State profile · 56 business types

Florida market data

Population, household spending and competition for 56 business types across Florida, with each type’s rank among the 50 states and DC.

Population, 2025: 23,462,518; +8.7% since 2020
Households: 8,752,810
Median household income: $74,568; +34.0% vs. 2015–2019, before inflation
Median home value: $359,000
Jobs located here: 9,619,338

A site report maps the competitors on map listings around any address in Florida by name and distance, and the households and spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 23,462,518 people live in Florida, in 8,752,810 households. Population estimates show Florida grew 8.7% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Florida is $74,568 a year, 8% below the U.S. median of $80,734. That rose 34.0% from the 2015–2019 survey, before inflation.

Set against the U.S., households in Florida spend the most on vehicle insurance (an index of 116, where 100 is the U.S. average) and the least on memberships, classes and admissions (78).

Among the 50 states and DC, Florida ranks highest for funeral homes (#1), gas stations (#6) and pizza places (#6) by the Groundwork market score.

For its number of households, Florida has the most map listings, relative to the U.S., for home inspectors (twice the U.S. rate) and the fewest for funeral homes (29% below the U.S. rate).

All 56 business types in Florida

Listings per 10,000 households, and the same as an index where 100 is the U.S. rate. Spending per listing is a year of household spending on the type’s whole line over its listings (for the real estate types, an index of housing costs per listing, where 100 is the U.S.). The rank puts the state’s Groundwork market score against the other 50 states and DC.

