County profile · Florida
Osceola County, FL market data
Population, household spending and competition for 56 business types in Osceola County, each scored against other counties.
- Population, 2025
- 481,718
- +23.2% since 2020
- Households
- 142,794
- Median household income
- $72,637
- +38.9% vs. 2015–2019, before inflation
- Median home value
- $353,300
- Jobs located here
- 119,328
- Highest market score
- 86
- Gas stations, #62 of 2,358 scored counties
A site report maps the competitors on map listings around any address in Osceola County by name and distance, and the households and spending within reach. Or open the report at the center of Osceola County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 481,718 people live in Osceola County, in 142,794 households. Population estimates show Osceola County grew 23.2% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Osceola County is $72,637 a year, 10% below the U.S. median of $80,734. That rose 38.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Osceola County spend the most on vehicle insurance (an index of 128, where 100 is the U.S. average) and the least on memberships, classes and admissions (68).
The highest Groundwork market scores in Osceola County are for gas stations (86), veterinarians (84) and oil change and quick-lube shops (80). Osceola County ranks #62 of 2,358 scored counties for gas stations.
Osceola County is part of the Orlando-Kissimmee-Sanford metro area. For its number of households, Osceola County has the most map listings, relative to the U.S., for home inspectors (3 times the U.S. rate) and the fewest for yoga, Pilates and fitness studios (54% below the U.S. rate).
All 56 business types in Osceola County
Highest Groundwork market score first. Each score compares Osceola County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gas stations | 86 | #62 of 2,358 | 104 | 7.3 | $4M | 169 | 98 |
| Veterinarians | 84 | #52 of 1,485 | 35 | 2.5 | $3.5M | 129 | 29 |
| Oil change and quick lube | 80 | #6 of 479 | 5 | 0.4 | $25.9M | 188 | Under 3 |
| Electricians | 79 | #57 of 1,160 | 28 | 2.0 | $14.2M | 118 | 67 |
| Yoga, Pilates and fitness studios | 77 | #34 of 777 | 15 | 1.1 | $6.4M | 157 | 21 |
| Funeral homes | 77 | #104 of 1,472 | 16 | 1.1 | $1.2M | 174 | 12 |
| Landscaping and lawn care | 76 | #114 of 1,493 | 45 | 3.2 | $4.5M | 154 | 153 |
| Home repair trades | 75 | #102 of 2,057 | 130 | 9.1 | $3.1M | 126 | 215 |
| HVAC and plumbing | 75 | #119 of 1,707 | 62 | 4.3 | $6.4M | 135 | 123 |
| Roofing and gutters | 73 | #123 of 1,177 | 40 | 2.8 | $9.9M | 117 | 25 |
| Pet businesses | 73 | #201 of 2,200 | 140 | 9.8 | $874K | 100 | 71 |
| Grocery stores | 70 | #419 of 2,070 | 88 | 6.2 | $9.6M | 103 | 53 |
| Pet stores | 69 | #187 of 974 | 27 | 1.9 | $4.5M | 100 | 11 |
| Insurance agencies | 69 | #508 of 2,272 | 199 | 13.9 | $1.8M | 143 | 139 |
| Grocery and convenience stores | 67 | #537 of 2,402 | 269 | 18.8 | $3.1M | 93 | 93 |
| Pest control | 66 | #139 of 699 | 16 | 1.1 | $12.7M | 124 | 31 |
| Physical therapy | 66 | #310 of 1,422 | 56 | 3.9 | $2.7M | 114 | 41 |
| Pet grooming and boarding | 66 | #333 of 1,461 | 58 | 4.1 | $2.1M | 83 | 31 |
| Convenience stores | 65 | #600 of 2,261 | 138 | 9.7 | $6.1M | 78 | 40 |
| Laundromats | 64 | #221 of 785 | 20 | 1.4 | $12.9M | 103 | 8 |
| Lawn, cleaning and pest control | 64 | #371 of 1,771 | 106 | 7.4 | $1.9M | 114 | 358 |
| Optometrists and eye care | 62 | #381 of 1,302 | 53 | 3.7 | $2.9M | 93 | 18 |
| Gyms | 62 | #474 of 1,792 | 98 | 6.9 | $975K | 75 | 21 |
| Dry cleaners | 61 | #152 of 507 | 14 | 1.0 | $18.4M | 117 | 14 |
| Child care and preschools | 60 | #558 of 1,611 | 74 | 5.2 | $796K | 79 | 74 |
| Coffee shops and cafes | 60 | #621 of 2,063 | 144 | 10.1 | $3.6M | 97 | 69 |
| Dentists and orthodontists | 59 | #632 of 1,886 | 131 | 9.2 | $1.2M | 119 | 90 |
| Clothing and shoe stores | 57 | #785 of 2,087 | 169 | 11.8 | $1.5M | 120 | 111 |
| Mortgage brokers and lenders | 56 | #321 of 887 | 54 | 3.8 | Index only | 100 | 23 |
| Collision repair and body shops | 54 | #582 of 1,327 | 54 | 3.8 | $2.4M | 78 | 32 |
| Clothing, shoes and laundry | 52 | #1,066 of 2,210 | 264 | 18.5 | $976K | 111 | 133 |
| Gyms, studios and classes | 51 | #1,031 of 2,088 | 182 | 12.7 | $525K | 79 | 54 |
| Tire shops | 50 | #790 of 1,530 | 75 | 5.3 | $1.7M | 69 | 26 |
| Pizza | 50 | #1,037 of 2,090 | 143 | 10.0 | $3.6M | 71 | 309 |
| Car washes and detailing | 49 | #758 of 1,451 | 64 | 4.5 | $2M | 80 | 27 |
| Bakeries and dessert shops | 49 | #975 of 1,889 | 179 | 12.5 | $2.9M | 70 | 73 |
| Fast food and sandwich shops | 49 | #1,196 of 2,222 | 215 | 15.1 | $2.4M | 79 | 309 |
