Market rankings · Florida
Yoga, Pilates and fitness studios in Florida
Every metro area, small-town market and county in Florida, ranked by the Groundwork market score for yoga, Pilates and fitness studios, with competitor counts and household spending for each.
- Listings
- 2,439
- 474 chain locations (19%)
- Official establishments
- 2,791
- All fitness and recreational sports centers · +10.4% since 2019
- Household spending a year
- $6.7B
- On memberships, classes and admissions
- Listings per 10k households
- 2.8
- 17% above the U.S.
- Spending per listing
- $2.7M
- 32% below the U.S.
- Rank among states
- #40 of 51
- Market score 39 · Lower middle
A site report maps the yoga, Pilates and fitness studios on map listings around any address in Florida by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 2,439 yoga, Pilates and fitness studios on map listings in Florida as of September 2026. 474 of them (19%) are chain locations, against 18% across the U.S. That is 2.8 per 10,000 households, 17% above the U.S. rate of 2.4.
Households in Florida spend about $6.7B a year on memberships, classes and admissions, or $764 per household, 22% below the U.S. average. That is about $2.7M of household spending for each studio on map listings, 32% below the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
The official count of businesses with payroll classed as fitness and recreational sports centers in Florida was 2,791 in 2023, up 10.4% from 2019. That is one for every 3,136 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 418 SBA-backed loans worth $221M have gone to businesses classed as fitness and recreational sports centers in Florida.
Among the 50 states and DC, Florida ranks #40 for yoga, Pilates and fitness studios, with a Groundwork market score of 39 (lower middle). Of the 21 scored metro areas in or partly in Florida, the Wildwood-The Villages metro area scores highest (84). The one scored small-town market in or partly in Florida, the Key West-Key Largo area, scores 19.
Every market in Florida for yoga, Pilates and fitness studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Florida, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wildwood-The Villages, FL | 84 | 6 | 0.9 | $8.4M | +21.1% | #3 of 347 |
| 2Punta Gorda, FL | 76 | 10 | 1.1 | $6M | +15.5% | #12 of 347 |
| 3Lakeland-Winter Haven, FL | 75 | 30 | 1.0 | $6.1M | +19.8% | #18 of 347 |
| 4Ocala, FL | 69 | 18 | 1.1 | $5.3M | +17.3% | #40 of 347 |
| 5Homosassa Springs, FL | 68 | 8 | 1.1 | $5.1M | +11.1% | #43 of 347 |
| 6Cape Coral-Fort Myers, FL | 58 | 66 | 2.0 | $3.8M | +14.4% | #105 of 347 |
| 7Panama City-Panama City Beach, FL | 55 | 18 | 2.0 | $3.4M | +15.7% | #125 of 347 |
| 8Sebastian-Vero Beach-West Vero Corridor, FL | 49 | 17 | 2.4 | $3.2M | +7.7% | #179 of 347 |
| 9Pensacola-Ferry Pass-Brent, FL | 48 | 42 | 2.1 | $3.5M | +6.5% | #189 of 347 |
| 10Port St. Lucie, FL | 47 | 40 | 1.9 | $3.8M | +16.0% | #193 of 347 |
| 11Palm Bay-Melbourne-Titusville, FL | 46 | 72 | 2.8 | $2.8M | +9.1% | #211 of 347 |
| 12Naples-Marco Island, FL | 44 | 64 | 3.9 | $2.5M | +10.6% | #228 of 347 |
| 13Jacksonville, FL | 43 | 181 | 2.7 | $2.9M | +10.7% | #237 of 347 |
| 14Orlando-Kissimmee-Sanford, FL | 42 | 241 | 2.4 | $3.3M | +10.3% | #244 of 347 |
| 15Deltona-Daytona Beach-Ormond Beach, FL | 42 | 74 | 2.5 | $2.7M | +11.2% | #247 of 347 |
| 16North Port-Bradenton-Sarasota, FL | 40 | 141 | 3.6 | $2.3M | +13.2% | #264 of 347 |
| 17Gainesville, FL | 38 | 33 | 2.3 | $2.9M | +5.4% | #280 of 347 |
| 18Tampa-St. Petersburg-Clearwater, FL | 33 | 383 | 2.9 | $2.7M | +7.3% | #310 of 347 |
| 19Crestview-Fort Walton Beach-Destin, FL | 30 | 53 | 4.4 | $1.9M | +9.4% | #319 of 347 |
| 20Tallahassee, FL | 27 | 39 | 2.5 | $2.7M | +3.1% | #328 of 347 |
