County profile · Florida
Okaloosa County, FL market data
Population, household spending and competition for 56 business types in Okaloosa County, each scored against other counties.
- Population, 2025
- 221,810
- +4.6% since 2020
- Households
- 85,411
- Median household income
- $81,998
- +29.3% vs. 2015–2019, before inflation
- Median home value
- $351,200
- Jobs located here
- 91,084
- Highest market score
- 80
- Dry cleaners, #14 of 507 scored counties
A site report maps the competitors on map listings around any address in Okaloosa County by name and distance, and the households and spending within reach. Or open the report at the center of Okaloosa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 221,810 people live in Okaloosa County, in 85,411 households. Population estimates show Okaloosa County grew 4.6% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Okaloosa County is $81,998 a year, 2% above the U.S. median of $80,734. That rose 29.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Okaloosa County spend the most on vehicle insurance (an index of 129, where 100 is the U.S. average) and the least on memberships, classes and admissions (83).
The highest Groundwork market scores in Okaloosa County are for dry cleaners (80), grocery stores (73) and electricians (72). Okaloosa County ranks #14 of 507 scored counties for dry cleaners.
Okaloosa County is part of the Crestview-Fort Walton Beach-Destin metro area. For its number of households, Okaloosa County has the most map listings, relative to the U.S., for house cleaning businesses (2.7 times the U.S. rate) and the fewest for electricians (20% below the U.S. rate).
All 56 business types in Okaloosa County
Highest Groundwork market score first. Each score compares Okaloosa County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dry cleaners | 80 | #14 of 507 | 5 | 0.6 | $34.1M | 218 | 5 |
| Grocery stores | 73 | #344 of 2,070 | 53 | 6.2 | $10.1M | 109 | 29 |
| Electricians | 72 | #131 of 1,160 | 17 | 2.0 | $15.4M | 129 | 56 |
| Convenience stores | 70 | #444 of 2,261 | 80 | 9.4 | $6.7M | 85 | 20 |
| Grocery and convenience stores | 69 | #479 of 2,402 | 172 | 20.1 | $3.1M | 92 | 49 |
| Insurance agencies | 69 | #503 of 2,272 | 110 | 12.9 | $2M | 156 | 78 |
| Child care and preschools | 68 | #324 of 1,611 | 48 | 5.6 | $895K | 89 | 34 |
| Gas stations | 68 | #456 of 2,358 | 91 | 10.7 | $2.8M | 116 | 100 |
| Funeral homes | 67 | #311 of 1,472 | 17 | 2.0 | $666K | 98 | 6 |
| Pet grooming and boarding | 64 | #389 of 1,461 | 39 | 4.6 | $2.1M | 83 | 19 |
| Landscaping and lawn care | 63 | #413 of 1,493 | 53 | 6.2 | $2.5M | 86 | 86 |
| Veterinarians | 61 | #477 of 1,485 | 39 | 4.6 | $2.1M | 77 | 24 |
| Collision repair and body shops | 58 | #487 of 1,327 | 24 | 2.8 | $3.3M | 108 | 22 |
| Tire shops | 58 | #583 of 1,530 | 39 | 4.6 | $2M | 82 | 11 |
| Pet businesses | 57 | #787 of 2,200 | 119 | 13.9 | $691K | 79 | 53 |
| Roofing and gutters | 53 | #538 of 1,177 | 44 | 5.2 | $6M | 71 | 18 |
| Laundromats | 52 | #364 of 785 | 17 | 2.0 | $10M | 80 | 7 |
| Oil change and quick lube | 51 | #246 of 479 | 7 | 0.8 | $11.4M | 83 | 7 |
| Auto repair shops | 51 | #1,159 of 2,378 | 195 | 22.8 | $409K | 92 | 83 |
| Pizza | 50 | #1,027 of 2,090 | 85 | 10.0 | $4.1M | 80 | 204 |
| Home repair trades | 48 | #1,157 of 2,057 | 147 | 17.2 | $1.8M | 74 | 169 |
| Pet stores | 47 | #542 of 974 | 25 | 2.9 | $3.3M | 73 | 10 |
| Barbershops | 47 | #789 of 1,356 | 59 | 6.9 | $1.4M | 73 | 6 |
| Martial arts and dance studios | 46 | #803 of 1,334 | 47 | 5.5 | $1.5M | 73 | 21 |
| Chiropractors | 46 | #868 of 1,490 | 52 | 6.1 | $1.9M | 81 | 29 |
| Coffee shops and cafes | 46 | #1,187 of 2,063 | 122 | 14.3 | $2.8M | 76 | 58 |
| Fast food and sandwich shops | 46 | #1,318 of 2,222 | 144 | 16.9 | $2.4M | 79 | 204 |
| Auto repair and car care | 46 | #1,401 of 2,401 | 357 | 41.8 | $224K | 83 | 120 |
| Nail salons | 45 | #851 of 1,328 | 90 | 10.5 | $907K | 54 | 13 |
| Bakeries and dessert shops | 45 | #1,132 of 1,889 | 113 | 13.2 | $3.1M | 74 | 58 |
| HVAC and plumbing | 44 | #1,083 of 1,707 | 86 | 10.1 | $3.1M | 64 | 95 |
| Clothing and shoe stores | 44 | #1,270 of 2,087 | 154 | 18.0 | $1.1M | 87 | 107 |
| Pest control | 43 | #450 of 699 | 22 | 2.6 | $6.1M | 60 | 19 |
| Dentists and orthodontists | 43 | #1,206 of 1,886 | 111 | 13.0 | $908K | 92 | 67 |
| Clothing, shoes and laundry | 41 | #1,475 of 2,210 | 227 | 26.6 | $752K | 85 | 119 |
| Primary care and pediatrics | 40 | #1,145 of 1,656 | 63 | 7.4 | $1.6M | 90 | 239 |
| Lawn, cleaning and pest control | 40 | #1,275 of 1,771 | 125 | 14.6 | $1.1M | 64 | 201 |
