Market rankings · Florida
Gyms and studios in Florida
Every metro area, small-town market and county in Florida, ranked by the Groundwork market score for gyms and studios, with competitor counts and household spending for each.
- Listings
- 14,031
- 2,852 chain locations (20%)
- Official establishments
- 5,446
- +15.6% since 2019
- Household spending a year
- $6.7B
- On memberships, classes and admissions
- Listings per 10k households
- 16.0
- 7% above the U.S.
- Spending per listing
- $477K
- 28% below the U.S.
- Rank among states
- #46 of 51
- Market score 34 · Lower middle
A site report maps the gyms and studios on map listings around any address in Florida by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Florida has 14,031 gyms and studios on map listings as of September 2026. Of those, 2,852 are chain locations, or 20%, against 20% across the U.S. Per 10,000 households, that is 16.0, 7% above the U.S. rate of 14.9.
At $764 per household (22% below the U.S. average), households in Florida spend about $6.7B a year on memberships, classes and admissions. That works out to $477K per location, 28% below the U.S. figure of $662K.
The official count of businesses with payroll classed as fitness centers and recreation instruction in Florida was 5,446 in 2023, up 15.6% from 2019. That is one for every 1,607 households, against one for every 1,641 across the U.S. Across the U.S., the count rose 8.2% over the same years. Since fiscal 2022, 549 SBA-backed loans worth $278.2M have gone to businesses classed as fitness centers and recreation instruction in Florida.
Among the 50 states and DC, Florida ranks #46 for gyms and studios, with a Groundwork market score of 34 (lower middle). Of the 22 scored metro areas in or partly in Florida, the Wildwood-The Villages metro area scores highest (86). Of the 6 scored small-town markets in or partly in Florida, the Palatka area scores highest (64).
Every market in Florida for gyms and studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Florida, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wildwood-The Villages, FL | 86 | 29 | 4.1 | $1.7M | +21.1% | #3 of 387 |
| 2Punta Gorda, FL | 73 | 87 | 9.6 | $695K | +15.5% | #24 of 387 |
| 3Homosassa Springs, FL | 72 | 55 | 7.7 | $745K | +11.1% | #27 of 387 |
| 4Lakeland-Winter Haven, FL | 68 | 272 | 9.4 | $675K | +19.8% | #47 of 387 |
| 5Ocala, FL | 61 | 156 | 9.5 | $611K | +17.3% | #95 of 387 |
| 6Cape Coral-Fort Myers, FL | 60 | 411 | 12.5 | $607K | +14.4% | #99 of 387 |
| 7Panama City-Panama City Beach, FL | 60 | 106 | 12.0 | $581K | +15.7% | #100 of 387 |
| 8Sebring, FL | 59 | 41 | 8.7 | $610K | +9.7% | #105 of 387 |
| 9Naples-Marco Island, FL | 55 | 257 | 15.5 | $615K | +10.6% | #140 of 387 |
| 10Sebastian-Vero Beach-West Vero Corridor, FL | 52 | 97 | 13.7 | $559K | +7.7% | #173 of 387 |
| 11Port St. Lucie, FL | 46 | 269 | 13.1 | $565K | +16.0% | #233 of 387 |
| 12Palm Bay-Melbourne-Titusville, FL | 46 | 411 | 15.9 | $491K | +9.1% | #239 of 387 |
| 13Pensacola-Ferry Pass-Brent, FL | 45 | 300 | 14.9 | $495K | +6.5% | #252 of 387 |
| 14North Port-Bradenton-Sarasota, FL | 43 | 634 | 16.3 | $508K | +13.2% | #264 of 387 |
| 15Deltona-Daytona Beach-Ormond Beach, FL | 43 | 416 | 14.1 | $487K | +11.2% | #266 of 387 |
| 16Jacksonville, FL | 40 | 1,055 | 15.9 | $503K | +10.7% | #291 of 387 |
| 17Crestview-Fort Walton Beach-Destin, FL | 35 | 255 | 21.3 | $390K | +9.4% | #324 of 387 |
| 18Tampa-St. Petersburg-Clearwater, FL | 33 | 2,209 | 16.6 | $464K | +7.3% | #340 of 387 |
| 19Orlando-Kissimmee-Sanford, FL | 33 | 1,762 | 17.2 | $453K | +10.3% | #342 of 387 |
| 20Gainesville, FL | 32 | 205 | 14.4 | $464K | +5.4% | #348 of 387 |
| 21Tallahassee, FL | 28 | 230 | 14.6 | $463K | +3.1% | #367 of 387 |
