Groundwork

County profile · Florida

Gadsden County, FL market data

Population, household spending and competition for 56 business types in Gadsden County, each scored against other counties.

Population, 2025
44,298
+2.0% since 2020
Households
16,872
Median household income
$48,801
+17.9% vs. 2015–2019, before inflation
Median home value
$174,900
Jobs located here
16,761
Highest market score
80
Insurance agencies, #223 of 2,272 scored counties

A site report maps the competitors on map listings around any address in Gadsden County by name and distance, and the households and spending within reach. Or open the report at the center of Gadsden County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 44,298 people live in Gadsden County, in 16,872 households. Population estimates put the population change in Gadsden County from 2020 to 2025 at +2.0%, slower than the U.S. (+3.1%). The median household income in Gadsden County is $48,801 a year, 40% below the U.S. median of $80,734. That rose 17.9% from the 2015–2019 survey, before inflation.

Set against the U.S., households in Gadsden County spend the most on vehicle insurance (an index of 120, where 100 is the U.S. average) and the least on memberships, classes and admissions (49).

The highest Groundwork market scores in Gadsden County are for insurance agencies (80), real estate agents and brokers (69) and pet businesses (69). Gadsden County ranks #223 of 2,272 scored counties for insurance agencies.

Gadsden County is part of the Tallahassee metro area. For its number of households, Gadsden County has the most map listings, relative to the U.S., for funeral homes (3.7 times the U.S. rate) and the fewest for medical and dental practices (71% below the U.S. rate).

All 56 business types in Gadsden County

Highest Groundwork market score first. Each score compares Gadsden County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Gadsden County, FL, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Insurance agencies80#223 of 2,272137.7$3.1M2447
Real estate agents and brokers69#230 of 2,17695.3Index only4405
Pet businesses69#299 of 2,20074.1$1.7M1915
Real estate68#256 of 2,22995.3Index only55410
Dentists and orthodontists68#299 of 1,88653.0$3.1M3167
Pizza68#357 of 2,09053.0$10.1M19920
Doctors, dentists and clinics67#436 of 2,3944124.3$379K24912
Hair salons61#618 of 2,339148.3$870K202Under 3
Gyms, studios and classes58#661 of 2,08884.7$1M155Under 3
Salons, barbers and spas58#729 of 2,3853017.8$406K191Under 3
Restaurants and cafes58#834 of 2,40512071.1$421K11436
Coffee shops and cafes57#715 of 2,06384.7$6.3M170Under 3
Clothing, shoes and laundry57#804 of 2,2101810.7$1.4M1646
Gyms55#714 of 1,79253.0$1.6M126Under 3
Fast food and sandwich shops54#987 of 2,2221710.1$3M9720
Auto repair and car care54#1,031 of 2,4014929.0$285K10619
Sit-down restaurants53#1,043 of 2,4056940.9$732K11015
Auto repair shops53#1,046 of 2,3782716.0$517K11616
Clothing and shoe stores52#966 of 2,087169.5$1.6M1286
Lawn, cleaning and pest control51#797 of 1,77195.3$2.3M13533
Home repair trades51#965 of 2,057127.1$3.2M13330
Physical therapy49#729 of 1,42253.0$3.1M129Under 3
HVAC and plumbing49#889 of 1,70784.7$4.9M10213
Landscaping and lawn care45#852 of 1,49374.1$2.9M10024
Grocery stores40#1,374 of 2,070169.5$5.5M605
Bakeries and dessert shops37#1,392 of 1,889127.1$4.2M102Under 3
Convenience stores37#1,575 of 2,261148.3$6.3M809
Funeral homes33#1,170 of 1,472137.7$187K283
Grocery and convenience stores33#1,856 of 2,4023721.9$2.4M7114
Barbershops28#1,133 of 1,35684.7$1.5M81Under 3
Tire shops25#1,326 of 1,530105.9$1.4M56Under 3
Gas stations25#2,120 of 2,3584727.9$991K4228
Child care and preschools19#1,503 of 1,611137.7$411K4114
Car washes and detailingNot scoredNot scored42.4$3.5M139Under 3
Roofing and guttersNot scoredNot scored42.4$9.7M1158
Collision repair and body shopsNot scoredNot scored31.8$4.7M151Under 3
Martial arts and dance studiosNot scoredNot scored31.8$2.7M136Under 3
Nail salonsNot scoredNot scored31.8$4.1M243Under 3
Spas and skin careNot scoredNot scored31.8$4.1M463Under 3
VeterinariansNot scoredNot scored31.8$3.9M1445
ChiropractorsNot scoredNot scored21.2$7.8MToo fewUnder 3
Optometrists and eye careNot scoredNot scored21.2$7.8MToo fewUnder 3
Dry cleanersNot scoredNot scored10.6$26MToo fewUnder 3
House cleaningNot scoredNot scored10.6$20.4MToo few9
Oil change and quick lubeNot scoredNot scored10.6$14MToo fewUnder 3
Pest controlNot scoredNot scored10.6$20.4MToo fewUnder 3
Pet grooming and boardingNot scoredNot scored10.6$11.8MToo fewUnder 3
Pet storesNot scoredNot scored10.6$11.8MToo fewUnder 3
Primary care and pediatricsNot scoredNot scored10.6$15.6MToo few5
ElectriciansNot scoredNot scored00.0None listedNone listed9
Home inspectorsNot scoredNot scored00.0None listedNone listedUnder 3
LaundromatsNot scoredNot scored00.0None listedNone listedUnder 3
Mortgage brokers and lendersNot scoredNot scored00.0None listedNone listedUnder 3
Property managementNot scoredNot scored00.0None listedNone listedUnder 3
Urgent care and walk-in clinicsNot scoredNot scored00.0None listedNone listedUnder 3
Yoga, Pilates and fitness studiosNot scoredNot scored00.0None listedNone listedUnder 3

