County profile · Florida
Indian River County, FL market data
How Indian River County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 172,799
- +7.7% since 2020
- Households
- 70,816
- Median household income
- $73,491
- +34.3% vs. 2015–2019, before inflation
- Median home value
- $351,500
- Jobs located here
- 57,126
- Highest market score
- 95
- Funeral homes, #9 of 1,472 scored counties
A site report maps the competitors on map listings around any address in Indian River County by name and distance, and the households and spending within reach. Or open the report at the center of Indian River County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Indian River County has an estimated 172,799 people and 70,816 households. Population estimates show Indian River County grew 7.7% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Indian River County is $73,491, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.3%, before inflation.
Relative to the U.S., household spending in Indian River County runs highest on vehicle insurance (an index of 115, where 100 is the U.S. average) and lowest on memberships, classes and admissions (78).
Of the business types scored in Indian River County, funeral homes (95), child care centers and preschools (80) and fast food and sandwich shops (80) have the highest Groundwork market scores. For funeral homes, that ranks #9 of 1,472 scored counties.
Indian River County is part of the Sebastian-Vero Beach-West Vero Corridor metro area. Against the U.S., map listings per household run highest for pest control companies (twice the U.S. rate) and lowest for martial arts and dance studios (37% below the U.S. rate).
All 56 business types in Indian River County
Highest Groundwork market score first. Each score compares Indian River County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 95 | #9 of 1,472 | 13 | 1.8 | $1.4M | 203 | 4 |
| Child care and preschools | 80 | #86 of 1,611 | 27 | 3.8 | $1.2M | 125 | 29 |
| Fast food and sandwich shops | 80 | #132 of 2,222 | 72 | 10.2 | $3.8M | 123 | 93 |
| Pizza | 77 | #146 of 2,090 | 50 | 7.1 | $5.4M | 107 | 93 |
| Laundromats | 72 | #133 of 785 | 5 | 0.7 | $27.2M | 218 | 6 |
| Coffee shops and cafes | 72 | #254 of 2,063 | 58 | 8.2 | $4.7M | 126 | 31 |
| Grocery stores | 71 | #379 of 2,070 | 37 | 5.2 | $11.6M | 125 | 30 |
| Martial arts and dance studios | 70 | #165 of 1,334 | 22 | 3.1 | $2.5M | 122 | 15 |
| Bakeries and dessert shops | 70 | #274 of 1,889 | 56 | 7.9 | $4.8M | 117 | 31 |
| Gas stations | 70 | #408 of 2,358 | 76 | 10.7 | $2.4M | 103 | 40 |
| Convenience stores | 70 | #422 of 2,261 | 42 | 5.9 | $10.2M | 130 | 28 |
| Grocery and convenience stores | 69 | #462 of 2,402 | 107 | 15.1 | $4M | 119 | 58 |
| Restaurants and cafes | 68 | #460 of 2,405 | 643 | 90.8 | $422K | 114 | 272 |
| Collision repair and body shops | 64 | #353 of 1,327 | 18 | 2.5 | $3.3M | 106 | 11 |
| Dry cleaners | 60 | #170 of 507 | 9 | 1.3 | $15.1M | 97 | 5 |
| Electricians | 58 | #409 of 1,160 | 22 | 3.1 | $9.5M | 79 | 52 |
| Auto repair shops | 58 | #809 of 2,378 | 123 | 17.4 | $477K | 107 | 63 |
| Insurance agencies | 58 | #852 of 2,272 | 103 | 14.5 | $1.5M | 123 | 73 |
| Optometrists and eye care | 57 | #501 of 1,302 | 30 | 4.2 | $2.7M | 85 | 10 |
| Physical therapy | 56 | #553 of 1,422 | 31 | 4.4 | $2.6M | 108 | 29 |
| Sit-down restaurants | 56 | #913 of 2,405 | 370 | 52.2 | $733K | 110 | 146 |
| Auto repair and car care | 56 | #940 of 2,401 | 219 | 30.9 | $268K | 100 | 88 |
| Chiropractors | 54 | #641 of 1,490 | 43 | 6.1 | $1.9M | 78 | 16 |
| Gyms | 54 | #777 of 1,792 | 58 | 8.2 | $935K | 72 | 17 |
| Yoga, Pilates and fitness studios | 53 | #338 of 777 | 17 | 2.4 | $3.2M | 79 | 17 |
| Pet grooming and boarding | 51 | #715 of 1,461 | 33 | 4.7 | $2M | 77 | 29 |
| Veterinarians | 51 | #732 of 1,485 | 36 | 5.1 | $1.8M | 66 | 26 |
| Gyms, studios and classes | 51 | #1,024 of 2,088 | 97 | 13.7 | $559K | 84 | 32 |
| Tire shops | 49 | #808 of 1,530 | 29 | 4.1 | $2M | 81 | 12 |
| Car washes and detailing | 48 | #782 of 1,451 | 29 | 4.1 | $2M | 80 | 11 |
| Primary care and pediatrics | 48 | #900 of 1,656 | 45 | 6.4 | $1.8M | 100 | 148 |
| Pet businesses | 48 | #1,212 of 2,200 | 109 | 15.4 | $594K | 68 | 65 |
| Barbershops | 47 | #788 of 1,356 | 45 | 6.4 | $1.4M | 76 | Under 3 |
| Home inspectors | 46 | #228 of 415 | 5 | 0.7 | Index only | 83 | 9 |
| House cleaning | 44 | #537 of 847 | 22 | 3.1 | $4.8M | 76 | 78 |
| Roofing and gutters | 44 | #730 of 1,177 | 41 | 5.8 | $5.1M | 60 | 20 |
| Nail salons | 44 | #873 of 1,328 | 47 | 6.6 | $1.4M | 82 | 19 |
| HVAC and plumbing | 43 | #1,126 of 1,707 | 76 | 10.7 | $2.8M | 58 | 76 |
| Home repair trades | 43 | #1,390 of 2,057 | 139 | 19.6 | $1.5M | 62 | 148 |
