County profile · Florida
Flagler County, FL market data
Population, household spending and competition for 56 business types in Flagler County, each scored against other counties.
- Population, 2025
- 140,360
- +21.0% since 2020
- Households
- 52,582
- Median household income
- $77,363
- +41.9% vs. 2015–2019, before inflation
- Median home value
- $364,900
- Jobs located here
- 27,935
- Highest market score
- 94
- Funeral homes, #11 of 1,472 scored counties
A site report maps the competitors on map listings around any address in Flagler County by name and distance, and the households and spending within reach. Or open the report at the center of Flagler County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 140,360 people live in Flagler County, in 52,582 households. Population estimates show Flagler County grew 21.0% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Flagler County is $77,363 a year, 4% below the U.S. median of $80,734. That rose 41.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Flagler County spend the most on vehicle insurance (an index of 122, where 100 is the U.S. average) and the least on memberships, classes and admissions (78).
The highest Groundwork market scores in Flagler County are for funeral homes (94), child care centers and preschools (91) and clothing and shoe stores (90). Flagler County ranks #11 of 1,472 scored counties for funeral homes.
Flagler County is part of the Deltona-Daytona Beach-Ormond Beach metro area. For its number of households, Flagler County has the most map listings, relative to the U.S., for pest control companies (2.1 times the U.S. rate) and the fewest for clothing and shoe stores (69% below the U.S. rate).
All 56 business types in Flagler County
Highest Groundwork market score first. Each score compares Flagler County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 94 | #11 of 1,472 | 6 | 1.1 | $1.9M | 279 | 5 |
| Child care and preschools | 91 | #9 of 1,611 | 9 | 1.7 | $2.8M | 277 | 16 |
| Clothing and shoe stores | 90 | #26 of 2,087 | 27 | 5.1 | $3.8M | 296 | 13 |
| Clothing, shoes and laundry | 89 | #30 of 2,210 | 48 | 9.1 | $2.1M | 240 | 13 |
| Convenience stores | 88 | #63 of 2,261 | 33 | 6.3 | $9.7M | 124 | 4 |
| Grocery and convenience stores | 88 | #66 of 2,402 | 74 | 14.1 | $4.3M | 128 | 21 |
| Gas stations | 86 | #59 of 2,358 | 30 | 5.7 | $4.9M | 205 | 24 |
| Pizza | 85 | #42 of 2,090 | 30 | 5.7 | $6.8M | 134 | 74 |
| Bakeries and dessert shops | 85 | #49 of 1,889 | 29 | 5.5 | $7M | 170 | 20 |
| Fast food and sandwich shops | 85 | #59 of 2,222 | 47 | 8.9 | $4.3M | 142 | 74 |
| Optometrists and eye care | 84 | #20 of 1,302 | 12 | 2.3 | $5M | 159 | 3 |
| Restaurants and cafes | 82 | #112 of 2,405 | 390 | 74.2 | $523K | 141 | 177 |
| Grocery stores | 82 | #157 of 2,070 | 26 | 4.9 | $12.4M | 133 | 17 |
| Laundromats | 81 | #58 of 785 | 5 | 1.0 | $20.3M | 162 | Under 3 |
| Coffee shops and cafes | 81 | #94 of 2,063 | 37 | 7.0 | $5.5M | 149 | 20 |
| Veterinarians | 79 | #109 of 1,485 | 17 | 3.2 | $2.9M | 105 | 13 |
| Collision repair and body shops | 78 | #87 of 1,327 | 9 | 1.7 | $5.1M | 166 | 10 |
| Insurance agencies | 77 | #289 of 2,272 | 47 | 8.9 | $2.7M | 212 | 49 |
| Electricians | 75 | #98 of 1,160 | 13 | 2.5 | $12M | 100 | 29 |
| HVAC and plumbing | 75 | #126 of 1,707 | 30 | 5.7 | $5.2M | 109 | 43 |
| Gyms | 75 | #136 of 1,792 | 27 | 5.1 | $1.5M | 115 | 12 |
| Sit-down restaurants | 75 | #251 of 2,405 | 225 | 42.8 | $906K | 137 | 83 |
| Tire shops | 74 | #183 of 1,530 | 13 | 2.5 | $3.5M | 141 | 7 |
| Auto repair shops | 74 | #233 of 2,378 | 77 | 14.6 | $597K | 134 | 37 |
| Pet stores | 72 | #146 of 974 | 11 | 2.1 | $4.4M | 97 | 4 |
| Auto repair and car care | 72 | #305 of 2,401 | 139 | 26.4 | $331K | 123 | 59 |
| Martial arts and dance studios | 69 | #191 of 1,334 | 21 | 4.0 | $1.9M | 96 | 7 |
| Home repair trades | 66 | #341 of 2,057 | 67 | 12.7 | $2.3M | 96 | 90 |
| Gyms, studios and classes | 66 | #384 of 2,088 | 60 | 11.4 | $676K | 102 | 19 |
| Pet businesses | 66 | #447 of 2,200 | 64 | 12.2 | $757K | 86 | 31 |
| Dentists and orthodontists | 65 | #421 of 1,886 | 44 | 8.4 | $1.4M | 138 | 34 |
| Barbershops | 63 | #391 of 1,356 | 25 | 4.8 | $1.9M | 103 | Under 3 |
| Spas and skin care | 61 | #504 of 1,769 | 52 | 9.9 | $930K | 106 | 9 |
| Nail salons | 60 | #409 of 1,328 | 37 | 7.0 | $1.3M | 78 | 5 |
| Car washes and detailing | 60 | #470 of 1,451 | 19 | 3.6 | $2.4M | 96 | 8 |
| Yoga, Pilates and fitness studios | 59 | #221 of 777 | 12 | 2.3 | $3.4M | 83 | 12 |
| Primary care and pediatrics | 58 | #597 of 1,656 | 35 | 6.7 | $1.7M | 96 | 64 |
