County profile · Florida
Nassau County, FL market data
How Nassau County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 106,879
- +17.4% since 2020
- Households
- 39,307
- Median household income
- $89,804
- +28.4% vs. 2015–2019, before inflation
- Median home value
- $382,800
- Jobs located here
- 26,220
- Highest market score
- 89
- Grocery stores, #57 of 2,070 scored counties
A site report maps the competitors on map listings around any address in Nassau County by name and distance, and the households and spending within reach. Or open the report at the center of Nassau County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Nassau County has an estimated 106,879 people and 39,307 households. Population estimates put the population change in Nassau County from 2020 to 2025 at +17.4%, faster than the U.S. (+3.1%). Median household income in Nassau County is $89,804, 11% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.4%, before inflation.
Relative to the U.S., household spending in Nassau County runs highest on vehicle insurance (an index of 134, where 100 is the U.S. average) and lowest on memberships, classes and admissions (89).
Of the business types scored in Nassau County, grocery stores (89), insurance agencies (89) and funeral homes (88) have the highest Groundwork market scores. For grocery stores, that ranks #57 of 2,070 scored counties.
Nassau County is part of the Jacksonville metro area. Against the U.S., map listings per household run highest for convenience stores (2.5 times the U.S. rate) and lowest for grocery stores (54% below the U.S. rate).
All 56 business types in Nassau County
Highest Groundwork market score first. Each score compares Nassau County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 89 | #57 of 2,070 | 12 | 3.1 | $20.9M | 225 | 13 |
| Insurance agencies | 89 | #73 of 2,272 | 38 | 9.7 | $2.7M | 217 | 23 |
| Funeral homes | 88 | #29 of 1,472 | 6 | 1.5 | $1.1M | 159 | Under 3 |
| Coffee shops and cafes | 85 | #52 of 2,063 | 30 | 7.6 | $5.5M | 148 | 14 |
| Bakeries and dessert shops | 81 | #81 of 1,889 | 32 | 8.1 | $5.1M | 124 | 14 |
| Auto repair shops | 81 | #100 of 2,378 | 57 | 14.5 | $679K | 153 | 28 |
| HVAC and plumbing | 78 | #80 of 1,707 | 21 | 5.3 | $5.9M | 124 | 34 |
| Auto repair and car care | 78 | #168 of 2,401 | 114 | 29.0 | $340K | 126 | 41 |
| Roofing and gutters | 76 | #84 of 1,177 | 15 | 3.8 | $8.2M | 97 | 6 |
| Collision repair and body shops | 76 | #108 of 1,327 | 5 | 1.3 | $7.7M | 251 | 11 |
| Electricians | 75 | #92 of 1,160 | 8 | 2.0 | $15.5M | 129 | 30 |
| Gas stations | 75 | #273 of 2,358 | 62 | 15.8 | $2M | 82 | 25 |
| Pizza | 74 | #200 of 2,090 | 30 | 7.6 | $5.5M | 108 | 73 |
| Home repair trades | 73 | #148 of 2,057 | 44 | 11.2 | $2.8M | 116 | 70 |
| Barbershops | 73 | #171 of 1,356 | 17 | 4.3 | $2.3M | 120 | Under 3 |
| Child care and preschools | 72 | #217 of 1,611 | 19 | 4.8 | $1.1M | 112 | 24 |
| Fast food and sandwich shops | 72 | #317 of 2,222 | 51 | 13.0 | $3.2M | 105 | 73 |
| Chiropractors | 71 | #221 of 1,490 | 19 | 4.8 | $2.5M | 105 | 7 |
| Veterinarians | 71 | #273 of 1,485 | 17 | 4.3 | $2.3M | 85 | 11 |
| Yoga, Pilates and fitness studios | 70 | #94 of 777 | 8 | 2.0 | $4.3M | 106 | 8 |
| Gyms | 69 | #260 of 1,792 | 31 | 7.9 | $1.1M | 85 | 8 |
| Tire shops | 68 | #338 of 1,530 | 17 | 4.3 | $2.3M | 91 | 5 |
| Restaurants and cafes | 68 | #463 of 2,405 | 399 | 101.5 | $411K | 111 | 162 |
| House cleaning | 67 | #140 of 847 | 10 | 2.5 | $6.3M | 99 | 24 |
| Clothing, shoes and laundry | 67 | #465 of 2,210 | 67 | 17.0 | $1.2M | 137 | 33 |
| Dentists and orthodontists | 66 | #392 of 1,886 | 38 | 9.7 | $1.3M | 128 | 23 |
| Sit-down restaurants | 66 | #502 of 2,405 | 213 | 54.2 | $771K | 116 | 75 |
| Clothing and shoe stores | 66 | #508 of 2,087 | 52 | 13.2 | $1.6M | 123 | 27 |
| Optometrists and eye care | 65 | #312 of 1,302 | 18 | 4.6 | $2.7M | 85 | 4 |
| Car washes and detailing | 64 | #379 of 1,451 | 18 | 4.6 | $2.2M | 85 | 5 |
| Martial arts and dance studios | 62 | #338 of 1,334 | 17 | 4.3 | $2M | 100 | 12 |
| Spas and skin care | 61 | #505 of 1,769 | 63 | 16.0 | $613K | 70 | 3 |
| Grocery and convenience stores | 61 | #782 of 2,402 | 107 | 27.2 | $2.3M | 69 | 27 |
| Primary care and pediatrics | 59 | #537 of 1,656 | 21 | 5.3 | $2.3M | 128 | 80 |
| Gyms, studios and classes | 59 | #650 of 2,088 | 56 | 14.2 | $613K | 93 | 20 |
| Pet businesses | 59 | #706 of 2,200 | 58 | 14.8 | $677K | 77 | 28 |
| Pet stores | 58 | #358 of 974 | 10 | 2.5 | $3.9M | 87 | 5 |
| Property management | 57 | #333 of 910 | 13 | 3.3 | Index only | 89 | 20 |
