Market rankings · Florida
Gyms in Florida
Markets across Florida ranked by the Groundwork market score for gyms, with competitor counts and household spending for each.
- Listings
- 7,037
- 2,032 chain locations (29%)
- Official establishments
- 2,791
- All fitness and recreational sports centers · +10.4% since 2019
- Household spending a year
- $6.7B
- On memberships, classes and admissions
- Listings per 10k households
- 8.0
- 5% above the U.S.
- Spending per listing
- $951K
- 27% below the U.S.
- Rank among states
- #40 of 51
- Market score 40 · Lower middle
A site report maps the gyms on map listings around any address in Florida by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 7,037 gyms in Florida. Of those, 2,032 are chain locations, or 29%, against 28% across the U.S. Per 10,000 households, that is 8.0, 5% above the U.S. rate of 7.6.
At $764 per household (22% below the U.S. average), households in Florida spend about $6.7B a year on memberships, classes and admissions. That is about $951K of household spending for each gym on map listings, 27% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
In 2023, official counts showed 2,791 businesses with payroll in Florida classed as fitness and recreational sports centers, up 10.4% from 2019. That is one for every 3,136 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 418 SBA-backed loans worth $221M have gone to businesses classed as fitness and recreational sports centers in Florida.
Among the 50 states and DC, Florida ranks #40 for gyms, with a Groundwork market score of 40 (lower middle). Of the 22 scored metro areas in or partly in Florida, the Wildwood-The Villages metro area scores highest (86). Of the 6 scored small-town markets in or partly in Florida, the Palatka area scores highest (65).
Every market in Florida for gyms
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Florida, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wildwood-The Villages, FL | 86 | 17 | 2.4 | $2.9M | +21.1% | #3 of 387 |
| 2Homosassa Springs, FL | 76 | 24 | 3.4 | $1.7M | +11.1% | #18 of 387 |
| 3Punta Gorda, FL | 73 | 45 | 5.0 | $1.3M | +15.5% | #28 of 387 |
| 4Lakeland-Winter Haven, FL | 69 | 142 | 4.9 | $1.3M | +19.8% | #43 of 387 |
| 5Panama City-Panama City Beach, FL | 66 | 50 | 5.7 | $1.2M | +15.7% | #63 of 387 |
| 6Naples-Marco Island, FL | 63 | 124 | 7.5 | $1.3M | +10.6% | #79 of 387 |
| 7Ocala, FL | 61 | 83 | 5.0 | $1.1M | +17.3% | #96 of 387 |
| 8Cape Coral-Fort Myers, FL | 60 | 224 | 6.8 | $1.1M | +14.4% | #105 of 387 |
| 9Palm Bay-Melbourne-Titusville, FL | 55 | 183 | 7.1 | $1.1M | +9.1% | #147 of 387 |
| 10Sebring, FL | 51 | 25 | 5.3 | $1M | +9.7% | #186 of 387 |
| 11Jacksonville, FL | 50 | 497 | 7.5 | $1.1M | +10.7% | #194 of 387 |
| 12North Port-Bradenton-Sarasota, FL | 50 | 309 | 7.9 | $1M | +13.2% | #195 of 387 |
| 13Sebastian-Vero Beach-West Vero Corridor, FL | 50 | 58 | 8.2 | $935K | +7.7% | #198 of 387 |
| 14Deltona-Daytona Beach-Ormond Beach, FL | 47 | 210 | 7.1 | $964K | +11.2% | #230 of 387 |
| 15Pensacola-Ferry Pass-Brent, FL | 45 | 163 | 8.1 | $910K | +6.5% | #250 of 387 |
| 16Port St. Lucie, FL | 44 | 153 | 7.5 | $993K | +16.0% | #257 of 387 |
| 17Orlando-Kissimmee-Sanford, FL | 39 | 911 | 8.9 | $876K | +10.3% | #297 of 387 |
| 18Tampa-St. Petersburg-Clearwater, FL | 37 | 1,106 | 8.3 | $927K | +7.3% | #310 of 387 |
| 19Gainesville, FL | 35 | 120 | 8.4 | $792K | +5.4% | #323 of 387 |
| 20Miami-Fort Lauderdale-West Palm Beach, FL | 31 | 2,182 | 9.3 | $863K | +4.2% | #345 of 387 |
| 21Crestview-Fort Walton Beach-Destin, FL | 31 | 137 | 11.4 | $726K | +9.4% | #346 of 387 |
| 22Tallahassee, FL | 29 | 119 | 7.5 | $896K | +3.1% | #352 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Palatka, FL | 65 | 11 | 3.5 | $1.4M | +5.9% | #89 of 506 |