| 21Miami-Fort Lauderdale-West Palm Beach, FL | 27 | 851 | 3.6 | $2.2M | +4.2% | #331 of 347 |
| Sebring, FL | Not scored | 2 | 0.4 | $12.5M | +9.7% |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Key West-Key Largo, FL | 19 | 31 | 9.0 | $1M | −2.9% | #111 of 112 |
| Palatka, FL | Not scored | 1 | 0.3 | $15.8M | +5.9% | |
| Lake City, FL | Not scored | 3 | 1.1 | $5.2M | +6.2% | |
| Clewiston, FL | Not scored | 2 | 1.1 | $5.4M | +18.8% | |
| Okeechobee, FL | Not scored | 1 | 0.7 | $8.3M | +7.4% | |
| Arcadia, FL | Not scored | 0 | 0.0 | n/a | +8.8% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sumter County, FL | 82 | 6 | 0.9 | $8.4M | +21.1% | #11 of 777 |
| 2Osceola County, FL | 77 | 15 | 1.1 | $6.4M | +23.2% | #34 of 777 |
| 3Charlotte County, FL | 75 | 10 | 1.1 | $6M | +15.5% | #45 of 777 |
| 4Polk County, FL | 74 | 30 | 1.0 | $6.1M | +19.8% | #50 of 777 |
| 5Lake County, FL | 73 | 20 | 1.2 | $5.8M | +18.1% | #64 of 777 |
| 6Santa Rosa County, FL | 70 | 11 | 1.5 | $5.6M | +11.7% | #90 of 777 |
| 7Nassau County, FL | 70 | 8 | 2.0 | $4.3M | +17.4% | #94 of 777 |
| 8Marion County, FL | 69 | 18 | 1.1 | $5.3M | +17.3% | #102 of 777 |
| 9Citrus County, FL | 69 | 8 | 1.1 | $5.1M | +11.1% | #103 of 777 |
| 10Clay County, FL | 68 | 13 | 1.6 | $5.1M | +9.4% | #115 of 777 |
| 11St. Lucie County, FL | 63 | 17 | 1.2 | $5.5M | +21.4% | #172 of 777 |
| 12Pasco County, FL | 63 | 37 | 1.6 | $4.6M | +19.1% | #173 of 777 |
| 13Lee County, FL | 61 | 66 | 2.0 | $3.8M | +14.4% | #200 of 777 |
| 14Flagler County, FL | 59 | 12 | 2.3 | $3.4M | +21.0% | #221 of 777 |
| 15Bay County, FL | 56 | 18 | 2.3 | $3.1M | +17.2% | #274 of 777 |
| 16Hernando County, FL | 54 | 15 | 1.8 | $3.4M | +13.3% | #318 of 777 |
| 17Indian River County, FL | 53 | 17 | 2.4 | $3.2M | +7.7% | #338 of 777 |
| 18Manatee County, FL | 53 | 46 | 2.6 | $3.1M | +16.6% | #340 of 777 |
| 19Brevard County, FL | 50 | 72 | 2.8 | $2.8M | +9.1% | #390 of 777 |
| 20Collier County, FL | 49 | 64 | 3.9 | $2.5M | +10.6% | #410 of 777 |
| 21Duval County, FL | 45 | 100 | 2.4 | $2.9M | +6.5% | #485 of 777 |
| 22Volusia County, FL | 44 | 62 | 2.6 | $2.6M | +9.1% | #503 of 777 |
| 23St. Johns County, FL | 43 | 59 | 5.1 | $2.2M | +25.0% | #524 of 777 |
| 24Hillsborough County, FL | 42 | 153 | 2.6 | $3.1M | +7.4% | #533 of 777 |
| 25Orange County, FL | 42 | 138 | 2.6 | $3.1M | +6.7% | #534 of 777 |
Show all 67 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Escambia County, FL | 41 | 31 | 2.4 | $2.8M | +3.5% | #546 of 777 |
| 27Sarasota County, FL | 40 | 95 | 4.5 | $1.9M | +10.0% | #563 of 777 |
| 28Martin County, FL | 39 | 23 | 3.4 | $2.6M | +4.8% | #579 of 777 |
| 29Walton County, FL | 37 | 20 | 5.8 | $1.5M | +22.9% | #607 of 777 |
| 30Palm Beach County, FL | 36 | 253 | 4.2 | $2.1M | +5.5% | #624 of 777 |
| 31Alachua County, FL | 35 | 33 | 2.8 | $2.4M | +3.7% | #632 of 777 |
| 32Broward County, FL | 34 | 237 | 3.1 | $2.5M | +3.6% | #645 of 777 |
| 33Seminole County, FL | 32 | 68 | 3.6 | $2.4M | +4.3% | #661 of 777 |
| 34Okaloosa County, FL | 32 | 33 | 3.9 | $2.1M | +4.6% | #664 of 777 |
| 35Miami-Dade County, FL | 31 | 361 | 3.7 | $2.1M | +4.0% | #684 of 777 |
| 36Leon County, FL | 23 | 36 | 2.9 | $2.4M | +1.7% | #741 of 777 |
| 37Franklin County, FL | 21 | 5 | 10.1 | $652K | +4.5% | #756 of 777 |
| 38Pinellas County, FL | 18 | 178 | 4.2 | $1.8M | −1.2% | #763 of 777 |
| 39Monroe County, FL | 16 | 31 | 9.0 | $1M | −2.9% | #765 of 777 |
| Highlands County, FL | Not scored | 2 | 0.4 | $12.5M | +9.7% | |
| Putnam County, FL | Not scored | 1 | 0.3 | $15.8M | +5.9% | |
| Columbia County, FL | Not scored | 3 | 1.1 | $5.2M | +6.2% | |
| Jackson County, FL | Not scored | 0 | 0.0 | n/a | +5.4% | |
| Levy County, FL | Not scored | 0 | 0.0 | n/a | +12.7% | |
| Suwannee County, FL | Not scored | 0 | 0.0 | n/a | +10.6% | |
