County profile · Florida
Citrus County, FL market data
Population, household spending and competition for 56 business types in Citrus County, each scored against other counties.
- Population, 2025
- 171,666
- +11.1% since 2020
- Households
- 71,291
- Median household income
- $56,546
- +27.8% vs. 2015–2019, before inflation
- Median home value
- $245,500
- Jobs located here
- 35,013
- Highest market score
- 87
- Funeral homes, #33 of 1,472 scored counties
A site report maps the competitors on map listings around any address in Citrus County by name and distance, and the households and spending within reach. Or open the report at the center of Citrus County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 171,666 people live in Citrus County, in 71,291 households. Between 2020 and 2025, the population of Citrus County grew 11.1%, faster than the U.S. (+3.1%). The median household income in Citrus County is $56,546 a year, 30% below the U.S. median of $80,734. That rose 27.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Citrus County spend the most on vehicle insurance (an index of 117, where 100 is the U.S. average) and the least on memberships, classes and admissions (58).
The highest Groundwork market scores in Citrus County are for funeral homes (87), clothing and shoe stores (80) and gyms (78). Citrus County ranks #33 of 1,472 scored counties for funeral homes.
Citrus County is part of the Homosassa Springs metro area. For its number of households, Citrus County has the most map listings, relative to the U.S., for pest control companies (twice the U.S. rate) and the fewest for clothing and shoe stores (66% below the U.S. rate).
All 56 business types in Citrus County
Highest Groundwork market score first. Each score compares Citrus County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 87 | #33 of 1,472 | 13 | 1.8 | $1.3M | 193 | 10 |
| Clothing and shoe stores | 80 | #154 of 2,087 | 39 | 5.5 | $3.1M | 241 | 14 |
| Gyms | 78 | #90 of 1,792 | 24 | 3.4 | $1.7M | 131 | 7 |
| Coffee shops and cafes | 78 | #136 of 2,063 | 37 | 5.2 | $6.3M | 170 | 15 |
| Fast food and sandwich shops | 78 | #162 of 2,222 | 53 | 7.4 | $4.4M | 144 | 74 |
| Gas stations | 78 | #189 of 2,358 | 52 | 7.3 | $3.7M | 153 | 51 |
| Grocery stores | 78 | #228 of 2,070 | 28 | 3.9 | $14.1M | 152 | 19 |
| Pizza | 77 | #134 of 2,090 | 36 | 5.0 | $6.5M | 128 | 74 |
| Clothing, shoes and laundry | 77 | #188 of 2,210 | 69 | 9.7 | $1.7M | 196 | 14 |
| Bakeries and dessert shops | 76 | #145 of 1,889 | 38 | 5.3 | $6.1M | 148 | 15 |
| Mortgage brokers and lenders | 74 | #73 of 887 | 11 | 1.5 | Index only | 228 | 7 |
| House cleaning | 74 | #74 of 847 | 13 | 1.8 | $7.2M | 113 | 24 |
| Restaurants and cafes | 74 | #271 of 2,405 | 480 | 67.3 | $486K | 131 | 183 |
| Insurance agencies | 74 | #359 of 2,272 | 75 | 10.5 | $2.2M | 173 | 58 |
| Collision repair and body shops | 73 | #153 of 1,327 | 12 | 1.7 | $4.8M | 157 | 14 |
| Grocery and convenience stores | 73 | #358 of 2,402 | 105 | 14.7 | $3.8M | 111 | 32 |
| Optometrists and eye care | 72 | #166 of 1,302 | 18 | 2.5 | $3.9M | 125 | 7 |
| Gyms, studios and classes | 70 | #260 of 2,088 | 55 | 7.7 | $745K | 113 | 13 |
| Yoga, Pilates and fitness studios | 69 | #103 of 777 | 8 | 1.1 | $5.1M | 126 | 7 |
| Chiropractors | 68 | #260 of 1,490 | 22 | 3.1 | $3.2M | 134 | 15 |
| Sit-down restaurants | 68 | #436 of 2,405 | 271 | 38.0 | $862K | 130 | 92 |
| Convenience stores | 68 | #490 of 2,261 | 55 | 7.7 | $7.2M | 91 | 13 |
| Tire shops | 66 | #364 of 1,530 | 15 | 2.1 | $3.9M | 154 | 12 |
| Child care and preschools | 66 | #376 of 1,611 | 30 | 4.2 | $852K | 85 | 20 |
| Pet stores | 65 | #234 of 974 | 11 | 1.5 | $5M | 110 | 6 |
| Veterinarians | 64 | #416 of 1,485 | 25 | 3.5 | $2.2M | 81 | 15 |
| Property management | 63 | #241 of 910 | 14 | 2.0 | Index only | 126 | 23 |
| Auto repair shops | 62 | #663 of 2,378 | 116 | 16.3 | $499K | 112 | 59 |
| Dentists and orthodontists | 61 | #542 of 1,886 | 53 | 7.4 | $1.3M | 136 | 41 |
| Martial arts and dance studios | 60 | #388 of 1,334 | 23 | 3.2 | $1.8M | 88 | 6 |
| Auto repair and car care | 59 | #801 of 2,401 | 207 | 29.0 | $280K | 104 | 88 |
| Nail salons | 58 | #467 of 1,328 | 37 | 5.2 | $1.5M | 91 | 5 |
| Electricians | 55 | #487 of 1,160 | 20 | 2.8 | $9.1M | 76 | 37 |
| Spas and skin care | 55 | #708 of 1,769 | 55 | 7.7 | $1M | 117 | 13 |
| Pet businesses | 55 | #882 of 2,200 | 92 | 12.9 | $597K | 68 | 33 |
| Pet grooming and boarding | 53 | #669 of 1,461 | 38 | 5.3 | $1.4M | 57 | 12 |
| Laundromats | 51 | #370 of 785 | 10 | 1.4 | $11.9M | 95 | Under 3 |