| Hair salons | 38 | #1,749 of 2,339 | 258 | 30.2 | $317K | 74 | 67 |
| Optometrists and eye care | 36 | #991 of 1,302 | 51 | 6.0 | $2M | 63 | 19 |
| Restaurants and cafes | 36 | #1,803 of 2,405 | 1,317 | 154.2 | $262K | 71 | 492 |
| Sit-down restaurants | 36 | #1,818 of 2,405 | 772 | 90.4 | $447K | 67 | 228 |
| Car washes and detailing | 35 | #1,105 of 1,451 | 50 | 5.9 | $1.6M | 63 | 18 |
| Gyms, studios and classes | 35 | #1,661 of 2,088 | 181 | 21.2 | $385K | 58 | 57 |
| Mortgage brokers and lenders | 34 | #731 of 887 | 54 | 6.3 | Index only | 64 | 24 |
| Gyms | 34 | #1,414 of 1,792 | 101 | 11.8 | $689K | 53 | 36 |
| Salons, barbers and spas | 34 | #2,016 of 2,385 | 553 | 64.7 | $148K | 69 | 125 |
| House cleaning | 33 | #716 of 847 | 50 | 5.9 | $2.7M | 42 | 96 |
| Physical therapy | 33 | #1,154 of 1,422 | 61 | 7.1 | $1.7M | 69 | 55 |
| Spas and skin care | 33 | #1,469 of 1,769 | 140 | 16.4 | $583K | 67 | 33 |
| Home inspectors | 32 | #346 of 415 | 11 | 1.3 | Index only | 47 | 9 |
| Yoga, Pilates and fitness studios | 32 | #664 of 777 | 33 | 3.9 | $2.1M | 52 | 36 |
| Real estate agents and brokers | 31 | #2,009 of 2,176 | 464 | 54.3 | Index only | 54 | 244 |
| Real estate | 31 | #2,057 of 2,229 | 588 | 68.8 | Index only | 53 | 434 |
| Doctors, dentists and clinics | 31 | #2,062 of 2,394 | 801 | 93.8 | $126K | 83 | 414 |
| Property management | 27 | #826 of 910 | 59 | 6.9 | Index only | 41 | 103 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 0.5 | $25.2M | 103 | 5 |
Household spending in Okaloosa County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $79.8M | $935 | 98 |
| Gasoline and other fuels | $252.4M | $2,955 | 114 |
| Food away from home | $345.1M | $4,041 | 99 |
| Groceries | $537M | $6,288 | 100 |
| Personal care products and services | $81.7M | $956 | 95 |
| Child care and other personal services | $43M | $503 | 87 |
| Memberships, classes and admissions | $69.6M | $815 | 83 |
| Medical and dental services | $100.8M | $1,180 | 92 |
| Pets | $82.2M | $963 | 106 |
| Clothing, shoes and related services | $170.7M | $1,999 | 97 |
| Vehicle insurance | $215.7M | $2,526 | 129 |
| Home repairs, maintenance and insurance | $262.4M | $3,073 | 102 |
| Lawn care, cleaning and other household services | $134M | $1,569 | 111 |
| Rent and homeowner costs | $1.4B | $15,899 | 95 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Okaloosa County
- Population, 2025 estimate
- 221,810+4.6% since 2020
- Households
- 85,411
- Median age
- 39.1
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 930 sq. mi.
- People per square mile
- 233
- Median household income
- $81,998+29.3% vs. 2015–2019, before inflation
- Average household income
- $109,934
- Median home value
- $351,200
- Jobs located here
- 91,084
- Daytime population
- 224,037Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Okaloosa County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Okaloosa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Calhoun County, FL13,492 people
Questions
How fast is Okaloosa County, FL growing?
Population estimates put Okaloosa County at 221,810 people in 2025, up 4.6% since 2020, faster than the U.S. (+3.1%). It has 85,411 households. Against the 2015–2019 survey, median household income rose 29.3%, before inflation.
How much do households in Okaloosa County, FL spend?
Households in Okaloosa County spend about $1.4B a year on rent and homeowner costs, $537M on groceries and $345.1M on food away from home. Relative to the U.S., household spending in Okaloosa County runs highest on vehicle insurance (an index of 129, where 100 is the U.S. average) and lowest on memberships, classes and admissions (83).
Which business types have the highest market scores in Okaloosa County, FL?
Of the business types scored in Okaloosa County, dry cleaners (80), grocery stores (73) and electricians (72) have the highest Groundwork market scores. For dry cleaners, that ranks #14 of 507 scored counties.
How does Okaloosa County, FL compare with the U.S.?
Median household income in Okaloosa County is $81,998, 2% above the U.S. median of $80,734. The population rose 4.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $351,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for house cleaning businesses (2.7 times the U.S. rate) and lowest for electricians (20% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Okaloosa County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Okaloosa County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Okaloosa County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Okaloosa County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.