Market rankings · Florida

Real estate businesses in Florida

Markets across Florida ranked by the Groundwork market score for real estate businesses, with competitor counts and household spending for each.

Listings: 53,682; 2,434 chain locations (5%)
Official establishments: 36,130; +24.6% since 2019
Household spending a year: $134.1B; On rent and homeowner costs
Listings per 10k households: 61.3; 59% above the U.S.
Housing spending per listing (U.S. = 100): 58; 42% below the U.S.
Rank among states: #51 of 51; Market score 29 · Lower middle

A site report maps the real estate businesses on map listings around any address in Florida by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 53,682 real estate businesses in Florida. 2,434 of them (5%) are chain locations, against 6% across the U.S. That comes to 61.3 for every 10,000 households, 59% above the U.S. rate of 38.5.

Households in Florida spend about $134.1B a year on rent and homeowner costs, or $15,326 per household, 8% below the U.S. average. Housing spending per office is 42% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.

Official counts show 36,130 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in Florida in 2023, up 24.6% from 2019. That is one for every 242 households, against one for every 414 across the U.S. Across the U.S., the count rose 15.8% over the same years. Since fiscal 2022, 443 SBA-backed loans worth $170M have gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Florida.

Among the 50 states and DC, Florida ranks #51 for real estate businesses, with a Groundwork market score of 29 (lower middle). Of the 22 scored metro areas in or partly in Florida, the Wildwood-The Villages metro area scores highest (68). Of the 6 scored small-town markets in or partly in Florida, the Palatka area scores highest (60).

Every market in Florida for real estate businesses

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Florida, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Florida, ranked for real estate businesses by Groundwork market score
Market	Score	Listings	Per 10k households	Housing spending per listing (U.S. = 100)	Population growth	U.S. rank
1Wildwood-The Villages, FL	68	145	20.6	169	+21.1%	#44 of 387
2Sebring, FL	54	128	27.3	113	+9.7%	#146 of 387
3Lakeland-Winter Haven, FL	52	951	32.9	101	+19.8%	#164 of 387
4Gainesville, FL	42	491	34.5	96	+5.4%	#258 of 387
5Homosassa Springs, FL	41	233	32.7	97	+11.1%	#271 of 387
6Tallahassee, FL	36	581	36.8	91	+3.1%	#323 of 387
7Ocala, FL	36	650	39.4	81	+17.3%	#328 of 387
8Pensacola-Ferry Pass-Brent, FL	36	912	45.2	78	+6.5%	#329 of 387
9Deltona-Daytona Beach-Ormond Beach, FL	36	1,435	48.7	70	+11.2%	#331 of 387
10Palm Bay-Melbourne-Titusville, FL	36	1,369	53.1	67	+9.1%	#332 of 387
11Port St. Lucie, FL	36	1,114	54.3	65	+16.0%	#334 of 387
12Panama City-Panama City Beach, FL	34	455	51.7	67	+15.7%	#348 of 387
13Jacksonville, FL	34	3,734	56.3	64	+10.7%	#349 of 387
14North Port-Bradenton-Sarasota, FL	33	2,738	70.4	52	+13.2%	#353 of 387
15Tampa-St. Petersburg-Clearwater, FL	32	7,033	52.9	67	+7.3%	#360 of 387
16Orlando-Kissimmee-Sanford, FL	32	6,604	64.6	56	+10.3%	#361 of 387
17Punta Gorda, FL	32	597	65.9	51	+15.5%	#362 of 387
18Naples-Marco Island, FL	32	1,911	115.2	34	+10.6%	#364 of 387
19Sebastian-Vero Beach-West Vero Corridor, FL	31	437	61.7	57	+7.7%	#368 of 387
20Cape Coral-Fort Myers, FL	31	2,627	80.1	44	+14.4%	#369 of 387
21Crestview-Fort Walton Beach-Destin, FL	30	1,045	87.2	42	+9.4%	#372 of 387
22Miami-Fort Lauderdale-West Palm Beach, FL	27	17,608	75.4	48	+4.2%	#382 of 387

