Market rankings · Florida
Spas and skin care studios in Florida
Every metro area, small-town market and county in Florida, ranked by the Groundwork market score for spas and skin care studios, with competitor counts and household spending for each.
- Listings
- 14,898
- 1,258 chain locations (8%)
- Official establishments
- 2,869
- +38.5% since 2019
- Household spending a year
- $8B
- On personal care products and services
- Listings per 10k households
- 17.0
- 48% above the U.S.
- Spending per listing
- $535K
- 39% below the U.S.
- Rank among states
- #51 of 51
- Market score 26 · Lower middle
A site report maps the spas and skin care studios on map listings around any address in Florida by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 14,898 spas and skin care studios on map listings in Florida as of September 2026. 1,258 of them (8%) are chain locations, against 10% across the U.S. That comes to 17.0 for every 10,000 households, 48% above the U.S. rate of 11.5.
Households in Florida spend about $8B a year on personal care products and services, or $911 per household, 9% below the U.S. average. That works out to $535K per studio, 39% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
The official count of businesses with payroll classed as other personal care services in Florida was 2,869 in 2023, up 38.5% from 2019. That is one for every 3,051 households, against one for every 4,055 across the U.S. Across the U.S., the count rose 29.8% over the same years. Since fiscal 2022, 294 SBA-backed loans worth $126M have gone to businesses classed as other personal care services in Florida.
Among the 50 states and DC, Florida ranks #51 for spas and skin care studios, with a Groundwork market score of 26 (lower middle). Of the 22 scored metro areas in or partly in Florida, the Wildwood-The Villages metro area scores highest (85). Of the 5 scored small-town markets in or partly in Florida, the Palatka area scores highest (67).
Every market in Florida for spas and skin care studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Florida, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wildwood-The Villages, FL | 85 | 32 | 4.6 | $2M | +21.1% | #1 of 387 |
| 2Homosassa Springs, FL | 57 | 55 | 7.7 | $1M | +11.1% | #121 of 387 |
| 3Lakeland-Winter Haven, FL | 54 | 277 | 9.6 | $877K | +19.8% | #159 of 387 |
| 4Punta Gorda, FL | 47 | 89 | 9.8 | $877K | +15.5% | #218 of 387 |
| 5Gainesville, FL | 44 | 141 | 9.9 | $846K | +5.4% | #244 of 387 |
| 6Sebring, FL | 44 | 43 | 9.2 | $830K | +9.7% | #246 of 387 |
| 7Ocala, FL | 41 | 178 | 10.8 | $741K | +17.3% | #274 of 387 |
| 8Pensacola-Ferry Pass-Brent, FL | 41 | 276 | 13.7 | $659K | +6.5% | #277 of 387 |
| 9Deltona-Daytona Beach-Ormond Beach, FL | 40 | 349 | 11.9 | $735K | +11.2% | #287 of 387 |
| 10Port St. Lucie, FL | 39 | 241 | 11.7 | $768K | +16.0% | #300 of 387 |
| 11Tallahassee, FL | 38 | 167 | 10.6 | $803K | +3.1% | #309 of 387 |
| 12Sebastian-Vero Beach-West Vero Corridor, FL | 36 | 105 | 14.8 | $614K | +7.7% | #328 of 387 |
| 13Panama City-Panama City Beach, FL | 36 | 135 | 15.3 | $573K | +15.7% | #329 of 387 |
| 14Jacksonville, FL | 35 | 906 | 13.7 | $686K | +10.7% | #337 of 387 |
| 15North Port-Bradenton-Sarasota, FL | 34 | 602 | 15.5 | $615K | +13.2% | #346 of 387 |
| 16Naples-Marco Island, FL | 34 | 353 | 21.3 | $478K | +10.6% | #347 of 387 |
| 17Palm Bay-Melbourne-Titusville, FL | 33 | 373 | 14.5 | $640K | +9.1% | #350 of 387 |
| 18Cape Coral-Fort Myers, FL | 33 | 538 | 16.4 | $556K | +14.4% | #353 of 387 |
| 19Crestview-Fort Walton Beach-Destin, FL | 32 | 197 | 16.4 | $584K | +9.4% | #356 of 387 |
| 20Tampa-St. Petersburg-Clearwater, FL | 29 | 2,287 | 17.2 | $532K | +7.3% | #368 of 387 |
| 21Orlando-Kissimmee-Sanford, FL | 29 | 1,959 | 19.2 | $484K | +10.3% | #369 of 387 |