| 2Clewiston, FL | 65 | 10 | 5.4 | $1.1M | +18.8% | #95 of 506 |
| 3Lake City, FL | 62 | 14 | 5.1 | $1.1M | +6.2% | #127 of 506 |
| 4Arcadia, FL | 34 | 8 | 6.2 | $757K | +8.8% | #418 of 506 |
| 5Okeechobee, FL | 32 | 13 | 8.6 | $638K | +7.4% | #431 of 506 |
| 6Key West-Key Largo, FL | 25 | 47 | 13.7 | $675K | −2.9% | #467 of 506 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sumter County, FL | 87 | 17 | 2.4 | $2.9M | +21.1% | #22 of 1,792 |
| 2Citrus County, FL | 78 | 24 | 3.4 | $1.7M | +11.1% | #90 of 1,792 |
| 3Flagler County, FL | 75 | 27 | 5.1 | $1.5M | +21.0% | #136 of 1,792 |
| 4Charlotte County, FL | 74 | 45 | 5.0 | $1.3M | +15.5% | #154 of 1,792 |
| 5Polk County, FL | 70 | 142 | 4.9 | $1.3M | +19.8% | #237 of 1,792 |
| 6Clay County, FL | 69 | 51 | 6.1 | $1.3M | +9.4% | #258 of 1,792 |
| 7Nassau County, FL | 69 | 31 | 7.9 | $1.1M | +17.4% | #260 of 1,792 |
| 8Lake County, FL | 67 | 96 | 5.8 | $1.2M | +18.1% | #304 of 1,792 |
| 9Collier County, FL | 66 | 124 | 7.5 | $1.3M | +10.6% | #331 of 1,792 |
| 10Bay County, FL | 66 | 47 | 6.0 | $1.2M | +17.2% | #333 of 1,792 |
| 11Marion County, FL | 64 | 83 | 5.0 | $1.1M | +17.3% | #406 of 1,792 |
| 12Hernando County, FL | 63 | 40 | 4.8 | $1.3M | +13.3% | #429 of 1,792 |
| 13Lee County, FL | 63 | 224 | 6.8 | $1.1M | +14.4% | #438 of 1,792 |
| 14Manatee County, FL | 62 | 124 | 7.0 | $1.1M | +16.6% | #469 of 1,792 |
| 15Santa Rosa County, FL | 62 | 56 | 7.7 | $1.1M | +11.7% | #470 of 1,792 |
| 16Osceola County, FL | 62 | 98 | 6.9 | $975K | +23.2% | #474 of 1,792 |
| 17Pasco County, FL | 61 | 144 | 6.1 | $1.2M | +19.1% | #503 of 1,792 |
| 18St. Johns County, FL | 60 | 108 | 9.3 | $1.2M | +25.0% | #534 of 1,792 |
| 19Brevard County, FL | 60 | 183 | 7.1 | $1.1M | +9.1% | #538 of 1,792 |
| 20Putnam County, FL | 59 | 11 | 3.5 | $1.4M | +5.9% | #557 of 1,792 |
| 21Columbia County, FL | 58 | 14 | 5.1 | $1.1M | +6.2% | #623 of 1,792 |
| 22Gadsden County, FL | 55 | 5 | 3.0 | $1.6M | +2.0% | #714 of 1,792 |
| 23Jackson County, FL | 55 | 6 | 3.5 | $1.4M | +5.4% | #718 of 1,792 |
| 24Highlands County, FL | 55 | 25 | 5.3 | $1M | +9.7% | #743 of 1,792 |
| 25Indian River County, FL | 54 | 58 | 8.2 | $935K | +7.7% | #777 of 1,792 |
Show all 67 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26St. Lucie County, FL | 52 | 87 | 6.3 | $1.1M | +21.4% | #850 of 1,792 |
| 27Sarasota County, FL | 51 | 185 | 8.7 | $973K | +10.0% | #891 of 1,792 |
| 28Duval County, FL | 48 | 305 | 7.3 | $966K | +6.5% | #1,002 of 1,792 |
| 29Hendry County, FL | 47 | 9 | 6.4 | $953K | +21.5% | #1,035 of 1,792 |
| 30Volusia County, FL | 46 | 183 | 7.6 | $885K | +9.1% | #1,074 of 1,792 |
| 31Hillsborough County, FL | 45 | 511 | 8.8 | $939K | +7.4% | #1,106 of 1,792 |
| 32Walton County, FL | 45 | 36 | 10.5 | $829K | +22.9% | #1,112 of 1,792 |
| 33Palm Beach County, FL | 44 | 597 | 9.9 | $900K | +5.5% | #1,141 of 1,792 |
| 34Martin County, FL | 44 | 66 | 9.7 | $895K | +4.8% | #1,142 of 1,792 |
| 35Levy County, FL | 42 | 11 | 5.9 | $916K | +12.7% | #1,195 of 1,792 |
| 36Orange County, FL | 42 | 494 | 9.4 | $864K | +6.7% | #1,201 of 1,792 |
| 37Escambia County, FL | 41 | 107 | 8.3 | $810K | +3.5% | #1,224 of 1,792 |
| 38Miami-Dade County, FL | 38 | 873 | 9.0 | $853K | +4.0% | #1,305 of 1,792 |
| 39Broward County, FL | 38 | 712 | 9.4 | $845K | +3.6% | #1,307 of 1,792 |
| 40Suwannee County, FL | 37 | 11 | 6.8 | $811K | +10.6% | #1,333 of 1,792 |
| 41Alachua County, FL | 36 | 105 | 9.0 | $766K | +3.7% | #1,361 of 1,792 |
| 42Seminole County, FL | 35 | 223 | 11.9 | $721K | +4.3% | #1,397 of 1,792 |
| 43Okaloosa County, FL | 34 | 101 | 11.8 | $689K | +4.6% | #1,414 of 1,792 |
| 44DeSoto County, FL | 31 | 8 | 6.2 | $757K | +8.8% | #1,478 of 1,792 |
