Metro area profile · Florida
Deltona-Daytona Beach-Ormond Beach, FL metro area market data
Population, household spending and competition for 56 business types in the Deltona-Daytona Beach-Ormond Beach metro area, each scored against other metro areas.
- Population, 2025
- 746,933
- +11.2% since 2020
- Households
- 294,463
- Median household income
- $71,277
- +41.5% vs. 2015–2019, before inflation
- Median home value
- $324,300
- Jobs located here
- 214,274
- Highest market score
- 79
- Funeral homes, #31 of 377 scored metro areas
A site report maps the competitors on map listings around any address in the Deltona-Daytona Beach-Ormond Beach metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Deltona-Daytona Beach-Ormond Beach metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 746,933 people live in the Deltona-Daytona Beach-Ormond Beach metro area, in 294,463 households. Population estimates show the Deltona-Daytona Beach-Ormond Beach metro area grew 11.2% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in the Deltona-Daytona Beach-Ormond Beach metro area is $71,277 a year, 12% below the U.S. median of $80,734. That rose 41.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Deltona-Daytona Beach-Ormond Beach metro area spend the most on vehicle insurance (an index of 119, where 100 is the U.S. average) and the least on memberships, classes and admissions (70).
The highest Groundwork market scores in the Deltona-Daytona Beach-Ormond Beach metro area are for funeral homes (79), insurance agencies (77) and fast food and sandwich shops (75). The Deltona-Daytona Beach-Ormond Beach metro area ranks #31 of 377 scored metro areas for funeral homes.
The Deltona-Daytona Beach-Ormond Beach metro area takes in 2 counties: Volusia County and Flagler County. For its number of households, the Deltona-Daytona Beach-Ormond Beach metro area has the most map listings, relative to the U.S., for home inspectors (twice the U.S. rate) and the fewest for dry cleaners (38% below the U.S. rate).
All 56 business types in the Deltona-Daytona Beach-Ormond Beach metro area
Highest Groundwork market score first. Each score compares the Deltona-Daytona Beach-Ormond Beach metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 79 | #31 of 377 | 58 | 2.0 | $948K | 140 | 34 |
| Insurance agencies | 77 | #51 of 387 | 343 | 11.6 | $2M | 159 | 271 |
| Fast food and sandwich shops | 75 | #47 of 387 | 311 | 10.6 | $3.5M | 113 | 481 |
| Dry cleaners | 73 | #24 of 272 | 24 | 0.8 | $22.4M | 143 | 16 |
| Gas stations | 72 | #52 of 387 | 253 | 8.6 | $3.2M | 132 | 219 |
| Grocery stores | 71 | #55 of 387 | 157 | 5.3 | $11.1M | 120 | 93 |
| Clothing and shoe stores | 68 | #73 of 387 | 352 | 12.0 | $1.5M | 120 | 197 |
| Bakeries and dessert shops | 67 | #62 of 387 | 230 | 7.8 | $4.7M | 113 | 135 |
| Optometrists and eye care | 66 | #76 of 386 | 96 | 3.3 | $3.3M | 106 | 33 |
| Pizza | 64 | #99 of 387 | 222 | 7.5 | $4.8M | 95 | 481 |
| Child care and preschools | 63 | #94 of 387 | 132 | 4.5 | $945K | 94 | 138 |
| Clothing, shoes and laundry | 63 | #108 of 387 | 546 | 18.5 | $984K | 112 | 228 |
| Coffee shops and cafes | 62 | #101 of 387 | 277 | 9.4 | $3.9M | 105 | 129 |
| Dentists and orthodontists | 62 | #112 of 387 | 286 | 9.7 | $1.1M | 113 | 222 |
| Collision repair and body shops | 62 | #114 of 381 | 63 | 2.1 | $3.9M | 127 | 71 |
| Barbershops | 59 | #122 of 387 | 148 | 5.0 | $1.7M | 92 | 10 |
| Oil change and quick lube | 58 | #105 of 290 | 17 | 0.6 | $14.6M | 106 | 21 |
| Restaurants and cafes | 57 | #145 of 387 | 2,926 | 99.4 | $367K | 99 | 1,223 |
| Veterinarians | 57 | #150 of 384 | 113 | 3.8 | $2.3M | 83 | 72 |
| Electricians | 56 | #149 of 383 | 73 | 2.5 | $11.3M | 94 | 224 |
| Grocery and convenience stores | 54 | #176 of 387 | 538 | 18.3 | $3.2M | 96 | 197 |