| Pet grooming and boarding | 55 | #621 of 1,461 | 23 | 5.9 | $1.7M | 67 | 12 |
| Pest control | 54 | #303 of 699 | 9 | 2.3 | $7M | 69 | 9 |
| Nail salons | 54 | #570 of 1,328 | 24 | 6.1 | $1.6M | 96 | 11 |
| Physical therapy | 54 | #615 of 1,422 | 20 | 5.1 | $2.4M | 100 | 20 |
| Hair salons | 54 | #982 of 2,339 | 95 | 24.2 | $406K | 94 | 27 |
| Mortgage brokers and lenders | 52 | #407 of 887 | 21 | 5.3 | Index only | 78 | 7 |
| Landscaping and lawn care | 51 | #693 of 1,493 | 35 | 8.9 | $1.8M | 62 | 53 |
| Convenience stores | 51 | #1,111 of 2,261 | 78 | 19.8 | $3.2M | 41 | 14 |
| Lawn, cleaning and pest control | 49 | #917 of 1,771 | 54 | 13.7 | $1.2M | 70 | 86 |
| Salons, barbers and spas | 49 | #1,241 of 2,385 | 200 | 50.9 | $193K | 91 | 41 |
| Doctors, dentists and clinics | 45 | #1,438 of 2,394 | 308 | 78.4 | $156K | 102 | 138 |
| Real estate agents and brokers | 39 | #1,669 of 2,176 | 168 | 42.7 | Index only | 70 | 94 |
| Real estate | 39 | #1,706 of 2,229 | 205 | 52.2 | Index only | 72 | 142 |
| Dry cleaners | Not scored | Not scored | 3 | 0.8 | $27M | 172 | 3 |
| Home inspectors | Not scored | Not scored | 3 | 0.8 | Index only | 81 | 5 |
| Laundromats | Not scored | Not scored | 3 | 0.8 | $27M | 216 | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.8 | $16M | 65 | 4 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.5 | $19.4M | Too few | Under 3 |
Household spending in Nassau County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $38.7M | $985 | 103 |
| Gasoline and other fuels | $121.4M | $3,089 | 119 |
| Food away from home | $164.1M | $4,176 | 103 |
| Groceries | $250.9M | $6,382 | 101 |
| Personal care products and services | $38.6M | $982 | 98 |
| Child care and other personal services | $21.3M | $542 | 93 |
| Memberships, classes and admissions | $34.3M | $873 | 89 |
| Medical and dental services | $47.9M | $1,219 | 95 |
| Pets | $39.3M | $999 | 110 |
| Clothing, shoes and related services | $81M | $2,061 | 100 |
| Vehicle insurance | $103.3M | $2,629 | 134 |
| Home repairs, maintenance and insurance | $123.7M | $3,147 | 104 |
| Lawn care, cleaning and other household services | $63.1M | $1,606 | 114 |
| Rent and homeowner costs | $639.4M | $16,266 | 98 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Nassau County
- Population, 2025 estimate
- 106,879+17.4% since 2020
- Households
- 39,307
- Median age
- 46.0
- Homes lived in by their owners
- 83%
- Vehicles per household
- 2.0
- Land area
- 649 sq. mi.
- People per square mile
- 151
- Median household income
- $89,804+28.4% vs. 2015–2019, before inflation
- Average household income
- $116,081
- Median home value
- $382,800
- Jobs located here
- 26,220
- Daytime population
- 80,329Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Nassau County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Nassau County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Nassau County, FL growing?
Population estimates put Nassau County at 106,879 people in 2025, up 17.4% since 2020, faster than the U.S. (+3.1%). It has 39,307 households. Median household income rose 28.4% from the 2015–2019 survey, before inflation.
How much do households in Nassau County, FL spend?
Households in Nassau County spend about $639.4M a year on rent and homeowner costs, $250.9M on groceries and $164.1M on food away from home. Set against the U.S., households in Nassau County spend the most on vehicle insurance (an index of 134, where 100 is the U.S. average) and the least on memberships, classes and admissions (89).
Which business types have the highest market scores in Nassau County, FL?
The highest Groundwork market scores in Nassau County are for grocery stores (89), insurance agencies (89) and funeral homes (88). Nassau County ranks #57 of 2,070 scored counties for grocery stores.
How does Nassau County, FL compare with the U.S.?
The median household income in Nassau County is $89,804 a year, 11% above the U.S. median of $80,734. The population rose 17.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $382,800, against $332,700 for the U.S. For its number of households, Nassau County has the most map listings, relative to the U.S., for convenience stores (2.5 times the U.S. rate) and the fewest for grocery stores (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in Nassau County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Nassau County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Nassau County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Nassau County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.