County profile · Florida
Franklin County, FL market data
Population, household spending and competition for 56 business types in Franklin County, each scored against other counties.
- Population, 2025
- 13,029
- +4.5% since 2020
- Households
- 4,949
- Median household income
- $64,105
- +37.4% vs. 2015–2019, before inflation
- Median home value
- $273,300
- Jobs located here
- 3,579
- Highest market score
- 73
- Auto repair shops, #253 of 2,378 scored counties
A site report maps the competitors on map listings around any address in Franklin County by name and distance, and the households and spending within reach. Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 13,029 people live in Franklin County, in 4,949 households. Population estimates put the population change in Franklin County from 2020 to 2025 at +4.5%, faster than the U.S. (+3.1%). The median household income in Franklin County is $64,105 a year, 21% below the U.S. median of $80,734. That rose 37.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Franklin County spend the most on vehicle insurance (an index of 120, where 100 is the U.S. average) and the least on memberships, classes and admissions (67).
The highest Groundwork market scores in Franklin County are for auto repair shops (73), insurance agencies (73) and auto repair and car care businesses (60). Franklin County ranks #253 of 2,378 scored counties for auto repair shops.
For its number of households, Franklin County has the most map listings, relative to the U.S., for gas stations (3.7 times the U.S. rate) and the fewest for salons, barbers and spas (27% below the U.S. rate).
All 56 business types in Franklin County
Highest Groundwork market score first. Each score compares Franklin County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair shops | 73 | #253 of 2,378 | 6 | 12.1 | $704K | 158 | 3 |
| Insurance agencies | 73 | #396 of 2,272 | 6 | 12.1 | $1.9M | 154 | 3 |
| Auto repair and car care | 60 | #760 of 2,401 | 16 | 32.3 | $264K | 98 | 3 |
| Pet businesses | 59 | #704 of 2,200 | 6 | 12.1 | $684K | 78 | Under 3 |
| Salons, barbers and spas | 53 | #1,004 of 2,385 | 17 | 34.4 | $243K | 114 | 3 |
| Hair salons | 44 | #1,477 of 2,339 | 10 | 20.2 | $413K | 96 | 3 |
| Doctors, dentists and clinics | 42 | #1,593 of 2,394 | 32 | 64.7 | $161K | 106 | Under 3 |
| Convenience stores | 39 | #1,530 of 2,261 | 8 | 16.2 | $3.6M | 45 | Under 3 |
| Gas stations | 34 | #1,847 of 2,358 | 20 | 40.4 | $681K | 29 | 6 |
| Spas and skin care | 32 | #1,490 of 1,769 | 6 | 12.1 | $688K | 79 | Under 3 |
| Gyms, studios and classes | 32 | #1,744 of 2,088 | 8 | 16.2 | $408K | 62 | Under 3 |
| Real estate agents and brokers | 31 | #2,011 of 2,176 | 35 | 70.7 | Index only | 37 | 7 |
| Primary care and pediatrics | 29 | #1,408 of 1,656 | 7 | 14.1 | $738K | 41 | Under 3 |
| Real estate | 29 | #2,110 of 2,229 | 38 | 76.8 | Index only | 43 | 15 |
| Clothing and shoe stores | 28 | #1,776 of 2,087 | 12 | 24.2 | $731K | 58 | 9 |
| Clothing, shoes and laundry | 28 | #1,904 of 2,210 | 16 | 32.3 | $548K | 62 | 9 |
| Bakeries and dessert shops | 26 | #1,727 of 1,889 | 7 | 14.1 | $2.5M | 60 | 8 |
| Grocery and convenience stores | 25 | #2,118 of 2,402 | 24 | 48.5 | $1.2M | 35 | 8 |
| Restaurants and cafes | 25 | #2,203 of 2,405 | 113 | 228.3 | $153K | 41 | 35 |
| Sit-down restaurants | 25 | #2,212 of 2,405 | 63 | 127.3 | $275K | 41 | 21 |
| Grocery stores | 24 | #1,810 of 2,070 | 9 | 18.2 | $3.2M | 34 | 6 |
| Coffee shops and cafes | 23 | #1,937 of 2,063 | 16 | 32.3 | $1.1M | 29 | 8 |
| Yoga, Pilates and fitness studios | 21 | #756 of 777 | 5 | 10.1 | $652K | 16 | Under 3 |
| Fast food and sandwich shops | Not scored | Not scored | 4 | 8.1 | $4.3M | 142 | 6 |
| Home repair trades | Not scored | Not scored | 4 | 8.1 | $3.3M | 137 | 7 |
| Physical therapy | Not scored | Not scored | 4 | 8.1 | $1.3M | 54 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 6.1 | $1.7M | 72 | Under 3 |
| Pizza | Not scored | Not scored | 3 | 6.1 | $5.8M | 114 | 6 |
| Property management | Not scored | Not scored | 3 | 6.1 | Index only | 43 | 7 |
| Gyms | Not scored | Not scored | 2 | 4.0 | $1.6M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 4.0 | $3.4M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 4.0 | $6.7M | Too few | 7 |
