County profile · Florida
DeSoto County, FL market data
How DeSoto County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 37,078
- +8.8% since 2020
- Households
- 12,824
- Median household income
- $54,417
- +53.6% vs. 2015–2019, before inflation
- Median home value
- $174,100
- Jobs located here
- 9,687
- Highest market score
- 85
- Insurance agencies, #128 of 2,272 scored counties
A site report maps the competitors on map listings around any address in DeSoto County by name and distance, and the households and spending within reach. Or open the report at the center of DeSoto County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
DeSoto County has an estimated 37,078 people and 12,824 households. Population estimates put the population change in DeSoto County from 2020 to 2025 at +8.8%, faster than the U.S. (+3.1%). Median household income in DeSoto County is $54,417, 33% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 53.6%, before inflation.
Relative to the U.S., household spending in DeSoto County runs highest on vehicle insurance (an index of 114, where 100 is the U.S. average) and lowest on memberships, classes and admissions (48).
Of the business types scored in DeSoto County, insurance agencies (85), pizza places (76) and home repair companies (74) have the highest Groundwork market scores. For insurance agencies, that ranks #128 of 2,272 scored counties.
DeSoto County is part of the Arcadia area. Against the U.S., map listings per household run highest for landscaping and lawn care companies (96% above the U.S. rate) and lowest for insurance agencies (50% below the U.S. rate).
All 56 business types in DeSoto County
Highest Groundwork market score first. Each score compares DeSoto County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 85 | #128 of 2,272 | 10 | 7.8 | $2.9M | 229 | 6 |
| Pizza | 76 | #150 of 2,090 | 5 | 3.9 | $7.6M | 150 | 13 |
| Home repair trades | 74 | #117 of 2,057 | 8 | 6.2 | $3.8M | 156 | 12 |
| Coffee shops and cafes | 73 | #224 of 2,063 | 5 | 3.9 | $7.6M | 206 | 4 |
| Gas stations | 71 | #373 of 2,358 | 12 | 9.4 | $2.8M | 117 | 10 |
| Dentists and orthodontists | 66 | #371 of 1,886 | 6 | 4.7 | $1.9M | 198 | Under 3 |
| Fast food and sandwich shops | 65 | #553 of 2,222 | 12 | 9.4 | $3.2M | 104 | 13 |
| Restaurants and cafes | 63 | #646 of 2,405 | 93 | 72.5 | $410K | 111 | 28 |
| Salons, barbers and spas | 61 | #622 of 2,385 | 36 | 28.1 | $258K | 121 | 4 |
| Doctors, dentists and clinics | 61 | #718 of 2,394 | 56 | 43.7 | $209K | 137 | 8 |
| Auto repair shops | 60 | #745 of 2,378 | 23 | 17.9 | $437K | 98 | 6 |
| Auto repair and car care | 60 | #759 of 2,401 | 38 | 29.6 | $264K | 98 | 10 |
| Hair salons | 59 | #750 of 2,339 | 21 | 16.4 | $443K | 103 | 3 |
| Sit-down restaurants | 59 | #789 of 2,405 | 54 | 42.1 | $706K | 106 | 11 |
| Real estate agents and brokers | 58 | #655 of 2,176 | 20 | 15.6 | Index only | 152 | 6 |
| Bakeries and dessert shops | 57 | #664 of 1,889 | 9 | 7.0 | $4.2M | 102 | 4 |
| Real estate | 54 | #870 of 2,229 | 25 | 19.5 | Index only | 153 | 13 |
| Primary care and pediatrics | 52 | #788 of 1,656 | 8 | 6.2 | $1.5M | 82 | 8 |
| Clothing and shoe stores | 52 | #982 of 2,087 | 14 | 10.9 | $1.4M | 111 | 6 |
| Gyms, studios and classes | 51 | #995 of 2,088 | 9 | 7.0 | $673K | 102 | Under 3 |
| Grocery stores | 45 | #1,173 of 2,070 | 8 | 6.2 | $8.5M | 91 | 7 |
| Clothing, shoes and laundry | 45 | #1,312 of 2,210 | 21 | 16.4 | $940K | 107 | 9 |
| Convenience stores | 43 | #1,357 of 2,261 | 10 | 7.8 | $6.8M | 86 | 11 |
| Pet businesses | 42 | #1,448 of 2,200 | 18 | 14.0 | $499K | 57 | 6 |
| Grocery and convenience stores | 42 | #1,510 of 2,402 | 23 | 17.9 | $3M | 87 | 18 |
| Optometrists and eye care | 36 | #988 of 1,302 | 5 | 3.9 | $2.3M | 75 | Under 3 |
| Nail salons | 35 | #1,051 of 1,328 | 7 | 5.5 | $1.3M | 79 | Under 3 |
| Gyms | 31 | #1,478 of 1,792 | 8 | 6.2 | $757K | 58 | Under 3 |
| Child care and preschools | 30 | #1,334 of 1,611 | 7 | 5.5 | $546K | 55 | 10 |
| Lawn, cleaning and pest control | 30 | #1,585 of 1,771 | 16 | 12.5 | $976K | 58 | 30 |
| Pet stores | 29 | #797 of 974 | 5 | 3.9 | $1.8M | 40 | Under 3 |
| Veterinarians | 27 | #1,279 of 1,485 | 8 | 6.2 | $1.1M | 41 | 6 |
| Landscaping and lawn care | 27 | #1,345 of 1,493 | 12 | 9.4 | $1.3M | 44 | 30 |
| Barbershops | Not scored | Not scored | 4 | 3.1 | $2.3M | 123 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 4 | 3.1 | $2.5M | 100 | Under 3 |