| 22Miami-Fort Lauderdale-West Palm Beach, FL | 24 | 5,377 | 23.0 | $404K | +4.2% | #380 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Palatka, FL | 67 | 16 | 5.1 | $1.4M | +5.9% | #82 of 504 |
| 2Okeechobee, FL | 57 | 10 | 6.6 | $1.2M | +7.4% | #177 of 504 |
| 3Lake City, FL | 48 | 32 | 11.7 | $680K | +6.2% | #280 of 504 |
| 4Clewiston, FL | 44 | 17 | 9.1 | $862K | +18.8% | #322 of 504 |
| 5Key West-Key Largo, FL | 23 | 82 | 23.8 | $421K | −2.9% | #474 of 504 |
| Arcadia, FL | Not scored | 3 | 2.3 | $3.1M | +8.8% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sumter County, FL | 84 | 32 | 4.6 | $2M | +21.1% | #38 of 1,769 |
| 2Jackson County, FL | 67 | 5 | 2.9 | $2.5M | +5.4% | #286 of 1,769 |
| 3Levy County, FL | 67 | 9 | 4.8 | $1.6M | +12.7% | #297 of 1,769 |
| 4Putnam County, FL | 67 | 16 | 5.1 | $1.4M | +5.9% | #301 of 1,769 |
| 5Santa Rosa County, FL | 64 | 75 | 10.3 | $951K | +11.7% | #405 of 1,769 |
| 6Baker County, FL | 63 | 7 | 7.6 | $1.2M | +5.8% | #420 of 1,769 |
| 7St. Lucie County, FL | 63 | 118 | 8.6 | $1M | +21.4% | #429 of 1,769 |
| 8Gilchrist County, FL | 61 | 5 | 7.0 | $1.2M | +14.5% | #491 of 1,769 |
| 9Flagler County, FL | 61 | 52 | 9.9 | $930K | +21.0% | #504 of 1,769 |
| 10Nassau County, FL | 61 | 63 | 16.0 | $613K | +17.4% | #505 of 1,769 |
| 11Citrus County, FL | 55 | 55 | 7.7 | $1M | +11.1% | #708 of 1,769 |
| 12Okeechobee County, FL | 54 | 10 | 6.6 | $1.2M | +7.4% | #731 of 1,769 |
| 13Lake County, FL | 54 | 153 | 9.3 | $951K | +18.1% | #744 of 1,769 |
| 14Polk County, FL | 54 | 277 | 9.6 | $877K | +19.8% | #749 of 1,769 |
| 15Suwannee County, FL | 51 | 12 | 7.4 | $1M | +10.6% | #841 of 1,769 |
| 16Clay County, FL | 50 | 84 | 10.0 | $950K | +9.4% | #893 of 1,769 |
| 17Wakulla County, FL | 50 | 14 | 11.0 | $825K | +12.3% | #899 of 1,769 |
| 18Charlotte County, FL | 49 | 89 | 9.8 | $877K | +15.5% | #929 of 1,769 |
| 19St. Johns County, FL | 49 | 170 | 14.7 | $758K | +25.0% | #937 of 1,769 |
| 20Hernando County, FL | 47 | 79 | 9.6 | $871K | +13.3% | #999 of 1,769 |
| 21Manatee County, FL | 47 | 207 | 11.7 | $800K | +16.6% | #1,003 of 1,769 |
| 22Columbia County, FL | 47 | 32 | 11.7 | $680K | +6.2% | #1,007 of 1,769 |
| 23Highlands County, FL | 45 | 43 | 9.2 | $830K | +9.7% | #1,068 of 1,769 |
| 24Marion County, FL | 44 | 178 | 10.8 | $741K | +17.3% | #1,109 of 1,769 |
| 25Pasco County, FL | 42 | 302 | 12.8 | $694K | +19.1% | #1,198 of 1,769 |
Show all 67 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Indian River County, FL | 41 | 105 | 14.8 | $614K | +7.7% | #1,225 of 1,769 |
| 27Madison County, FL | 40 | 5 | 7.2 | $966K | +5.0% | #1,239 of 1,769 |
| 28Volusia County, FL | 40 | 297 | 12.3 | $701K | +9.1% | #1,259 of 1,769 |
| 29Walton County, FL | 40 | 57 | 16.6 | $585K | +22.9% | #1,264 of 1,769 |
| 30Alachua County, FL | 39 | 127 | 10.9 | $780K | +3.7% | #1,291 of 1,769 |
| 31Osceola County, FL | 38 | 192 | 13.4 | $644K | +23.2% | #1,337 of 1,769 |
| 32Lee County, FL | 38 | 538 | 16.4 | $556K | +14.4% | #1,342 of 1,769 |
| 33Bay County, FL | 38 | 132 | 16.8 | $532K | +17.2% | #1,345 of 1,769 |
| 34Hendry County, FL | 37 | 17 | 12.0 | $668K | +21.5% | #1,373 of 1,769 |
| 35Brevard County, FL | 37 | 373 | 14.5 | $640K | +9.1% | #1,375 of 1,769 |
| 36Collier County, FL | 37 | 353 | 21.3 | $478K | +10.6% | #1,382 of 1,769 |
| 37Sarasota County, FL | 36 | 395 | 18.6 | $518K | +10.0% | #1,400 of 1,769 |
| 38Escambia County, FL | 35 | 201 | 15.6 | $550K | +3.5% | #1,428 of 1,769 |
| 39Okaloosa County, FL | 33 | 140 | 16.4 | $583K | +4.6% | #1,469 of 1,769 |
| 40Hillsborough County, FL | 33 | 1,107 | 19.0 | $498K | +7.4% | #1,471 of 1,769 |
| 41Franklin County, FL | 32 | 6 | 12.1 | $688K | +4.5% | #1,490 of 1,769 |
| 42Duval County, FL | 31 | 582 | 14.0 | $628K | +6.5% | #1,508 of 1,769 |
| 43Palm Beach County, FL | 31 | 1,378 | 22.8 | $429K | +5.5% | #1,515 of 1,769 |
| 44Seminole County, FL | 31 | 435 | 23.2 | $421K | +4.3% | #1,516 of 1,769 |