| Laundromats | Not scored | Not scored | 2 | 4.0 | $4.4M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 4.0 | $3.4M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 4.0 | $2.1M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 4.0 | $2.1M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 1 | 2.0 | $5.2M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 2.0 | $8.8M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 2.0 | $13.3M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 1 | 2.0 | $851K | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 2.0 | $3.3M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 2.0 | $4.1M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 2.0 | $4.1M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 2.0 | $13.3M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 1 | 2.0 | $4.2M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Car washes and detailing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Child care and preschools | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Collision repair and body shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Franklin County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $4.2M | $853 | 89 |
| Gasoline and other fuels | $13.6M | $2,754 | 106 |
| Food away from home | $17.3M | $3,500 | 86 |
| Groceries | $28.4M | $5,742 | 91 |
| Personal care products and services | $4.1M | $835 | 83 |
| Child care and other personal services | $2.1M | $420 | 72 |
| Memberships, classes and admissions | $3.3M | $659 | 67 |
| Medical and dental services | $5.2M | $1,044 | 81 |
| Pets | $4.1M | $829 | 91 |
| Clothing, shoes and related services | $8.8M | $1,773 | 86 |
| Vehicle insurance | $11.6M | $2,342 | 120 |
| Home repairs, maintenance and insurance | $13.3M | $2,694 | 89 |
| Lawn care, cleaning and other household services | $6.9M | $1,385 | 98 |
| Rent and homeowner costs | $71M | $14,350 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Franklin County
- Population, 2025 estimate
- 13,029+4.5% since 2020
- Households
- 4,949
- Median age
- 47.2
- Homes lived in by their owners
- 81%
- Vehicles per household
- 1.7
- Land area
- 545 sq. mi.
- People per square mile
- 23
- Median household income
- $64,105+37.4% vs. 2015–2019, before inflation
- Average household income
- $86,720
- Median home value
- $273,300
- Jobs located here
- 3,579
- Daytime population
- 11,650Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Franklin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Franklin County, FL growing?
Population estimates put Franklin County at 13,029 people in 2025, up 4.5% since 2020, faster than the U.S. (+3.1%). It has 4,949 households. Against the 2015–2019 survey, median household income rose 37.4%, before inflation.
How much do households in Franklin County, FL spend?
Households in Franklin County spend about $71M a year on rent and homeowner costs, $28.4M on groceries and $17.3M on food away from home. Relative to the U.S., household spending in Franklin County runs highest on vehicle insurance (an index of 120, where 100 is the U.S. average) and lowest on memberships, classes and admissions (67).
Which business types have the highest market scores in Franklin County, FL?
Of the business types scored in Franklin County, auto repair shops (73), insurance agencies (73) and auto repair and car care businesses (60) have the highest Groundwork market scores. For auto repair shops, that ranks #253 of 2,378 scored counties.
How does Franklin County, FL compare with the U.S.?
Median household income in Franklin County is $64,105, 21% below the U.S. median of $80,734. The population rose 4.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $273,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (3.7 times the U.S. rate) and lowest for salons, barbers and spas (27% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 23 of the 56 business types have a score in Franklin County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Franklin County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Franklin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.