| Roofing and gutters | 52 | #178 of 381 | 115 | 3.9 | $7.2M | 85 | 78 |
| Home repair trades | 52 | #179 of 387 | 383 | 13.0 | $2.2M | 89 | 601 |
| Laundromats | 51 | #176 of 364 | 52 | 1.8 | $10.3M | 83 | 15 |
| Physical therapy | 51 | #184 of 386 | 139 | 4.7 | $2.3M | 96 | 113 |
| HVAC and plumbing | 51 | #192 of 387 | 195 | 6.6 | $4.2M | 89 | 299 |
| Auto repair shops | 51 | #198 of 387 | 607 | 20.6 | $408K | 92 | 262 |
| House cleaning | 50 | #186 of 375 | 82 | 2.8 | $5.2M | 81 | 208 |
| Mortgage brokers and lenders | 49 | #194 of 373 | 125 | 4.2 | Index only | 89 | 53 |
| Pet businesses | 48 | #213 of 387 | 373 | 12.7 | $682K | 78 | 174 |
| Gyms | 47 | #230 of 387 | 210 | 7.1 | $964K | 74 | 79 |
| Urgent care and walk-in clinics | 46 | #113 of 197 | 15 | 0.5 | $21.3M | 87 | 30 |
| Nail salons | 46 | #235 of 387 | 216 | 7.3 | $1.2M | 71 | 37 |
| Pet stores | 45 | #233 of 382 | 73 | 2.5 | $3.5M | 77 | 28 |
| Tire shops | 45 | #235 of 386 | 111 | 3.8 | $2.2M | 89 | 51 |
| Landscaping and lawn care | 44 | #222 of 385 | 214 | 7.3 | $2M | 68 | 437 |
| Convenience stores | 44 | #239 of 387 | 290 | 9.8 | $6M | 76 | 104 |
| Doctors, dentists and clinics | 44 | #242 of 387 | 2,346 | 79.7 | $136K | 89 | 1,034 |
| Auto repair and car care | 44 | #251 of 387 | 1,043 | 35.4 | $237K | 88 | 422 |
| Martial arts and dance studios | 44 | #255 of 387 | 132 | 4.5 | $1.5M | 76 | 66 |
| Property management | 43 | #245 of 374 | 106 | 3.6 | Index only | 74 | 167 |
| Sit-down restaurants | 43 | #248 of 387 | 1,659 | 56.3 | $647K | 98 | 608 |
| Gyms, studios and classes | 43 | #266 of 387 | 416 | 14.1 | $487K | 74 | 145 |
| Yoga, Pilates and fitness studios | 42 | #247 of 347 | 74 | 2.5 | $2.7M | 67 | 79 |
| Pet grooming and boarding | 42 | #267 of 386 | 145 | 4.9 | $1.8M | 69 | 74 |
| Salons, barbers and spas | 42 | #281 of 387 | 1,409 | 47.8 | $182K | 86 | 319 |
| Primary care and pediatrics | 41 | #266 of 387 | 226 | 7.7 | $1.4M | 79 | 507 |
| Hair salons | 41 | #285 of 387 | 675 | 22.9 | $380K | 88 | 198 |
| Lawn, cleaning and pest control | 40 | #271 of 387 | 375 | 12.7 | $1.1M | 67 | 742 |
| Spas and skin care | 40 | #287 of 387 | 349 | 11.9 | $735K | 84 | 69 |
| Pest control | 37 | #263 of 345 | 79 | 2.7 | $5.4M | 52 | 97 |
| Real estate | 36 | #331 of 387 | 1,435 | 48.7 | Index only | 70 | 884 |
| Real estate agents and brokers | 35 | #341 of 387 | 1,168 | 39.7 | Index only | 68 | 519 |
| Car washes and detailing | 34 | #314 of 387 | 124 | 4.2 | $2M | 79 | 66 |
| Home inspectors | 30 | #216 of 243 | 36 | 1.2 | Index only | 46 | 43 |
| Chiropractors | 28 | #353 of 386 | 262 | 8.9 | $1.2M | 51 | 129 |
Household spending in the Deltona-Daytona Beach-Ormond Beach metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $247.5M | $841 | 88 |
| Gasoline and other fuels | $797M | $2,707 | 104 |
| Food away from home | $1.1B | $3,648 | 90 |
| Groceries | $1.7B | $5,924 | 94 |
| Personal care products and services | $256.5M | $871 | 87 |
| Child care and other personal services | $124.7M | $423 | 73 |
| Memberships, classes and admissions | $202.5M | $688 | 70 |
| Medical and dental services | $319.2M | $1,084 | 84 |
| Pets | $254.4M | $864 | 95 |
| Clothing, shoes and related services | $537.2M | $1,824 | 89 |
| Vehicle insurance | $683.1M | $2,320 | 119 |
| Home repairs, maintenance and insurance | $826.6M | $2,807 | 93 |
| Lawn care, cleaning and other household services | $423.5M | $1,438 | 102 |
| Rent and homeowner costs | $4.4B | $14,795 | 89 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Deltona-Daytona Beach-Ormond Beach metro area
- Population, 2025 estimate
- 746,933+11.2% since 2020
- Households
- 294,463
- Median age
- 47.1
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.7
- Land area
- 1,587 sq. mi.