| Landscaping and lawn care | 56 | #563 of 1,493 | 39 | 7.4 | $2M | 70 | 66 |
| Physical therapy | 55 | #580 of 1,422 | 23 | 4.4 | $2.6M | 108 | 26 |
| Pet grooming and boarding | 55 | #624 of 1,461 | 30 | 5.7 | $1.6M | 63 | 14 |
| Roofing and gutters | 52 | #560 of 1,177 | 24 | 4.6 | $6.5M | 77 | 18 |
| House cleaning | 48 | #471 of 847 | 18 | 3.4 | $4.4M | 69 | 41 |
| Hair salons | 48 | #1,293 of 2,339 | 122 | 23.2 | $396K | 92 | 40 |
| Doctors, dentists and clinics | 48 | #1,304 of 2,394 | 376 | 71.5 | $159K | 104 | 149 |
| Salons, barbers and spas | 47 | #1,366 of 2,385 | 240 | 45.6 | $201K | 95 | 54 |
| Property management | 46 | #529 of 910 | 21 | 4.0 | Index only | 70 | 32 |
| Lawn, cleaning and pest control | 45 | #1,074 of 1,771 | 73 | 13.9 | $1.1M | 65 | 124 |
| Pest control | 40 | #493 of 699 | 16 | 3.0 | $5M | 49 | 17 |
| Chiropractors | 40 | #1,030 of 1,490 | 47 | 8.9 | $1.3M | 53 | 18 |
| Mortgage brokers and lenders | 36 | #702 of 887 | 38 | 7.2 | Index only | 55 | 16 |
| Real estate agents and brokers | 35 | #1,875 of 2,176 | 313 | 59.5 | Index only | 48 | 138 |
| Real estate | 35 | #1,901 of 2,229 | 376 | 71.5 | Index only | 50 | 218 |
| Home inspectors | Not scored | Not scored | 4 | 0.8 | Index only | 77 | 8 |
| Dry cleaners | Not scored | Not scored | 3 | 0.6 | $33.9M | 216 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.6 | $20M | 81 | 4 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.4 | $23M | Too few | 3 |
Household spending in Flagler County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $46M | $875 | 91 |
| Gasoline and other fuels | $146.5M | $2,787 | 107 |
| Food away from home | $203.8M | $3,877 | 95 |
| Groceries | $321.7M | $6,118 | 97 |
| Personal care products and services | $48.4M | $920 | 92 |
| Child care and other personal services | $25M | $475 | 82 |
| Memberships, classes and admissions | $40.6M | $771 | 78 |
| Medical and dental services | $59.9M | $1,139 | 88 |
| Pets | $48.5M | $921 | 101 |
| Clothing, shoes and related services | $101.6M | $1,932 | 94 |
| Vehicle insurance | $125.3M | $2,383 | 122 |
| Home repairs, maintenance and insurance | $156.2M | $2,970 | 98 |
| Lawn care, cleaning and other household services | $79.7M | $1,515 | 107 |
| Rent and homeowner costs | $812.3M | $15,448 | 93 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Flagler County
- Population, 2025 estimate
- 140,360+21.0% since 2020
- Households
- 52,582
- Median age
- 50.8
- Homes lived in by their owners
- 83%
- Vehicles per household
- 1.8
- Land area
- 486 sq. mi.
- People per square mile
- 260
- Median household income
- $77,363+41.9% vs. 2015–2019, before inflation
- Average household income
- $106,360
- Median home value
- $364,900
- Jobs located here
- 27,935
- Daytime population
- 106,888Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Flagler County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Flagler County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Flagler County, FL growing?
Population estimates put Flagler County at 140,360 people in 2025, up 21.0% since 2020, faster than the U.S. (+3.1%). It has 52,582 households. Against the 2015–2019 survey, median household income rose 41.9%, before inflation.
How much do households in Flagler County, FL spend?
Households in Flagler County spend about $812.3M a year on rent and homeowner costs, $321.7M on groceries and $203.8M on food away from home. Relative to the U.S., household spending in Flagler County runs highest on vehicle insurance (an index of 122, where 100 is the U.S. average) and lowest on memberships, classes and admissions (78).
Which business types have the highest market scores in Flagler County, FL?
Of the business types scored in Flagler County, funeral homes (94), child care centers and preschools (91) and clothing and shoe stores (90) have the highest Groundwork market scores. For funeral homes, that ranks #11 of 1,472 scored counties.
How does Flagler County, FL compare with the U.S.?
Median household income in Flagler County is $77,363, 4% below the U.S. median of $80,734. The population rose 21.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $364,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pest control companies (2.1 times the U.S. rate) and lowest for clothing and shoe stores (69% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in Flagler County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Flagler County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Flagler County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Flagler County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.