| Auto repair and car care | 49 | #1,280 of 2,401 | 547 | 38.3 | $237K | 88 | 221 |
| Auto repair shops | 47 | #1,356 of 2,378 | 353 | 24.7 | $367K | 82 | 152 |
| Martial arts and dance studios | 46 | #806 of 1,334 | 69 | 4.8 | $1.4M | 69 | 33 |
| Chiropractors | 46 | #869 of 1,490 | 82 | 5.7 | $1.9M | 78 | 50 |
| Hair salons | 45 | #1,452 of 2,339 | 358 | 25.1 | $345K | 80 | 84 |
| Urgent care and walk-in clinics | 42 | #217 of 325 | 10 | 0.7 | $15.4M | 63 | 13 |
| House cleaning | 42 | #564 of 847 | 45 | 3.2 | $4.5M | 71 | 174 |
| Nail salons | 41 | #943 of 1,328 | 140 | 9.8 | $883K | 53 | 30 |
| Restaurants and cafes | 39 | #1,676 of 2,405 | 1,916 | 134.2 | $270K | 73 | 700 |
| Sit-down restaurants | 39 | #1,707 of 2,405 | 1,137 | 79.6 | $455K | 69 | 309 |
| Spas and skin care | 38 | #1,337 of 1,769 | 192 | 13.4 | $644K | 74 | 41 |
| Doctors, dentists and clinics | 36 | #1,871 of 2,394 | 1,314 | 92.0 | $117K | 77 | 514 |
| Real estate agents and brokers | 35 | #1,872 of 2,176 | 697 | 48.8 | Index only | 55 | 323 |
| Salons, barbers and spas | 35 | #1,974 of 2,385 | 843 | 59.0 | $147K | 69 | 177 |
| Home inspectors | 34 | #332 of 415 | 25 | 1.8 | Index only | 32 | 12 |
| Real estate | 34 | #1,949 of 2,229 | 885 | 62.0 | Index only | 55 | 574 |
| Primary care and pediatrics | 33 | #1,335 of 1,656 | 175 | 12.3 | $878K | 49 | 302 |
| Property management | 30 | #789 of 910 | 109 | 7.6 | Index only | 35 | 166 |
| Barbershops | 30 | #1,110 of 1,356 | 145 | 10.2 | $853K | 45 | 21 |
Household spending in Osceola County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $129.4M | $906 | 95 |
| Gasoline and other fuels | $418.5M | $2,931 | 113 |
| Food away from home | $517.1M | $3,621 | 89 |
| Groceries | $844.2M | $5,912 | 94 |
| Personal care products and services | $123.6M | $866 | 86 |
| Child care and other personal services | $58.9M | $412 | 71 |
| Memberships, classes and admissions | $95.6M | $669 | 68 |
| Medical and dental services | $153.6M | $1,076 | 84 |
| Pets | $122.4M | $857 | 94 |
| Clothing, shoes and related services | $257.7M | $1,805 | 88 |
| Vehicle insurance | $358.5M | $2,511 | 128 |
| Home repairs, maintenance and insurance | $397.1M | $2,781 | 92 |
| Lawn care, cleaning and other household services | $203.5M | $1,425 | 101 |
| Rent and homeowner costs | $2.1B | $14,708 | 88 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Osceola County
- Population, 2025 estimate
- 481,718+23.2% since 2020
- Households
- 142,794
- Median age
- 37.5
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 1,327 sq. mi.
- People per square mile
- 322
- Median household income
- $72,637+38.9% vs. 2015–2019, before inflation
- Average household income
- $91,670
- Median home value
- $353,300
- Jobs located here
- 119,328
- Daytime population
- 341,475Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Osceola County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Osceola County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Osceola County, FL growing?
Population estimates put Osceola County at 481,718 people in 2025, up 23.2% since 2020, faster than the U.S. (+3.1%). It has 142,794 households. Against the 2015–2019 survey, median household income rose 38.9%, before inflation.
How much do households in Osceola County, FL spend?
Households in Osceola County spend about $2.1B a year on rent and homeowner costs, $844.2M on groceries and $517.1M on food away from home. Relative to the U.S., household spending in Osceola County runs highest on vehicle insurance (an index of 128, where 100 is the U.S. average) and lowest on memberships, classes and admissions (68).
Which business types have the highest market scores in Osceola County, FL?
Of the business types scored in Osceola County, gas stations (86), veterinarians (84) and oil change and quick-lube shops (80) have the highest Groundwork market scores. For gas stations, that ranks #62 of 2,358 scored counties.
How does Osceola County, FL compare with the U.S.?
Median household income in Osceola County is $72,637, 10% below the U.S. median of $80,734. The population rose 23.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $353,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for home inspectors (3 times the U.S. rate) and lowest for yoga, Pilates and fitness studios (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Osceola County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Osceola County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Osceola County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Osceola County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.