Metro area profile · Florida
Orlando-Kissimmee-Sanford, FL metro area market data
Population, household spending and competition for 56 business types in the Orlando-Kissimmee-Sanford metro area, each scored against other metro areas.
- Population, 2025
- 2,957,672
- +10.3% since 2020
- Households
- 1,022,315
- Median household income
- $78,533
- +34.6% vs. 2015–2019, before inflation
- Median home value
- $369,800
- Jobs located here
- 1,482,556
- Highest market score
- 79
- Gas stations, #20 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Orlando-Kissimmee-Sanford metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Orlando-Kissimmee-Sanford metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 2,957,672 people live in the Orlando-Kissimmee-Sanford metro area, in 1,022,315 households. Population estimates show the Orlando-Kissimmee-Sanford metro area grew 10.3% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in the Orlando-Kissimmee-Sanford metro area is $78,533 a year, 3% below the U.S. median of $80,734. That rose 34.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Orlando-Kissimmee-Sanford metro area spend the most on vehicle insurance (an index of 122, where 100 is the U.S. average) and the least on memberships, classes and admissions (79).
The highest Groundwork market scores in the Orlando-Kissimmee-Sanford metro area are for gas stations (79), funeral homes (77) and laundromats (71). The Orlando-Kissimmee-Sanford metro area ranks #20 of 387 scored metro areas for gas stations.
The Orlando-Kissimmee-Sanford metro area takes in 4 counties: Orange County, Seminole County, Osceola County and Lake County. For its number of households, the Orlando-Kissimmee-Sanford metro area has the most map listings, relative to the U.S., for home inspectors (83% above the U.S. rate) and the fewest for funeral homes (48% below the U.S. rate).
All 56 business types in the Orlando-Kissimmee-Sanford metro area
Highest Groundwork market score first. Each score compares the Orlando-Kissimmee-Sanford metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gas stations | 79 | #20 of 387 | 810 | 7.9 | $3.5M | 148 | 686 |
| Funeral homes | 77 | #40 of 377 | 115 | 1.1 | $1.2M | 184 | 84 |
| Laundromats | 71 | #57 of 364 | 118 | 1.2 | $16.9M | 135 | 60 |
| Electricians | 69 | #48 of 383 | 225 | 2.2 | $13.5M | 113 | 690 |
| Landscaping and lawn care | 66 | #101 of 385 | 512 | 5.0 | $3M | 104 | 1,276 |
| Veterinarians | 65 | #90 of 384 | 362 | 3.5 | $2.6M | 97 | 274 |
| Pet businesses | 64 | #90 of 387 | 1,105 | 10.8 | $864K | 98 | 627 |
| Oil change and quick lube | 62 | #84 of 290 | 67 | 0.7 | $13.4M | 98 | 60 |
| Pet grooming and boarding | 62 | #104 of 386 | 373 | 3.6 | $2.6M | 101 | 251 |
| Grocery stores | 61 | #119 of 387 | 622 | 6.1 | $10.1M | 109 | 419 |
| HVAC and plumbing | 60 | #115 of 387 | 664 | 6.5 | $4.6M | 96 | 967 |
| Grocery and convenience stores | 59 | #135 of 387 | 1,860 | 18.2 | $3.4M | 100 | 716 |
| Lawn, cleaning and pest control | 58 | #133 of 387 | 1,015 | 9.9 | $1.5M | 92 | 2,537 |
| Insurance agencies | 58 | #140 of 387 | 1,696 | 16.6 | $1.4M | 114 | 1,303 |
| Convenience stores | 56 | #164 of 387 | 932 | 9.1 | $6.8M | 86 | 297 |
| Physical therapy | 55 | #152 of 386 | 480 | 4.7 | $2.4M | 102 | 414 |
| Home repair trades | 55 | #156 of 387 | 1,466 | 14.3 | $2.1M | 86 | 1,973 |
| Pet stores | 53 | #171 of 382 | 230 | 2.2 | $4.2M | 92 | 102 |
| Pest control | 52 | #165 of 345 | 189 | 1.8 | $8.3M | 81 | 247 |
| Coffee shops and cafes | 51 | #187 of 387 | 1,221 | 11.9 | $3.3M | 89 | 619 |
| Fast food and sandwich shops | 51 | #189 of 387 | 1,498 | 14.7 | $2.7M | 88 | 2,312 |
| Child care and preschools | 51 | #189 of 387 | 635 | 6.2 | $782K | 78 | 595 |