- People per square mile
- 445
- Median household income
- $71,277+41.5% vs. 2015–2019, before inflation
- Average household income
- $94,746
- Median home value
- $324,300
- Jobs located here
- 214,274
- Daytime population
- 625,423Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Deltona-Daytona Beach-Ormond Beach metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Deltona-Daytona Beach-Ormond Beach metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Deltona-Daytona Beach-Ormond Beach metro area 2
- Volusia County, FL579,622 people
- Flagler County, FL126,528 people
Other markets based in Florida 12
- Miami-Fort Lauderdale-West Palm Beach, FL metro area6,249,291 people
- Tampa-St. Petersburg-Clearwater, FL metro area3,304,691 people
- Orlando-Kissimmee-Sanford, FL metro area2,793,746 people
- Jacksonville, FL metro area1,683,960 people
- North Port-Bradenton-Sarasota, FL metro area889,339 people
- Cape Coral-Fort Myers, FL metro area817,666 people
- Lakeland-Winter Haven, FL metro area790,694 people
- Palm Bay-Melbourne-Titusville, FL metro area632,780 people
- Pensacola-Ferry Pass-Brent, FL metro area524,395 people
- Port St. Lucie, FL metro area522,676 people
- Ocala, FL metro area400,078 people
- Naples-Marco Island, FL metro area398,291 people
Questions
How fast is the Deltona-Daytona Beach-Ormond Beach, FL metro area growing?
Population estimates put the Deltona-Daytona Beach-Ormond Beach metro area at 746,933 people in 2025, up 11.2% since 2020, faster than the U.S. (+3.1%). It has 294,463 households. Against the 2015–2019 survey, median household income rose 41.5%, before inflation.
How much do households in the Deltona-Daytona Beach-Ormond Beach, FL metro area spend?
Households in the Deltona-Daytona Beach-Ormond Beach metro area spend about $4.4B a year on rent and homeowner costs, $1.7B on groceries and $1.1B on food away from home. Relative to the U.S., household spending in the Deltona-Daytona Beach-Ormond Beach metro area runs highest on vehicle insurance (an index of 119, where 100 is the U.S. average) and lowest on memberships, classes and admissions (70).
Which business types have the highest market scores in the Deltona-Daytona Beach-Ormond Beach, FL metro area?
Of the business types scored in the Deltona-Daytona Beach-Ormond Beach metro area, funeral homes (79), insurance agencies (77) and fast food and sandwich shops (75) have the highest Groundwork market scores. For funeral homes, that ranks #31 of 377 scored metro areas.
How does the Deltona-Daytona Beach-Ormond Beach, FL metro area compare with the U.S.?
Median household income in the Deltona-Daytona Beach-Ormond Beach metro area is $71,277, 12% below the U.S. median of $80,734. The population rose 11.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $324,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for home inspectors (twice the U.S. rate) and lowest for dry cleaners (38% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Deltona-Daytona Beach-Ormond Beach metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Deltona-Daytona Beach-Ormond Beach metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Deltona-Daytona Beach-Ormond Beach metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
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Figures are estimates for research only. Not investment or real estate advice.