| Car washes and detailing | 50 | #721 of 1,451 | 25 | 3.5 | $2.3M | 92 | 13 |
| HVAC and plumbing | 49 | #908 of 1,707 | 50 | 7.0 | $3.6M | 77 | 62 |
| Landscaping and lawn care | 48 | #770 of 1,493 | 50 | 7.0 | $1.9M | 64 | 78 |
| Home repair trades | 46 | #1,253 of 2,057 | 104 | 14.6 | $1.8M | 72 | 113 |
| Roofing and gutters | 44 | #729 of 1,177 | 34 | 4.8 | $5.4M | 63 | 14 |
| Lawn, cleaning and pest control | 44 | #1,106 of 1,771 | 83 | 11.6 | $1.1M | 68 | 122 |
| Hair salons | 43 | #1,517 of 2,339 | 136 | 19.1 | $413K | 96 | 52 |
| Barbershops | 42 | #902 of 1,356 | 41 | 5.8 | $1.4M | 73 | 5 |
| Physical therapy | 41 | #957 of 1,422 | 38 | 5.3 | $1.9M | 77 | 30 |
| Primary care and pediatrics | 41 | #1,114 of 1,656 | 44 | 6.2 | $1.6M | 90 | 139 |
| Doctors, dentists and clinics | 40 | #1,671 of 2,394 | 429 | 60.2 | $165K | 108 | 240 |
| Salons, barbers and spas | 40 | #1,734 of 2,385 | 273 | 38.3 | $206K | 97 | 75 |
| Real estate | 38 | #1,741 of 2,229 | 233 | 32.7 | Index only | 97 | 168 |
| Real estate agents and brokers | 36 | #1,813 of 2,176 | 199 | 27.9 | Index only | 90 | 114 |
| Pest control | 30 | #608 of 699 | 20 | 2.8 | $4.7M | 46 | 20 |
| Home inspectors | 27 | #380 of 415 | 9 | 1.3 | Index only | 41 | 8 |
| Dry cleaners | Not scored | Not scored | 4 | 0.6 | $29.8M | 190 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.4 | $19.3M | 140 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.4 | $23.6M | 96 | 8 |
Household spending in Citrus County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $57.9M | $812 | 85 |
| Gasoline and other fuels | $190M | $2,665 | 103 |
| Food away from home | $233.5M | $3,275 | 80 |
| Groceries | $395.8M | $5,552 | 88 |
| Personal care products and services | $56.2M | $789 | 78 |
| Child care and other personal services | $25.6M | $359 | 62 |
| Memberships, classes and admissions | $41M | $575 | 58 |
| Medical and dental services | $70.7M | $992 | 77 |
| Pets | $55M | $771 | 85 |
| Clothing, shoes and related services | $119.3M | $1,674 | 81 |
| Vehicle insurance | $163.1M | $2,287 | 117 |
| Home repairs, maintenance and insurance | $182.4M | $2,559 | 85 |
| Lawn care, cleaning and other household services | $94.1M | $1,320 | 93 |
| Rent and homeowner costs | $977.5M | $13,711 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Citrus County
- Population, 2025 estimate
- 171,666+11.1% since 2020
- Households
- 71,291
- Median age
- 55.0
- Homes lived in by their owners
- 85%
- Vehicles per household
- 1.7
- Land area
- 582 sq. mi.
- People per square mile
- 279
- Median household income
- $56,546+27.8% vs. 2015–2019, before inflation
- Average household income
- $81,687
- Median home value
- $245,500
- Jobs located here
- 35,013
- Daytime population
- 146,294Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Citrus County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Citrus County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Citrus County, FL growing?
Population estimates put Citrus County at 171,666 people in 2025, up 11.1% since 2020, faster than the U.S. (+3.1%). It has 71,291 households. Against the 2015–2019 survey, median household income rose 27.8%, before inflation.
How much do households in Citrus County, FL spend?
Households in Citrus County spend about $977.5M a year on rent and homeowner costs, $395.8M on groceries and $233.5M on food away from home. Relative to the U.S., household spending in Citrus County runs highest on vehicle insurance (an index of 117, where 100 is the U.S. average) and lowest on memberships, classes and admissions (58).
Which business types have the highest market scores in Citrus County, FL?
Of the business types scored in Citrus County, funeral homes (87), clothing and shoe stores (80) and gyms (78) have the highest Groundwork market scores. For funeral homes, that ranks #33 of 1,472 scored counties.
How does Citrus County, FL compare with the U.S.?
Median household income in Citrus County is $56,546, 30% below the U.S. median of $80,734. The population rose 11.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $245,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pest control companies (twice the U.S. rate) and lowest for clothing and shoe stores (66% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in Citrus County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Citrus County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Citrus County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Citrus County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.