| Gadsden County, FL | Not scored | 0 | 0.0 | n/a | +2.0% | |
| Hendry County, FL | Not scored | 2 | 1.4 | $4.3M | +21.5% | |
| Okeechobee County, FL | Not scored | 1 | 0.7 | $8.3M | +7.4% | |
| Wakulla County, FL | Not scored | 3 | 2.4 | $3M | +12.3% | |
| DeSoto County, FL | Not scored | 0 | 0.0 | n/a | +8.8% | |
| Baker County, FL | Not scored | 1 | 1.1 | $6.8M | +5.8% | |
| Bradford County, FL | Not scored | 1 | 1.1 | $5.1M | +0.3% | |
| Hardee County, FL | Not scored | 1 | 1.2 | $4.8M | +2.4% | |
| Washington County, FL | Not scored | 0 | 0.0 | n/a | +5.4% | |
| Taylor County, FL | Not scored | 0 | 0.0 | n/a | −2.5% | |
| Holmes County, FL | Not scored | 0 | 0.0 | n/a | +2.7% | |
| Gilchrist County, FL | Not scored | 0 | 0.0 | n/a | +14.5% | |
| Madison County, FL | Not scored | 0 | 0.0 | n/a | +5.0% | |
| Dixie County, FL | Not scored | 0 | 0.0 | n/a | +8.0% | |
| Union County, FL | Not scored | 1 | 2.3 | $2.6M | +5.2% | |
| Gulf County, FL | Not scored | 4 | 6.7 | $989K | +11.7% | |
| Jefferson County, FL | Not scored | 0 | 0.0 | n/a | +11.1% | |
| Hamilton County, FL | Not scored | 0 | 0.0 | n/a | +3.3% | |
| Calhoun County, FL | Not scored | 0 | 0.0 | n/a | −3.0% | |
| Glades County, FL | Not scored | 0 | 0.0 | n/a | +9.9% | |
| Lafayette County, FL | Not scored | 0 | 0.0 | n/a | +6.8% | |
| Liberty County, FL | Not scored | 0 | 0.0 | n/a | +2.8% |
Markets with fewer than 5 yoga, Pilates and fitness studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many yoga, Pilates and fitness studios are in Florida?
As of September 2026, map listings count 2,439 yoga, Pilates and fitness studios in Florida. 474 of them (19%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 2,791 businesses with payroll classed as fitness and recreational sports centers in 2023, up 10.4% from 2019. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in Florida spend on memberships, classes and admissions?
About $6.7B a year, or $764 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 2,439 yoga, Pilates and fitness studios on map listings, it comes to $2.7M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 8,752,810 households in Florida and national spending patterns by income.
How does Florida compare with the U.S. for yoga, Pilates and fitness studios?
Florida has 2.8 yoga, Pilates and fitness studios per 10,000 households, 17% above the U.S. rate of 2.4. Spending per studio is $2.7M, 32% below the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, Florida would have about 1,648, against 2,439 on map listings. There is one business with payroll in the industry for every 3,136 households, against one for every 3,109 across the U.S. The official count rose 10.4% from 2019 to 2023, against +5.8% for the U.S.
Which market in Florida has the highest market score for yoga, Pilates and fitness studios?
Among 21 scored metro areas in or partly in Florida, the Wildwood-The Villages metro area scores highest, at 84 (high). The one scored small-town market in or partly in Florida is the Key West-Key Largo area, at 19 (low). Among 39 scored counties in Florida, Sumter County scores highest, at 82 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Florida scores 39 for yoga, Pilates and fitness studios (lower middle), #40 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Florida. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Yoga, Pilates and fitness studios in other states
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Top markets for yoga, Pilates and fitness studios across the U.S. · All business types in Florida
Related business types in Florida
- Gyms, studios and classes14,031 listings
- Gyms7,037 listings
- Martial arts and dance studios4,555 listings
Screening a site or an acquisition in Florida?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.