Metro area profile · Florida
Palm Bay-Melbourne-Titusville, FL metro area market data
How the Palm Bay-Melbourne-Titusville metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 663,982
- +9.1% since 2020
- Households
- 257,695
- Median household income
- $78,476
- +38.2% vs. 2015–2019, before inflation
- Median home value
- $339,600
- Jobs located here
- 240,501
- Highest market score
- 92
- Funeral homes, #6 of 377 scored metro areas
A site report maps the competitors on map listings around any address in the Palm Bay-Melbourne-Titusville metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Palm Bay-Melbourne-Titusville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Palm Bay-Melbourne-Titusville metro area has an estimated 663,982 people and 257,695 households. Between 2020 and 2025, the population of the Palm Bay-Melbourne-Titusville metro area grew 9.1%, faster than the U.S. (+3.1%). Median household income in the Palm Bay-Melbourne-Titusville metro area is $78,476, 3% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 38.2%, before inflation.
Relative to the U.S., household spending in the Palm Bay-Melbourne-Titusville metro area runs highest on vehicle insurance (an index of 120, where 100 is the U.S. average) and lowest on memberships, classes and admissions (80).
Of the business types scored in the Palm Bay-Melbourne-Titusville metro area, funeral homes (92), fast food and sandwich shops (82) and clothing and shoe stores (80) have the highest Groundwork market scores. For funeral homes, that ranks #6 of 377 scored metro areas.
The Palm Bay-Melbourne-Titusville metro area is made up of one county, Brevard County. Against the U.S., map listings per household run highest for home inspectors (2.2 times the U.S. rate) and lowest for funeral homes (38% below the U.S. rate).
All 56 business types in the Palm Bay-Melbourne-Titusville metro area
Highest Groundwork market score first. Each score compares the Palm Bay-Melbourne-Titusville metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 92 | #6 of 377 | 34 | 1.3 | $1.4M | 210 | 15 |
| Fast food and sandwich shops | 82 | #20 of 387 | 281 | 10.9 | $3.6M | 118 | 412 |
| Clothing and shoe stores | 80 | #19 of 387 | 262 | 10.2 | $1.9M | 151 | 152 |
| Child care and preschools | 79 | #24 of 387 | 106 | 4.1 | $1.2M | 117 | 95 |
| Clothing, shoes and laundry | 78 | #25 of 387 | 411 | 15.9 | $1.2M | 139 | 189 |
| Grocery stores | 77 | #27 of 387 | 129 | 5.0 | $12.3M | 132 | 87 |
| Pizza | 75 | #32 of 387 | 186 | 7.2 | $5.4M | 107 | 412 |
| Insurance agencies | 73 | #63 of 387 | 330 | 12.8 | $1.8M | 146 | 246 |
| Laundromats | 71 | #58 of 364 | 33 | 1.3 | $15.2M | 122 | 13 |
| Coffee shops and cafes | 69 | #54 of 387 | 241 | 9.4 | $4.2M | 113 | 122 |
| Veterinarians | 67 | #76 of 384 | 89 | 3.5 | $2.7M | 99 | 67 |
| Collision repair and body shops | 66 | #86 of 381 | 56 | 2.2 | $4M | 130 | 57 |
| Restaurants and cafes | 66 | #88 of 387 | 2,635 | 102.3 | $383K | 103 | 1,068 |
| Grocery and convenience stores | 63 | #109 of 387 | 452 | 17.5 | $3.5M | 104 | 165 |
| Bakeries and dessert shops | 62 | #102 of 387 | 242 | 9.4 | $4.2M | 101 | 134 |
| Pet businesses | 59 | #128 of 387 | 297 | 11.5 | $810K | 92 | 154 |
| Gas stations | 59 | #134 of 387 | 298 | 11.6 | $2.4M | 100 | 213 |
| Gyms | 55 | #147 of 387 | 183 | 7.1 | $1.1M | 85 | 66 |
| Auto repair shops | 55 | #162 of 387 | 513 | 19.9 | $436K | 98 | 233 |
