County profile · Florida
Baker County, FL market data
How Baker County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 29,737
- +5.8% since 2020
- Households
- 9,165
- Median household income
- $79,836
- +26.2% vs. 2015–2019, before inflation
- Median home value
- $256,700
- Jobs located here
- 6,988
- Highest market score
- 84
- Coffee shops and cafes, #56 of 2,063 scored counties
A site report maps the competitors on map listings around any address in Baker County by name and distance, and the households and spending within reach. Or open the report at the center of Baker County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Baker County has an estimated 29,737 people and 9,165 households. Between 2020 and 2025, the population of Baker County grew 5.8%, faster than the U.S. (+3.1%). Median household income in Baker County is $79,836, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.2%, before inflation.
Relative to the U.S., household spending in Baker County runs highest on vehicle insurance (an index of 125, where 100 is the U.S. average) and lowest on memberships, classes and admissions (75).
Of the business types scored in Baker County, coffee shops and cafes (84); clothing and shoe stores (82); and clothing, shoe and laundry businesses (81) have the highest Groundwork market scores. For coffee shops and cafes, that ranks #56 of 2,063 scored counties.
Baker County is part of the Jacksonville metro area. Against the U.S., map listings per household run highest for convenience stores (2.5 times the U.S. rate) and lowest for real estate businesses (49% below the U.S. rate).
All 56 business types in Baker County
Highest Groundwork market score first. Each score compares Baker County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Coffee shops and cafes | 84 | #56 of 2,063 | 5 | 5.5 | $7.1M | 191 | 3 |
| Clothing and shoe stores | 82 | #123 of 2,087 | 5 | 5.5 | $3.5M | 274 | 3 |
| Clothing, shoes and laundry | 81 | #120 of 2,210 | 9 | 9.8 | $1.9M | 220 | 3 |
| Sit-down restaurants | 80 | #126 of 2,405 | 30 | 32.7 | $1.2M | 178 | 13 |
| Grocery stores | 77 | #255 of 2,070 | 5 | 5.5 | $11.3M | 121 | 3 |
| Insurance agencies | 77 | #291 of 2,272 | 9 | 9.8 | $2.5M | 198 | 7 |
| Gyms, studios and classes | 74 | #158 of 2,088 | 7 | 7.6 | $967K | 146 | 3 |
| Dentists and orthodontists | 72 | #225 of 1,886 | 7 | 7.6 | $1.5M | 150 | 3 |
| Restaurants and cafes | 72 | #340 of 2,405 | 70 | 76.4 | $505K | 136 | 36 |
| Real estate | 71 | #195 of 2,229 | 18 | 19.6 | Index only | 180 | 6 |
| Doctors, dentists and clinics | 67 | #458 of 2,394 | 43 | 46.9 | $241K | 158 | 13 |
| Pizza | 66 | #443 of 2,090 | 6 | 6.5 | $5.9M | 116 | 19 |
| Bakeries and dessert shops | 65 | #405 of 1,889 | 9 | 9.8 | $3.9M | 95 | 3 |
| Spas and skin care | 63 | #420 of 1,769 | 7 | 7.6 | $1.2M | 137 | Under 3 |
| Real estate agents and brokers | 63 | #439 of 2,176 | 17 | 18.5 | Index only | 152 | 6 |
| Home repair trades | 63 | #459 of 2,057 | 11 | 12.0 | $2.4M | 101 | 16 |
| HVAC and plumbing | 60 | #499 of 1,707 | 6 | 6.5 | $4.5M | 94 | 9 |
| Pet businesses | 56 | #834 of 2,200 | 12 | 13.1 | $694K | 79 | 6 |
| Barbershops | 52 | #656 of 1,356 | 5 | 5.5 | $1.7M | 89 | Under 3 |
| Grocery and convenience stores | 44 | #1,448 of 2,402 | 26 | 28.4 | $2.2M | 64 | 11 |
| Lawn, cleaning and pest control | 43 | #1,155 of 1,771 | 13 | 14.2 | $1.1M | 63 | 17 |
| Primary care and pediatrics | 42 | #1,104 of 1,656 | 11 | 12.0 | $940K | 53 | 10 |
| Fast food and sandwich shops | 41 | #1,480 of 2,222 | 20 | 21.8 | $1.8M | 58 | 19 |
| Hair salons | 41 | #1,612 of 2,339 | 25 | 27.3 | $336K | 78 | 6 |
| Landscaping and lawn care | 40 | #1,024 of 1,493 | 9 | 9.8 | $1.5M | 52 | 14 |
| Gas stations | 39 | #1,646 of 2,358 | 23 | 25.1 | $1.1M | 47 | 12 |
| Salons, barbers and spas | 37 | #1,872 of 2,385 | 47 | 51.3 | $179K | 84 | 12 |
| Convenience stores | 36 | #1,627 of 2,261 | 18 | 19.6 | $3.1M | 40 | 8 |
| Auto repair and car care | 35 | #1,856 of 2,401 | 39 | 42.6 | $208K | 77 | 16 |
| Funeral homes | 31 | #1,200 of 1,472 | 6 | 6.5 | $227K | 34 | 5 |
| Child care and preschools | 29 | #1,366 of 1,611 | 12 | 13.1 | $343K | 34 | 12 |
| Auto repair shops | 28 | #2,091 of 2,378 | 27 | 29.5 | $300K | 67 | 14 |
| Nail salons | 27 | #1,181 of 1,328 | 10 | 10.9 | $841K | 50 | 6 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 4.4 | $1.7M | 84 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 4.4 | $2.1M | 82 | 3 |