| 22Miami-Fort Lauderdale-West Palm Beach, FL | 27 | 4,492 | 19.2 | $419K | +4.2% | #373 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Palatka, FL | 64 | 20 | 6.4 | $788K | +5.9% | #105 of 535 |
| 2Clewiston, FL | 62 | 14 | 7.5 | $770K | +18.8% | #126 of 535 |
| 3Arcadia, FL | 57 | 9 | 7.0 | $673K | +8.8% | #183 of 535 |
| 4Lake City, FL | 49 | 29 | 10.6 | $540K | +6.2% | #298 of 535 |
| 5Okeechobee, FL | 39 | 19 | 12.6 | $437K | +7.4% | #406 of 535 |
| 6Key West-Key Largo, FL | 22 | 100 | 29.1 | $317K | −2.9% | #502 of 535 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sumter County, FL | 88 | 29 | 4.1 | $1.7M | +21.1% | #16 of 2,088 |
| 2Wakulla County, FL | 77 | 10 | 7.8 | $913K | +12.3% | #109 of 2,088 |
| 3Baker County, FL | 74 | 7 | 7.6 | $967K | +5.8% | #158 of 2,088 |
| 4Citrus County, FL | 70 | 55 | 7.7 | $745K | +11.1% | #260 of 2,088 |
| 5Charlotte County, FL | 70 | 87 | 9.6 | $695K | +15.5% | #263 of 2,088 |
| 6Levy County, FL | 69 | 13 | 7.0 | $775K | +12.7% | #288 of 2,088 |
| 7Flagler County, FL | 66 | 60 | 11.4 | $676K | +21.0% | #384 of 2,088 |
| 8Polk County, FL | 62 | 272 | 9.4 | $675K | +19.8% | #536 of 2,088 |
| 9Hendry County, FL | 62 | 13 | 9.2 | $660K | +21.5% | #538 of 2,088 |
| 10Nassau County, FL | 59 | 56 | 14.2 | $613K | +17.4% | #650 of 2,088 |
| 11Gadsden County, FL | 58 | 8 | 4.7 | $1M | +2.0% | #661 of 2,088 |
| 12Putnam County, FL | 58 | 20 | 6.4 | $788K | +5.9% | #672 of 2,088 |
| 13Marion County, FL | 58 | 156 | 9.5 | $611K | +17.3% | #699 of 2,088 |
| 14Gilchrist County, FL | 57 | 7 | 9.8 | $648K | +14.5% | #735 of 2,088 |
| 15Highlands County, FL | 57 | 41 | 8.7 | $610K | +9.7% | #743 of 2,088 |
| 16Lee County, FL | 57 | 411 | 12.5 | $607K | +14.4% | #744 of 2,088 |
| 17Bay County, FL | 57 | 99 | 12.6 | $572K | +17.2% | #747 of 2,088 |
| 18Hardee County, FL | 56 | 6 | 7.3 | $797K | +2.4% | #762 of 2,088 |
| 19St. Lucie County, FL | 56 | 139 | 10.1 | $669K | +21.4% | #779 of 2,088 |
| 20Collier County, FL | 56 | 257 | 15.5 | $615K | +10.6% | #785 of 2,088 |
| 21Santa Rosa County, FL | 56 | 102 | 14.0 | $606K | +11.7% | #786 of 2,088 |
| 22Lake County, FL | 56 | 192 | 11.7 | $599K | +18.1% | #787 of 2,088 |
| 23Manatee County, FL | 54 | 241 | 13.6 | $588K | +16.6% | #879 of 2,088 |
| 24Washington County, FL | 53 | 7 | 7.5 | $704K | +5.4% | #895 of 2,088 |
| 25Clay County, FL | 53 | 125 | 14.9 | $534K | +9.4% | #924 of 2,088 |
Show all 67 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26DeSoto County, FL | 51 | 9 | 7.0 | $673K | +8.8% | #995 of 2,088 |
| 27Pasco County, FL | 51 | 298 | 12.6 | $572K | +19.1% | #1,021 of 2,088 |
| 28Indian River County, FL | 51 | 97 | 13.7 | $559K | +7.7% | #1,024 of 2,088 |
| 29Osceola County, FL | 51 | 182 | 12.7 | $525K | +23.2% | #1,031 of 2,088 |
| 30Gulf County, FL | 50 | 7 | 11.8 | $565K | +11.7% | #1,066 of 2,088 |
| 31Jackson County, FL | 49 | 12 | 6.9 | $685K | +5.4% | #1,094 of 2,088 |
| 32Hernando County, FL | 49 | 96 | 11.6 | $532K | +13.3% | #1,127 of 2,088 |
| 33Columbia County, FL | 48 | 29 | 10.6 | $540K | +6.2% | #1,184 of 2,088 |
| 34Brevard County, FL | 47 | 411 | 15.9 | $491K | +9.1% | #1,233 of 2,088 |
| 35St. Johns County, FL | 46 | 260 | 22.5 | $493K | +25.0% | #1,279 of 2,088 |
| 36Bradford County, FL | 45 | 7 | 7.5 | $735K | +0.3% | #1,287 of 2,088 |
| 37Walton County, FL | 44 | 74 | 21.5 | $403K | +22.9% | #1,367 of 2,088 |
| 38Sarasota County, FL | 43 | 393 | 18.5 | $458K | +10.0% | #1,412 of 2,088 |
| 39Hillsborough County, FL | 41 | 985 | 16.9 | $487K | +7.4% | #1,466 of 2,088 |
| 40Okeechobee County, FL | 41 | 19 | 12.6 | $437K | +7.4% | #1,471 of 2,088 |
| 41Duval County, FL | 40 | 607 | 14.6 | $486K | +6.5% | #1,496 of 2,088 |
| 42Volusia County, FL | 39 | 356 | 14.7 | $455K | +9.1% | #1,536 of 2,088 |
| 43Escambia County, FL | 39 | 198 | 15.3 | $437K | +3.5% | #1,537 of 2,088 |
| 44Martin County, FL | 37 | 130 | 19.2 | $454K | +4.8% | #1,599 of 2,088 |