Small-town markets

Small-town markets reaching Florida, ranked for real estate businesses by Groundwork market score
Market	Score	Listings	Per 10k households	Housing spending per listing (U.S. = 100)	Population growth	U.S. rank
1Palatka, FL	60	43	13.7	218	+5.9%	#128 of 536
2Clewiston, FL	60	34	18.3	173	+18.8%	#135 of 536
3Arcadia, FL	51	25	19.5	153	+8.8%	#256 of 536
4Okeechobee, FL	49	31	20.5	153	+7.4%	#280 of 536
5Lake City, FL	45	77	28.1	113	+6.2%	#325 of 536
6Key West-Key Largo, FL	20	435	126.4	30	−2.9%	#535 of 536

Counties

Counties in Florida, ranked for real estate businesses by Groundwork market score
Market	Score	Listings	Per 10k households	Housing spending per listing (U.S. = 100)	Population growth	U.S. rank
1Dixie County, FL	74	5	8.0	358	+8.0%	#121 of 2,229
2Union County, FL	72	5	11.6	279	+5.2%	#160 of 2,229
3Baker County, FL	71	18	19.6	180	+5.8%	#195 of 2,229
4Gadsden County, FL	68	9	5.3	554	+2.0%	#256 of 2,229
5Bradford County, FL	65	13	14.0	226	+0.3%	#375 of 2,229
6Jackson County, FL	63	21	12.2	244	+5.4%	#441 of 2,229
7Levy County, FL	63	31	16.7	186	+12.7%	#462 of 2,229
8Washington County, FL	62	12	12.9	240	+5.4%	#490 of 2,229
9Suwannee County, FL	62	26	16.1	193	+10.6%	#501 of 2,229
10Gilchrist County, FL	60	18	25.2	131	+14.5%	#583 of 2,229
11Putnam County, FL	59	43	13.7	218	+5.9%	#611 of 2,229
12Jefferson County, FL	58	14	24.3	135	+11.1%	#687 of 2,229
13Holmes County, FL	57	8	11.4	259	+2.7%	#700 of 2,229
14Sumter County, FL	57	145	20.6	169	+21.1%	#723 of 2,229
15Hamilton County, FL	56	5	11.7	244	+3.3%	#750 of 2,229
16Hendry County, FL	56	31	21.9	146	+21.5%	#782 of 2,229
17DeSoto County, FL	54	25	19.5	153	+8.8%	#870 of 2,229
18Wakulla County, FL	52	40	31.4	112	+12.3%	#1,006 of 2,229
19Okeechobee County, FL	50	31	20.5	153	+7.4%	#1,076 of 2,229
20Columbia County, FL	47	77	28.1	113	+6.2%	#1,240 of 2,229
21Calhoun County, FL	46	5	10.8	277	−3.0%	#1,255 of 2,229
22Madison County, FL	46	14	20.1	143	+5.0%	#1,278 of 2,229
23Pasco County, FL	46	740	31.3	111	+19.1%	#1,310 of 2,229
24Polk County, FL	45	951	32.9	101	+19.8%	#1,361 of 2,229
25Highlands County, FL	44	128	27.3	113	+9.7%	#1,415 of 2,229

