County profile · Florida
Sumter County, FL market data
How Sumter County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 157,772
- +21.1% since 2020
- Households
- 70,318
- Median household income
- $76,508
- +33.7% vs. 2015–2019, before inflation
- Median home value
- $385,400
- Jobs located here
- 37,385
- Highest market score
- 99
- Funeral homes, #1 of 1,472 scored counties
A site report maps the competitors on map listings around any address in Sumter County by name and distance, and the households and spending within reach. Or open the report at the center of Sumter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Sumter County has an estimated 157,772 people and 70,318 households. Population estimates put the population change in Sumter County from 2020 to 2025 at +21.1%, faster than the U.S. (+3.1%). Median household income in Sumter County is $76,508, 5% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.7%, before inflation.
Relative to the U.S., household spending in Sumter County runs highest on lawn care, cleaning and other household services (an index of 104, where 100 is the U.S. average) and lowest on memberships, classes and admissions (73).
Of the business types scored in Sumter County, funeral homes (99), home repair companies (93) and HVAC and plumbing companies (93) have the highest Groundwork market scores. For funeral homes, that ranks #1 of 1,472 scored counties.
Sumter County is part of the Wildwood-The Villages metro area. Against the U.S., map listings per household run highest for optometrists and eye clinics (2% below the U.S. rate) and lowest for gyms and studios (72% below the U.S. rate).
All 56 business types in Sumter County
Highest Groundwork market score first. Each score compares Sumter County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 99 | #1 of 1,472 | 9 | 1.3 | $2.4M | 349 | 3 |
| Home repair trades | 93 | #2 of 2,057 | 30 | 4.3 | $6.8M | 278 | 46 |
| HVAC and plumbing | 93 | #2 of 1,707 | 13 | 1.8 | $15.6M | 328 | 28 |
| Pizza | 92 | #3 of 2,090 | 19 | 2.7 | $13.9M | 273 | 61 |
| House cleaning | 92 | #3 of 847 | 7 | 1.0 | $14.8M | 231 | 16 |
| Bakeries and dessert shops | 91 | #11 of 1,889 | 24 | 3.4 | $11M | 265 | 13 |
| Electricians | 90 | #7 of 1,160 | 10 | 1.4 | $20.3M | 169 | 18 |
| Child care and preschools | 90 | #14 of 1,611 | 12 | 1.7 | $2.5M | 254 | 15 |
| Coffee shops and cafes | 90 | #21 of 2,063 | 36 | 5.1 | $7.3M | 198 | 13 |
| Restaurants and cafes | 90 | #22 of 2,405 | 337 | 47.9 | $782K | 211 | 165 |
| Roofing and gutters | 89 | #1 of 1,177 | 7 | 1.0 | $29M | 342 | Under 3 |
| Lawn, cleaning and pest control | 89 | #8 of 1,771 | 30 | 4.3 | $3.4M | 205 | 72 |
| Pet grooming and boarding | 89 | #9 of 1,461 | 18 | 2.6 | $3.5M | 136 | 7 |
| Pet stores | 88 | #13 of 974 | 9 | 1.3 | $6.9M | 153 | 3 |
| Landscaping and lawn care | 88 | #14 of 1,493 | 16 | 2.3 | $6.5M | 221 | 49 |
| Gyms, studios and classes | 88 | #16 of 2,088 | 29 | 4.1 | $1.7M | 261 | 6 |
| Grocery and convenience stores | 88 | #64 of 2,402 | 84 | 11.9 | $5.1M | 149 | 29 |
| Gyms | 87 | #22 of 1,792 | 17 | 2.4 | $2.9M | 227 | 6 |
| Fast food and sandwich shops | 87 | #36 of 2,222 | 64 | 9.1 | $4.1M | 135 | 61 |
| Sit-down restaurants | 87 | #48 of 2,405 | 176 | 25.0 | $1.5M | 226 | 89 |
| Convenience stores | 87 | #72 of 2,261 | 44 | 6.3 | $9.7M | 122 | 8 |
| Hair salons | 86 | #30 of 2,339 | 66 | 9.4 | $953K | 222 | 18 |
| Clothing, shoes and laundry | 86 | #59 of 2,210 | 52 | 7.4 | $2.5M | 286 | 21 |
| Grocery stores | 86 | #101 of 2,070 | 29 | 4.1 | $14.6M | 158 | 21 |
| Pet businesses | 85 | #26 of 2,200 | 54 | 7.7 | $1.2M | 131 | 28 |
| Clothing and shoe stores | 85 | #71 of 2,087 | 36 | 5.1 | $3.6M | 286 | 21 |
| Spas and skin care | 84 | #38 of 1,769 | 32 | 4.6 | $2M | 224 | 6 |
| Pest control | 83 | #11 of 699 | 7 | 1.0 | $14.8M | 144 | 7 |
| Mortgage brokers and lenders | 83 | #15 of 887 | 9 | 1.3 | Index only | 302 | Under 3 |
| Barbershops | 83 | #44 of 1,356 | 14 | 2.0 | $4.5M | 238 | Under 3 |
| Insurance agencies | 83 | #158 of 2,272 | 44 | 6.3 | $3.2M | 252 | 43 |
| Yoga, Pilates and fitness studios | 82 | #11 of 777 | 6 | 0.9 | $8.4M | 206 | 6 |
| Property management | 82 | #19 of 910 | 12 | 1.7 | Index only | 159 | 8 |
| Chiropractors | 82 | #44 of 1,490 | 17 | 2.4 | $4.6M | 191 | 11 |
| Salons, barbers and spas | 82 | #52 of 2,385 | 142 | 20.2 | $443K | 208 | 32 |
| Martial arts and dance studios | 81 | #32 of 1,334 | 6 | 0.9 | $8.4M | 414 | Under 3 |
| Veterinarians | 80 | #93 of 1,485 | 19 | 2.7 | $3.3M | 121 | 18 |
| Auto repair shops | 80 | #107 of 2,378 | 46 | 6.5 | $1.1M | 247 | 17 |
