Metro area profile · Florida
Gainesville, FL metro area market data
Population, household spending and competition for 56 business types in the Gainesville metro area, each scored against other metro areas.
- Population, 2025
- 359,036
- +5.4% since 2020
- Households
- 142,499
- Median household income
- $61,468
- +31.2% vs. 2015–2019, before inflation
- Median home value
- $266,200
- Jobs located here
- 152,641
- Highest market score
- 77
- Insurance agencies, #52 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Gainesville metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Gainesville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 359,036 people live in the Gainesville metro area, in 142,499 households. Population estimates put the population change in the Gainesville metro area from 2020 to 2025 at +5.4%, faster than the U.S. (+3.1%). The median household income in the Gainesville metro area is $61,468 a year, 24% below the U.S. median of $80,734. That rose 31.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Gainesville metro area spend the most on vehicle insurance (an index of 113, where 100 is the U.S. average) and the least on memberships, classes and admissions (68).
The highest Groundwork market scores in the Gainesville metro area are for insurance agencies (77), oil change and quick-lube shops (68) and collision repair and body shops (68). The Gainesville metro area ranks #52 of 387 scored metro areas for insurance agencies.
The Gainesville metro area takes in 3 counties: Alachua County, Levy County and Gilchrist County. For its number of households, the Gainesville metro area has the most map listings, relative to the U.S., for pet stores (70% above the U.S. rate) and the fewest for dry cleaners (46% below the U.S. rate).
All 56 business types in the Gainesville metro area
Highest Groundwork market score first. Each score compares the Gainesville metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 77 | #52 of 387 | 169 | 11.9 | $1.9M | 149 | 105 |
| Oil change and quick lube | 68 | #52 of 290 | 6 | 0.4 | $19.2M | 140 | 7 |
| Collision repair and body shops | 68 | #69 of 381 | 28 | 2.0 | $4.1M | 134 | 23 |
| Home repair trades | 63 | #92 of 387 | 158 | 11.1 | $2.4M | 100 | 204 |
| Dry cleaners | 62 | #71 of 272 | 10 | 0.7 | $25.5M | 163 | 13 |
| Mortgage brokers and lenders | 60 | #100 of 373 | 42 | 2.9 | Index only | 125 | 16 |
| Roofing and gutters | 60 | #118 of 381 | 40 | 2.8 | $9.6M | 113 | 27 |
| Auto repair shops | 59 | #118 of 387 | 249 | 17.5 | $463K | 104 | 107 |
| HVAC and plumbing | 58 | #130 of 387 | 79 | 5.5 | $4.9M | 102 | 112 |
| Laundromats | 57 | #134 of 364 | 21 | 1.5 | $12.1M | 97 | 6 |
| Pet grooming and boarding | 56 | #153 of 386 | 55 | 3.9 | $2.2M | 85 | 26 |
| Electricians | 55 | #161 of 383 | 39 | 2.7 | $9.8M | 82 | 65 |
| Auto repair and car care | 55 | #167 of 387 | 448 | 31.4 | $257K | 96 | 163 |
| House cleaning | 54 | #141 of 375 | 32 | 2.2 | $6.2M | 97 | 91 |
| Optometrists and eye care | 54 | #163 of 386 | 52 | 3.6 | $2.9M | 92 | 13 |
| Car washes and detailing | 54 | #170 of 387 | 48 | 3.4 | $2.4M | 95 | 18 |
| Clothing and shoe stores | 52 | #194 of 387 | 192 | 13.5 | $1.3M | 104 | 109 |
| Funeral homes | 51 | #170 of 377 | 29 | 2.0 | $642K | 95 | 16 |
| Chiropractors | 51 | #181 of 386 | 62 | 4.4 | $2.4M | 101 | 33 |
| Physical therapy | 51 | #188 of 386 | 69 | 4.8 | $2.2M | 90 | 41 |