| Mortgage brokers and lenders | 42 | #591 of 887 | 35 | 4.9 | Index only | 80 | 17 |
| Clothing and shoe stores | 42 | #1,343 of 2,087 | 143 | 20.2 | $953K | 75 | 80 |
| Clothing, shoes and laundry | 42 | #1,428 of 2,210 | 187 | 26.4 | $728K | 83 | 91 |
| Landscaping and lawn care | 41 | #984 of 1,493 | 64 | 9.0 | $1.7M | 57 | 170 |
| Spas and skin care | 41 | #1,225 of 1,769 | 105 | 14.8 | $614K | 70 | 17 |
| Pet stores | 40 | #653 of 974 | 24 | 3.4 | $2.7M | 60 | 10 |
| Property management | 39 | #642 of 910 | 31 | 4.4 | Index only | 63 | 47 |
| Hair salons | 39 | #1,699 of 2,339 | 183 | 25.8 | $352K | 82 | 59 |
| Lawn, cleaning and pest control | 38 | #1,335 of 1,771 | 106 | 15.0 | $1M | 60 | 273 |
| Pest control | 37 | #528 of 699 | 20 | 2.8 | $5.3M | 52 | 25 |
| Salons, barbers and spas | 36 | #1,924 of 2,385 | 385 | 54.4 | $167K | 79 | 100 |
| Doctors, dentists and clinics | 35 | #1,896 of 2,394 | 596 | 84.2 | $134K | 88 | 301 |
| Real estate agents and brokers | 34 | #1,917 of 2,176 | 366 | 51.7 | Index only | 54 | 165 |
| Real estate | 34 | #1,948 of 2,229 | 437 | 61.7 | Index only | 57 | 267 |
| Dentists and orthodontists | 33 | #1,558 of 1,886 | 96 | 13.6 | $834K | 85 | 87 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 0.6 | $20M | 82 | 11 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.4 | $19.6M | 142 | Under 3 |
Household spending in Indian River County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $58.7M | $829 | 87 |
| Gasoline and other fuels | $186.1M | $2,628 | 101 |
| Food away from home | $271.2M | $3,829 | 94 |
| Groceries | $429.7M | $6,068 | 96 |
| Personal care products and services | $64.4M | $910 | 91 |
| Child care and other personal services | $33.7M | $476 | 82 |
| Memberships, classes and admissions | $54.3M | $766 | 78 |
| Medical and dental services | $80.1M | $1,131 | 88 |
| Pets | $64.8M | $915 | 101 |
| Clothing, shoes and related services | $136.2M | $1,924 | 94 |
| Vehicle insurance | $158.9M | $2,244 | 115 |
| Home repairs, maintenance and insurance | $209.1M | $2,953 | 98 |
| Lawn care, cleaning and other household services | $106.7M | $1,506 | 107 |
| Rent and homeowner costs | $1.1B | $15,346 | 92 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Indian River County
- Population, 2025 estimate
- 172,799+7.7% since 2020
- Households
- 70,816
- Median age
- 52.9
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.7
- Land area
- 503 sq. mi.
- People per square mile
- 332
- Median household income
- $73,491+34.3% vs. 2015–2019, before inflation
- Average household income
- $108,404
- Median home value
- $351,500
- Jobs located here
- 57,126
- Daytime population
- 157,374Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Indian River County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Indian River County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Indian River County, FL growing?
Population estimates put Indian River County at 172,799 people in 2025, up 7.7% since 2020, faster than the U.S. (+3.1%). It has 70,816 households. Median household income rose 34.3% from the 2015–2019 survey, before inflation.
How much do households in Indian River County, FL spend?
Households in Indian River County spend about $1.1B a year on rent and homeowner costs, $429.7M on groceries and $271.2M on food away from home. Set against the U.S., households in Indian River County spend the most on vehicle insurance (an index of 115, where 100 is the U.S. average) and the least on memberships, classes and admissions (78).
Which business types have the highest market scores in Indian River County, FL?
The highest Groundwork market scores in Indian River County are for funeral homes (95), child care centers and preschools (80) and fast food and sandwich shops (80). Indian River County ranks #9 of 1,472 scored counties for funeral homes.
How does Indian River County, FL compare with the U.S.?
The median household income in Indian River County is $73,491 a year, 9% below the U.S. median of $80,734. The population rose 7.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $351,500, against $332,700 for the U.S. For its number of households, Indian River County has the most map listings, relative to the U.S., for pest control companies (twice the U.S. rate) and the fewest for martial arts and dance studios (37% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in Indian River County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Indian River County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Indian River County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Indian River County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.