| 45Orange County, FL | 31 | 1,179 | 22.3 | $421K | +6.7% | #1,517 of 1,769 |
| 46Taylor County, FL | 30 | 5 | 6.3 | $1.2M | −2.5% | #1,519 of 1,769 |
| 47Leon County, FL | 30 | 148 | 12.1 | $714K | +1.7% | #1,527 of 1,769 |
| 48Martin County, FL | 30 | 123 | 18.1 | $534K | +4.8% | #1,534 of 1,769 |
| 49Miami-Dade County, FL | 27 | 2,238 | 22.9 | $393K | +4.0% | #1,606 of 1,769 |
| 50Broward County, FL | 26 | 1,761 | 23.4 | $397K | +3.6% | #1,629 of 1,769 |
| 51Monroe County, FL | 21 | 82 | 23.8 | $421K | −2.9% | #1,685 of 1,769 |
| 52Pinellas County, FL | 20 | 799 | 18.6 | $485K | −1.2% | #1,693 of 1,769 |
| Gadsden County, FL | Not scored | 3 | 1.8 | $4.1M | +2.0% | |
| DeSoto County, FL | Not scored | 3 | 2.3 | $3.1M | +8.8% | |
| Bradford County, FL | Not scored | 0 | 0.0 | n/a | +0.3% | |
| Hardee County, FL | Not scored | 4 | 4.9 | $1.6M | +2.4% | |
| Washington County, FL | Not scored | 3 | 3.2 | $2.4M | +5.4% | |
| Holmes County, FL | Not scored | 4 | 5.7 | $1.3M | +2.7% | |
| Dixie County, FL | Not scored | 2 | 3.2 | $2.2M | +8.0% | |
| Union County, FL | Not scored | 1 | 2.3 | $3.5M | +5.2% | |
| Gulf County, FL | Not scored | 4 | 6.7 | $1.3M | +11.7% | |
| Jefferson County, FL | Not scored | 2 | 3.5 | $2.4M | +11.1% | |
| Hamilton County, FL | Not scored | 3 | 7.0 | $985K | +3.3% | |
| Calhoun County, FL | Not scored | 2 | 4.3 | $1.7M | −3.0% | |
| Glades County, FL | Not scored | 0 | 0.0 | n/a | +9.9% | |
| Lafayette County, FL | Not scored | 2 | 7.6 | $988K | +6.8% | |
| Liberty County, FL | Not scored | 3 | 11.7 | $662K | +2.8% |
Markets with fewer than 5 spas and skin care studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many spas and skin care studios are in Florida?
As of September 2026, map listings count 14,898 spas and skin care studios in Florida. 1,258 of them (8%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 2,869 businesses with payroll classed as other personal care services in 2023, up 38.5% from 2019.
How much do households in Florida spend on personal care products and services?
About $8B a year, or $911 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 14,898 spas and skin care studios on map listings, it comes to $535K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 8,752,810 households in Florida and national spending patterns by income.
How does Florida compare with the U.S. for spas and skin care studios?
Florida has 17.0 spas and skin care studios per 10,000 households, 48% above the U.S. rate of 11.5. Spending per studio is $535K, 39% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Florida would have about 9,101, against 14,898 on map listings. There is one business with payroll in the industry for every 3,051 households, against one for every 4,055 across the U.S. The official count rose 38.5% from 2019 to 2023, against +29.8% for the U.S.
Which market in Florida has the highest market score for spas and skin care studios?
Among 22 scored metro areas in or partly in Florida, the Wildwood-The Villages metro area scores highest, at 85 (high). Among 5 scored small-town markets in or partly in Florida, the Palatka area scores highest, at 67 (upper middle). Among 52 scored counties in Florida, Sumter County scores highest, at 84 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Florida scores 26 for spas and skin care studios (lower middle), #51 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Florida. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Spas and skin care in other states
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Top markets for spas and skin care studios across the U.S. · All business types in Florida
Related business types in Florida
- Salons, barbers and spas53,003 listings
- Hair salons23,907 listings
- Barbershops6,234 listings
- Nail salons6,689 listings
Screening a site or an acquisition in Florida?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.