| Nail salons | 53 | #169 of 387 | 186 | 7.2 | $1.3M | 77 | 26 |
| Landscaping and lawn care | 53 | #169 of 385 | 174 | 6.8 | $2.3M | 77 | 349 |
| Convenience stores | 53 | #186 of 387 | 241 | 9.4 | $6.6M | 83 | 78 |
| Dry cleaners | 52 | #141 of 272 | 33 | 1.3 | $15.2M | 97 | 24 |
| Mortgage brokers and lenders | 52 | #168 of 373 | 105 | 4.1 | Index only | 98 | 48 |
| Electricians | 52 | #181 of 383 | 87 | 3.4 | $8.8M | 73 | 162 |
| Sit-down restaurants | 51 | #180 of 387 | 1,487 | 57.7 | $678K | 102 | 527 |
| Pet grooming and boarding | 51 | #196 of 386 | 116 | 4.5 | $2.1M | 82 | 65 |
| Tire shops | 51 | #200 of 386 | 83 | 3.2 | $2.7M | 108 | 48 |
| Urgent care and walk-in clinics | 50 | #101 of 197 | 14 | 0.5 | $21.2M | 86 | 22 |
| Auto repair and car care | 49 | #213 of 387 | 920 | 35.7 | $243K | 91 | 355 |
| Pet stores | 48 | #206 of 382 | 72 | 2.8 | $3.3M | 74 | 22 |
| Property management | 48 | #209 of 374 | 88 | 3.4 | Index only | 82 | 136 |
| Optometrists and eye care | 48 | #221 of 386 | 101 | 3.9 | $2.9M | 94 | 45 |
| Lawn, cleaning and pest control | 47 | #201 of 387 | 315 | 12.2 | $1.2M | 74 | 618 |
| House cleaning | 47 | #225 of 375 | 85 | 3.3 | $4.6M | 72 | 196 |
| Oil change and quick lube | 46 | #175 of 290 | 24 | 0.9 | $9.3M | 68 | 18 |
| Yoga, Pilates and fitness studios | 46 | #211 of 347 | 72 | 2.8 | $2.8M | 69 | 66 |
| Chiropractors | 46 | #217 of 386 | 141 | 5.5 | $2.1M | 88 | 84 |
| Physical therapy | 46 | #221 of 386 | 139 | 5.4 | $2.1M | 89 | 112 |
| Gyms, studios and classes | 46 | #239 of 387 | 411 | 15.9 | $491K | 74 | 122 |
| Pest control | 45 | #208 of 345 | 56 | 2.2 | $7M | 69 | 73 |
| Home repair trades | 42 | #258 of 387 | 472 | 18.3 | $1.6M | 67 | 514 |
| HVAC and plumbing | 42 | #262 of 387 | 223 | 8.7 | $3.4M | 72 | 269 |
| Martial arts and dance studios | 42 | #273 of 387 | 156 | 6.1 | $1.3M | 64 | 56 |
| Barbershops | 41 | #278 of 387 | 166 | 6.4 | $1.4M | 76 | 18 |
| Primary care and pediatrics | 40 | #270 of 387 | 201 | 7.8 | $1.5M | 83 | 511 |
| Dentists and orthodontists | 40 | #274 of 387 | 333 | 12.9 | $890K | 91 | 249 |
| Roofing and gutters | 39 | #280 of 381 | 162 | 6.3 | $4.7M | 56 | 83 |
| Doctors, dentists and clinics | 37 | #305 of 387 | 2,367 | 91.9 | $125K | 82 | 1,023 |
| Real estate | 36 | #332 of 387 | 1,369 | 53.1 | Index only | 67 | 746 |
| Salons, barbers and spas | 35 | #334 of 387 | 1,450 | 56.3 | $165K | 77 | 358 |
| Hair salons | 35 | #340 of 387 | 702 | 27.2 | $340K | 79 | 220 |
| Real estate agents and brokers | 35 | #342 of 387 | 1,142 | 44.3 | Index only | 64 | 444 |
| Spas and skin care | 33 | #350 of 387 | 373 | 14.5 | $640K | 73 | 84 |
| Home inspectors | 32 | #206 of 243 | 34 | 1.3 | Index only | 45 | 35 |
| Car washes and detailing | 32 | #331 of 387 | 128 | 5.0 | $1.7M | 69 | 51 |
Household spending in the Palm Bay-Melbourne-Titusville metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $223.7M | $868 | 91 |
| Gasoline and other fuels | $709.1M | $2,752 | 106 |
| Food away from home | $1B | $3,912 | 96 |
| Groceries | $1.6B | $6,152 | 97 |
| Personal care products and services | $238.8M | $927 | 92 |
| Child care and other personal services | $124.4M | $483 | 83 |
| Memberships, classes and admissions | $201.7M | $783 | 80 |
| Medical and dental services | $296.4M | $1,150 | 89 |
| Pets | $240.7M | $934 | 103 |
| Clothing, shoes and related services | $502.4M | $1,950 | 95 |