| Pet stores | Not scored | Not scored | 4 | 4.4 | $2.1M | 46 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 3.3 | $2.7M | 88 | 3 |
| Electricians | Not scored | Not scored | 3 | 3.3 | $9M | 75 | 4 |
| Pest control | Not scored | Not scored | 3 | 3.3 | $4.6M | 45 | 3 |
| Physical therapy | Not scored | Not scored | 3 | 3.3 | $3.4M | 143 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 3.3 | $2.8M | 102 | 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 2.2 | $4M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 2.2 | $5.2M | Too few | Under 3 |
| Gyms | Not scored | Not scored | 2 | 2.2 | $3.4M | Too few | 3 |
| Laundromats | Not scored | Not scored | 2 | 2.2 | $8.7M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 2.2 | $13.4M | Too few | 3 |
| Tire shops | Not scored | Not scored | 2 | 2.2 | $4M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.1 | $13.8M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.1 | $8.1M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.1 | $10.3M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.1 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 1.1 | $10.3M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.1 | $6.8M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Baker County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $8.1M | $883 | 92 |
| Gasoline and other fuels | $26M | $2,841 | 109 |
| Food away from home | $35.4M | $3,860 | 95 |
| Groceries | $56.3M | $6,141 | 97 |
| Personal care products and services | $8.4M | $917 | 91 |
| Child care and other personal services | $4.1M | $449 | 77 |
| Memberships, classes and admissions | $6.8M | $738 | 75 |
| Medical and dental services | $10.3M | $1,128 | 88 |
| Pets | $8.3M | $909 | 100 |
| Clothing, shoes and related services | $17.4M | $1,900 | 92 |
| Vehicle insurance | $22.4M | $2,440 | 125 |
| Home repairs, maintenance and insurance | $26.9M | $2,934 | 97 |
| Lawn care, cleaning and other household services | $13.8M | $1,502 | 106 |
| Rent and homeowner costs | $140.7M | $15,351 | 92 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Baker County
- Population, 2025 estimate
- 29,737+5.8% since 2020
- Households
- 9,165
- Median age
- 36.1
- Homes lived in by their owners
- 85%
- Vehicles per household
- 1.7
- Land area
- 585 sq. mi.
- People per square mile
- 49
- Median household income
- $79,836+26.2% vs. 2015–2019, before inflation
- Average household income
- $96,199
- Median home value
- $256,700
- Jobs located here
- 6,988
- Daytime population
- 24,500Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Baker County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Baker County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- St. Johns County, FL306,934 people
Questions
How fast is Baker County, FL growing?
Population estimates put Baker County at 29,737 people in 2025, up 5.8% since 2020, faster than the U.S. (+3.1%). It has 9,165 households. Median household income rose 26.2% from the 2015–2019 survey, before inflation.
How much do households in Baker County, FL spend?
Households in Baker County spend about $140.7M a year on rent and homeowner costs, $56.3M on groceries and $35.4M on food away from home. Set against the U.S., households in Baker County spend the most on vehicle insurance (an index of 125, where 100 is the U.S. average) and the least on memberships, classes and admissions (75).
Which business types have the highest market scores in Baker County, FL?
The highest Groundwork market scores in Baker County are for coffee shops and cafes (84); clothing and shoe stores (82); and clothing, shoe and laundry businesses (81). Baker County ranks #56 of 2,063 scored counties for coffee shops and cafes.
How does Baker County, FL compare with the U.S.?
The median household income in Baker County is $79,836 a year, in line with the U.S. median of $80,734. The population rose 5.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $256,700, against $332,700 for the U.S. For its number of households, Baker County has the most map listings, relative to the U.S., for convenience stores (2.5 times the U.S. rate) and the fewest for real estate businesses (49% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 33 of the 56 business types have a score in Baker County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Baker County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Baker County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Baker County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.