| Auto repair and car care | 80 | #111 of 2,401 | 78 | 11.1 | $647K | 241 | 32 |
| Nail salons | 76 | #76 of 1,328 | 28 | 4.0 | $2.2M | 135 | 6 |
| Gas stations | 76 | #233 of 2,358 | 49 | 7.0 | $3.3M | 139 | 39 |
| Car washes and detailing | 75 | #125 of 1,451 | 15 | 2.1 | $3.4M | 133 | 4 |
| Physical therapy | 74 | #146 of 1,422 | 19 | 2.7 | $4.1M | 170 | 22 |
| Primary care and pediatrics | 72 | #208 of 1,656 | 22 | 3.1 | $3.5M | 198 | 87 |
| Tire shops | 69 | #306 of 1,530 | 15 | 2.1 | $3.4M | 134 | 9 |
| Optometrists and eye care | 65 | #310 of 1,302 | 28 | 4.0 | $2.8M | 89 | 5 |
| Dentists and orthodontists | 60 | #587 of 1,886 | 68 | 9.7 | $1.1M | 116 | 40 |
| Doctors, dentists and clinics | 60 | #758 of 2,394 | 348 | 49.5 | $223K | 146 | 175 |
| Real estate | 57 | #723 of 2,229 | 145 | 20.6 | Index only | 169 | 194 |
| Real estate agents and brokers | 55 | #789 of 2,176 | 121 | 17.2 | Index only | 161 | 171 |
| Dry cleaners | Not scored | Not scored | 3 | 0.4 | $43.6M | 278 | Under 3 |
| Home inspectors | Not scored | Not scored | 3 | 0.4 | Index only | 135 | 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 0.3 | $25.2M | Too few | 3 |
| Laundromats | Not scored | Not scored | 2 | 0.3 | $65.4M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.3 | $38.8M | Too few | 10 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Sumter County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $50.4M | $717 | 75 |
| Gasoline and other fuels | $162M | $2,304 | 89 |
| Food away from home | $263.5M | $3,747 | 92 |
| Groceries | $424.6M | $6,039 | 96 |
| Personal care products and services | $62.9M | $895 | 89 |
| Child care and other personal services | $30.5M | $434 | 75 |
| Memberships, classes and admissions | $50.1M | $713 | 73 |
| Medical and dental services | $77.7M | $1,105 | 86 |
| Pets | $62.4M | $887 | 98 |
| Clothing, shoes and related services | $130.7M | $1,859 | 90 |
| Vehicle insurance | $139M | $1,977 | 101 |
| Home repairs, maintenance and insurance | $202.7M | $2,883 | 96 |
| Lawn care, cleaning and other household services | $103.4M | $1,470 | 104 |
| Rent and homeowner costs | $1.1B | $15,107 | 91 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Sumter County
- Population, 2025 estimate
- 157,772+21.1% since 2020
- Households
- 70,318
- Median age
- 62.4
- Homes lived in by their owners
- 88%
- Vehicles per household
- 1.5
- Land area
- 557 sq. mi.
- People per square mile
- 257
- Median household income
- $76,508+33.7% vs. 2015–2019, before inflation
- Average household income
- $98,339
- Median home value
- $385,400
- Jobs located here
- 37,385
- Daytime population
- 146,480Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sumter County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Sumter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Sumter County, FL growing?
Population estimates put Sumter County at 157,772 people in 2025, up 21.1% since 2020, faster than the U.S. (+3.1%). It has 70,318 households. Median household income rose 33.7% from the 2015–2019 survey, before inflation.
How much do households in Sumter County, FL spend?
Households in Sumter County spend about $1.1B a year on rent and homeowner costs, $424.6M on groceries and $263.5M on food away from home. Set against the U.S., households in Sumter County spend the most on lawn care, cleaning and other household services (an index of 104, where 100 is the U.S. average) and the least on memberships, classes and admissions (73).
Which business types have the highest market scores in Sumter County, FL?
The highest Groundwork market scores in Sumter County are for funeral homes (99), home repair companies (93) and HVAC and plumbing companies (93). Sumter County ranks #1 of 1,472 scored counties for funeral homes.
How does Sumter County, FL compare with the U.S.?
The median household income in Sumter County is $76,508 a year, 5% below the U.S. median of $80,734. The population rose 21.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $385,400, against $332,700 for the U.S. For its number of households, Sumter County has the most map listings, relative to the U.S., for optometrists and eye clinics (2% below the U.S. rate) and the fewest for gyms and studios (72% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in Sumter County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sumter County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Sumter County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sumter County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.