Show all 67 counties

Counties in Florida, ranked for real estate businesses by Groundwork market score, continued
Market	Score	Listings	Per 10k households	Housing spending per listing (U.S. = 100)	Population growth	U.S. rank
26Lake County, FL	42	595	36.2	95	+18.1%	#1,536 of 2,229
27Hernando County, FL	41	292	35.4	93	+13.3%	#1,581 of 2,229
28Santa Rosa County, FL	41	313	43.1	87	+11.7%	#1,585 of 2,229
29St. Lucie County, FL	41	580	42.2	81	+21.4%	#1,589 of 2,229
30Hardee County, FL	40	20	24.3	130	+2.4%	#1,606 of 2,229
31Clay County, FL	40	354	42.3	86	+9.4%	#1,640 of 2,229
32Nassau County, FL	39	205	52.2	72	+17.4%	#1,706 of 2,229
33St. Johns County, FL	39	921	79.5	52	+25.0%	#1,713 of 2,229
34Citrus County, FL	38	233	32.7	97	+11.1%	#1,741 of 2,229
35Volusia County, FL	37	1,059	43.8	77	+9.1%	#1,811 of 2,229
36Brevard County, FL	37	1,369	53.1	67	+9.1%	#1,818 of 2,229
37Manatee County, FL	37	970	54.9	66	+16.6%	#1,820 of 2,229
38Marion County, FL	36	650	39.4	81	+17.3%	#1,852 of 2,229
39Hillsborough County, FL	35	3,395	58.2	63	+7.4%	#1,895 of 2,229
40Bay County, FL	35	443	56.2	62	+17.2%	#1,896 of 2,229
41Flagler County, FL	35	376	71.5	50	+21.0%	#1,901 of 2,229
42Collier County, FL	35	1,911	115.2	34	+10.6%	#1,904 of 2,229
43Walton County, FL	35	457	133.0	28	+22.9%	#1,905 of 2,229
44Alachua County, FL	34	442	37.8	88	+3.7%	#1,934 of 2,229
45Indian River County, FL	34	437	61.7	57	+7.7%	#1,948 of 2,229
46Osceola County, FL	34	885	62.0	55	+23.2%	#1,949 of 2,229
47Charlotte County, FL	34	597	65.9	51	+15.5%	#1,952 of 2,229
48Sarasota County, FL	34	1,768	83.3	44	+10.0%	#1,956 of 2,229
49Lee County, FL	34	2,627	80.1	44	+14.4%	#1,957 of 2,229
50Duval County, FL	33	2,236	53.9	64	+6.5%	#1,990 of 2,229
51Escambia County, FL	32	599	46.4	73	+3.5%	#2,018 of 2,229
52Seminole County, FL	32	1,088	58.1	64	+4.3%	#2,021 of 2,229
53Palm Beach County, FL	32	4,600	76.0	49	+5.5%	#2,024 of 2,229
54Gulf County, FL	32	41	69.0	49	+11.7%	#2,025 of 2,229
55Orange County, FL	32	4,036	76.5	47	+6.7%	#2,026 of 2,229
56Martin County, FL	32	534	78.8	47	+4.8%	#2,027 of 2,229
57Okaloosa County, FL	31	588	68.8	53	+4.6%	#2,057 of 2,229
58Leon County, FL	29	518	42.3	80	+1.7%	#2,101 of 2,229
59Broward County, FL	29	5,294	70.2	51	+3.6%	#2,109 of 2,229
60Franklin County, FL	29	38	76.8	43	+4.5%	#2,110 of 2,229
61Miami-Dade County, FL	28	7,714	79.1	44	+4.0%	#2,137 of 2,229
62Pinellas County, FL	19	2,606	60.8	58	−1.2%	#2,219 of 2,229
63Monroe County, FL	18	435	126.4	30	−2.9%	#2,221 of 2,229
64Taylor County, FL	16	32	40.1	74	−2.5%	#2,226 of 2,229
Glades County, FL	Not scored	3	6.7	446	+9.9%
Lafayette County, FL	Not scored	3	11.4	268	+6.8%
Liberty County, FL	Not scored	3	11.7	267	+2.8%

Markets with fewer than 5 real estate businesses on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many real estate businesses are in Florida?

Florida has 53,682 real estate businesses on map listings as of September 2026. 2,434 of them (5%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 36,130 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 24.6% from 2019. Official counts also show 211,414 one-person businesses without payroll.

How much do households in Florida spend on rent and homeowner costs?

About $134.1B a year, or $15,326 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). For the 53,682 real estate businesses on map listings, housing spending per office is 42% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 8,752,810 households in Florida and national spending patterns by income.

How does Florida compare with the U.S. for real estate businesses?

Florida has 61.3 real estate businesses per 10,000 households, 59% above the U.S. rate of 38.5. The index of housing spending per office is 58, where 100 is the U.S. At the national ratio of real estate businesses to household spending, Florida would have about 30,968, against 53,682 on map listings. There is one business with payroll in the industry for every 242 households, against one for every 414 across the U.S. The official count rose 24.6% from 2019 to 2023, against +15.8% for the U.S.

Which market in Florida has the highest market score for real estate businesses?

Among 22 scored metro areas in or partly in Florida, the Wildwood-The Villages metro area scores highest, at 68 (upper middle). Among 6 scored small-town markets in or partly in Florida, the Palatka area scores highest, at 60 (upper middle). Among 64 scored counties in Florida, Dixie County scores highest, at 74 (upper middle). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Florida scores 29 for real estate businesses (lower middle), #51 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Florida. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Real estate agents and brokers43,901 listings
Property management4,019 listings
Mortgage brokers and lenders4,671 listings
Home inspectors1,091 listings

Screening a site or an acquisition in Florida?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

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