| 45Palm Beach County, FL | 37 | 1,197 | 19.8 | $449K | +5.5% | #1,601 of 2,088 |
| 46Orange County, FL | 37 | 967 | 18.3 | $442K | +6.7% | #1,603 of 2,088 |
| 47Suwannee County, FL | 36 | 19 | 11.8 | $470K | +10.6% | #1,625 of 2,088 |
| 48Okaloosa County, FL | 35 | 181 | 21.2 | $385K | +4.6% | #1,661 of 2,088 |
| 49Alachua County, FL | 32 | 185 | 15.8 | $435K | +3.7% | #1,740 of 2,088 |
| 50Broward County, FL | 32 | 1,420 | 18.8 | $424K | +3.6% | #1,742 of 2,088 |
| 51Franklin County, FL | 32 | 8 | 16.2 | $408K | +4.5% | #1,744 of 2,088 |
| 52Miami-Dade County, FL | 32 | 1,875 | 19.2 | $397K | +4.0% | #1,745 of 2,088 |
| 53Seminole County, FL | 32 | 421 | 22.5 | $382K | +4.3% | #1,747 of 2,088 |
| 54Leon County, FL | 27 | 208 | 17.0 | $412K | +1.7% | #1,871 of 2,088 |
| 55Madison County, FL | 26 | 7 | 10.0 | $435K | +5.0% | #1,889 of 2,088 |
| 56Pinellas County, FL | 21 | 830 | 19.4 | $391K | −1.2% | #1,962 of 2,088 |
| 57Monroe County, FL | 20 | 100 | 29.1 | $317K | −2.9% | #1,979 of 2,088 |
| 58Taylor County, FL | 17 | 7 | 8.8 | $541K | −2.5% | #1,994 of 2,088 |
| Holmes County, FL | Not scored | 4 | 5.7 | $814K | +2.7% | |
| Dixie County, FL | Not scored | 4 | 6.4 | $647K | +8.0% | |
| Union County, FL | Not scored | 4 | 9.3 | $647K | +5.2% | |
| Jefferson County, FL | Not scored | 4 | 7.0 | $908K | +11.1% | |
| Hamilton County, FL | Not scored | 1 | 2.3 | $1.8M | +3.3% | |
| Calhoun County, FL | Not scored | 3 | 6.5 | $766K | −3.0% | |
| Glades County, FL | Not scored | 1 | 2.2 | $2.2M | +9.9% | |
| Lafayette County, FL | Not scored | 1 | 3.8 | $1.3M | +6.8% | |
| Liberty County, FL | Not scored | 1 | 3.9 | $1.4M | +2.8% |
Markets with fewer than 5 gyms and studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many gyms and studios are in Florida?
Map listings as of September 2026 show 14,031 gyms and studios in Florida. 2,852 of them (20%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 5,446 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 15.6% from 2019.
How much do households in Florida spend on memberships, classes and admissions?
About $6.7B a year, or $764 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 14,031 gyms and studios on map listings, it comes to $477K per location. It is estimated from the incomes of the 8,752,810 households in Florida and national spending patterns by income.
How does Florida compare with the U.S. for gyms and studios?
Florida has 16.0 gyms and studios per 10,000 households, 7% above the U.S. rate of 14.9. Spending per location is $477K, 28% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Florida would have about 10,104, against 14,031 on map listings. There is one business with payroll in the industry for every 1,607 households, against one for every 1,641 across the U.S. The official count rose 15.6% from 2019 to 2023, against +8.2% for the U.S.
Which market in Florida has the highest market score for gyms and studios?
Among 22 scored metro areas in or partly in Florida, the Wildwood-The Villages metro area scores highest, at 86 (high). Among 6 scored small-town markets in or partly in Florida, the Palatka area scores highest, at 64 (upper middle). Among 58 scored counties in Florida, Sumter County scores highest, at 88 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Florida scores 34 for gyms and studios (lower middle), #46 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Florida. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for gyms and studios across the U.S. · All business types in Florida
Related business types in Florida
- Gyms7,037 listings
- Yoga, Pilates and fitness studios2,439 listings
- Martial arts and dance studios4,555 listings
Screening a site or an acquisition in Florida?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.