County profile · Florida
Hernando County, FL market data
Population, household spending and competition for 56 business types in Hernando County, each scored against other counties.
- Population, 2025
- 221,701
- +13.3% since 2020
- Households
- 82,475
- Median household income
- $66,058
- +35.3% vs. 2015–2019, before inflation
- Median home value
- $276,000
- Jobs located here
- 51,235
- Highest market score
- 91
- Funeral homes, #20 of 1,472 scored counties
A site report maps the competitors on map listings around any address in Hernando County by name and distance, and the households and spending within reach. Or open the report at the center of Hernando County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 221,701 people live in Hernando County, in 82,475 households. Population estimates put the population change in Hernando County from 2020 to 2025 at +13.3%, faster than the U.S. (+3.1%). The median household income in Hernando County is $66,058 a year, 18% below the U.S. median of $80,734. That rose 35.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Hernando County spend the most on vehicle insurance (an index of 122, where 100 is the U.S. average) and the least on memberships, classes and admissions (63).
The highest Groundwork market scores in Hernando County are for funeral homes (91), collision repair and body shops (82) and gas stations (81). Hernando County ranks #20 of 1,472 scored counties for funeral homes.
Hernando County is part of the Tampa-St. Petersburg-Clearwater metro area. For its number of households, Hernando County has the most map listings, relative to the U.S., for pest control companies (3 times the U.S. rate) and the fewest for clothing and shoe stores (59% below the U.S. rate).
All 56 business types in Hernando County
Highest Groundwork market score first. Each score compares Hernando County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 91 | #20 of 1,472 | 13 | 1.6 | $1.3M | 186 | 8 |
| Collision repair and body shops | 82 | #47 of 1,327 | 9 | 1.1 | $7.8M | 254 | 9 |
| Gas stations | 81 | #134 of 2,358 | 70 | 8.5 | $3.3M | 137 | 45 |
| Child care and preschools | 79 | #98 of 1,611 | 23 | 2.8 | $1.4M | 137 | 31 |
| Clothing and shoe stores | 77 | #195 of 2,087 | 55 | 6.7 | $2.6M | 205 | 26 |
| Roofing and gutters | 76 | #76 of 1,177 | 16 | 1.9 | $13.8M | 164 | 14 |
| Coffee shops and cafes | 76 | #176 of 2,063 | 58 | 7.0 | $4.9M | 133 | 20 |
| Grocery stores | 76 | #273 of 2,070 | 38 | 4.6 | $12.5M | 135 | 28 |
| Insurance agencies | 76 | #322 of 2,272 | 94 | 11.4 | $2.1M | 167 | 66 |
| Bakeries and dessert shops | 75 | #174 of 1,889 | 55 | 6.7 | $5.2M | 126 | 20 |
| Clothing, shoes and laundry | 75 | #235 of 2,210 | 82 | 9.9 | $1.7M | 198 | 31 |
| Grocery and convenience stores | 75 | #295 of 2,402 | 120 | 14.5 | $4M | 117 | 45 |
| Convenience stores | 75 | #299 of 2,261 | 58 | 7.0 | $8.2M | 104 | 17 |
| Electricians | 72 | #129 of 1,160 | 13 | 1.6 | $17M | 142 | 53 |
| Home repair trades | 71 | #186 of 2,057 | 70 | 8.5 | $3.2M | 130 | 135 |
| Pizza | 71 | #283 of 2,090 | 54 | 6.5 | $5.3M | 104 | 119 |
| Restaurants and cafes | 71 | #381 of 2,405 | 640 | 77.6 | $447K | 121 | 261 |
| Auto repair shops | 70 | #345 of 2,378 | 125 | 15.2 | $563K | 127 | 63 |
| HVAC and plumbing | 69 | #236 of 1,707 | 41 | 5.0 | $5.4M | 113 | 68 |
| Laundromats | 68 | #178 of 785 | 8 | 1.0 | $17.9M | 143 | Under 3 |
| Fast food and sandwich shops | 68 | #451 of 2,222 | 94 | 11.4 | $3M | 100 | 119 |
| Sit-down restaurants | 65 | #541 of 2,405 | 363 | 44.0 | $789K | 119 | 122 |
| Optometrists and eye care | 64 | #331 of 1,302 | 28 | 3.4 | $3.1M | 98 | 9 |
| Auto repair and car care | 64 | #585 of 2,401 | 238 | 28.9 | $296K | 110 | 99 |
| Gyms | 63 | #429 of 1,792 | 40 | 4.8 | $1.3M | 98 | 19 |
| Mortgage brokers and lenders | 62 | #220 of 887 | 23 | 2.8 | Index only | 131 | 12 |
| Property management | 62 | #263 of 910 | 21 | 2.5 | Index only | 101 | 25 |
| Tire shops | 59 | #552 of 1,530 | 29 | 3.5 | $2.4M | 97 | 13 |
| Pet stores | 58 | #359 of 974 | 20 | 2.4 | $3.4M | 74 | 6 |
| Oil change and quick lube | 57 | #194 of 479 | 7 | 0.8 | $10.1M | 73 | 4 |
| Nail salons | 56 | #520 of 1,328 | 52 | 6.3 | $1.3M | 79 | 6 |
| Physical therapy | 56 | #556 of 1,422 | 34 | 4.1 | $2.5M | 105 | 31 |
| Yoga, Pilates and fitness studios | 54 | #318 of 777 | 15 | 1.8 | $3.4M | 84 | 19 |
| Landscaping and lawn care | 54 | #617 of 1,493 | 56 | 6.8 | $2M | 69 | 87 |
| Car washes and detailing | 52 | #687 of 1,451 | 32 | 3.9 | $2.2M | 87 | 14 |
| Hair salons | 52 | #1,078 of 2,339 | 164 | 19.9 | $419K | 97 | 42 |
| House cleaning | 51 | #409 of 847 | 27 | 3.3 | $4.2M | 66 | 40 |
