Groundwork

Market rankings · Florida

Funeral homes in Florida

Every metro area, small-town market and county in Florida, ranked by the Groundwork market score for funeral homes, with competitor counts and household spending for each.

Listings
1,335
176 chain locations (13%)
Official establishments
645
−2.4% since 2019
Household spending a year
$1.5B
On funerals
Listings per 10k households
1.5
29% below the U.S.
Spending per listing
$1.1M
67% above the U.S.
Rank among states
#1 of 51
Market score 92 · Very high

A site report maps the funeral homes on map listings around any address in Florida by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

There are 1,335 funeral homes on map listings in Florida as of September 2026. 176 of them (13%) are chain locations, against 10% across the U.S. That is 1.5 per 10,000 households, 29% below the U.S. rate of 2.1.

At $173 per household (21% above the U.S. average), households in Florida spend about $1.5B a year on funerals. That is about $1.1M of household spending for each home on map listings, 67% above the U.S. figure of $679K.

The official count of businesses with payroll classed as funeral homes and funeral services in Florida was 645 in 2023, down 2.4% from 2019. That is one for every 13,570 households, against one for every 8,510 across the U.S. Across the U.S., the count fell 1.7% over the same years. Since fiscal 2022, 25 SBA-backed loans worth $22.7M have gone to businesses classed as funeral homes and funeral services in Florida.

Among the 50 states and DC, Florida ranks #1 for funeral homes, with a Groundwork market score of 92 (very high). Of the 22 scored metro areas in or partly in Florida, the Wildwood-The Villages metro area scores highest (99). Of the 4 scored small-town markets in or partly in Florida, the Key West-Key Largo area scores highest (78).

Every market in Florida for funeral homes

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Florida, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Florida, ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Wildwood-The Villages, FL9991.3$2.4M+21.1%#1 of 377
2Punta Gorda, FL98111.2$2.1M+15.5%#2 of 377
3Naples-Marco Island, FL97140.8$3M+10.6%#3 of 377
4Cape Coral-Fort Myers, FL97381.2$1.9M+14.4%#4 of 377
5North Port-Bradenton-Sarasota, FL95551.4$1.6M+13.2%#5 of 377
6Palm Bay-Melbourne-Titusville, FL92341.3$1.4M+9.1%#6 of 377
7Sebastian-Vero Beach-West Vero Corridor, FL92131.8$1.4M+7.7%#7 of 377
8Port St. Lucie, FL91341.7$1.3M+16.0%#8 of 377
9Tampa-St. Petersburg-Clearwater, FL871851.4$1.2M+7.3%#14 of 377
10Miami-Fort Lauderdale-West Palm Beach, FL863211.4$1.3M+4.2%#16 of 377
11Lakeland-Winter Haven, FL85511.8$944K+19.8%#20 of 377
12Ocala, FL83321.9$1.1M+17.3%#23 of 377
13Homosassa Springs, FL80131.8$1.3M+11.1%#29 of 377
14Deltona-Daytona Beach-Ormond Beach, FL79582.0$948K+11.2%#31 of 377
15Orlando-Kissimmee-Sanford, FL771151.1$1.2M+10.3%#40 of 377
16Sebring, FL77143.0$820K+9.7%#42 of 377
17Pensacola-Ferry Pass-Brent, FL73291.4$994K+6.5%#60 of 377
18Jacksonville, FL701091.6$830K+10.7%#75 of 377
19Crestview-Fort Walton Beach-Destin, FL63231.9$698K+9.4%#108 of 377
20Panama City-Panama City Beach, FL60182.0$679K+15.7%#124 of 377
21Gainesville, FL51292.0$642K+5.4%#170 of 377
22Tallahassee, FL40392.5$486K+3.1%#247 of 377

Small-town markets

Small-town markets reaching Florida, ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Key West-Key Largo, FL7851.5$1.2M−2.9%#34 of 365
2Clewiston, FL7752.7$553K+18.8%#38 of 365
3Lake City, FL7782.9$515K+6.2%#40 of 365
4Palatka, FL64134.1$395K+5.9%#97 of 365
Okeechobee, FLNot scored42.6$649K+7.4%
Arcadia, FLNot scored21.6$1.3M+8.8%