Household spending in Gadsden County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Gadsden County, FL by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$14M$82786
Gasoline and other fuels$46.6M$2,761106
Food away from home$50.5M$2,99474
Groceries$88.7M$5,25883
Personal care products and services$12.2M$72272
Child care and other personal services$5.3M$31755
Memberships, classes and admissions$8.2M$48749
Medical and dental services$15.6M$92272
Pets$11.8M$69777
Clothing, shoes and related services$26M$1,54275
Vehicle insurance$39.8M$2,358120
Home repairs, maintenance and insurance$38.8M$2,30076
Lawn care, cleaning and other household services$20.4M$1,20986
Rent and homeowner costs$216M$12,80577

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Gadsden County

Population, 2025 estimate
44,298+2.0% since 2020
Households
16,872
Median age
43.4
Homes lived in by their owners
71%
Vehicles per household
1.8
Land area
516 sq. mi.
People per square mile
85
Median household income
$48,801+17.9% vs. 2015–2019, before inflation
Average household income
$63,879
Median home value
$174,900
Jobs located here
16,761
Daytime population
43,252Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Gadsden County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Gadsden County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gadsden County is part of the Tallahassee, FL metro area.

Questions

How fast is Gadsden County, FL growing?

Population estimates put Gadsden County at 44,298 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 16,872 households. Against the 2015–2019 survey, median household income rose 17.9%, before inflation.

How much do households in Gadsden County, FL spend?

Households in Gadsden County spend about $216M a year on rent and homeowner costs, $88.7M on groceries and $50.5M on food away from home. Relative to the U.S., household spending in Gadsden County runs highest on vehicle insurance (an index of 120, where 100 is the U.S. average) and lowest on memberships, classes and admissions (49).

Which business types have the highest market scores in Gadsden County, FL?

Of the business types scored in Gadsden County, insurance agencies (80), real estate agents and brokers (69) and pet businesses (69) have the highest Groundwork market scores. For insurance agencies, that ranks #223 of 2,272 scored counties.

How does Gadsden County, FL compare with the U.S.?

Median household income in Gadsden County is $48,801, 40% below the U.S. median of $80,734. The population rose 2.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $174,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (3.7 times the U.S. rate) and lowest for medical and dental practices (71% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 33 of the 56 business types have a score in Gadsden County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Gadsden County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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Screening a site or an acquisition in Gadsden County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Gadsden County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.