Every business type in Florida: listings, listings per 10,000 households against the U.S., spending per listing, official establishments, market score and rank among states
Business type	Listings	Per 10k households	Vs. U.S. (100)	Spending per listing	Official establishments	Score	Rank among states
Food and drink
Restaurants and cafes	98,351	112.4	102	$342K	39,216	46	#31 of 51
Sit-down restaurants	57,802	66.0	108	$582K	18,200	39	#39 of 51
Fast food and sandwich shops	10,637	12.2	92	$3.2M	15,969	64	#10 of 51
Pizza	6,246	7.1	89	$5.4M	15,969	67	#6 of 51
Coffee shops and cafes	9,122	10.4	95	$3.7M	4,582	60	#18 of 51
Bakeries and dessert shops	8,677	9.9	101	$3.9M	5,021	55	#20 of 51
Groceries and convenience
Grocery and convenience stores	15,258	17.4	93	$3.5M	7,058	58	#17 of 51
Grocery stores	5,652	6.5	96	$9.4M	3,850	59	#18 of 51
Convenience stores	6,644	7.6	95	$8M	3,208	54	#24 of 51
Auto
Auto repair and car care	31,766	36.3	102	$230K	12,642	39	#39 of 51
Auto repair shops	18,464	21.1	98	$396K	8,448	44	#35 of 51
Collision repair and body shops	2,454	2.8	90	$3M	2,076	51	#24 of 51
Car washes and detailing	3,552	4.1	108	$2.1M	1,668	27	#49 of 51
Tire shops	3,720	4.3	113	$2M	1,543	38	#38 of 51
Oil change and quick lube	532	0.6	86	$13.7M	524	54	#22 of 50
Gas stations	8,346	9.5	87	$2.8M	5,928	72	#6 of 51
Insurance agencies	14,989	17.1	110	$1.3M	10,837	60	#17 of 51
Beauty and personal care
Salons, barbers and spas	53,003	60.6	128	$150K	13,212	27	#50 of 51
Hair salons	23,907	27.3	117	$333K	7,534	27	#50 of 51
Barbershops	6,234	7.1	134	$1.3M	808	27	#50 of 51
Nail salons	6,689	7.6	127	$1.2M	1,742	35	#45 of 51
Spas and skin care	14,898	17.0	148	$535K	2,869	26	#51 of 51
Fitness and classes
Gyms, studios and classes	14,031	16.0	107	$477K	5,446	34	#46 of 51
Gyms	7,037	8.0	105	$951K	2,791	40	#40 of 51
Yoga, Pilates and fitness studios	2,439	2.8	117	$2.7M	2,791	39	#40 of 51
Martial arts and dance studios	4,555	5.2	106	$1.5M	2,655	34	#46 of 51
Health care
Doctors, dentists and clinics	84,937	97.0	115	$117K	40,109	27	#48 of 51
Dentists and orthodontists	11,915	13.6	104	$831K	9,039	34	#42 of 51
Primary care and pediatrics	8,015	9.2	128	$1.2M	21,322	26	#47 of 51
Urgent care and walk-in clinics	442	0.5	100	$22.4M	871	36	#38 of 50
Chiropractors	5,302	6.1	113	$1.9M	2,937	38	#39 of 51
Physical therapy	4,692	5.4	100	$2.1M	4,399	43	#33 of 51
Optometrists and eye care	3,774	4.3	105	$2.6M	1,541	38	#39 of 51
Pets
Pet businesses	10,008	11.4	110	$801K	5,383	54	#24 of 51
Veterinarians	3,314	3.8	115	$2.4M	2,585	53	#25 of 51
Pet grooming and boarding	3,364	3.8	106	$2.4M	1,923	59	#17 of 51
Pet stores	2,166	2.5	125	$3.7M	875	40	#38 of 51
Child care
Child care and preschools	4,816	5.5	95	$866K	4,651	63	#13 of 51
Clothing and laundry
Clothing, shoes and laundry	23,278	26.6	114	$723K	10,021	33	#42 of 51
Clothing and shoe stores	15,839	18.1	112	$1.1M	8,301	36	#40 of 51
Laundromats	1,256	1.4	87	$13.4M	705	50	#27 of 51
Dry cleaners	1,345	1.5	115	$12.5M	1,015	35	#42 of 51
Home services
Home repair trades	13,399	15.3	123	$1.9M	18,060	43	#35 of 51
HVAC and plumbing	6,806	7.8	124	$3.8M	9,353	37	#40 of 51
Electricians	2,355	2.7	108	$10.9M	6,492	54	#22 of 51
Roofing and gutters	4,238	4.8	133	$6.1M	2,215	40	#35 of 51
Lawn, cleaning and pest control	9,378	10.7	127	$1.4M	20,284	50	#27 of 51
Landscaping and lawn care	4,760	5.4	113	$2.8M	10,670	63	#18 of 51
House cleaning	2,666	3.0	136	$4.9M	7,313	44	#34 of 51
Pest control	1,952	2.2	157	$6.7M	2,301	39	#37 of 51
Real estate
Real estate	53,682	61.3	159	58 (index)	36,130	29	#51 of 51
Real estate agents and brokers	43,901	50.2	164	56 (index)	21,144	30	#50 of 51
Property management	4,019	4.6	153	60 (index)	7,081	32	#46 of 51
Mortgage brokers and lenders	4,671	5.3	123	74 (index)	2,494	36	#42 of 51
Home inspectors	1,091	1.2	200	47 (index)	1,087	29	#48 of 50
Funeral services
Funeral homes	1,335	1.5	71	$1.1M	645	92	#1 of 51

Markets in Florida

Each market’s page covers every business type, with its figures against the state and the U.S.

Questions

How fast is Florida growing?

Population estimates put Florida at 23,462,518 people in 2025, up 8.7% since 2020, faster than the U.S. (+3.1%). It has 8,752,810 households. Against the 2015–2019 survey, median household income rose 34.0%, before inflation.

How much do households in Florida spend?

Households in Florida spend about $134.1B a year on rent and homeowner costs, $53.2B on groceries and $33.6B on food away from home. Relative to the U.S., household spending in Florida runs highest on vehicle insurance (an index of 116, where 100 is the U.S. average) and lowest on memberships, classes and admissions (78).

Which business types rank highest in Florida?

By the Groundwork market score, Florida’s highest ranks among the 50 states and DC are for funeral homes (#1), gas stations (#6) and pizza places (#6).

How does Florida compare with the U.S.?

Median household income in Florida is $74,568, 8% below the U.S. median of $80,734. The population rose 8.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $359,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for home inspectors (twice the U.S. rate) and lowest for funeral homes (29% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Each business type is scored on its own, so a state can rank high for one type and low for another.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Florida. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Every state and business type · How we measure

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.