County profile · Florida
Dixie County, FL market data
How Dixie County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 18,038
- +8.0% since 2020
- Households
- 6,236
- Median household income
- $50,110
- +25.8% vs. 2015–2019, before inflation
- Median home value
- $132,000
- Jobs located here
- 2,738
- Highest market score
- 74
- Real estate, #121 of 2,229 scored counties
A site report maps the competitors on map listings around any address in Dixie County by name and distance, and the households and spending within reach. Or open the report at the center of Dixie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Dixie County has an estimated 18,038 people and 6,236 households. Population estimates show Dixie County grew 8.0% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Dixie County is $50,110, 38% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.8%, before inflation.
Relative to the U.S., household spending in Dixie County runs highest on vehicle insurance (an index of 128, where 100 is the U.S. average) and lowest on memberships, classes and admissions (42).
Of the business types scored in Dixie County, real estate businesses (74), sit-down restaurants (74) and restaurants and cafes (71) have the highest Groundwork market scores. For real estate businesses, that ranks #121 of 2,229 scored counties.
Against the U.S., map listings per household run highest for auto repair and car care businesses (10% below the U.S. rate) and lowest for sit-down restaurants (63% below the U.S. rate).
All 56 business types in Dixie County
Highest Groundwork market score first. Each score compares Dixie County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate | 74 | #121 of 2,229 | 5 | 8.0 | Index only | 358 | 3 |
| Sit-down restaurants | 74 | #257 of 2,405 | 14 | 22.5 | $1.3M | 191 | 6 |
| Restaurants and cafes | 71 | #361 of 2,405 | 29 | 46.5 | $611K | 165 | 19 |
| Doctors, dentists and clinics | 69 | #357 of 2,394 | 9 | 14.4 | $601K | 394 | Under 3 |
| Real estate agents and brokers | 68 | #262 of 2,176 | 5 | 8.0 | Index only | 284 | 3 |
| Auto repair shops | 62 | #674 of 2,378 | 12 | 19.2 | $442K | 99 | 3 |
| Auto repair and car care | 62 | #678 of 2,401 | 20 | 32.1 | $265K | 99 | 5 |
| Fast food and sandwich shops | 58 | #808 of 2,222 | 5 | 8.0 | $3.5M | 116 | 11 |
| Grocery and convenience stores | 53 | #1,055 of 2,402 | 8 | 12.8 | $4M | 119 | 6 |
| Gas stations | 50 | #1,165 of 2,358 | 9 | 14.4 | $2M | 84 | 12 |
| Convenience stores | Not scored | Not scored | 4 | 6.4 | $8.1M | 102 | 3 |
| Gyms, studios and classes | Not scored | Not scored | 4 | 6.4 | $647K | 98 | Under 3 |
| Home repair trades | Not scored | Not scored | 4 | 6.4 | $3.5M | 144 | 3 |
| HVAC and plumbing | Not scored | Not scored | 4 | 6.4 | $3.5M | 74 | 3 |
| Salons, barbers and spas | Not scored | Not scored | 4 | 6.4 | $1.1M | 509 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 4.8 | $1.8M | 57 | Under 3 |
| Gyms | Not scored | Not scored | 3 | 4.8 | $863K | 66 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 4.8 | $2.4M | 83 | 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 4.8 | $2.4M | 145 | 3 |
| Bakeries and dessert shops | Not scored | Not scored | 2 | 3.2 | $8.9M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 3.2 | $820K | Too few | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 2 | 3.2 | $4.6M | Too few | Under 3 |
| Clothing, shoes and laundry | Not scored | Not scored | 2 | 3.2 | $4.6M | Too few | Under 3 |
| Pet businesses | Not scored | Not scored | 2 | 3.2 | $2M | Too few | Under 3 |
| Pizza | Not scored | Not scored | 2 | 3.2 | $8.9M | Too few | 11 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 3.2 | $2.7M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 2 | 3.2 | $2.2M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 1.6 | $4.3M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.6 | $5.3M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 1.6 | $5.4M | Too few | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 1 | 1.6 | $17.7M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 1 | 1.6 | $5.4M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 1 | 1.6 | $1.1M | Too few | Under 3 |
| Grocery stores | Not scored | Not scored | 1 | 1.6 | $32.2M | Too few | 3 |
| Hair salons | Not scored | Not scored | 1 | 1.6 | $4.3M | Too few | Under 3 |
| Insurance agencies | Not scored | Not scored | 1 | 1.6 | $15.6M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.6 | $2.6M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 1.6 | $4.1M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 1 | 1.6 | $5.3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Veterinarians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Dixie County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5.3M | $851 | 89 |
| Gasoline and other fuels | $18.1M | $2,899 | 112 |
| Food away from home | $17.7M | $2,841 | 70 |
| Groceries | $32.2M | $5,171 | 82 |
| Personal care products and services | $4.3M | $695 | 69 |
| Child care and other personal services | $1.6M | $263 | 45 |
| Memberships, classes and admissions | $2.6M | $415 | 42 |
| Medical and dental services | $5.4M | $868 | 67 |
| Pets | $4.1M | $653 | 72 |
| Clothing, shoes and related services | $9.2M | $1,471 | 72 |
| Vehicle insurance | $15.6M | $2,497 | 128 |
| Home repairs, maintenance and insurance | $14M | $2,250 | 75 |
| Lawn care, cleaning and other household services | $7.3M | $1,173 | 83 |
| Rent and homeowner costs | $77.6M | $12,437 | 75 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Dixie County
- Population, 2025 estimate
- 18,038+8.0% since 2020
- Households
- 6,236
- Median age
- 47.2
- Homes lived in by their owners
- 85%
- Vehicles per household
- 1.9
- Land area
- 705 sq. mi.
- People per square mile
- 24
- Median household income
- $50,110+25.8% vs. 2015–2019, before inflation
- Average household income
- $58,835
- Median home value
- $132,000
- Jobs located here
- 2,738
- Daytime population
- 14,131Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Dixie County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Dixie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Dixie County, FL growing?
Population estimates put Dixie County at 18,038 people in 2025, up 8.0% since 2020, faster than the U.S. (+3.1%). It has 6,236 households. Median household income rose 25.8% from the 2015–2019 survey, before inflation.
How much do households in Dixie County, FL spend?
Households in Dixie County spend about $77.6M a year on rent and homeowner costs, $32.2M on groceries and $18.1M on gasoline and other fuels. Set against the U.S., households in Dixie County spend the most on vehicle insurance (an index of 128, where 100 is the U.S. average) and the least on memberships, classes and admissions (42).
Which business types have the highest market scores in Dixie County, FL?
The highest Groundwork market scores in Dixie County are for real estate businesses (74), sit-down restaurants (74) and restaurants and cafes (71). Dixie County ranks #121 of 2,229 scored counties for real estate businesses.
How does Dixie County, FL compare with the U.S.?
The median household income in Dixie County is $50,110 a year, 38% below the U.S. median of $80,734. The population rose 8.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $132,000, against $332,700 for the U.S. For its number of households, Dixie County has the most map listings, relative to the U.S., for auto repair and car care businesses (10% below the U.S. rate) and the fewest for sit-down restaurants (63% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 10 of the 56 business types have a score in Dixie County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Dixie County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Dixie County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Dixie County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.