Counties

Counties in Florida, ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sumter County, FL9991.3$2.4M+21.1%#1 of 1,472
2Charlotte County, FL98111.2$2.1M+15.5%#2 of 1,472
3Collier County, FL97140.8$3M+10.6%#3 of 1,472
4Lee County, FL97381.2$1.9M+14.4%#4 of 1,472
5St. Johns County, FL9680.7$2.4M+25.0%#5 of 1,472
6Sarasota County, FL96341.6$1.6M+10.0%#7 of 1,472
7Manatee County, FL95211.2$1.8M+16.6%#8 of 1,472
8Indian River County, FL95131.8$1.4M+7.7%#9 of 1,472
9Pasco County, FL95351.5$1.2M+19.1%#10 of 1,472
10Flagler County, FL9461.1$1.9M+21.0%#11 of 1,472
11Brevard County, FL94341.3$1.4M+9.1%#12 of 1,472
12St. Lucie County, FL94221.6$1.2M+21.4%#13 of 1,472
13Palm Beach County, FL92831.4$1.6M+5.5%#17 of 1,472
14Martin County, FL92121.8$1.3M+4.8%#18 of 1,472
15Hernando County, FL91131.6$1.3M+13.3%#20 of 1,472
16Lake County, FL90241.5$1.4M+18.1%#22 of 1,472
17Marion County, FL89321.9$1.1M+17.3%#26 of 1,472
18Nassau County, FL8861.5$1.1M+17.4%#29 of 1,472
19Polk County, FL88511.8$944K+19.8%#30 of 1,472
20Miami-Dade County, FL871071.1$1.5M+4.0%#32 of 1,472
21Citrus County, FL87131.8$1.3M+11.1%#33 of 1,472
22Highlands County, FL85143.0$820K+9.7%#41 of 1,472
23Volusia County, FL83522.1$839K+9.1%#46 of 1,472
24Clay County, FL82101.2$1.2M+9.4%#49 of 1,472
25Santa Rosa County, FL7991.2$1.1M+11.7%#77 of 1,472
Show all 67 counties
Counties in Florida, ranked for funeral homes by Groundwork market score, continued
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
26Pinellas County, FL79721.7$1.1M−1.2%#79 of 1,472
27Broward County, FL791311.7$905K+3.6%#81 of 1,472
28Osceola County, FL77161.1$1.2M+23.2%#104 of 1,472
29Hillsborough County, FL76651.1$1.2M+7.4%#119 of 1,472
30Seminole County, FL74211.1$1.2M+4.3%#157 of 1,472
31Orange County, FL74541.0$1.2M+6.7%#158 of 1,472
32Bay County, FL73131.7$820K+17.2%#187 of 1,472
33Escambia County, FL72201.6$928K+3.5%#197 of 1,472
34Monroe County, FL7151.5$1.2M−2.9%#212 of 1,472
35Walton County, FL7161.7$788K+22.9%#223 of 1,472
36Okaloosa County, FL67172.0$666K+4.6%#311 of 1,472
37Suwannee County, FL6574.3$429K+10.6%#369 of 1,472
38Duval County, FL64791.9$647K+6.5%#385 of 1,472
39Columbia County, FL6282.9$515K+6.2%#448 of 1,472
40Leon County, FL60191.5$726K+1.7%#476 of 1,472
41Alachua County, FL56242.1$589K+3.7%#558 of 1,472
42Putnam County, FL54134.1$395K+5.9%#613 of 1,472
43Hendry County, FL4753.5$360K+21.5%#801 of 1,472
44Washington County, FL4755.4$312K+5.4%#806 of 1,472
45Madison County, FL44811.5$146K+5.0%#885 of 1,472
46Jackson County, FL41148.1$221K+5.4%#965 of 1,472
47Gadsden County, FL33137.7$187K+2.0%#1,170 of 1,472
48Baker County, FL3166.5$227K+5.8%#1,200 of 1,472
Levy County, FLNot scored42.2$809K+12.7%
Okeechobee County, FLNot scored42.6$649K+7.4%
Wakulla County, FLNot scored32.4$567K+12.3%
DeSoto County, FLNot scored21.6$1.3M+8.8%
Bradford County, FLNot scored44.3$396K+0.3%
Hardee County, FLNot scored22.4$705K+2.4%
Taylor County, FLNot scored33.8$540K−2.5%
Holmes County, FLNot scored22.9$663K+2.7%
Gilchrist County, FLNot scored11.4$1.2M+14.5%
Dixie County, FLNot scored11.6$1.1M+8.0%
Union County, FLNot scored24.6$392K+5.2%
Gulf County, FLNot scored35.0$331K+11.7%
Jefferson County, FLNot scored47.0$261K+11.1%
Hamilton County, FLNot scored24.7$392K+3.3%
Calhoun County, FLNot scored36.5$277K−3.0%
Glades County, FLNot scored00.0n/a+9.9%
Franklin County, FLNot scored12.0$851K+4.5%
Lafayette County, FLNot scored13.8$529K+6.8%
Liberty County, FLNot scored13.9$355K+2.8%

Markets with fewer than 5 funeral homes on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many funeral homes are in Florida?

As of September 2026, map listings count 1,335 funeral homes in Florida. 176 of them (13%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 645 businesses with payroll classed as funeral homes and funeral services in 2023, down 2.4% from 2019.

How much do households in Florida spend on funerals?

About $1.5B a year, or $173 per household. That is 21% above the U.S. average (an index of 121, where 100 is the U.S. average). Spread across the 1,335 funeral homes on map listings, it comes to $1.1M per home. It is estimated from the incomes of the 8,752,810 households in Florida and national spending patterns by income.

How does Florida compare with the U.S. for funeral homes?

Florida has 1.5 funeral homes per 10,000 households, 29% below the U.S. rate of 2.1. Spending per home is $1.1M, 67% above the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, Florida would have about 2,233, against 1,335 on map listings. There is one business with payroll in the industry for every 13,570 households, against one for every 8,510 across the U.S. The official count fell 2.4% from 2019 to 2023, against −1.7% for the U.S.

Which market in Florida has the highest market score for funeral homes?

Among 22 scored metro areas in or partly in Florida, the Wildwood-The Villages metro area scores highest, at 99 (very high). Among 4 scored small-town markets in or partly in Florida, the Key West-Key Largo area scores highest, at 78 (high). Among 48 scored counties in Florida, Sumter County scores highest, at 99 (very high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Florida scores 92 for funeral homes (very high), #1 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Florida. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Funeral homes in other states

All 51 states

Top markets for funeral homes across the U.S. · All business types in Florida

Screening a site or an acquisition in Florida?

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.