Metro area profile · Florida
Ocala, FL metro area market data
Population, household spending and competition for 56 business types in the Ocala metro area, each scored against other metro areas.
- Population, 2025
- 442,660
- +17.3% since 2020
- Households
- 164,881
- Median household income
- $61,010
- +34.5% vs. 2015–2019, before inflation
- Median home value
- $243,100
- Jobs located here
- 117,529
- Highest market score
- 83
- Funeral homes, #23 of 377 scored metro areas
A site report maps the competitors on map listings around any address in the Ocala metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Ocala metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 442,660 people live in the Ocala metro area, in 164,881 households. Between 2020 and 2025, the population of the Ocala metro area grew 17.3%, faster than the U.S. (+3.1%). The median household income in the Ocala metro area is $61,010 a year, 24% below the U.S. median of $80,734. That rose 34.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Ocala metro area spend the most on vehicle insurance (an index of 118, where 100 is the U.S. average) and the least on memberships, classes and admissions (59).
The highest Groundwork market scores in the Ocala metro area are for funeral homes (83), insurance agencies (82) and coffee shops and cafes (79). The Ocala metro area ranks #23 of 377 scored metro areas for funeral homes.
The Ocala metro area is made up of one county, Marion County. For its number of households, the Ocala metro area has the most map listings, relative to the U.S., for pest control companies (93% above the U.S. rate) and the fewest for yoga, Pilates and fitness studios (54% below the U.S. rate).
All 56 business types in the Ocala metro area
Highest Groundwork market score first. Each score compares the Ocala metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 83 | #23 of 377 | 32 | 1.9 | $1.1M | 158 | 18 |
| Insurance agencies | 82 | #27 of 387 | 195 | 11.8 | $2M | 155 | 128 |
| Coffee shops and cafes | 79 | #11 of 387 | 95 | 5.8 | $5.8M | 155 | 39 |
| Restaurants and cafes | 78 | #25 of 387 | 1,226 | 74.4 | $446K | 120 | 469 |
| Bakeries and dessert shops | 77 | #12 of 387 | 95 | 5.8 | $5.8M | 139 | 42 |
| Clothing and shoe stores | 75 | #37 of 387 | 152 | 9.2 | $1.8M | 144 | 70 |
| Fast food and sandwich shops | 75 | #46 of 387 | 152 | 9.2 | $3.6M | 118 | 224 |
| Clothing, shoes and laundry | 73 | #44 of 387 | 238 | 14.4 | $1.2M | 132 | 90 |
| Yoga, Pilates and fitness studios | 69 | #40 of 347 | 18 | 1.1 | $5.3M | 130 | 27 |
| Dry cleaners | 67 | #42 of 272 | 12 | 0.7 | $23.1M | 147 | 11 |
| Sit-down restaurants | 67 | #71 of 387 | 739 | 44.8 | $740K | 112 | 201 |
| Pizza | 67 | #80 of 387 | 102 | 6.2 | $5.4M | 106 | 224 |
| Property management | 65 | #67 of 374 | 40 | 2.4 | Index only | 103 | 38 |
| Mortgage brokers and lenders | 63 | #75 of 373 | 45 | 2.7 | Index only | 130 | 18 |
| Optometrists and eye care | 63 | #93 of 386 | 48 | 2.9 | $3.4M | 110 | 21 |
| Dentists and orthodontists | 63 | #103 of 387 | 147 | 8.9 | $1.1M | 115 | 109 |
| Collision repair and body shops | 63 | #106 of 381 | 36 | 2.2 | $3.7M | 122 | 36 |
| Gyms, studios and classes | 61 | #95 of 387 | 156 | 9.5 | $611K | 92 | 46 |
| Gyms | 61 | #96 of 387 | 83 | 5.0 | $1.1M | 88 | 27 |
| House cleaning | 60 | #100 of 375 | 33 | 2.0 | $6.7M | 104 | 99 |
| Grocery stores | 60 | #129 of 387 | 94 | 5.7 | $9.8M | 106 | 48 |
| Child care and preschools | 59 | #131 of 387 | 69 | 4.2 | $850K | 85 | 50 |
| Grocery and convenience stores | 58 | #144 of 387 | 281 | 17.0 | $3.3M | 97 | 79 |
| Martial arts and dance studios | 55 | #141 of 387 | 55 | 3.3 | $1.7M | 86 | 19 |
| Electricians | 55 | #159 of 383 | 40 | 2.4 | $10.7M | 89 | 89 |
| Nail salons | 52 | #176 of 387 | 89 | 5.4 | $1.5M | 89 | 17 |
| Laundromats | 51 | #173 of 364 | 23 | 1.4 | $12M | 96 | 9 |
| Barbershops | 50 | #195 of 387 | 107 | 6.5 | $1.2M | 65 | 3 |
| Convenience stores | 50 | #201 of 387 | 145 | 8.8 | $6.4M | 81 | 31 |
| Chiropractors | 47 | #210 of 386 | 74 | 4.5 | $2.2M | 94 | 47 |
| Gas stations | 47 | #217 of 387 | 209 | 12.7 | $2.1M | 89 | 173 |
| Pet grooming and boarding | 46 | #230 of 386 | 61 | 3.7 | $2.1M | 83 | 40 |
| Doctors, dentists and clinics | 45 | #229 of 387 | 1,169 | 70.9 | $142K | 93 | 565 |
| Hair salons | 45 | #237 of 387 | 336 | 20.4 | $392K | 91 | 91 |
| Salons, barbers and spas | 45 | #252 of 387 | 722 | 43.8 | $183K | 86 | 149 |
| Urgent care and walk-in clinics | 44 | #120 of 197 | 9 | 0.5 | $18.4M | 75 | 14 |
| Landscaping and lawn care | 44 | #221 of 385 | 101 | 6.1 | $2.2M | 74 | 247 |
| Physical therapy | 44 | #232 of 386 | 68 | 4.1 | $2.4M | 101 | 83 |
| Auto repair shops | 44 | #258 of 387 | 364 | 22.1 | $370K | 83 | 155 |
| Car washes and detailing | 43 | #250 of 387 | 57 | 3.5 | $2.4M | 94 | 38 |
| Roofing and gutters | 43 | #254 of 381 | 65 | 3.9 | $6.6M | 78 | 39 |
| Home repair trades | 42 | #253 of 387 | 226 | 13.7 | $1.9M | 78 | 284 |