| Vehicle insurance | $606.2M | $2,352 | 120 |
| Home repairs, maintenance and insurance | $767.3M | $2,977 | 99 |
| Lawn care, cleaning and other household services | $393.4M | $1,527 | 108 |
| Rent and homeowner costs | $4B | $15,525 | 93 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Palm Bay-Melbourne-Titusville metro area
- Population, 2025 estimate
- 663,982+9.1% since 2020
- Households
- 257,695
- Median age
- 46.2
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.8
- Land area
- 1,015 sq. mi.
- People per square mile
- 623
- Median household income
- $78,476+38.2% vs. 2015–2019, before inflation
- Average household income
- $105,213
- Median home value
- $339,600
- Jobs located here
- 240,501
- Daytime population
- 606,489Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Palm Bay-Melbourne-Titusville metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Palm Bay-Melbourne-Titusville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Palm Bay-Melbourne-Titusville metro area 1
- Brevard County, FL632,780 people
Other markets based in Florida 12
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- Deltona-Daytona Beach-Ormond Beach, FL metro area706,150 people
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- Naples-Marco Island, FL metro area398,291 people
Questions
How fast is the Palm Bay-Melbourne-Titusville, FL metro area growing?
Population estimates put the Palm Bay-Melbourne-Titusville metro area at 663,982 people in 2025, up 9.1% since 2020, faster than the U.S. (+3.1%). It has 257,695 households. Median household income rose 38.2% from the 2015–2019 survey, before inflation.
How much do households in the Palm Bay-Melbourne-Titusville, FL metro area spend?
Households in the Palm Bay-Melbourne-Titusville metro area spend about $4B a year on rent and homeowner costs, $1.6B on groceries and $1B on food away from home. Set against the U.S., households in the Palm Bay-Melbourne-Titusville metro area spend the most on vehicle insurance (an index of 120, where 100 is the U.S. average) and the least on memberships, classes and admissions (80).
Which business types have the highest market scores in the Palm Bay-Melbourne-Titusville, FL metro area?
The highest Groundwork market scores in the Palm Bay-Melbourne-Titusville metro area are for funeral homes (92), fast food and sandwich shops (82) and clothing and shoe stores (80). The Palm Bay-Melbourne-Titusville metro area ranks #6 of 377 scored metro areas for funeral homes.
How does the Palm Bay-Melbourne-Titusville, FL metro area compare with the U.S.?
The median household income in the Palm Bay-Melbourne-Titusville metro area is $78,476 a year, 3% below the U.S. median of $80,734. The population rose 9.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $339,600, against $332,700 for the U.S. For its number of households, the Palm Bay-Melbourne-Titusville metro area has the most map listings, relative to the U.S., for home inspectors (2.2 times the U.S. rate) and the fewest for funeral homes (38% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Palm Bay-Melbourne-Titusville metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Palm Bay-Melbourne-Titusville metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Palm Bay-Melbourne-Titusville metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Palm Bay-Melbourne-Titusville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.