| Clothing, shoes and laundry | 50 | #204 of 387 | 279 | 19.6 | $913K | 104 | 128 |
| Landscaping and lawn care | 49 | #195 of 385 | 91 | 6.4 | $2.2M | 75 | 148 |
| Bakeries and dessert shops | 49 | #203 of 387 | 122 | 8.6 | $4.1M | 99 | 81 |
| Pizza | 48 | #214 of 387 | 105 | 7.4 | $4.8M | 94 | 285 |
| Urgent care and walk-in clinics | 47 | #111 of 197 | 5 | 0.4 | $29.9M | 122 | 17 |
| Lawn, cleaning and pest control | 47 | #199 of 387 | 149 | 10.5 | $1.3M | 79 | 269 |
| Barbershops | 47 | #228 of 387 | 82 | 5.8 | $1.5M | 77 | 5 |
| Fast food and sandwich shops | 46 | #223 of 387 | 195 | 13.7 | $2.6M | 84 | 285 |
| Restaurants and cafes | 45 | #225 of 387 | 1,455 | 102.1 | $345K | 93 | 602 |
| Grocery stores | 45 | #233 of 387 | 92 | 6.5 | $8.9M | 96 | 53 |
| Hair salons | 45 | #234 of 387 | 296 | 20.8 | $403K | 94 | 76 |
| Nail salons | 45 | #241 of 387 | 88 | 6.2 | $1.4M | 81 | 16 |
| Sit-down restaurants | 44 | #239 of 387 | 809 | 56.8 | $620K | 93 | 241 |
| Spas and skin care | 44 | #244 of 387 | 141 | 9.9 | $846K | 97 | 28 |
| Salons, barbers and spas | 44 | #261 of 387 | 620 | 43.5 | $193K | 91 | 128 |
| Pest control | 43 | #220 of 345 | 26 | 1.8 | $7.6M | 75 | 30 |
| Property management | 43 | #241 of 374 | 38 | 2.7 | Index only | 97 | 94 |
| Coffee shops and cafes | 43 | #256 of 387 | 160 | 11.2 | $3.1M | 85 | 72 |
| Grocery and convenience stores | 42 | #250 of 387 | 276 | 19.4 | $3M | 88 | 94 |
| Dentists and orthodontists | 42 | #255 of 387 | 156 | 10.9 | $960K | 98 | 124 |
| Real estate | 42 | #258 of 387 | 491 | 34.5 | Index only | 96 | 330 |
| Martial arts and dance studios | 42 | #265 of 387 | 52 | 3.6 | $1.8M | 91 | 41 |
| Real estate agents and brokers | 41 | #270 of 387 | 399 | 28.0 | Index only | 94 | 175 |
| Convenience stores | 40 | #258 of 387 | 135 | 9.5 | $6.1M | 77 | 41 |
| Child care and preschools | 40 | #268 of 387 | 83 | 5.8 | $731K | 73 | 88 |
| Tire shops | 39 | #267 of 386 | 54 | 3.8 | $2.1M | 85 | 25 |
| Gas stations | 39 | #276 of 387 | 216 | 15.2 | $1.7M | 72 | 127 |
| Yoga, Pilates and fitness studios | 38 | #280 of 347 | 33 | 2.3 | $2.9M | 71 | 40 |
| Pet stores | 38 | #285 of 382 | 49 | 3.4 | $2.4M | 54 | 11 |
| Home inspectors | 35 | #187 of 243 | 12 | 0.8 | Index only | 65 | 13 |
| Gyms | 35 | #323 of 387 | 120 | 8.4 | $792K | 61 | 40 |
| Doctors, dentists and clinics | 33 | #330 of 387 | 1,355 | 95.1 | $111K | 72 | 482 |
| Gyms, studios and classes | 32 | #348 of 387 | 205 | 14.4 | $464K | 70 | 81 |
| Pet businesses | 30 | #338 of 387 | 211 | 14.8 | $564K | 64 | 108 |
| Primary care and pediatrics | 29 | #334 of 387 | 139 | 9.8 | $1.1M | 60 | 254 |
| Veterinarians | 27 | #346 of 384 | 79 | 5.5 | $1.5M | 55 | 71 |
Household spending in the Gainesville metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $115.2M | $809 | 84 |
| Gasoline and other fuels | $371.2M | $2,605 | 100 |
| Food away from home | $501.7M | $3,521 | 86 |
| Groceries | $819.3M | $5,749 | 91 |
| Personal care products and services | $119.4M | $838 | 83 |
| Child care and other personal services | $60.7M | $426 | 73 |
| Memberships, classes and admissions | $95.1M | $667 | 68 |
| Medical and dental services | $149.7M | $1,051 | 82 |
| Pets | $119M | $835 | 92 |
| Clothing, shoes and related services | $254.8M | $1,788 | 87 |
| Vehicle insurance | $316M | $2,218 | 113 |
| Home repairs, maintenance and insurance | $383.4M | $2,691 | 89 |