| Oil change and quick lube | 41 | #200 of 290 | 14 | 0.8 | $9.6M | 70 | 15 |
| Tire shops | 41 | #258 of 386 | 70 | 4.2 | $1.9M | 77 | 28 |
| Spas and skin care | 41 | #274 of 387 | 178 | 10.8 | $741K | 85 | 34 |
| Lawn, cleaning and pest control | 40 | #268 of 387 | 179 | 10.9 | $1.2M | 73 | 403 |
| Auto repair and car care | 38 | #290 of 387 | 612 | 37.1 | $220K | 82 | 249 |
| HVAC and plumbing | 38 | #292 of 387 | 121 | 7.3 | $3.5M | 74 | 156 |
| Primary care and pediatrics | 37 | #290 of 387 | 119 | 7.2 | $1.4M | 78 | 291 |
| Pet stores | 37 | #292 of 382 | 41 | 2.5 | $3.1M | 69 | 15 |
| Real estate | 36 | #328 of 387 | 650 | 39.4 | Index only | 81 | 424 |
| Real estate agents and brokers | 33 | #353 of 387 | 547 | 33.2 | Index only | 77 | 273 |
| Pest control | 30 | #306 of 345 | 45 | 2.7 | $4.9M | 48 | 57 |
| Home inspectors | 27 | #229 of 243 | 18 | 1.1 | Index only | 48 | 27 |
| Veterinarians | 27 | #345 of 384 | 81 | 4.9 | $1.6M | 58 | 90 |
| Pet businesses | 27 | #352 of 387 | 247 | 15.0 | $520K | 59 | 145 |
Household spending in the Ocala metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $134.9M | $818 | 85 |
| Gasoline and other fuels | $442.5M | $2,684 | 103 |
| Food away from home | $547M | $3,317 | 82 |
| Groceries | $925.8M | $5,615 | 89 |
| Personal care products and services | $131.9M | $800 | 80 |
| Child care and other personal services | $58.6M | $356 | 61 |
| Memberships, classes and admissions | $95.3M | $578 | 59 |
| Medical and dental services | $165.6M | $1,004 | 78 |
| Pets | $128.5M | $780 | 86 |
| Clothing, shoes and related services | $277.1M | $1,681 | 82 |
| Vehicle insurance | $380.7M | $2,309 | 118 |
| Home repairs, maintenance and insurance | $426.7M | $2,588 | 86 |
| Lawn care, cleaning and other household services | $219.7M | $1,332 | 94 |
| Rent and homeowner costs | $2.3B | $13,845 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Ocala metro area
- Population, 2025 estimate
- 442,660+17.3% since 2020
- Households
- 164,881
- Median age
- 46.5
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.7
- Land area
- 1,588 sq. mi.
- People per square mile
- 252
- Median household income
- $61,010+34.5% vs. 2015–2019, before inflation
- Average household income
- $79,982
- Median home value
- $243,100
- Jobs located here
- 117,529
- Daytime population
- 371,865Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Ocala metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Ocala metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Ocala metro area 1
- Marion County, FL400,078 people
Other markets based in Florida 12
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- Tampa-St. Petersburg-Clearwater, FL metro area3,304,691 people
- Orlando-Kissimmee-Sanford, FL metro area2,793,746 people
- Jacksonville, FL metro area1,683,960 people
- North Port-Bradenton-Sarasota, FL metro area889,339 people
- Cape Coral-Fort Myers, FL metro area817,666 people
- Lakeland-Winter Haven, FL metro area790,694 people
- Deltona-Daytona Beach-Ormond Beach, FL metro area706,150 people
- Palm Bay-Melbourne-Titusville, FL metro area632,780 people
- Pensacola-Ferry Pass-Brent, FL metro area524,395 people
- Port St. Lucie, FL metro area522,676 people
- Naples-Marco Island, FL metro area398,291 people
Questions
How fast is the Ocala, FL metro area growing?
Population estimates put the Ocala metro area at 442,660 people in 2025, up 17.3% since 2020, faster than the U.S. (+3.1%). It has 164,881 households. Against the 2015–2019 survey, median household income rose 34.5%, before inflation.
How much do households in the Ocala, FL metro area spend?
Households in the Ocala metro area spend about $2.3B a year on rent and homeowner costs, $925.8M on groceries and $547M on food away from home. Relative to the U.S., household spending in the Ocala metro area runs highest on vehicle insurance (an index of 118, where 100 is the U.S. average) and lowest on memberships, classes and admissions (59).
Which business types have the highest market scores in the Ocala, FL metro area?
Of the business types scored in the Ocala metro area, funeral homes (83), insurance agencies (82) and coffee shops and cafes (79) have the highest Groundwork market scores. For funeral homes, that ranks #23 of 377 scored metro areas.
How does the Ocala, FL metro area compare with the U.S.?
Median household income in the Ocala metro area is $61,010, 24% below the U.S. median of $80,734. The population rose 17.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $243,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pest control companies (93% above the U.S. rate) and lowest for yoga, Pilates and fitness studios (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Ocala metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Ocala metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Ocala metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Ocala metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.