Which business types have the highest market scores in the Vincennes, IN area?
Of the business types scored in the Vincennes area, chiropractors (70), auto repair shops (65) and coffee shops and cafes (64) have the highest Groundwork market scores. For chiropractors, that ranks #46 of 426 scored small-town markets.
How does the Vincennes, IN area compare with the U.S.?
Median household income in the Vincennes area is $61,237, 24% below the U.S. median of $80,734. The population fell 1.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $137,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for car washes and detailers (74% above the U.S. rate) and lowest for real estate agents and brokers (61% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 38 of the 56 business types have a score in the Vincennes area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Vincennes area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Indiana · Every U.S. market · How we measure
Screening a site or an acquisition in the Vincennes area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Vincennes area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.