| Laundromats | Not scored | Not scored | 4 | 3.1 | $4.9M | 39 | 3 |
| Tire shops | Not scored | Not scored | 4 | 3.1 | $2.5M | 100 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 2.3 | $3.9M | 163 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 2.3 | $10.1M | 84 | 6 |
| Pest control | Not scored | Not scored | 3 | 2.3 | $5.2M | 51 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 2.3 | $3M | 118 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 2.3 | $3.9M | 162 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 2.3 | $10.1M | 119 | Under 3 |
| Spas and skin care | Not scored | Not scored | 3 | 2.3 | $3.1M | 354 | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 1.6 | $1.3M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 1.6 | $15.1M | Too few | 6 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.6 | Index only | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.6 | Index only | Too few | 4 |
| Dry cleaners | Not scored | Not scored | 1 | 0.8 | $19.7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.8 | $15.6M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 0.8 | $6.1M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.8 | $10M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in DeSoto County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10M | $784 | 82 |
| Gasoline and other fuels | $33.5M | $2,616 | 101 |
| Food away from home | $38.1M | $2,974 | 73 |
| Groceries | $67.9M | $5,294 | 84 |
| Personal care products and services | $9.3M | $725 | 72 |
| Child care and other personal services | $3.8M | $298 | 51 |
| Memberships, classes and admissions | $6.1M | $472 | 48 |
| Medical and dental services | $11.7M | $911 | 71 |
| Pets | $9M | $701 | 77 |
| Clothing, shoes and related services | $19.7M | $1,539 | 75 |
| Vehicle insurance | $28.7M | $2,240 | 114 |
| Home repairs, maintenance and insurance | $30.2M | $2,357 | 78 |
| Lawn care, cleaning and other household services | $15.6M | $1,218 | 86 |
| Rent and homeowner costs | $165.4M | $12,897 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in DeSoto County
- Population, 2025 estimate
- 37,078+8.8% since 2020
- Households
- 12,824
- Median age
- 44.7
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.7
- Land area
- 637 sq. mi.
- People per square mile
- 56
- Median household income
- $54,417+53.6% vs. 2015–2019, before inflation
- Average household income
- $65,542
- Median home value
- $174,100
- Jobs located here
- 9,687
- Daytime population
- 32,018Residents who don’t work, plus everyone whose job is here
Looking at a specific site in DeSoto County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of DeSoto County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is DeSoto County, FL growing?
Population estimates put DeSoto County at 37,078 people in 2025, up 8.8% since 2020, faster than the U.S. (+3.1%). It has 12,824 households. Median household income rose 53.6% from the 2015–2019 survey, before inflation.
How much do households in DeSoto County, FL spend?
Households in DeSoto County spend about $165.4M a year on rent and homeowner costs, $67.9M on groceries and $38.1M on food away from home. Set against the U.S., households in DeSoto County spend the most on vehicle insurance (an index of 114, where 100 is the U.S. average) and the least on memberships, classes and admissions (48).
Which business types have the highest market scores in DeSoto County, FL?
The highest Groundwork market scores in DeSoto County are for insurance agencies (85), pizza places (76) and home repair companies (74). DeSoto County ranks #128 of 2,272 scored counties for insurance agencies.
How does DeSoto County, FL compare with the U.S.?
The median household income in DeSoto County is $54,417 a year, 33% below the U.S. median of $80,734. The population rose 8.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $174,100, against $332,700 for the U.S. For its number of households, DeSoto County has the most map listings, relative to the U.S., for landscaping and lawn care companies (96% above the U.S. rate) and the fewest for insurance agencies (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 33 of the 56 business types have a score in DeSoto County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in DeSoto County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in DeSoto County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of DeSoto County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.