| Chiropractors | 50 | #741 of 1,490 | 43 | 5.2 | $2M | 83 | 23 |
| Martial arts and dance studios | 49 | #728 of 1,334 | 41 | 5.0 | $1.2M | 62 | 10 |
| Barbershops | 49 | #739 of 1,356 | 55 | 6.7 | $1.3M | 66 | 4 |
| Dentists and orthodontists | 49 | #971 of 1,886 | 74 | 9.0 | $1.2M | 118 | 72 |
| Gyms, studios and classes | 49 | #1,127 of 2,088 | 96 | 11.6 | $532K | 80 | 29 |
| Veterinarians | 48 | #802 of 1,485 | 43 | 5.2 | $1.6M | 57 | 25 |
| Spas and skin care | 47 | #999 of 1,769 | 79 | 9.6 | $871K | 99 | 19 |
| Pet businesses | 43 | #1,412 of 2,200 | 136 | 16.5 | $494K | 56 | 55 |
| Salons, barbers and spas | 43 | #1,588 of 2,385 | 353 | 42.8 | $195K | 92 | 73 |
| Lawn, cleaning and pest control | 42 | #1,192 of 1,771 | 118 | 14.3 | $963K | 57 | 149 |
| Pet grooming and boarding | 41 | #949 of 1,461 | 51 | 6.2 | $1.3M | 52 | 24 |
| Real estate | 41 | #1,581 of 2,229 | 292 | 35.4 | Index only | 93 | 194 |
| Real estate agents and brokers | 40 | #1,604 of 2,176 | 234 | 28.4 | Index only | 92 | 127 |
| Primary care and pediatrics | 36 | #1,258 of 1,656 | 67 | 8.1 | $1.3M | 72 | 200 |
| Doctors, dentists and clinics | 35 | #1,893 of 2,394 | 602 | 73.0 | $142K | 93 | 343 |
| Pest control | 32 | #593 of 699 | 35 | 4.2 | $3.2M | 32 | 22 |
| Home inspectors | 26 | #388 of 415 | 14 | 1.7 | Index only | 32 | 11 |
| Dry cleaners | Not scored | Not scored | 4 | 0.5 | $35.8M | 229 | 5 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 0.5 | $21.4M | 87 | 8 |
Household spending in Hernando County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $70.4M | $853 | 89 |
| Gasoline and other fuels | $229.3M | $2,780 | 107 |
| Food away from home | $286.3M | $3,471 | 85 |
| Groceries | $476.5M | $5,777 | 91 |
| Personal care products and services | $68.8M | $834 | 83 |
| Child care and other personal services | $31.5M | $381 | 66 |
| Memberships, classes and admissions | $51M | $619 | 63 |
| Medical and dental services | $85.7M | $1,039 | 81 |
| Pets | $67.2M | $815 | 90 |
| Clothing, shoes and related services | $143.3M | $1,737 | 85 |
| Vehicle insurance | $197M | $2,389 | 122 |
| Home repairs, maintenance and insurance | $221.3M | $2,683 | 89 |
| Lawn care, cleaning and other household services | $113.7M | $1,378 | 97 |
| Rent and homeowner costs | $1.2B | $14,282 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Hernando County
- Population, 2025 estimate
- 221,701+13.3% since 2020
- Households
- 82,475
- Median age
- 46.9
- Homes lived in by their owners
- 83%
- Vehicles per household
- 1.8
- Land area
- 473 sq. mi.
- People per square mile
- 438
- Median household income
- $66,058+35.3% vs. 2015–2019, before inflation
- Average household income
- $84,501
- Median home value
- $276,000
- Jobs located here
- 51,235
- Daytime population
- 179,810Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hernando County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Hernando County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Hernando County, FL growing?
Population estimates put Hernando County at 221,701 people in 2025, up 13.3% since 2020, faster than the U.S. (+3.1%). It has 82,475 households. Against the 2015–2019 survey, median household income rose 35.3%, before inflation.
How much do households in Hernando County, FL spend?
Households in Hernando County spend about $1.2B a year on rent and homeowner costs, $476.5M on groceries and $286.3M on food away from home. Relative to the U.S., household spending in Hernando County runs highest on vehicle insurance (an index of 122, where 100 is the U.S. average) and lowest on memberships, classes and admissions (63).
Which business types have the highest market scores in Hernando County, FL?
Of the business types scored in Hernando County, funeral homes (91), collision repair and body shops (82) and gas stations (81) have the highest Groundwork market scores. For funeral homes, that ranks #20 of 1,472 scored counties.
How does Hernando County, FL compare with the U.S.?
Median household income in Hernando County is $66,058, 18% below the U.S. median of $80,734. The population rose 13.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $276,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pest control companies (3 times the U.S. rate) and lowest for clothing and shoe stores (59% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in Hernando County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hernando County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Hernando County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hernando County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.