| Lawn care, cleaning and other household services | $198.6M | $1,394 | 99 |
| Rent and homeowner costs | $2B | $14,358 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Gainesville metro area
- Population, 2025 estimate
- 359,036+5.4% since 2020
- Households
- 142,499
- Median age
- 38.4
- Homes lived in by their owners
- 59%
- Vehicles per household
- 1.7
- Land area
- 2,344 sq. mi.
- People per square mile
- 149
- Median household income
- $61,468+31.2% vs. 2015–2019, before inflation
- Average household income
- $91,169
- Median home value
- $266,200
- Jobs located here
- 152,641
- Daytime population
- 368,793Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Gainesville metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Gainesville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Gainesville metro area 3
- Alachua County, FL285,492 people
- Levy County, FL45,391 people
- Gilchrist County, FL19,040 people
Other markets based in Florida 12
- Miami-Fort Lauderdale-West Palm Beach, FL metro area6,249,291 people
- Tampa-St. Petersburg-Clearwater, FL metro area3,304,691 people
- Orlando-Kissimmee-Sanford, FL metro area2,793,746 people
- Jacksonville, FL metro area1,683,960 people
- North Port-Bradenton-Sarasota, FL metro area889,339 people
- Cape Coral-Fort Myers, FL metro area817,666 people
- Lakeland-Winter Haven, FL metro area790,694 people
- Deltona-Daytona Beach-Ormond Beach, FL metro area706,150 people
- Palm Bay-Melbourne-Titusville, FL metro area632,780 people
- Pensacola-Ferry Pass-Brent, FL metro area524,395 people
- Port St. Lucie, FL metro area522,676 people
- Ocala, FL metro area400,078 people
Questions
How fast is the Gainesville, FL metro area growing?
Population estimates put the Gainesville metro area at 359,036 people in 2025, up 5.4% since 2020, faster than the U.S. (+3.1%). It has 142,499 households. Against the 2015–2019 survey, median household income rose 31.2%, before inflation.
How much do households in the Gainesville, FL metro area spend?
Households in the Gainesville metro area spend about $2B a year on rent and homeowner costs, $819.3M on groceries and $501.7M on food away from home. Relative to the U.S., household spending in the Gainesville metro area runs highest on vehicle insurance (an index of 113, where 100 is the U.S. average) and lowest on memberships, classes and admissions (68).
Which business types have the highest market scores in the Gainesville, FL metro area?
Of the business types scored in the Gainesville metro area, insurance agencies (77), oil change and quick-lube shops (68) and collision repair and body shops (68) have the highest Groundwork market scores. For insurance agencies, that ranks #52 of 387 scored metro areas.
How does the Gainesville, FL metro area compare with the U.S.?
Median household income in the Gainesville metro area is $61,468, 24% below the U.S. median of $80,734. The population rose 5.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $266,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pet stores (70% above the U.S. rate) and lowest for dry cleaners (46% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Gainesville metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Gainesville metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Gainesville metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Gainesville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.