Small-town market profile · Florida
Okeechobee, FL area market data
Population, household spending and competition for 56 business types in the Okeechobee area, each scored against other small-town markets.
- Population, 2025
- 42,608
- +7.4% since 2020
- Households
- 15,113
- Median household income
- $57,984
- +38.9% vs. 2015–2019, before inflation
- Median home value
- $193,000
- Jobs located here
- 11,546
- Highest market score
- 73
- Pizza, #57 of 520 scored small-town markets
A site report maps the competitors on map listings around any address in the Okeechobee area by name and distance, and the households and spending within reach. Or open the report at the center of the Okeechobee area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 42,608 people live in the Okeechobee area, in 15,113 households. Between 2020 and 2025, the population of the Okeechobee area grew 7.4%, faster than the U.S. (+3.1%). The median household income in the Okeechobee area is $57,984 a year, 28% below the U.S. median of $80,734. That rose 38.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Okeechobee area spend the most on vehicle insurance (an index of 120, where 100 is the U.S. average) and the least on memberships, classes and admissions (56).
The highest Groundwork market scores in the Okeechobee area are for pizza places (73), bakeries and dessert shops (72) and insurance agencies (69). The Okeechobee area ranks #57 of 520 scored small-town markets for pizza places.
The Okeechobee area is made up of one county, Okeechobee County. For its number of households, the Okeechobee area has the most map listings, relative to the U.S., for convenience stores (2.6 times the U.S. rate) and the fewest for real estate businesses (47% below the U.S. rate).
All 56 business types in the Okeechobee area
Highest Groundwork market score first. Each score compares the Okeechobee area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pizza | 73 | #57 of 520 | 10 | 6.6 | $4.9M | 96 | 15 |
| Bakeries and dessert shops | 72 | #45 of 507 | 9 | 6.0 | $5.4M | 131 | 4 |
| Insurance agencies | 69 | #111 of 537 | 23 | 15.2 | $1.5M | 123 | 13 |
| Coffee shops and cafes | 67 | #85 of 529 | 12 | 7.9 | $4.1M | 110 | 4 |
| Physical therapy | 65 | #91 of 400 | 5 | 3.3 | $3M | 123 | 4 |
| Dentists and orthodontists | 62 | #150 of 526 | 11 | 7.3 | $1.3M | 137 | 8 |
| Restaurants and cafes | 60 | #173 of 538 | 148 | 97.9 | $330K | 89 | 46 |
| Clothing and shoe stores | 60 | #187 of 536 | 21 | 13.9 | $1.2M | 93 | 5 |
| Landscaping and lawn care | 58 | #134 of 399 | 7 | 4.6 | $2.8M | 96 | 34 |
| Optometrists and eye care | 57 | #145 of 400 | 5 | 3.3 | $3M | 95 | 3 |
| Spas and skin care | 57 | #177 of 504 | 10 | 6.6 | $1.2M | 134 | Under 3 |
| Veterinarians | 55 | #160 of 398 | 5 | 3.3 | $2.3M | 84 | 7 |
| Lawn, cleaning and pest control | 54 | #196 of 481 | 12 | 7.9 | $1.6M | 98 | 42 |
| Salons, barbers and spas | 54 | #227 of 538 | 56 | 37.1 | $210K | 99 | 7 |
| Sit-down restaurants | 53 | #239 of 538 | 74 | 49.0 | $659K | 99 | 26 |
| Hair salons | 53 | #246 of 538 | 28 | 18.5 | $420K | 98 | 6 |
| Clothing, shoes and laundry | 53 | #247 of 536 | 31 | 20.5 | $801K | 91 | 8 |
| Child care and preschools | 52 | #219 of 454 | 8 | 5.3 | $646K | 64 | 8 |
| Fast food and sandwich shops | 50 | #281 of 537 | 31 | 20.5 | $1.6M | 52 | 15 |
| Primary care and pediatrics | 49 | #241 of 458 | 7 | 4.6 | $2.1M | 119 | 33 |
| Real estate | 49 | #280 of 536 | 31 | 20.5 | Index only | 153 | 26 |
| Martial arts and dance studios | 48 | #210 of 378 | 5 | 3.3 | $1.7M | 82 | Under 3 |
| Real estate agents and brokers | 48 | #291 of 533 | 27 | 17.9 | Index only | 139 | 14 |
| Pet grooming and boarding | 46 | #232 of 387 | 9 | 6.0 | $1.3M | 50 | 3 |
| Chiropractors | 45 | #247 of 426 | 7 | 4.6 | $2.1M | 89 | 6 |
| Tire shops | 45 | #255 of 431 | 7 | 4.6 | $1.8M | 71 | Under 3 |
| Gas stations | 44 | #338 of 536 | 39 | 25.8 | $1.1M | 44 | 17 |
| Auto repair shops | 44 | #341 of 538 | 34 | 22.5 | $368K | 83 | 18 |
| Roofing and gutters | 43 | #186 of 288 | 6 | 4.0 | $6.4M | 75 | 5 |
| Barbershops | 43 | #238 of 377 | 8 | 5.3 | $1.5M | 78 | Under 3 |
| HVAC and plumbing | 43 | #303 of 476 | 10 | 6.6 | $3.8M | 80 | 21 |
| Car washes and detailing | 42 | #287 of 441 | 6 | 4.0 | $2.1M | 83 | 4 |
| Auto repair and car care | 42 | #352 of 538 | 56 | 37.1 | $223K | 83 | 28 |
| Home repair trades | 41 | #365 of 526 | 20 | 13.2 | $1.9M | 79 | 42 |
| Gyms, studios and classes | 39 | #406 of 535 | 19 | 12.6 | $437K | 66 | 5 |
| Laundromats | 38 | #110 of 150 | 5 | 3.3 | $5M | 40 | Under 3 |
| Nail salons | 38 | #279 of 387 | 10 | 6.6 | $1.2M | 70 | Under 3 |
| Pet stores | 37 | #170 of 220 | 9 | 6.0 | $1.3M | 28 | Under 3 |
| Grocery stores | 34 | #403 of 506 | 14 | 9.3 | $6M | 64 | 13 |
| Doctors, dentists and clinics | 34 | #425 of 538 | 107 | 70.8 | $139K | 91 | 54 |
| Pet businesses | 34 | #439 of 527 | 28 | 18.5 | $410K | 47 | 10 |
| Gyms | 32 | #431 of 506 | 13 | 8.6 | $638K | 49 | 5 |