| Pizza | 50 | #195 of 387 | 858 | 8.4 | $4.7M | 92 | 2,312 |
| House cleaning | 47 | #224 of 375 | 314 | 3.1 | $5M | 78 | 1,014 |
| Bakeries and dessert shops | 47 | #230 of 387 | 1,197 | 11.7 | $3.3M | 81 | 672 |
| Clothing and shoe stores | 44 | #237 of 387 | 1,825 | 17.9 | $1.1M | 86 | 1,078 |
| Urgent care and walk-in clinics | 43 | #125 of 197 | 58 | 0.6 | $20.3M | 83 | 128 |
| Collision repair and body shops | 43 | #248 of 381 | 316 | 3.1 | $2.8M | 92 | 283 |
| Clothing, shoes and laundry | 43 | #252 of 387 | 2,646 | 25.9 | $753K | 86 | 1,266 |
| Optometrists and eye care | 43 | #266 of 386 | 416 | 4.1 | $2.8M | 90 | 196 |
| Dry cleaners | 42 | #178 of 272 | 163 | 1.6 | $12.2M | 78 | 128 |
| Yoga, Pilates and fitness studios | 42 | #244 of 347 | 241 | 2.4 | $3.3M | 82 | 349 |
| Roofing and gutters | 42 | #264 of 381 | 577 | 5.6 | $5.3M | 62 | 316 |
| Nail salons | 41 | #287 of 387 | 892 | 8.7 | $1.1M | 64 | 185 |
| Chiropractors | 40 | #275 of 386 | 645 | 6.3 | $1.8M | 76 | 377 |
| Auto repair shops | 40 | #277 of 387 | 2,426 | 23.7 | $370K | 83 | 1,086 |
| Dentists and orthodontists | 39 | #283 of 387 | 1,346 | 13.2 | $873K | 89 | 978 |
| Gyms | 39 | #297 of 387 | 911 | 8.9 | $876K | 67 | 349 |
| Restaurants and cafes | 38 | #281 of 387 | 13,328 | 130.4 | $300K | 81 | 5,316 |
| Home inspectors | 37 | #183 of 243 | 111 | 1.1 | Index only | 55 | 118 |
| Tire shops | 37 | #279 of 386 | 501 | 4.9 | $1.8M | 72 | 203 |
| Sit-down restaurants | 37 | #293 of 387 | 7,720 | 75.5 | $519K | 78 | 2,325 |
| Auto repair and car care | 37 | #293 of 387 | 4,093 | 40.0 | $219K | 82 | 1,652 |
| Mortgage brokers and lenders | 35 | #320 of 373 | 630 | 6.2 | Index only | 65 | 318 |
| Car washes and detailing | 34 | #315 of 387 | 457 | 4.5 | $2M | 78 | 254 |
| Hair salons | 34 | #350 of 387 | 2,901 | 28.4 | $327K | 76 | 854 |
| Property management | 33 | #327 of 374 | 534 | 5.2 | Index only | 54 | 1,003 |
| Martial arts and dance studios | 33 | #339 of 387 | 610 | 6.0 | $1.3M | 65 | 376 |
| Gyms, studios and classes | 33 | #342 of 387 | 1,762 | 17.2 | $453K | 68 | 725 |
| Real estate | 32 | #361 of 387 | 6,604 | 64.6 | Index only | 56 | 4,680 |
| Real estate agents and brokers | 32 | #361 of 387 | 5,329 | 52.1 | Index only | 55 | 2,720 |
| Doctors, dentists and clinics | 31 | #343 of 387 | 10,859 | 106.2 | $108K | 71 | 4,471 |
| Barbershops | 30 | #334 of 387 | 883 | 8.6 | $1.1M | 57 | 120 |
| Salons, barbers and spas | 30 | #366 of 387 | 6,793 | 66.4 | $140K | 66 | 1,558 |
| Primary care and pediatrics | 29 | #335 of 387 | 1,205 | 11.8 | $975K | 55 | 2,378 |
| Spas and skin care | 29 | #369 of 387 | 1,959 | 19.2 | $484K | 55 | 372 |
Household spending in the Orlando-Kissimmee-Sanford metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $898.4M | $879 | 92 |
| Gasoline and other fuels | $2.8B | $2,788 | 107 |
| Food away from home | $4B | $3,917 | 96 |
| Groceries | $6.3B | $6,161 | 98 |
| Personal care products and services | $948.6M | $928 | 92 |
| Child care and other personal services | $496.3M | $485 | 84 |
| Memberships, classes and admissions | $798.3M | $781 | 79 |
| Medical and dental services | $1.2B | $1,149 | 89 |
| Pets | $955M | $934 | 103 |
| Clothing, shoes and related services | $2B | $1,949 | 95 |
| Vehicle insurance | $2.4B | $2,379 | 122 |
| Home repairs, maintenance and insurance | $3B | $2,979 | 99 |
| Lawn care, cleaning and other household services | $1.6B | $1,526 | 108 |
| Rent and homeowner costs | $15.9B | $15,537 | 93 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Orlando-Kissimmee-Sanford metro area
- Population, 2025 estimate
- 2,957,672+10.3% since 2020
- Households
- 1,022,315
- Median age
- 39.6
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.8
- Land area
- 3,494 sq. mi.