| 45Okeechobee County, FL | 31 | 13 | 8.6 | $638K | +7.4% | #1,484 of 1,792 |
| 46Leon County, FL | 27 | 107 | 8.7 | $800K | +1.7% | #1,565 of 1,792 |
| 47Pinellas County, FL | 25 | 411 | 9.6 | $790K | −1.2% | #1,595 of 1,792 |
| 48Madison County, FL | 23 | 5 | 7.2 | $608K | +5.0% | #1,632 of 1,792 |
| 49Monroe County, FL | 22 | 47 | 13.7 | $675K | −2.9% | #1,646 of 1,792 |
| 50Taylor County, FL | 6 | 6 | 7.5 | $631K | −2.5% | #1,777 of 1,792 |
| Wakulla County, FL | Not scored | 3 | 2.4 | $3M | +12.3% | |
| Baker County, FL | Not scored | 2 | 2.2 | $3.4M | +5.8% | |
| Bradford County, FL | Not scored | 4 | 4.3 | $1.3M | +0.3% | |
| Hardee County, FL | Not scored | 3 | 3.7 | $1.6M | +2.4% | |
| Washington County, FL | Not scored | 3 | 3.2 | $1.6M | +5.4% | |
| Holmes County, FL | Not scored | 2 | 2.9 | $1.6M | +2.7% | |
| Gilchrist County, FL | Not scored | 4 | 5.6 | $1.1M | +14.5% | |
| Dixie County, FL | Not scored | 3 | 4.8 | $863K | +8.0% | |
| Union County, FL | Not scored | 1 | 2.3 | $2.6M | +5.2% | |
| Gulf County, FL | Not scored | 3 | 5.0 | $1.3M | +11.7% | |
| Jefferson County, FL | Not scored | 4 | 7.0 | $908K | +11.1% | |
| Hamilton County, FL | Not scored | 1 | 2.3 | $1.8M | +3.3% | |
| Calhoun County, FL | Not scored | 3 | 6.5 | $766K | −3.0% | |
| Glades County, FL | Not scored | 1 | 2.2 | $2.2M | +9.9% | |
| Franklin County, FL | Not scored | 2 | 4.0 | $1.6M | +4.5% | |
| Lafayette County, FL | Not scored | 1 | 3.8 | $1.3M | +6.8% | |
| Liberty County, FL | Not scored | 1 | 3.9 | $1.4M | +2.8% |
Markets with fewer than 5 gyms on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many gyms are in Florida?
Florida has 7,037 gyms on map listings as of September 2026. 2,032 of them (29%) are chain locations. The listings count gyms and fitness centers. Official counts show 2,791 businesses with payroll classed as fitness and recreational sports centers in 2023, up 10.4% from 2019. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
How much do households in Florida spend on memberships, classes and admissions?
About $6.7B a year, or $764 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 7,037 gyms on map listings, it comes to $951K per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 8,752,810 households in Florida and national spending patterns by income.
How does Florida compare with the U.S. for gyms?
Florida has 8.0 gyms per 10,000 households, 5% above the U.S. rate of 7.6. Spending per gym is $951K, 27% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Florida would have about 5,141, against 7,037 on map listings. There is one business with payroll in the industry for every 3,136 households, against one for every 3,109 across the U.S. The official count rose 10.4% from 2019 to 2023, against +5.8% for the U.S.
Which market in Florida has the highest market score for gyms?
Among 22 scored metro areas in or partly in Florida, the Wildwood-The Villages metro area scores highest, at 86 (high). Among 6 scored small-town markets in or partly in Florida, the Palatka area scores highest, at 65 (upper middle). Among 50 scored counties in Florida, Sumter County scores highest, at 87 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Florida scores 40 for gyms (lower middle), #40 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Florida. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Gyms in other states
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Top markets for gyms across the U.S. · All business types in Florida
Related business types in Florida
- Gyms, studios and classes14,031 listings
- Yoga, Pilates and fitness studios2,439 listings
- Martial arts and dance studios4,555 listings
Screening a site or an acquisition in Florida?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.