| Convenience stores | 29 | #449 of 529 | 31 | 20.5 | $2.7M | 34 | 13 |
| Grocery and convenience stores | 29 | #461 of 538 | 51 | 33.7 | $1.6M | 48 | 26 |
| Electricians | Not scored | Not scored | 4 | 2.6 | $9.5M | 79 | 16 |
| Funeral homes | Not scored | Not scored | 4 | 2.6 | $649K | 96 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 2.0 | $6.5M | 64 | 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 1.3 | $6.3M | Too few | 4 |
| House cleaning | Not scored | Not scored | 2 | 1.3 | $9.8M | Too few | 5 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.3 | $6.3M | Too few | 3 |
| Property management | Not scored | Not scored | 2 | 1.3 | Index only | Too few | 9 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $24.8M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.7 | $14.8M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.7 | $8.3M | Too few | 5 |
Household spending in the Okeechobee area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12.5M | $828 | 86 |
| Gasoline and other fuels | $41.3M | $2,736 | 105 |
| Food away from home | $48.8M | $3,228 | 79 |
| Groceries | $83.4M | $5,521 | 87 |
| Personal care products and services | $11.8M | $779 | 77 |
| Child care and other personal services | $5.2M | $342 | 59 |
| Memberships, classes and admissions | $8.3M | $549 | 56 |
| Medical and dental services | $14.8M | $982 | 76 |
| Pets | $11.5M | $759 | 84 |
| Clothing, shoes and related services | $24.8M | $1,643 | 80 |
| Vehicle insurance | $35.5M | $2,347 | 120 |
| Home repairs, maintenance and insurance | $38.1M | $2,524 | 84 |
| Lawn care, cleaning and other household services | $19.6M | $1,300 | 92 |
| Rent and homeowner costs | $205.2M | $13,575 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Okeechobee area
- Population, 2025 estimate
- 42,608+7.4% since 2020
- Households
- 15,113
- Median age
- 41.7
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.7
- Land area
- 769 sq. mi.
- People per square mile
- 53
- Median household income
- $57,984+38.9% vs. 2015–2019, before inflation
- Average household income
- $75,029
- Median home value
- $193,000
- Jobs located here
- 11,546
- Daytime population
- 37,214Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Okeechobee area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Okeechobee area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Okeechobee area 1
- Okeechobee County, FL40,816 people
Other markets based in Florida 12
- Miami-Fort Lauderdale-West Palm Beach, FL metro area6,249,291 people
- Tampa-St. Petersburg-Clearwater, FL metro area3,304,691 people
- Orlando-Kissimmee-Sanford, FL metro area2,793,746 people
- Jacksonville, FL metro area1,683,960 people
- North Port-Bradenton-Sarasota, FL metro area889,339 people
- Cape Coral-Fort Myers, FL metro area817,666 people
- Lakeland-Winter Haven, FL metro area790,694 people
- Deltona-Daytona Beach-Ormond Beach, FL metro area706,150 people
- Palm Bay-Melbourne-Titusville, FL metro area632,780 people
- Pensacola-Ferry Pass-Brent, FL metro area524,395 people
- Port St. Lucie, FL metro area522,676 people
- Ocala, FL metro area400,078 people
Questions
How fast is the Okeechobee, FL area growing?
Population estimates put the Okeechobee area at 42,608 people in 2025, up 7.4% since 2020, faster than the U.S. (+3.1%). It has 15,113 households. Against the 2015–2019 survey, median household income rose 38.9%, before inflation.
How much do households in the Okeechobee, FL area spend?
Households in the Okeechobee area spend about $205.2M a year on rent and homeowner costs, $83.4M on groceries and $48.8M on food away from home. Relative to the U.S., household spending in the Okeechobee area runs highest on vehicle insurance (an index of 120, where 100 is the U.S. average) and lowest on memberships, classes and admissions (56).
Which business types have the highest market scores in the Okeechobee, FL area?
Of the business types scored in the Okeechobee area, pizza places (73), bakeries and dessert shops (72) and insurance agencies (69) have the highest Groundwork market scores. For pizza places, that ranks #57 of 520 scored small-town markets.
How does the Okeechobee, FL area compare with the U.S.?
Median household income in the Okeechobee area is $57,984, 28% below the U.S. median of $80,734. The population rose 7.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $193,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (2.6 times the U.S. rate) and lowest for real estate businesses (47% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 44 of the 56 business types have a score in the Okeechobee area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Okeechobee area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Florida · Every U.S. market · How we measure
Screening a site or an acquisition in the Okeechobee area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Okeechobee area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.