- People per square mile
- 800
- Median household income
- $78,533+34.6% vs. 2015–2019, before inflation
- Average household income
- $106,415
- Median home value
- $369,800
- Jobs located here
- 1,482,556
- Daytime population
- 2,958,505Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Orlando-Kissimmee-Sanford metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Orlando-Kissimmee-Sanford metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Orlando-Kissimmee-Sanford metro area 4
- Orange County, FL1,471,937 people
- Seminole County, FL481,470 people
- Osceola County, FL427,415 people
- Lake County, FL412,924 people
Other markets based in Florida 12
- Miami-Fort Lauderdale-West Palm Beach, FL metro area6,249,291 people
- Tampa-St. Petersburg-Clearwater, FL metro area3,304,691 people
- Jacksonville, FL metro area1,683,960 people
- North Port-Bradenton-Sarasota, FL metro area889,339 people
- Cape Coral-Fort Myers, FL metro area817,666 people
- Lakeland-Winter Haven, FL metro area790,694 people
- Deltona-Daytona Beach-Ormond Beach, FL metro area706,150 people
- Palm Bay-Melbourne-Titusville, FL metro area632,780 people
- Pensacola-Ferry Pass-Brent, FL metro area524,395 people
- Port St. Lucie, FL metro area522,676 people
- Ocala, FL metro area400,078 people
- Naples-Marco Island, FL metro area398,291 people
Questions
How fast is the Orlando-Kissimmee-Sanford, FL metro area growing?
Population estimates put the Orlando-Kissimmee-Sanford metro area at 2,957,672 people in 2025, up 10.3% since 2020, faster than the U.S. (+3.1%). It has 1,022,315 households. Against the 2015–2019 survey, median household income rose 34.6%, before inflation.
How much do households in the Orlando-Kissimmee-Sanford, FL metro area spend?
Households in the Orlando-Kissimmee-Sanford metro area spend about $15.9B a year on rent and homeowner costs, $6.3B on groceries and $4B on food away from home. Relative to the U.S., household spending in the Orlando-Kissimmee-Sanford metro area runs highest on vehicle insurance (an index of 122, where 100 is the U.S. average) and lowest on memberships, classes and admissions (79).
Which business types have the highest market scores in the Orlando-Kissimmee-Sanford, FL metro area?
Of the business types scored in the Orlando-Kissimmee-Sanford metro area, gas stations (79), funeral homes (77) and laundromats (71) have the highest Groundwork market scores. For gas stations, that ranks #20 of 387 scored metro areas.
How does the Orlando-Kissimmee-Sanford, FL metro area compare with the U.S.?
Median household income in the Orlando-Kissimmee-Sanford metro area is $78,533, 3% below the U.S. median of $80,734. The population rose 10.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $369,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for home inspectors (83% above the U.S. rate) and lowest for funeral homes (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Orlando-Kissimmee-Sanford metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Orlando-Kissimmee-Sanford metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Orlando-Kissimmee-Sanford metro area?
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The button opens the report at the center of the Orlando-Kissimmee-Sanford metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.